Coco Coir Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196406
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Coco Coir Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Coco Coir Market

(Market Size)
$850 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.8 billion
Key Players Pelemix, Dutch Plantin, Coco Technologies, Universal Coco, FibreDust

Market Summary

The coco coir market is an integral segment within the food and beverages industry, primarily driven by its widespread application as a sustainable growing medium in horticulture and agriculture. Coco coir, derived from the fibrous husk of coconuts, is valued for its excellent water retention, aeration properties, and eco-friendly characteristics, making it a preferred alternative to peat moss. The market is experiencing steady growth due to increasing adoption in organic farming and the rising demand for soil-less cultivation methods such as hydroponics. Key consumers include commercial growers, nurseries, and agricultural professionals seeking efficient and renewable substrate solutions. The market is characterized by a robust supply chain from coconut-producing regions to global distribution networks, ensuring product availability across various geographies. Innovation in processing techniques to enhance product quality and functionality remains a focal point for industry participants. The alignment with global sustainability trends further propels market expansion, as businesses and growers prioritize environmentally responsible practices.

Key Highlights

The coco coir market showcases several key highlights that underscore its significance and potential. A prominent aspect is its superior sustainability profile, being a renewable and biodegradable resource that supports circular economy principles. The product's versatility is evident through its use in diverse applications, from seed starting and potting mixes to hydroponic systems and soil amendment, catering to both small-scale and large-scale agricultural operations. The market benefits from continuous technological advancements in processing, such as the development of buffered coco coir to enhance nutrient availability and reduce salinity, thereby improving crop yields. Established players like Pelemix, Ceyhinz Link International, and Dutch Plantin dominate the landscape, driving innovation and maintaining high-quality standards. Additionally, the growing consumer preference for organic food products indirectly fuels demand for organic growing media like coco coir, reinforcing its position as a critical input in modern agriculture.

Drivers, Opportunities & Restraints

Market drivers for coco coir include the escalating global focus on sustainable agricultural practices and the shift towards organic farming, which demands eco-friendly substrates. The product's inherent properties, such as excellent water retention and root aeration, make it highly desirable for improving crop health and productivity, further accelerating adoption. Opportunities abound in the expansion of hydroponic and aquaponic farming systems, particularly in urban and vertical farming setups, where efficient growing media are crucial. The rising awareness and governmental support for sustainable agriculture in emerging economies present significant growth prospects. However, the market faces restraints such as variability in raw material quality and supply chain disruptions due to climatic conditions in coconut-producing regions. Additionally, high processing costs and the need for adequate washing and buffering to remove salts can pose challenges for manufacturers, potentially affecting price competitiveness and market penetration.

Concentration Insights

The coco coir market exhibits a concentrated competitive landscape with a few key players holding significant market share. Companies such as Pelemix, Ceyhinz Link International, and Dutch Plantin are leaders, leveraging extensive production capabilities and established distribution networks to maintain dominance. These players focus on vertical integration, controlling processes from raw material sourcing to finished product delivery, ensuring quality and consistency. Regional concentration is also notable, with major production hubs located in coconut-rich areas like Sri Lanka, India, and the Philippines, which serve as primary suppliers to global markets. The market concentration is further influenced by strategic partnerships and mergers, enabling companies to expand their geographic reach and product portfolios. Despite the presence of numerous small and medium-sized enterprises, the top players' innovation and brand reputation create high entry barriers, consolidating their market position.

Type Insights

Coco coir is available in various types, each catering to specific agricultural and horticultural needs. The primary forms include coco peat, coco chips, and coco fiber, with coco peat being the most widely used due to its fine texture and excellent moisture retention properties, ideal for seed starting and potting mixes. Coco chips, characterized by their chunkier structure, provide superior aeration and drainage, making them suitable for orchids and other epiphytic plants. Coco fiber, known for its durability and fibrous nature, is often used in erosion control and as a mulch material. Processed variants such as buffered coco coir, which is treated to reduce potassium and sodium levels, are gaining traction for their enhanced nutrient management capabilities. The diversity in product types allows growers to select tailored solutions based on crop requirements, driving adoption across different segments of the food and beverages industry.

Application Insights

In the food and beverages industry, coco coir finds extensive application as a growing medium in various agricultural practices. It is predominantly used in greenhouse production, where its consistent quality and sterility help in cultivating high-value crops like tomatoes, peppers, and strawberries. Hydroponic systems heavily rely on coco coir for its ability to support root development and efficient nutrient uptake, facilitating soilless farming methods that maximize space and resource utilization. Nurseries utilize coco coir for seedling propagation, benefiting from its disease-resistant properties and optimal moisture control. Additionally, it serves as a soil amendment to improve structure and water retention in open-field agriculture, enhancing overall soil health and crop yields. The versatility of coco coir across these applications underscores its critical role in advancing sustainable and efficient food production systems.

Regional Insights

Regionally, the coco coir market is influenced by factors such as agricultural practices, climatic conditions, and economic development. Asia-Pacific dominates as both a major producer and consumer, with countries like India, Sri Lanka, and the Philippines leading in raw material supply and processing due to abundant coconut resources. North America and Europe represent significant consumption regions, driven by high adoption of advanced farming techniques and strong emphasis on sustainability in agriculture. These regions witness growing demand for coco coir in hydroponics and organic farming, supported by favorable regulatory frameworks and consumer preferences. Latin America and the Middle East & Africa are emerging markets, with increasing awareness and gradual shift towards sustainable substrates offering growth opportunities. Regional disparities in adoption rates are shaped by economic factors, technological advancement, and the presence of key market players.

Company Insights

Prominent companies in the coco coir market include Pelemix, Ceyhinz Link International, Dutch Plantin, and Global Coir, among others. These players emphasize product innovation, quality control, and sustainability to strengthen their market position. Pelemix is known for its advanced growing media solutions and global distribution network, catering to professional growers worldwide. Ceyhinz Link International focuses on integrated manufacturing processes, ensuring consistent and high-quality coco coir products. Dutch Plantin specializes in processed coco coir, offering buffered and customized substrates for specific crop needs. Global Coir leverages its extensive sourcing capabilities from coconut-producing regions to provide cost-effective solutions. These companies engage in strategic initiatives such as capacity expansion, product diversification, and partnerships to enhance their competitive edge and meet the evolving demands of the food and beverages industry.

Recent Developments

Recent developments in the coco coir market reflect ongoing innovation and strategic movements by key players. Companies are investing in advanced processing technologies to produce buffered and pre-charged coco coir, which reduces preparation time for growers and enhances nutrient availability. Sustainability initiatives have gained momentum, with manufacturers adopting eco-friendly processing methods and obtaining certifications like Organic and OMRI-listed to appeal to environmentally conscious consumers. Expansion of production facilities in key regions such as Asia and Europe is evident, aimed at meeting rising global demand and reducing logistics costs. Collaborations between coco coir producers and agricultural research institutions are fostering product development tailored to specific crops and farming systems. Additionally, there is a growing trend towards developing value-added products, such as blended growing media, which combine coco coir with other organic materials to optimize performance.

Report Segmentation

The coco coir market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is categorized into coco peat, coco chips, coco fiber, and others, allowing detailed insights into product demand and usage patterns. Application segmentation covers greenhouse, hydroponics, nurseries, and open-field cultivation, highlighting the diverse end-use sectors within the food and beverages industry. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, enabling regional performance assessment and opportunity identification. This structured segmentation facilitates a thorough understanding of market dynamics, trends, and growth prospects across different segments, aiding stakeholders in making informed decisions and formulating effective strategies.

FAQs

What is coco coir? Coco coir is a natural fiber extracted from the husk of coconuts, widely used as a sustainable growing medium in agriculture and horticulture due to its excellent water retention, aeration, and biodegradability.

How is coco coir made? Coco coir is produced by processing coconut husks through steps such as retting, defibering, and compression. The husks are soaked, beaten to extract fibers, and then processed into various forms like peat, chips, or fiber.

What are the benefits of using coco coir? Benefits include superior moisture retention, excellent aeration for root health, sustainability as a renewable resource, resistance to pests and diseases, and versatility in applications like hydroponics and soil amendment.

Is coco coir better than soil? Coco coir offers advantages over soil, such as better water retention, improved drainage, reduced risk of soil-borne diseases, and suitability for soilless cultivation methods, making it preferred for many modern farming practices.

Can coco coir be reused? Yes, coco coir can be reused after proper washing and sterilizing to remove old roots and pathogens, though its effectiveness may decrease over time, and it often requires recharging with nutrients.

Citius Research has developed a research report titled “Coco Coir Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Coco Coir Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Coco Coir Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Coco Coir Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Coco Coir Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Coco Coir Market
• Research Methodology
• Executive Summary
• Market Dynamics of Coco Coir Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Coco Coir Market
• Cost and Gross Margin Analysis of Coco Coir Market
• Coco Coir Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Coco Coir Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Coco Coir Market Key Stakeholders

Below are the key stakeholders for the Coco Coir Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Coco Coir Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Coco Coir Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Coco Coir Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Coco Coir Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Coco Coir Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Coco Coir Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Coco Coir Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Coco Coir Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Coco Coir Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Coco Coir Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Coco Coir Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Coco Coir Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Coco Coir Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Coco Coir Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Coco Coir Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Coco Coir Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Coco Coir Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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