Cannabis Concentrate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195033
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Cannabis Concentrate Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Cannabis Concentrate Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Canopy Growth, Aurora Cannabis, Tilray, Cronos Group, Hexo

Market Summary

The cannabis concentrate market within the food and beverages industry represents a specialized and rapidly evolving segment driven by the infusion of cannabinoids into consumable products. These concentrates, which include oils, extracts, and isolates, are increasingly utilized to create edibles, beverages, and other infused food items that offer precise dosing and enhanced bioavailability. The market is characterized by a growing consumer shift towards alternative consumption methods beyond smoking, with a focus on wellness, discretion, and culinary innovation. Key product categories include cannabidiol (CBD)-infused items, which dominate due to their non-psychoactive properties, as well as tetrahydrocannabinol (THC)-based products in regions where legal. The industry is supported by advancements in extraction technologies that ensure purity and consistency, meeting stringent quality standards required for food-grade applications. Regulatory frameworks continue to shape market dynamics, with North America leading in legalization and adoption, while other regions gradually explore similar pathways. Companies are actively engaging in research to develop novel formulations that cater to diverse consumer preferences, including flavor profiles and functional benefits, positioning cannabis concentrates as a significant ingredient in the future of food and beverage innovation.

Key Highlights

The cannabis concentrate market in the food and beverages sector is distinguished by several critical developments. Extraction methodologies such as supercritical CO2 extraction and ethanol extraction are paramount, ensuring high-purity outputs suitable for human consumption. The dominance of CBD-infused products is notable, driven by widespread consumer acceptance and regulatory ease compared to psychoactive alternatives. Major industry players are investing heavily in research to enhance bioavailability and onset times, addressing key consumer demands for efficiency and experience. Partnerships between cannabis producers and established food and beverage companies are accelerating market entry and product diversification. Sustainability practices are gaining traction, with a focus on organic sourcing and eco-friendly extraction processes to appeal to environmentally conscious consumers. The market is also witnessing a surge in micro-dosing products, allowing for controlled consumption tailored to individual tolerance and desired effects. Labeling transparency and third-party testing have become industry standards, building trust and ensuring compliance with evolving regulations. These factors collectively underscore the market's maturation and its integration into mainstream food and beverage offerings.

Drivers, Opportunities & Restraints

Key drivers propelling the cannabis concentrate market in food and beverages include increasing legalization across various regions, which expands consumer access and reduces stigma. Growing consumer interest in health and wellness products fuels demand for cannabinoid-infused items perceived to offer therapeutic benefits. Technological advancements in extraction and infusion techniques enhance product quality and consistency, supporting scalability. Opportunities abound in product innovation, such as developing fast-acting formulations and combining cannabinoids with other functional ingredients like adaptogens or vitamins. Expansion into emerging markets presents significant growth potential as regulatory landscapes evolve. However, restraints persist, including complex and fragmented regulations that vary by jurisdiction, creating compliance challenges and limiting market uniformity. Banking and financial restrictions hinder investment and operational efficiency for many companies. Consumer education gaps regarding dosage, effects, and safety necessitate extensive marketing efforts. Supply chain inconsistencies, such as variability in raw material quality, also pose risks to product standardization and reliability.

Concentration Insights

The cannabis concentrate market features varying levels of concentration, typically categorized into full-spectrum, broad-spectrum, and isolate forms. Full-spectrum concentrates retain the complete profile of cannabinoids, terpenes, and other compounds from the cannabis plant, believed to produce an entourage effect that enhances efficacy. These are favored in applications where holistic benefits are desired, though they may contain trace THC. Broad-spectrum options offer a middle ground, containing multiple cannabinoids and terpenes but with THC removed, appealing to consumers avoiding psychoactive effects while seeking synergistic benefits. Isolates, such as pure CBD or THC crystals, provide the highest concentration of a single compound, allowing for precise dosing and formulation control, ideal for standardized food and beverage products. The choice of concentration type influences product positioning, with isolates often used in mass-market items for consistency, while full and broad-spectrum variants cater to premium and wellness segments. Manufacturers must balance potency, legal considerations, and consumer preferences when selecting concentrate types for their offerings.

Type Insights

Cannabis concentrates in the food and beverage industry are available in several types, each with distinct characteristics and applications. Oils and tinctures are liquid extracts commonly infused into beverages, dressings, and baked goods due to their ease of integration and dosing accuracy. Isolates, typically in powder form, are utilized in products requiring neutral flavor and high potency, such as capsules or functional foods. Hash and kief represent traditional forms, though less common in modern food applications due to texture challenges. Rosin, a solventless extract, is gaining popularity for its purity and is used in premium edible products. Distillates are highly refined concentrates with specific cannabinoid profiles, ideal for creating consistent infused items like gummies or chocolates. Each type offers unique advantages; for instance, oils facilitate even distribution in liquids, while isolates prevent flavor interference. The selection depends on desired potency, formulation requirements, and target consumer experience, driving innovation in product development across the sector.

Application Insights

In the food and beverages industry, cannabis concentrates are applied across diverse product categories to meet evolving consumer needs. Edibles represent the largest segment, encompassing items like gummies, chocolates, and baked goods, valued for their discretion and prolonged effects. Beverages are a rapidly growing application, with infused drinks including coffees, teas, sodas, and elixirs that offer quick absorption and social consumption appeal. Culinary products such as cooking oils, sauces, and condiments allow for homemade infusion, catering to culinary enthusiasts. Snack items like granola bars and chips incorporate concentrates for functional benefits, aligning with wellness trends. Pet products, though niche, are emerging with CBD-infused treats and foods targeting animal wellness. Each application requires tailored formulation approaches to ensure stability, taste masking, and consistent dosing. The versatility of concentrates enables innovation across these categories, driven by consumer demand for convenience, variety, and health-oriented options in their dietary choices.

Regional Insights

The adoption and regulation of cannabis concentrates in food and beverages vary significantly by region, influencing market dynamics. North America, particularly the United States and Canada, leads in legalization and consumer acceptance, with a well-established infrastructure for production and distribution. Europe shows growing interest, led by countries like Germany and the UK, where medical and wellness applications are expanding, though regulations remain cautious. Asia-Pacific exhibits potential, with markets such as Australia and Thailand progressing in legalization, while others maintain strict prohibitions. Latin America is emerging, with countries like Uruguay and Mexico exploring legal frameworks, though economic challenges slow growth. The Middle East and Africa largely restrict use, with minimal market activity. Regional differences in consumer preferences also shape product offerings; for example, North America favors diverse edibles and beverages, while Europe focuses on wellness-oriented formats. Companies must navigate these varied regulatory landscapes and cultural attitudes to successfully penetrate and expand in each market.

Company Insights

The competitive landscape of the cannabis concentrate market for food and beverages includes a mix of specialized cannabis firms and traditional food companies entering the space. Leading players such as Canopy Growth Corporation, Aurora Cannabis, and Tilray have developed robust concentrate divisions, leveraging their expertise in cultivation and extraction. These companies often partner with food and beverage giants to co-develop products, combining cannabinoid knowledge with distribution strength. Innovative startups like Charlotte's Web and CV Sciences focus on hemp-derived CBD products, capturing significant market share in wellness segments. Established food companies, including Constellation Brands and Molson Coors, have invested in cannabis ventures to diversify into infused beverages. Key strategies involve vertical integration to control quality from farm to table, investment in R&D for novel formulations, and geographic expansion through acquisitions or partnerships. Brand positioning varies from medical and therapeutic to recreational and lifestyle, targeting different consumer segments. Success hinges on regulatory compliance, product consistency, and building trust through transparency and education.

Recent Developments

Recent developments in the cannabis concentrate market for food and beverages highlight ongoing innovation and strategic moves. Companies are introducing water-soluble cannabinoid technologies to improve bioavailability in beverages, addressing previous challenges with oil-based infusions. There is a surge in product launches featuring minor cannabinoids like CBG and CBN, touted for unique effects such as focus or sleep aid. Major partnerships have been announced between cannabis producers and global beverage companies to develop and distribute infused drinks, expanding market reach. Regulatory advancements in various U.S. states and countries like Mexico have opened new opportunities for legal edibles and beverages. Sustainability initiatives are gaining prominence, with firms adopting carbon-neutral extraction methods and eco-friendly packaging to appeal to conscious consumers. Investment in clinical research has increased, supporting claims about health benefits and ensuring product safety. These developments reflect a maturing industry focused on technological advancement, regulatory adaptation, and meeting sophisticated consumer demands for quality and efficacy.

Report Segmentation

This report on the cannabis concentrate market in the food and beverages industry is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes categories such as oils and tinctures, isolates, hash and kief, rosin, and distillates, each examined for their market share and growth potential. Application segmentation covers edibles, beverages, culinary products, snacks, and pet products, highlighting trends and consumer preferences within each category. Concentration type is divided into full-spectrum, broad-spectrum, and isolate, analyzing their adoption rates and functional benefits. Geographic segmentation breaks down the market into key regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regulatory impacts and regional dynamics. Additional segments may include extraction methods, distribution channels, and end-user demographics, offering a comprehensive view of the market structure. This multifaceted approach allows stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions based on granular insights into each segment's performance and prospects.

FAQs

What are the different types of cannabis concentrates used in food and beverages? Cannabis concentrates in this industry include oils, tinctures, isolates, distillates, and solventless extracts like rosin. Oils and tinctures are common for liquid infusions in beverages, while isolates offer flavorless potency for edibles. Distillates provide refined cannabinoid profiles for consistent dosing, and rosin appeals to consumers seeking solvent-free options.

How are cannabis concentrates infused into food products? Infusion methods vary based on the concentrate type and product formulation. Oils and tinctures are mixed directly into recipes for even distribution, while isolates are dissolved into fats or alcohols before incorporation. Emulsification technologies are used for water-soluble applications in beverages, ensuring homogeneity and stability without separation.

What are the benefits of using cannabis concentrates in edibles? Benefits include precise dosing control, enhanced bioavailability through advanced formulations, and discretion in consumption. Concentrates allow for consistent potency across product batches, enable innovative flavor masking techniques, and support the creation of functional foods with targeted wellness benefits, meeting consumer demand for reliability and efficacy.

Which regions have the most developed markets for cannabis-infused food and beverages? North America, particularly the United States and Canada, has the most developed markets due to progressive legalization and consumer adoption. Europe is emerging with countries like Germany and Switzerland leading, while parts of Latin America and Asia-Pacific are in early stages, influenced by evolving regulations and growing acceptance.

What are the key challenges in manufacturing cannabis-infused food and beverages? Challenges include navigating complex and varying regulations across regions, ensuring consistent potency and quality control, achieving stability in product formulations, and masking the natural taste of cannabinoids. Additionally, supply chain reliability, consumer education, and compliance with food safety standards present ongoing hurdles for manufacturers.

Citius Research has developed a research report titled “Cannabis Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cannabis Concentrate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cannabis Concentrate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cannabis Concentrate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cannabis Concentrate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cannabis Concentrate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cannabis Concentrate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cannabis Concentrate Market
• Cost and Gross Margin Analysis of Cannabis Concentrate Market
• Cannabis Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cannabis Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cannabis Concentrate Market Key Stakeholders

Below are the key stakeholders for the Cannabis Concentrate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cannabis Concentrate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cannabis Concentrate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cannabis Concentrate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cannabis Concentrate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cannabis Concentrate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cannabis Concentrate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cannabis Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cannabis Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cannabis Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cannabis Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cannabis Concentrate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cannabis Concentrate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cannabis Concentrate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cannabis Concentrate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cannabis Concentrate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cannabis Concentrate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cannabis Concentrate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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