Canned Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196361
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Canned Food Market size was estimated at USD 95 billion in 2023 and is projected to reach USD 125 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024-2030).

Canned Food Market

(Market Size)
$95 billion
$125 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.20%
2023 Market Size USD 95 billion
2030 Market Size USD 125 billion
Key Players Del Monte Foods, Conagra Brands, Dole Food Company, Hormel Foods, Campbell Soup

Market Summary

The canned food market represents a significant and resilient segment within the global food and beverage industry. This market encompasses a wide array of products, including fruits, vegetables, meat, seafood, and ready meals, which are processed and sealed in airtight containers to ensure extended shelf life without the need for refrigeration. The fundamental appeal of canned goods lies in their convenience, long-term storage capability, and year-round availability of seasonal produce. Historically, the market has been driven by military and emergency preparedness needs, but it has evolved to cater to modern consumer lifestyles that prioritize time-saving solutions. Despite the growing popularity of fresh and frozen alternatives, canned foods maintain a strong presence in household pantries worldwide, supported by continuous innovations in packaging, such as BPA-free linings, and product formulations that address health and quality perceptions. The market is characterized by a high degree of competition among established multinational corporations and regional players, all vying for market share through product diversification, strategic acquisitions, and expanding distribution networks in emerging economies.

Key Highlights

Key highlights of the canned food market include its robust supply chain resilience, which was notably demonstrated during global disruptions where demand for non-perishable goods surged. Technological advancements in canning processes have significantly improved the nutritional retention and sensory qualities of products, challenging the historical perception of canned goods as inferior to fresh options. There is a growing trend of premiumization, with manufacturers introducing organic, low-sodium, and ethically sourced product lines to attract health-conscious consumers. Sustainability initiatives are also a major focus, with industry leaders investing in recyclable packaging and reducing the environmental footprint of their operations. The market exhibits strong penetration in both developed regions, where it is a staple for convenience, and in developing regions, where it provides an affordable source of nutrition. Private label brands have gained considerable traction, offering competitive pricing and quality that rivals national brands. Furthermore, the expansion of e-commerce channels has made canned foods more accessible, contributing to market growth and consumer reach.

Drivers, Opportunities & Restraints

Primary drivers propelling the canned food market include the increasing urban population and busier lifestyles, which fuel demand for convenient and ready-to-eat meal solutions. The rising consumer awareness regarding food waste reduction also supports the market, as canned products have a significantly longer shelf life than their fresh counterparts. Growth in disposable income in emerging economies enables higher consumption of packaged foods. However, the market faces notable restraints, such as persistent negative perceptions about the nutritional value and high sodium content of some canned products. Stringent government regulations concerning food safety and packaging materials can also pose challenges for manufacturers. Looking forward, significant opportunities exist in product innovation, particularly in developing healthier options with clean labels, reduced preservatives, and fortified nutrients. The untapped potential in emerging markets presents a substantial growth avenue, where increasing retail modernization and cold chain infrastructure limitations make canned foods a practical choice. The growing trend of home cooking and pantry stocking, especially post-global health events, further opens doors for market expansion and new product launches.

Concentration Insights

The competitive landscape of the canned food market is moderately concentrated, featuring a mix of large multinational conglomerates and numerous smaller regional players. Dominant companies such as Nestl?, Conagra Brands, Del Monte Foods, and The Kraft Heinz Company hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry giants often engage in strategic mergers and acquisitions to consolidate their market position and enter new geographic or product segments. The market also includes strong private-label manufacturers that supply products to major retail chains, creating intense price competition. Regional players often compete successfully by specializing in local tastes and traditional products, creating niche markets that are less susceptible to competition from global brands. This concentration leads to high levels of investment in marketing, research and development, and supply chain optimization, which are critical for maintaining a competitive edge. The barriers to entry remain considerable, primarily due to the capital-intensive nature of canning operations and the need for stringent quality certifications.

Type Insights

The canned food market is segmented by type into several key categories, each with its own dynamics and consumer base. Canned fruits represent a substantial segment, with products like peaches, pineapples, and mixed fruit cocktails being perennial favorites, often consumed as snacks, desserts, or ingredients in other dishes. Canned vegetables, including tomatoes, corn, green beans, and peas, are kitchen staples valued for their convenience and use in a myriad of recipes, from soups to casseroles. The canned meat and seafood segment is another major category, featuring items such as tuna, salmon, chicken, and Spam, which are critical protein sources for quick meals and emergency food supplies. Ready meals and prepared foods, like canned pasta, soups, and stews, cater directly to the demand for instant meal solutions. There is a noticeable trend within these types towards premium offerings, including organic produce, ethically caught seafood, and gourmet recipe formulations. Innovation is focused on improving taste and texture while maintaining nutritional integrity, addressing the key consumer desire for both convenience and quality.

Application Insights

In terms of application, canned foods are utilized across a diverse range of settings, from household consumption to extensive food service and industrial use. The retail segment for household consumption is the largest application, where products are purchased from supermarkets, hypermarkets, convenience stores, and online platforms for regular use in home cooking and as pantry staples. The food service industry is another critical application channel, including restaurants, cafeterias, hotels, and catering services that use canned ingredients as cost-effective and consistent bases for meals, sauces, and sides. This is particularly prevalent in regions where fresh produce may be seasonal or logistically challenging to source year-round. Industrial applications involve the use of canned products as ingredients by other food manufacturers for items like pizzas, baked goods, and ready-to-eat meals. Furthermore, canned foods are a fundamental component of emergency relief and humanitarian aid supplies distributed by government agencies and non-governmental organizations due to their long shelf life and durability, making them indispensable in crisis situations.

Regional Insights

Regionally, the canned food market demonstrates varied patterns of demand and growth. North America and Europe are mature markets characterized by high per capita consumption. In these regions, demand is driven by well-established consumer habits, a strong culture of convenience, and the presence of major manufacturing companies. However, growth is relatively stable, with innovation focused on health and wellness trends. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and the expansion of modern retail formats in countries like China, India, and Indonesia. Changing dietary patterns and the increasing adoption of Western convenience foods contribute significantly to this expansion. Latin America and the Middle East and Africa also present growing opportunities, though these markets are more fragmented. In these regions, canned foods are often valued for their affordability and ability to withstand challenging storage conditions. Each region has distinct consumer preferences; for instance, canned fish is highly popular in coastal areas of Europe and Asia, while canned beans and vegetables have strong demand in North America.

Company Insights

Leading companies in the canned food market employ diverse strategies to maintain and grow their market presence. Nestl? S.A., through brands like Stouffer's and Lean Cuisine, leverages its massive R&D capabilities to innovate in health-oriented canned and prepared meals. Conagra Brands, a major player with brands such as Hunt's and Healthy Choice, focuses on brand rejuvenation and marketing to connect with modern consumers. The Kraft Heinz Company possesses a powerful portfolio including iconic names like Heinz baked beans and soups, relying on its extensive distribution network and brand loyalty. Bolton Group, known for its Rio Mare tuna products, emphasizes sustainability and quality in its seafood offerings. Del Monte Foods, Inc. is renowned for its extensive range of canned fruits and vegetables, often highlighting its commitment to non-GMO and natural ingredients. These companies invest heavily in advertising, supply chain efficiency, and strategic acquisitions. For instance, many are acquiring smaller brands that specialize in organic or plant-based products to diversify their offerings and capture new consumer segments. The competitive strategy often involves a balance between global brand power and localizing products to meet regional taste preferences.

Recent Developments

The canned food market has witnessed several significant recent developments reflecting industry trends. A major focus has been on sustainability, with numerous leading companies announcing transitions to fully recyclable can packaging and ambitious goals to reduce water and energy usage in their production processes. There has been a wave of product innovation aimed at the health-conscious consumer, including launches of new lines featuring low-sugar fruits, no-salt-added vegetables, and canned legumes and pulses as plant-based protein sources. Acquisition activity remains robust, as larger conglomerates seek to acquire innovative smaller brands that have gained traction in niche markets like organic or ethnic foods. Companies are also heavily investing in digital marketing and e-commerce optimization to capture the growing online grocery shopping trend. Furthermore, in response to global supply chain challenges, many players are diversifying their supplier base and investing in automation within their manufacturing facilities to improve efficiency and resilience. These developments indicate an industry actively adapting to evolving consumer demands and external pressures.

Report Segmentation

This comprehensive market report on the canned food industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is based on type, which includes canned fruits, canned vegetables, canned meat and poultry, canned seafood, and ready meals. Each type is analyzed for its market dynamics, consumer trends, and growth potential. The report further segments the market by application, covering key channels such as retail supermarkets/hypermarkets, convenience stores, online retail, food service, and industrial applications. This helps in understanding the distribution and consumption patterns across different sectors. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers the key countries within that region, their market drivers, competitive landscape, and future outlook. Additional segmentation may include analysis by packaging material, such as steel, aluminum, and others, and by distribution channel. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on precise market intelligence.

FAQs

What is the shelf life of canned food?

The shelf life of commercially canned food is typically very long, often ranging from two to five years when stored in a cool, dry place. High-acid foods like tomatoes and fruits may have a slightly shorter shelf life of around 12 to 18 months, while low-acid foods like meats and vegetables can remain safe to eat for two to five years or even longer. The "best by" date on the can is a manufacturer's estimate for peak quality, but the products often remain safe to consume beyond that date if the can is undamaged.

Is canned food healthy?

Canned food can be a healthy part of a balanced diet. The canning process preserves many nutrients, and in some cases, certain vitamins and minerals may become more bioavailable. Key considerations include choosing options with no added salt, no added sugar, or packed in water rather than syrup or heavy brine. Consumers are advised to read nutrition labels carefully to select products that align with their dietary goals, as some canned goods can be high in sodium or sugar.

What are the key drivers for the canned food market?

The key drivers for the canned food market include the growing demand for convenient and time-saving meal solutions among urban populations, the long shelf life of products which helps in reducing food waste, and their essential role in emergency preparedness and food security. The expansion of retail networks in developing countries and continuous product innovation aimed at improving health profiles, such as low-sodium and organic options, are also significant drivers of market growth.

Who are the major players in the canned food market?

The global canned food market is dominated by several large multinational corporations. Major players include Nestl? S.A., which offers a wide range of products under various brands, The Kraft Heinz Company, known for its soups, beans, and pasta sauces, Conagra Brands, Inc., with popular brands like Hunt's and Healthy Choice, and Del Monte Foods, Inc., a leader in canned fruits and vegetables. Other significant players include Bolton Group and Thai Union Group, particularly in the canned seafood segment.

How is the canned food market evolving in different regions?

The market evolution varies significantly by region. In mature markets like North America and Europe, growth is steady and driven by premiumization, health, and wellness trends, with a focus on organic and clean-label products. In contrast, the Asia-Pacific region is experiencing rapid growth due to urbanization, rising disposable incomes, and the increasing penetration of modern retail. Regions like Latin America and the Middle East and Africa show potential growth linked to economic development and the practical benefits of canned foods in areas with limited cold chain infrastructure.

Citius Research has developed a research report titled “Canned Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canned Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canned Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canned Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canned Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canned Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canned Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canned Food Market
• Cost and Gross Margin Analysis of Canned Food Market
• Canned Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canned Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canned Food Market Key Stakeholders

Below are the key stakeholders for the Canned Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canned Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canned Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canned Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canned Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canned Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canned Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canned Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canned Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canned Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canned Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canned Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canned Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canned Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canned Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canned Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canned Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canned Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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