Canned Seafood Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196364
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Canned Seafood Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024-2030).

Canned Seafood Market

(Market Size)
$25 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.80%
2023 Market Size USD 25 billion
2030 Market Size USD 35 billion
Key Players Thai Union, Bumble Bee Foods, StarKist, Wild Planet, Chicken of the Sea

Market Summary

The canned seafood market represents a significant and resilient segment within the global food and beverages industry. This market is characterized by the processing and preservation of various seafood products, including tuna, salmon, sardines, and shrimp, through canning techniques that ensure extended shelf life and convenience. The sector has evolved from a basic preservation method to a sophisticated industry offering a wide array of value-added products catering to diverse consumer palates. Demand is driven by the product's affordability, long storage life, and high nutritional value, making it a staple in pantries worldwide. The supply chain is complex, involving fishing, processing, packaging, and distribution on a global scale, with major production hubs located in regions with abundant marine resources. The market demonstrates consistent performance, supported by steady consumption patterns and continuous product innovation from key industry players.

Key Highlights

The canned seafood market is distinguished by several key factors that underscore its importance. A primary highlight is the increasing consumer shift towards protein-rich diets, where canned seafood serves as an accessible and affordable source of essential nutrients like omega-3 fatty acids. Another significant aspect is the robust growth of private label offerings from major retail chains, which compete effectively with established brands on price and quality. Sustainability and traceability have become critical purchase drivers, leading many leading companies to invest in certified sustainable fishing practices and transparent sourcing. The market also benefits from significant technological advancements in canning and packaging, which enhance product safety, flavor retention, and visual appeal. Furthermore, the expansion of distribution channels, particularly the surge in e-commerce and online grocery platforms, has made these products more accessible to a broader consumer base, fueling market penetration.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The rising global population and increasing urbanization have amplified the demand for convenient, ready-to-eat food options, positioning canned seafood as an ideal solution. Growing health consciousness among consumers is another major driver, as they seek out nutritious and wholesome food items. Significant opportunities lie in product innovation, such as the development of new flavors, recipes, and premium offerings that cater to gourmet and health-focused segments. The expansion into emerging economies presents a substantial growth avenue, driven by rising disposable incomes and changing dietary habits. However, the market faces notable restraints. Stringent government regulations concerning fishing quotas and environmental sustainability can limit raw material supply. Fluctuations in the prices and availability of key seafood species pose a challenge to stable production. Furthermore, growing consumer concerns about the BPA content in can linings and the high sodium levels in some products act as potential barriers to consumption that the industry must address.

Concentration Insights

The competitive landscape of the canned seafood market is moderately concentrated, featuring a mix of large multinational corporations and smaller regional players. A handful of major companies, including Thai Union Group, Dongwon Industries, and Bumble Bee Foods, hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders often engage in strategic mergers and acquisitions to consolidate their market position and expand their geographic reach. Alongside these giants, numerous small and medium-sized enterprises operate, often specializing in specific product types or catering to niche, local markets. The level of competition is high, with players competing primarily on factors such as price, product quality, brand reputation, and sustainability credentials. This dynamic environment fosters continuous innovation and keeps the market vibrant and responsive to consumer demands.

Type Insights

The market is segmented by product type, with each category exhibiting distinct characteristics and consumer bases. Canned tuna remains the dominant segment, prized for its versatility, mild flavor, and widespread use in sandwiches, salads, and ready meals. It is a volume driver for the entire industry. Canned salmon is another prominent category, often perceived as a premium product due to its rich flavor and high omega-3 content, appealing to health-conscious consumers. Canned sardines and anchovies hold a significant share, particularly in European and Mediterranean cuisines, valued for their strong flavor profile and nutritional benefits. The canned shrimp/prawns segment caters to a more occasional consumption pattern, often used in special recipes and salads. Other types, such as mackerel, crab, and clams, round out the market, each serving specific culinary traditions and niche consumer preferences, contributing to the overall diversity of the product offering.

Application Insights

Canned seafood finds application across several key channels, reflecting its versatility. The retail segment is the largest application, comprising supermarkets, hypermarkets, convenience stores, and online grocery platforms. Here, products are purchased directly by consumers for household consumption. Within retail, products are often categorized for different use cases, including immediate consumption as snacks, key ingredients for home cooking, and emergency food supplies. The food service sector is another critical application, where canned seafood is utilized by restaurants, hotels, cafeterias, and catering services as a cost-effective and consistent ingredient for a variety of dishes, from pizzas and pastas to salads and appetizers. A smaller but notable application is in the industrial sector, where canned seafood is used as a component in the manufacturing of other food products like pet food, fertilizers, and dietary supplements, demonstrating the product's broad utility beyond direct human consumption.

Regional Insights

The demand and production patterns for canned seafood vary significantly across different global regions. The Asia-Pacific region stands as both the largest producer and consumer, driven by high domestic consumption in countries like Thailand, which is a global processing hub, as well as in China, Japan, and South Korea where seafood is a dietary staple. Europe represents a mature and high-value market, with strong demand in countries such as Spain, Portugal, Italy, and France, where canned fish is deeply embedded in the culinary culture. North America holds a substantial market share, characterized by high per capita consumption of tuna and salmon, with the United States being a major importer. Latin America and the Middle East and Africa are emerging as growth regions, with increasing urbanization and disposable incomes driving demand for convenient and affordable protein sources, although per capita consumption currently remains lower than in more established markets.

Company Insights

The market's competitive dynamics are shaped by the strategies of its key players. Thai Union Group, through its brand Chicken of the Sea, is a global leader with a vast portfolio and extensive supply chain integration. Dongwon Industries, a South Korean conglomerate, is another powerhouse, known for its brand StarKist and its significant presence in the tuna segment. Bumble Bee Foods, though having undergone ownership changes, remains a iconic North American brand with a strong heritage. Crown Prince, Inc. is recognized for its focus on quality and natural products, including canned shellfish and sardines. Wild Planet Foods has carved a niche in the premium segment by emphasizing sustainably caught, high-quality products with minimal processing. These companies, along with others like Grupo Calvo and Marine Harvest, compete intensely through product innovation, marketing campaigns, sustainability initiatives, and strategic expansion into new geographic markets to capture greater market share.

Recent Developments

The canned seafood industry is continuously evolving, with recent developments reflecting broader consumer and industry trends. A major focus has been on sustainability, with leading companies making significant commitments to source 100% of their tuna from fisheries that are either Marine Stewardship Council (MSC) certified or engaged in comprehensive Fishery Improvement Projects (FIPs). There is a pronounced shift towards product reformulation, reducing sodium content and eliminating artificial ingredients to meet health and wellness demands. Packaging innovation is also a key area, with investments in BPA-free lining alternatives and exploring more recyclable and environmentally friendly packaging formats. Furthermore, market players are increasingly leveraging digital marketing and e-commerce strategies to engage directly with consumers, tell their brand stories, and promote their sustainability credentials, moving beyond traditional retail marketing to build stronger brand loyalty in a competitive landscape.

Report Segmentation

This comprehensive market research report provides a detailed analysis segmented to offer granular insights. The segmentation is primarily based on type, which includes key categories such as tuna, salmon, sardines, shrimp/prawns, and other seafood like mackerel and crab. This allows for an understanding of the dynamics, growth potential, and consumer preferences within each product category. The report is further segmented by application, analyzing the market performance across retail distribution channels like supermarkets, hypermarkets, and online retail, as well as the food service industry and industrial uses. Geographically, the report offers a thorough regional analysis, covering key markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation provides stakeholders with a holistic view of the market, enabling them to identify specific growth opportunities, understand competitive landscapes, and make informed strategic decisions tailored to particular segments or regions.

FAQs

What are the health benefits of canned seafood?

Canned seafood is an excellent source of high-quality protein, essential vitamins, and minerals. It is particularly renowned for its high content of omega-3 fatty acids, which are crucial for heart and brain health. Products like canned salmon and sardines also provide calcium when their edible bones are consumed.

How long does canned seafood last?

When stored properly in a cool, dry place, commercially canned seafood typically has a shelf life of two to five years from the date of manufacture. It is important to always check the 'best by' or 'use by' date on the can and to avoid consuming products from cans that are dented, rusted, bulging, or leaking.

Is canned seafood processed?

Yes, canned seafood is a processed food product. The canning process involves cleaning, cooking, and sealing the seafood in airtight containers, often with added water, oil, or sauces, and then heating the cans to sterilize the contents. This process ensures safety and preserves the food for long-term storage without the need for refrigeration.

What is the most popular canned seafood?

Canned tuna is universally the most popular and widely consumed canned seafood product globally. Its mild flavor, versatility in recipes, and affordability make it a pantry staple in households across North America, Europe, and Asia-Pacific, accounting for the largest volume share of the market.

Can you eat canned seafood straight from the can?

Yes, canned seafood is fully cooked during the canning process and is safe to eat directly from the can without any further preparation. It is designed for convenience and can be enjoyed immediately as a snack, added to salads, or used as a sandwich filling. However, draining any excess liquid or oil is often recommended for taste preferences.

Citius Research has developed a research report titled “Canned Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canned Seafood Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canned Seafood Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canned Seafood Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canned Seafood Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canned Seafood Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canned Seafood Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canned Seafood Market
• Cost and Gross Margin Analysis of Canned Seafood Market
• Canned Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canned Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canned Seafood Market Key Stakeholders

Below are the key stakeholders for the Canned Seafood Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canned Seafood Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canned Seafood Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canned Seafood Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canned Seafood Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canned Seafood Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canned Seafood Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canned Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canned Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canned Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canned Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canned Seafood Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canned Seafood Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canned Seafood Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canned Seafood Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canned Seafood Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canned Seafood Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canned Seafood Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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