Carthamus Yellow Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195045
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Carthamus Yellow Market size was estimated at USD 45 million in 2023 and is projected to reach USD 100 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Carthamus Yellow Market

(Market Size)
$45 million
$100 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 45 million
2030 Market Size USD 100 million
Key Players Sensient Technologies, D.D. Williamson, Naturex, Chr. Hansen, FMC Corporation

Market Summary

The Carthamus Yellow market is a niche segment within the global food colorants industry, primarily focused on the natural dye derived from the safflower plant (Carthamus tinctorius). This water-soluble pigment is valued as a natural alternative to synthetic yellow food colorings, aligning with the growing consumer demand for clean-label and plant-based ingredients. The market caters extensively to the food and beverage sector, where it is utilized to impart a stable yellow hue to various products without compromising on safety or quality. Its application is prominent in industries seeking to avoid artificial additives, thereby enhancing product appeal in health-conscious consumer markets. Key stakeholders include manufacturers, suppliers, and end-users across the food processing, beverage, and sometimes cosmetic industries. The market is characterized by ongoing research into improving extraction efficiency and stability of the pigment, alongside efforts to expand its application scope. Geographically, production and consumption patterns are influenced by regional agricultural capabilities and regulatory frameworks governing food additives.

Key Highlights

The Carthamus Yellow market is distinguished by its role in the natural food colorants landscape, driven by the global shift away from synthetic additives. A key highlight is its excellent safety profile, as it is generally recognized as safe by major regulatory bodies, making it a preferred choice for food and beverage applications. The pigment exhibits good solubility in water and stability under various processing conditions, which is crucial for industrial use. Another significant aspect is the sourcing from safflower, a crop that is cultivated in several regions, contributing to agricultural economies. The market sees active involvement from established ingredient companies such as Chr. Hansen, Kalsec, and DDW, The Color House, which invest in research and sustainable sourcing. Innovations in extraction technologies have enhanced yield and purity, supporting broader adoption. Additionally, the demand for organic and non-GMO variants is rising, reflecting broader consumer trends. The market is also noting increased application in beverages, dairy, and confectionery products, underscoring its versatility.

Drivers, Opportunities & Restraints

Market drivers for Carthamus Yellow include the robust demand for natural food colorants fueled by health-conscious consumers and stringent regulations against synthetic dyes. The clean-label movement, where consumers seek recognizable and natural ingredients, significantly propels adoption. Opportunities abound in expanding applications beyond traditional uses, such as in plant-based meat alternatives and functional foods, where natural coloring is essential. There is also potential in emerging markets where processed food consumption is rising, and regulatory support for natural additives is strengthening. However, restraints cannot be overlooked. The high cost of production compared to synthetic alternatives limits widespread use, particularly in cost-sensitive segments. Seasonal variability in saffflower harvests can lead to supply inconsistencies and price fluctuations. Additionally, technical challenges related to color stability under extreme pH or light conditions pose hurdles, necessitating ongoing research and development efforts to overcome these limitations and capitalize on growth prospects.

Concentration Insights

The Carthamus Yellow market exhibits a moderately concentrated landscape with a mix of global players and specialized manufacturers dominating supply chains. Key companies such as Chr. Hansen, Kalsec, DDW, The Color House, and San-Ei Gen F.F.I. hold significant market shares due to their extensive research capabilities, broad distribution networks, and strong customer relationships in the food and beverage industry. These players often engage in vertical integration, controlling aspects from raw material sourcing to final product formulation, which enhances quality control and supply reliability. Regional specialists also play crucial roles, particularly in areas with high safflower cultivation like India, the United States, and Mexico. The market concentration is influenced by patents on extraction technologies and formulations, which create barriers to entry for new participants. Collaboration with food manufacturers for custom solutions is common, fostering long-term partnerships. Despite the presence of leaders, the market sees participation from smaller firms focusing on organic or non-GMO segments, adding to the competitive dynamics.

Type Insights

In the Carthamus Yellow market, product types are primarily differentiated by form and purity levels, catering to diverse application needs in the food and beverage industry. The most common forms include liquid extracts and powder formulations, each offering distinct advantages. Liquid extracts are favored for their ease of integration into beverages and liquid food systems, providing uniform color dispersion. Powder forms, on the other hand, are preferred for dry mix applications and products requiring longer shelf life due to better stability. Variations also exist based on concentration, with high-purity variants commanding premium prices for use in sensitive applications where color intensity and consistency are critical. Additionally, there is a growing segment of organic and non-GMO Carthamus Yellow, responding to consumer demands for natural and sustainably produced ingredients. Manufacturers continuously innovate to improve solubility, stability, and vibrancy, ensuring that each type meets specific industrial requirements while adhering to regulatory standards for food safety.

Application Insights

Carthamus Yellow finds extensive application across the food and beverage industry, valued for its natural origin and vibrant yellow hue. In the beverages sector, it is widely used in soft drinks, juices, and energy drinks to achieve appealing colors without synthetic additives. The dairy industry employs it in products like cheeses, yogurts, and ice creams to enhance visual appeal and meet clean-label expectations. Confectionery applications include candies, gums, and decorations where stability and safety are paramount. Bakery products such as cakes, cookies, and pastries also utilize this colorant to attract consumers. Additionally, there is emerging use in savory products, sauces, and plant-based food alternatives, where natural coloring is increasingly demanded. Each application requires specific formulation considerations regarding pH stability, heat resistance, and light fastness, driving ongoing research and customization efforts by suppliers to ensure optimal performance in diverse product environments.

Regional Insights

Regionally, the Carthamus Yellow market demonstrates varied dynamics influenced by agricultural production, regulatory policies, and consumer preferences. North America holds a significant share, driven by high demand for natural food colorants in the United States and Canada, supported by stringent regulations on synthetic dyes and a strong clean-label movement. Europe follows closely, with countries like Germany, France, and the UK emphasizing natural ingredients in food products, bolstered by EU regulations favoring plant-based additives. The Asia-Pacific region is experiencing rapid growth, particularly in India and China, where safflower cultivation is prevalent and expanding food processing industries seek natural coloring solutions. Latin America and the Middle East & Africa are emerging markets, with increasing awareness and adoption of natural food colorants, though penetration remains lower due to cost sensitivities. Each region presents unique opportunities and challenges, shaped by local agricultural practices, import dependencies, and evolving consumer trends towards healthier food options.

Company Insights

Prominent companies in the Carthamus Yellow market include Chr. Hansen, a global leader in natural food solutions known for its extensive research and sustainable practices. Kalsec is another key player, specializing in natural taste and color solutions with a strong focus on innovation and customer collaboration. DDW, The Color House, offers a wide range of natural colorants, including Carthamus Yellow, emphasizing quality and application support. San-Ei Gen F.F.I., a Japanese company, is recognized for its advanced technologies and broad product portfolio in food ingredients. Additionally, firms like Sensient Technologies and Naturex (part of Givaudan) are active, leveraging their expertise in natural extracts and global distribution networks. These companies invest significantly in R&D to enhance product stability, expand applications, and ensure supply chain robustness. Strategic initiatives often include partnerships with food manufacturers, acquisitions to strengthen market position, and efforts to secure raw material sources through sustainable farming practices, ensuring reliability and meeting increasing consumer demand for natural ingredients.

Recent Developments

Recent developments in the Carthamus Yellow market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Companies are investing in advanced extraction technologies to improve yield and purity, reducing production costs and enhancing product performance. There has been a notable increase in launches of organic and non-GMO certified variants to meet rising consumer demand for clean and sustainable products. Strategic collaborations and partnerships between colorant manufacturers and food processors are becoming common, focusing on developing customized solutions for specific applications. Additionally, expansion into emerging markets, particularly in Asia-Pacific and Latin America, is a key trend, driven by growing food processing activities and shifting consumer preferences. Regulatory approvals for use in new geographic regions and product categories have also been pursued actively, facilitating market expansion. Sustainability initiatives, such as sourcing from certified farms and reducing environmental impact, are gaining emphasis, aligning with corporate social responsibility goals and enhancing brand reputation among environmentally conscious consumers.

Report Segmentation

This market report on Carthamus Yellow provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, distinguishing between liquid and powder forms, each analyzed for their market dynamics, demand patterns, and growth prospects. Application segmentation covers key sectors such as beverages, dairy, confectionery, bakery, and others, highlighting usage trends, requirements, and future potential in each segment. Regional segmentation includes in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining factors like production capabilities, consumption patterns, regulatory environments, and competitive landscapes in these regions. Additionally, the report may segment based on end-use characteristics, such as industrial versus artisanal applications, and by distribution channels, including direct sales and distributors. This structured approach allows stakeholders to identify specific opportunities, understand regional and segmental variances, and make informed decisions based on granular data and trends shaping the Carthamus Yellow market.

FAQs

What is Carthamus Yellow used for? Carthamus Yellow is primarily used as a natural food coloring in the food and beverage industry. It imparts a yellow hue to products such as beverages, dairy items, confectionery, bakery goods, and sauces, serving as a safe alternative to synthetic yellow dyes.

Is Carthamus Yellow safe for consumption? Yes, Carthamus Yellow is generally recognized as safe by major regulatory authorities like the FDA and EFSA when used within specified limits. It is derived from the safflower plant and is considered a natural and non-toxic colorant.

How is Carthamus Yellow extracted? Carthamus Yellow is extracted from the petals of the safflower plant (Carthamus tinctorius) through processes such as water extraction or solvent extraction. The method aims to isolate the yellow pigments while maintaining purity and stability for food applications.

What are the benefits of using Carthamus Yellow? The benefits include its natural origin, alignment with clean-label trends, safety profile, and good solubility in water. It is also stable under various processing conditions, making it suitable for a wide range of food and beverage products.

Can Carthamus Yellow be used in organic products? Yes, organic-certified Carthamus Yellow is available and can be used in organic food products. It is produced from safflower grown without synthetic pesticides or fertilizers, meeting organic standards and catering to consumers seeking organic options.

Citius Research has developed a research report titled “Carthamus Yellow Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carthamus Yellow Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carthamus Yellow Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carthamus Yellow Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carthamus Yellow Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carthamus Yellow Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carthamus Yellow Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carthamus Yellow Market
• Cost and Gross Margin Analysis of Carthamus Yellow Market
• Carthamus Yellow Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carthamus Yellow Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carthamus Yellow Market Key Stakeholders

Below are the key stakeholders for the Carthamus Yellow Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carthamus Yellow Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carthamus Yellow Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carthamus Yellow Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carthamus Yellow Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carthamus Yellow Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carthamus Yellow Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carthamus Yellow Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carthamus Yellow Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carthamus Yellow Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carthamus Yellow Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carthamus Yellow Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carthamus Yellow Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carthamus Yellow Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carthamus Yellow Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carthamus Yellow Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carthamus Yellow Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carthamus Yellow Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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