Asia-Pacific Aquaculture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196284
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Asia-Pacific Aquaculture Market size was estimated at USD 185 billion in 2023 and is projected to reach USD 270 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Asia-Pacific Aquaculture Market

(Market Size)
$185 billion
$270 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 185 billion
2030 Market Size USD 270 billion
Key Players Mowi, Thai Union, Cermaq, Cooke Aquaculture, Nireus

Market Summary

The Asia-Pacific aquaculture market represents a cornerstone of the regional food and beverages industry, supplying a significant portion of the world's farmed aquatic organisms. This sector is characterized by its immense diversity, encompassing the cultivation of a wide array of fish, crustaceans, mollusks, and aquatic plants across both marine and freshwater environments. The industry is a critical source of protein, employment, and economic activity for numerous countries within the region. Driven by a combination of traditional practices and modern technological adoption, the market operates on a spectrum from small-scale family-run farms to large, vertically integrated multinational corporations. The consistent rise in protein consumption, coupled with a growing middle class and increasing disposable incomes, underpins the sustained demand for aquaculture products. This market is integral to regional food security strategies and is increasingly focused on enhancing sustainability and efficiency through innovations in feed, breeding, and farming techniques to meet both domestic and international standards and consumer expectations.

Key Highlights

The Asia-Pacific aquaculture market is distinguished by several key factors that underscore its global dominance and future potential. China stands as the undisputed leader, accounting for a monumental share of both regional and global production, with its output spanning species like carp, tilapia, and shrimp. The integration of advanced technologies, such as recirculating aquaculture systems (RAS), Internet of Things (IoT) sensors for water quality monitoring, and automated feeding systems, is a major highlight, driving improvements in yield and operational efficiency. Sustainability has moved from a niche concern to a central industry focus, with significant investments being made in developing alternative, sustainable fish feeds to reduce reliance on wild fish stocks. The value chain is becoming increasingly sophisticated, with strong growth in processing, packaging, and cold chain logistics, enabling higher-value product exports. Furthermore, government support through policies promoting blue economy initiatives and food security is a critical enabler for continued market expansion and modernization across the region.

Drivers, Opportunities & Restraints

The growth of the Asia-Pacific aquaculture market is propelled by a powerful confluence of drivers. The primary driver is the escalating demand for animal protein from a burgeoning population and a rapidly expanding middle class with greater purchasing power. Stagnant yields from capture fisheries have further cemented aquaculture's role as essential for meeting this protein demand. Government initiatives across numerous countries actively promote aquaculture development through subsidies, technical support, and infrastructure projects aimed at enhancing food security and rural livelihoods. Significant opportunities lie in the expansion of value-added products, such as ready-to-cook and ready-to-eat seafood items, which cater to urban consumers seeking convenience. The export potential for high-quality, sustainably certified products to markets in North America and Europe presents another substantial growth avenue. However, the market faces considerable restraints, including the ongoing challenge of disease outbreaks that can devastate production, environmental concerns related to water pollution and habitat degradation, and the high costs associated with adopting advanced, sustainable technologies which can be prohibitive for smaller operators.

Concentration Insights

The Asia-Pacific aquaculture market exhibits a high degree of concentration in terms of geographical production and species focus. Geographically, the market is overwhelmingly concentrated in East Asia, with China functioning as the production epicenter. Southeast Asian nations, notably Vietnam, Indonesia, Thailand, and India, are also major contributors, each with their own specialized sectors such as shrimp farming in Thailand and Vietnam and pangasius production in Vietnam. In terms of species, the market concentration is evident in the dominance of a few key types. Freshwater fish, particularly various species of carp, represent the largest segment by volume, heavily concentrated in China and India. Pacific whiteleg shrimp is another highly concentrated segment, with Thailand, Vietnam, and Indonesia being the leading producers. This concentration creates both strengths, such as deep expertise and established supply chains, and vulnerabilities, including market sensitivity to disease outbreaks or trade policies affecting a single dominant species or country.

Type Insights

The Asia-Pacific aquaculture market is segmented by type into fish, crustaceans, mollusks, and other aquatic products, each with distinct characteristics and market dynamics. Fish cultivation constitutes the largest segment by volume, dominated by freshwater species like carp, tilapia, and catfish, which are staples in regional diets due to their affordability and farming efficiency. The crustaceans segment, while smaller in volume, is highly valuable, with Pacific whiteleg shrimp being the most significant species, driving export revenues for countries like Thailand and Vietnam. Mollusk aquaculture, including oysters, mussels, and clams, is another vital segment, often practiced in coastal areas and valued for its lower environmental impact and contribution to local food systems. Other segments include the cultivation of seaweeds, which is a major industry in countries like Indonesia and the Philippines, used for food, colloids, and increasingly for bio-stimulants in agriculture. Each type requires specific farming systems, from extensive pond culture to intensive recirculating systems, reflecting the technological diversity within the industry.

Application Insights

The application of aquaculture products within the Asia-Pacific region is primarily segmented into food and non-food uses, with the former dominating the market. The food application segment is vast and diverse, supplying products to retail markets, supermarkets, hypermarkets, hotels, restaurants, and catering services. There is a growing consumer preference for live, fresh, and frozen products, though processed and value-added items like fillets, breaded shrimp, and ready-to-cook meals are gaining significant traction, particularly in urban centers. Beyond direct human consumption, a substantial portion of production, particularly small pelagic fish and trimmings, is processed into fishmeal and fish oil, which are critical components of feed for carnivorous farmed species like shrimp and salmon. Non-food applications, though smaller, are emerging and include the use of aquatic organisms for pharmaceutical ingredients, cosmetic products, and ornamental purposes for aquariums, which is a niche but valuable market.

Regional Insights

The Asia-Pacific aquaculture market is not monolithic but a tapestry of diverse regional landscapes, each with unique strengths and specializations. East Asia, led by China, is the undeniable powerhouse, producing more than the rest of the world combined and dominating in freshwater species. South Asia, with India and Bangladesh as key players, also has a strong focus on freshwater carp and tilapia farming, largely serving domestic markets. Southeast Asia is a global hub for high-value shrimp and pangasius production, with Vietnam, Thailand, and Indonesia being export-oriented powerhouses. The Philippines and Indonesia are also leaders in seaweed farming. Oceania, including Australia and New Zealand, has a more developed and technologically advanced sector, often focusing on high-value species like salmon, oysters, and abalone with stringent environmental and quality standards for both domestic and premium export markets. Each sub-region faces its own set of challenges, from intensification and environmental management in East Asia to improving infrastructure and sustainability practices in Southeast Asia and South Asia.

Company Insights

The competitive landscape of the Asia-Pacific aquaculture market features a mix of large integrated corporations, medium-sized enterprises, and a vast number of small-scale farmers. Leading companies such as Charoen Pokphand Foods (CP Foods) from Thailand, and Japanese conglomerates like Nissui and Maruha Nichiro, have a significant presence across the value chain, from feed production and genetics to farming, processing, and global distribution. These corporations are at the forefront of research and development, driving innovation in feed efficiency, disease management, and sustainable practices. In Vietnam, companies like Viet-Uc Seafood Corporation are major players in the shrimp sector. The market also includes specialized feed producers like Cargill and Nutreco, which have a strong regional focus. The industry structure is such that these large companies often work with and through countless contract farmers, creating an integrated network that combines corporate efficiency with extensive production reach.

Recent Developments

The Asia-Pacific aquaculture market is dynamic, with recent developments reflecting a strong trend towards sustainability, technology integration, and market diversification. A major focus has been on the development and adoption of alternative protein sources for aquafeed, such as insect meal, single-cell proteins, and plant-based substitutes, to enhance sustainability and reduce dependency on fishmeal. Investment in land-based recirculating aquaculture systems (RAS) is increasing, particularly for high-value species, as a means to control environmental variables, reduce disease risk, and locate production closer to urban markets. Digitalization is accelerating, with companies deploying AI-powered monitoring systems, blockchain for traceability, and data analytics to optimize feeding and improve stock management. Furthermore, there is a noticeable surge in mergers, acquisitions, and strategic partnerships as companies seek to consolidate market position, gain access to new technologies, and expand their geographic and product portfolios to capture more value from the market.

Report Segmentation

This comprehensive market research report on the Asia-Pacific Aquaculture Market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is segmented by type, delving into the production, trends, and forecasts for key categories including fish, crustaceans, mollusks, and other aquatic products like seaweed. It is further segmented by production environment, analyzing the distinct dynamics of freshwater, marine, and brackish water aquaculture systems. The application segmentation provides insights into the demand drivers for food purposes, which includes sub-segments like fresh, frozen, and value-added products, as well as non-food applications such as pharmaceutical and industrial uses. A crucial component of the report is the regional segmentation, which offers an in-depth country-level analysis for major markets including China, India, Japan, South Korea, Australia, Indonesia, Thailand, Vietnam, and the rest of the Asia-Pacific region, highlighting the unique opportunities and challenges in each geography.

FAQs

What is driving the growth of the aquaculture market in Asia-Pacific?

The growth is primarily driven by rising population and disposable incomes, increasing consumer demand for animal protein, declining catches from wild fisheries, and strong governmental support for domestic food security and export-oriented production.

Which country is the largest producer in the Asia-Pacific aquaculture market?

China is by far the largest producer in the Asia-Pacific region and indeed the world, accounting for a dominant share of global aquaculture output, particularly in freshwater species like carp and tilapia.

What are the main types of aquaculture in the Asia-Pacific region?

The main types include the farming of freshwater fish such as carp and tilapia, crustaceans like shrimp, mollusks including oysters and mussels, and other products such as seaweed, with fish constituting the largest segment by volume.

What are the key challenges facing the Asia-Pacific aquaculture industry?

Significant challenges include managing disease outbreaks that can impact stock, addressing environmental concerns related to water use and effluent discharge, navigating climate change impacts, and the high cost of adopting sustainable and advanced technologies.

How is technology impacting aquaculture in Asia-Pacific?

Technology is having a transformative impact through the adoption of recirculating aquaculture systems (RAS), automated feeding systems, drones for pond monitoring, AI for health assessment, and blockchain for enhancing supply chain transparency and traceability.

Citius Research has developed a research report titled “Asia-Pacific Aquaculture Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Asia-Pacific Aquaculture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Asia-Pacific Aquaculture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Asia-Pacific Aquaculture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Asia-Pacific Aquaculture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Asia-Pacific Aquaculture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Asia-Pacific Aquaculture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Asia-Pacific Aquaculture Market
• Cost and Gross Margin Analysis of Asia-Pacific Aquaculture Market
• Asia-Pacific Aquaculture Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Asia-Pacific Aquaculture Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Asia-Pacific Aquaculture Market Key Stakeholders

Below are the key stakeholders for the Asia-Pacific Aquaculture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Asia-Pacific Aquaculture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Asia-Pacific Aquaculture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Asia-Pacific Aquaculture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Asia-Pacific Aquaculture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Asia-Pacific Aquaculture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Asia-Pacific Aquaculture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Asia-Pacific Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Asia-Pacific Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Asia-Pacific Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Asia-Pacific Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Asia-Pacific Aquaculture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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