Beer Tank Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196319
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Beer Tank Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Beer Tank Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players GEA, Alfa Laval, Ziemann Holvrieka, Paul Mueller, Praj Industries

Market Summary

The beer tank market is an integral component of the global food and beverages industry, primarily serving breweries of all scales from large multinational corporations to craft microbreweries. These tanks are essential vessels used in various stages of beer production, including fermentation, maturation, and storage. The market is characterized by a consistent demand driven by the enduring popularity of beer consumption worldwide. Manufacturers in this sector focus on producing tanks that meet stringent hygiene standards, ensure optimal temperature control, and enhance the efficiency of the brewing process. The industry sees ongoing innovation in materials, with stainless steel remaining the dominant choice due to its durability, corrosion resistance, and ease of cleaning. The market landscape is competitive, with several established players and specialized fabricators catering to the specific needs of brewers, emphasizing customization and technological integration to maintain product quality and shelf life.

Key Highlights

The beer tank market is distinguished by several key factors that underscore its importance and trajectory. A significant highlight is the critical role these tanks play in determining the final quality, flavor, and clarity of the beer, making them indispensable in commercial brewing operations. The adoption of advanced technologies, such as automated cleaning systems (CIP) and precise temperature control mechanisms, represents a major advancement, reducing labor costs and minimizing contamination risks. Furthermore, the trend towards sustainability is prompting manufacturers to develop energy-efficient designs and utilize eco-friendly materials, aligning with broader industry environmental goals. The market also benefits from the robust growth of the craft beer segment, which demands smaller, more versatile tank solutions and frequently upgrades equipment to experiment with new beer styles. Leading companies like Ziemann Holvrieka, GEA Group, and Alfa Laval are at the forefront, driving innovation with solutions that offer scalability and reliability for modern breweries.

Drivers, Opportunities & Restraints

The beer tank market is propelled by several powerful drivers, with the global expansion of the brewing industry standing paramount. The rising consumption of beer, particularly in emerging economies, and the prolific growth of craft breweries are fueling investments in brewing infrastructure, including tanks. Technological advancements that improve brewing efficiency and product consistency also serve as significant drivers, encouraging upgrades and replacements in existing facilities. Opportunities abound in the development of smart tanks integrated with IoT sensors for real-time monitoring of parameters like temperature and pressure, which can predict maintenance needs and optimize production cycles. Additionally, the increasing preference for customized tank solutions tailored to specific brewery layouts and beer types presents a fertile ground for market players. However, the market faces restraints including the high initial capital investment required for high-quality tanks, which can be a barrier for small-scale entrants. Fluctuations in raw material prices, particularly for stainless steel, also pose challenges to cost stability and profit margins for manufacturers.

Concentration Insights

The global beer tank market exhibits a moderate level of concentration, featuring a mix of large international corporations and numerous regional or specialized manufacturers. The competitive landscape is led by a handful of prominent players who possess extensive product portfolios, global distribution networks, and strong reputations built on decades of industry experience. Companies such as GEA Group, Ziemann Holvrieka, and Alfa Laval are recognized for their technological expertise and ability to execute large-scale projects for major brewing conglomerates. Alongside these giants, there is a substantial presence of mid-sized and smaller fabricators who compete effectively by focusing on niche segments, particularly the craft beer market, offering customized, agile, and cost-effective solutions. This structure ensures that while large players dominate in terms of overall market share and technological innovation, smaller companies maintain significant influence by catering to specific regional demands and specialized application needs, preventing an overly monopolistic environment.

Type Insights

Beer tanks are categorized primarily based on their function within the brewing process, with fermentation tanks and storage tanks being the two fundamental types. Fermentation tanks are where the magic of beer creation happens; yeast is added to the wort, triggering fermentation which produces alcohol and carbon dioxide. These tanks are designed with precise temperature control systems and often feature conical bottoms to facilitate the collection and removal of yeast. Storage tanks, also known as bright beer tanks or serving tanks, are used for the conditioning, carbonation, and storage of beer after fermentation is complete, just before packaging or serving directly. They are crucial for achieving the desired clarity and flavor profile. Beyond these, unitanks that combine both fermentation and conditioning functions in a single vessel are gaining popularity, especially among craft brewers, for their space-saving and efficiency benefits. The material of construction is almost exclusively stainless steel, prized for its inert properties and durability.

Application Insights

The application of beer tanks is almost exclusively within the brewing industry, serving a critical role from the initial stages of production to the final point before consumption. The primary application is in commercial breweries, which range from massive international beer producers to small local microbreweries and brewpubs. Within these facilities, tanks are used for fermentation, where sugars are converted to alcohol, and for maturation, where flavors are developed and harmonized. Another significant application is in storage and bright beer tanks, which hold the finished product before it is kegged, bottled, or canned. Furthermore, with the rise of taprooms and direct-to-consumer sales models, serving tanks have become increasingly important for breweries that dispense beer directly from the tank to the tap. The design and specification of the tank are heavily influenced by its specific application, with factors like volume, pressure rating, and cooling capacity being tailored to the brewery's output and beer styles.

Regional Insights

The demand for beer tanks is a global phenomenon, yet it demonstrates distinct regional characteristics influenced by local beer consumption patterns and the maturity of the brewing industry. Europe represents a historically significant and mature market, home to many of the world's oldest and most renowned breweries. This region has a consistent demand for high-quality tanks, often for modernization and capacity expansion projects. North America, particularly the United States, is a dynamic market driven largely by its explosive craft beer sector, which demands a high volume of smaller, innovative tanks. The Asia-Pacific region is identified as a high-growth market, fueled by rising disposable incomes, westernization of consumer tastes, and the rapid establishment of new breweries in countries like China and India. Other regions, including Latin America and the Middle East & Africa, are emerging markets showing promising growth potential as beer culture continues to develop and expand locally.

Company Insights

The competitive arena of the beer tank market is populated by a blend of global engineering giants and specialized fabricators. Leading the pack are companies with a strong heritage in process engineering and food & beverage technology. GEA Group, a German multinational, is a powerhouse offering comprehensive brewhouse solutions, including a wide array of tanks known for their efficiency and reliability. Ziemann Holvrieka, also from Germany, is another industry stalwart with a deep focus on brewery technology and turnkey projects. Alfa Laval, a Swedish company, provides advanced heat exchange and fluid handling solutions that are integral to tank systems. Beyond these leaders, companies like Criveller Group (Canada) and Specific Mechanical Systems (Canada) have carved strong niches, particularly in serving the North American craft brewing market with customized and robust tank systems. These players compete on technology, customization capabilities, aftersales service, and global project execution.

Recent Developments

The beer tank market is continuously evolving, with recent developments centered on technological integration, sustainability, and catering to the craft beer revolution. A prominent trend is the incorporation of Industry 4.0 principles, where tanks are being equipped with IoT sensors and connected to centralized control systems. This allows for real-time monitoring of critical parameters like temperature, pressure, and liquid levels, enabling predictive maintenance and reducing downtime. Sustainability is another major focus, with manufacturers developing tanks with improved insulation properties to reduce energy consumption for cooling and heating. There is also a growing emphasis on using recycled materials in construction. Furthermore, to meet the demands of the vibrant craft segment, suppliers are increasingly offering modular and scalable tank solutions that allow breweries to expand their capacity incrementally. Collaborations between tank manufacturers and automation software providers are also becoming more common to deliver fully integrated, smart brewing solutions.

Report Segmentation

This comprehensive market research report on the beer tank industry is meticulously segmented to provide a detailed and granular analysis of the market dynamics. The segmentation allows for a focused examination of each critical aspect influencing the market's growth and trends. The report is first segmented by type, delving into the distinct characteristics and demand drivers for fermentation tanks, storage tanks, unitanks, and other specialized variants. The application segment analyzes the usage patterns across macro breweries, microbreweries, brewpubs, and other end-users, highlighting the specific requirements of each. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, identifying key growth pockets and regional peculiarities. Furthermore, the report includes a detailed competitive landscape, profiling key players and analyzing their market strategies, strengths, and product offerings. This multi-faceted segmentation ensures that the report delivers actionable insights tailored to the specific interests of various stakeholders in the industry.

FAQs

What are beer tanks made of? The vast majority of commercial beer tanks are constructed from high-grade stainless steel, specifically AISI 304 or 316 grades. This material is chosen for its excellent corrosion resistance, durability, ease of cleaning, and inert properties, which ensure it does not react with the beer and alter its taste or quality.

What is the purpose of a fermenter? A fermenter, or fermentation tank, is a critical vessel in the brewing process where fermentation occurs. Yeast is added to the cooled wort (sugary liquid from malted grains), and the yeast consumes the sugars, producing alcohol, carbon dioxide, and flavor compounds that define the beer's character.

How do you clean a beer tank? Beer tanks are primarily cleaned using a process called Clean-in-Place (CIP). This automated system circulates cleaning and sanitizing solutions (like caustic soda and acid) through spray balls or nozzles inside the sealed tank without requiring disassembly, ensuring thorough cleaning and sterilization to prevent contamination.

What is a bright beer tank? A bright beer tank (BBT), also known as a serving tank, is used after fermentation and conditioning are complete. It is where beer is transferred for final carbonation, clarification, and storage before it is packaged into kegs, bottles, or cans, or served directly on tap. It holds the "bright" or clear beer ready for consumption.

Who are the leading beer tank manufacturers? The market is led by several established international companies renowned for their engineering expertise and quality. Key manufacturers include GEA Group (Germany), Ziemann Holvrieka (Germany), and Alfa Laval (Sweden). For the craft beer segment, companies like Criveller Group and Specific Mechanical Systems are also significant players.

Citius Research has developed a research report titled “Beer Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Beer Tank Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Beer Tank Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Beer Tank Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Beer Tank Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Beer Tank Market
• Research Methodology
• Executive Summary
• Market Dynamics of Beer Tank Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Beer Tank Market
• Cost and Gross Margin Analysis of Beer Tank Market
• Beer Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Beer Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Beer Tank Market Key Stakeholders

Below are the key stakeholders for the Beer Tank Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Beer Tank Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Beer Tank Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Beer Tank Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Beer Tank Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Beer Tank Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Beer Tank Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Beer Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Beer Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Beer Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Beer Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Beer Tank Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Beer Tank Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Beer Tank Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Beer Tank Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Beer Tank Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Beer Tank Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Beer Tank Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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