Cocoa Grindings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196409
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Cocoa Grindings Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Cocoa Grindings Market

(Market Size)
$8.5 billion
$13 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13 billion
Key Players Barry Callebaut, Cargill, Olam International, Blommer Chocolate Company, NATRA

Market Summary

The cocoa grindings market is a critical segment within the global food and beverages industry, focusing on the mechanical process of crushing cocoa beans into cocoa liquor, butter, and powder. This process is essential for transforming raw cocoa beans into intermediate products that serve as foundational ingredients for chocolate manufacturing and various other food applications. The market is intrinsically linked to cocoa production volumes, which are predominantly concentrated in West African nations, and grinding activities are often located near ports or in consuming regions to optimize logistics and reduce costs. Key players include large-scale processors and chocolate manufacturers who vertically integrate to secure supply chains and maintain quality control. Market dynamics are influenced by factors such as crop yields, weather patterns in cocoa-growing regions, and international demand for chocolate and cocoa-based products. Sustainability and ethical sourcing have become increasingly important, with industry participants investing in traceability and certification programs to address environmental and social concerns in the cocoa supply chain.

Key Highlights

The cocoa grindings market is characterized by high concentration among a few multinational corporations that dominate processing capacities globally. Companies like Barry Callebaut, Cargill, Olam, and Blommer Chocolate Company operate extensive grinding facilities across multiple continents, ensuring a steady supply of cocoa products to the food industry. Technological advancements in grinding equipment have enhanced efficiency, allowing for greater throughput and consistent product quality, which is crucial for meeting the stringent requirements of industrial food manufacturers. The market is also witnessing a trend towards product diversification, with increased demand for specialty cocoa grades and organic variants, catering to the premium segment of the market. Additionally, regional grind data is often used as a key indicator of cocoa demand, providing insights into consumption patterns in major markets like Europe, North America, and Asia. Strategic investments in expanding grinding capacities in emerging markets, particularly in Asia and Africa, highlight the geographic shift in consumption growth and efforts to localize supply chains.

Drivers, Opportunities & Restraints

Primary drivers of the cocoa grindings market include the consistently rising global consumption of chocolate and cocoa-containing products, fueled by growing disposable incomes, urbanization, and the popularization of confectionery in emerging economies. Innovations in product applications, such as cocoa in health foods, cosmetics, and pharmaceuticals, further broaden the demand base. Opportunities are abundant in the development of sustainable and transparent supply chains, which can enhance brand value and meet increasing consumer and regulatory demands for ethically sourced ingredients. Expansion into untapped markets in Asia-Pacific and Africa presents significant growth potential, driven by changing dietary habits and economic development. However, the market faces restraints including price volatility of raw cocoa beans due to climatic uncertainties, political instability in producing regions, and pest attacks affecting crop yields. Additionally, rising awareness about the environmental impact of cocoa farming, such as deforestation, and social issues like child labor, impose compliance costs and reputational risks on market participants. Fluctuations in currency exchange rates and trade policies also impact cost structures and profitability.

Concentration Insights

The global cocoa grindings market exhibits a high level of concentration, with a handful of multinational corporations controlling a significant share of the world's processing capacity. Leading companies such as Barry Callebaut, Cargill, Olam International, and ECOM Agroindustrial Corp. Ltd. have established extensive global networks of grinding facilities, often located strategically near source regions or major consumption hubs. This concentration is a result of the capital-intensive nature of the business, requiring substantial investment in infrastructure, technology, and logistics to achieve economies of scale. These major players often engage in long-term contracts with cocoa producers and chocolate manufacturers, ensuring stable supply and demand. The market also features several regional and specialized grinders that cater to niche segments, such as organic or fine-flavor cocoa. The competitive landscape is shaped by continuous efforts to improve operational efficiency, secure sustainable bean supplies, and expand geographic footprint through acquisitions and new plant constructions, particularly in growth regions like Asia.

Type Insights

Cocoa grindings produce several key product types that form the basis of the chocolate and confectionery industry. Cocoa liquor, also known as cocoa mass, is the paste produced directly from grinding roasted cocoa beans and contains both cocoa solids and cocoa butter. It is the primary ingredient for manufacturing chocolate. Cocoa butter is the fat component extracted from the cocoa liquor, prized for its unique melting properties and is essential for giving chocolate its smooth texture and mouthfeel. Cocoa powder is produced by partially defatting the cocoa liquor and then pulverizing the remaining cake; it is widely used in baking, beverages, and dairy products. The market for these products is segmented further into natural and Dutch-processed cocoa powder, with the latter being treated with an alkali to neutralize acidity, resulting in a darker color and milder flavor. Demand for each type fluctuates based on end-use application requirements and consumer preferences, with premium and organic variants gaining traction in health-conscious markets.

Application Insights

The applications of cocoa grindings are diverse and span multiple industries, with the confectionery sector being the largest consumer. Chocolate production accounts for the majority of cocoa liquor and cocoa butter usage, encompassing a wide range of products from mass-market candy bars to premium artisan chocolates. The food and beverage industry utilizes cocoa powder extensively in items such as biscuits, cakes, ice cream, and chocolate-flavored drinks. Beyond food, cocoa butter is a valued ingredient in the cosmetics and personal care industry, featured in products like lip balms, lotions, and soaps due to its moisturizing properties. The pharmaceutical industry also employs cocoa butter as a base for certain ointments and suppositories. Recently, there has been growing interest in the health benefits of cocoa flavonoids, leading to increased use in dietary supplements and functional foods. This diversification of applications helps stabilize demand across various market conditions and drives innovation in grinding techniques to meet specific quality and functional requirements.

Regional Insights

Regionally, the cocoa grindings market is segmented into key geographical areas with distinct roles. West Africa, particularly Ivory Coast and Ghana, is the epicenter of cocoa bean production, and grinding activities in the region have been increasing as part of value-addition strategies by producing countries to capture more economic benefits locally. Europe represents the largest grinding region globally, with countries like the Netherlands, Germany, and France hosting major processing facilities due to their proximity to large chocolate manufacturing industries and well-established port infrastructure. North America, led by the United States, is another significant grinding hub, serving its substantial confectionery market. The Asia-Pacific region is experiencing the fastest growth in grindings, driven by rising consumption in countries like Indonesia, Malaysia, and India, which are also investing in local processing capacities to reduce dependency on imports. South America, with Brazil and Ecuador, focuses on processing fine-flavor cocoa varieties. Each region's grinding volumes are influenced by local consumption patterns, trade policies, and infrastructure development.

Company Insights

The competitive landscape of the cocoa grindings market is dominated by a few integrated global players. Barry Callebaut AG, headquartered in Switzerland, is the world's largest cocoa processor and chocolate manufacturer, with a extensive network of factories and a strong focus on sustainability through its Forever Chocolate program. Cargill Cocoa & Chocolate, part of the American agribusiness giant Cargill, operates significant processing plants in key regions and is known for its Gerkens cocoa powder brand. Olam Food Ingredients (OFI), originating from Singapore, is a major supplier of cocoa beans and products, with a strong presence in origin countries. Blommer Chocolate Company, based in the U.S., is a leading processor in North America. ECOM Agroindustrial Corp. Ltd., a Swiss-based company, is also a major global player involved in cocoa trading and processing. These companies compete on factors such as product quality, supply chain reliability, sustainability credentials, and geographic reach. They continuously invest in capacity expansion, technological upgrades, and farmer support programs to secure their market positions.

Recent Developments

Recent developments in the cocoa grindings market reflect the industry's focus on sustainability, capacity expansion, and technological innovation. Major companies have announced investments in new grinding facilities or the modernization of existing plants to increase efficiency and capacity, particularly in Africa and Asia, to align with growing local consumption. There has been a significant push towards sustainable sourcing, with processors committing to certification programs like UTZ and Rainforest Alliance to ensure traceability and address environmental and social issues in the cocoa supply chain. Technological advancements include the adoption of AI and data analytics to optimize grinding processes, reduce energy consumption, and improve product consistency. Partnerships and acquisitions remain common strategies for market consolidation and geographic expansion. For instance, several processors have acquired smaller regional players to strengthen their presence in emerging markets. Additionally, companies are increasingly transparent in their reporting, publishing detailed sustainability reports to meet the demands of consumers and investors for ethically produced cocoa products.

Report Segmentation

This comprehensive report on the cocoa grindings market is meticulously segmented to provide a detailed and granular analysis. The segmentation is based on product type, which includes cocoa liquor, cocoa butter, and cocoa powder, with further breakdown into subtypes such as natural and Dutch-processed cocoa powder. The application segment analysis covers confectionery, food and beverages, cosmetics, pharmaceuticals, and others, highlighting the demand dynamics for each end-use industry. Geographically, the market is segmented into key regions and major countries within North America, Europe, Asia-Pacific, South America, and Middle East & Africa, providing insights into regional production, consumption, and trade patterns. An additional segmentation may focus on the nature of the cocoa, distinguishing between conventional and organic grindings. This structured approach allows stakeholders to understand specific market niches, identify growth areas, and tailor strategies accordingly. The report leverages primary and secondary research to ensure accuracy and provides a holistic view of the market structure, competition, and future outlook.

FAQs

What is cocoa grinding? Cocoa grinding is the industrial process of crushing roasted cocoa beans into a paste known as cocoa liquor, which is then further processed to separate cocoa butter and cocoa powder, essential ingredients for chocolate and various food products.

Which country grinds the most cocoa? The Netherlands consistently ranks as one of the top countries in terms of cocoa grinding volume, owing to its advanced port facilities and long-standing history as a major processing hub for the European chocolate industry.

How does cocoa grinding affect chocolate quality? The grinding process is crucial for chocolate quality as it determines the particle size of the cocoa solids; finer grinding results in a smoother texture and better flavor release in the final chocolate product, which is highly desirable for premium applications.

What are the main products of cocoa grinding? The primary products derived from cocoa grinding are cocoa liquor (or mass), cocoa butter, and cocoa powder, each serving distinct purposes in the confectionery, food, cosmetics, and pharmaceutical industries.

Why is sustainable cocoa important? Sustainable cocoa is vital to address critical issues like deforestation, poverty among farmers, and child labor in cocoa-growing regions; it ensures long-term supply stability and meets the growing consumer and regulatory demand for ethically sourced ingredients.

Citius Research has developed a research report titled “Cocoa Grindings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cocoa Grindings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cocoa Grindings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cocoa Grindings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cocoa Grindings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cocoa Grindings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cocoa Grindings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cocoa Grindings Market
• Cost and Gross Margin Analysis of Cocoa Grindings Market
• Cocoa Grindings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cocoa Grindings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cocoa Grindings Market Key Stakeholders

Below are the key stakeholders for the Cocoa Grindings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cocoa Grindings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cocoa Grindings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cocoa Grindings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cocoa Grindings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cocoa Grindings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cocoa Grindings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cocoa Grindings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cocoa Grindings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cocoa Grindings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cocoa Grindings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cocoa Grindings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cocoa Grindings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cocoa Grindings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cocoa Grindings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cocoa Grindings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cocoa Grindings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cocoa Grindings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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