Aquaculture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196276
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Aquaculture Market size was estimated at USD 289 billion in 2023 and is projected to reach USD 420 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024-2030).

Aquaculture Market

(Market Size)
$289 billion
$420 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.60%
2023 Market Size USD 289 billion
2030 Market Size USD 420 billion
Key Players Mowi, SalMar, Cermaq, Thai Union, Cooke Aquaculture

Market Summary

The aquaculture market is a critical segment within the global food and beverages industry, focused on the farming of aquatic organisms such as fish, crustaceans, mollusks, and aquatic plants. This practice supplements traditional wild fisheries and plays an increasingly vital role in meeting the world's escalating demand for protein-rich food. The market operates within a complex framework involving various farming systems, including freshwater, marine, and brackish water environments, and encompasses a diverse range of species from salmon and shrimp to carp and seaweed. It is characterized by intensive research and development efforts aimed at improving yield, sustainability, and disease management. The industry's supply chain is intricate, involving hatcheries, feed suppliers, farming equipment manufacturers, processors, and distributors, all working in concert to deliver products to retail, food service, and industrial sectors globally. As a cornerstone of food security, aquaculture continues to evolve with technological integration and a strong emphasis on environmental stewardship.

Key Highlights

The aquaculture sector is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the industry's rapid adoption of advanced technologies, such as recirculating aquaculture systems (RAS), automated feeding mechanisms, and sophisticated water quality monitoring tools, which significantly enhance productivity and operational control. Sustainability has emerged as a central theme, driving innovation in feed formulations that reduce reliance on wild fish stocks, such as the development of plant-based and insect-based alternatives. The market is also witnessing a surge in investments from major agribusiness and food corporations, signaling strong confidence in its long-term growth potential. Furthermore, stringent international certifications and standards, like those from the Aquaculture Stewardship Council (ASC), are becoming increasingly important for market access and consumer trust. The diversification of farmed species to include high-value offerings like cobia and barramundi also represents a significant trend, catering to evolving consumer palates and premium market segments.

Drivers, Opportunities & Restraints

The growth of the aquaculture market is propelled by a confluence of powerful drivers. The most significant is the rising global population and subsequent increasing demand for animal protein, which wild capture fisheries can no longer sustainably meet. Growing health consciousness among consumers, who perceive seafood as a nutritious source of omega-3 fatty acids and lean protein, further fuels demand. Government support in many countries through subsidies, favorable policies, and initiatives to boost domestic production also acts as a key driver. The market presents substantial opportunities, particularly in the expansion of offshore and mariculture operations, which offer vast untapped potential. The development of novel aquafeed ingredients and the integration of Internet of Things (IoT) and artificial intelligence for smart farming present lucrative avenues for innovation and efficiency gains. However, the industry faces notable restraints, including the persistent challenge of diseases and parasites, which can cause significant stock losses. Environmental concerns related to effluent discharge, habitat modification, and potential interactions with wild species require continuous mitigation efforts. Additionally, securing access to suitable coastal and inland sites for expansion is becoming increasingly difficult due to competing land uses and regulatory hurdles.

Concentration Insights

The global aquaculture market exhibits a varied concentration landscape, with Asia-Pacific dominating production volume, led by powerhouse nations such as China, India, Vietnam, and Indonesia. These countries benefit from extensive coastlines, favorable climates, and established traditional practices. Norway and Chile are global leaders in the high-value Atlantic salmon farming sector, operating highly industrialized and vertically integrated production systems. In North America and Europe, the market is more fragmented among a larger number of small to medium-sized enterprises, though consolidation is a growing trend as companies seek economies of scale. The concentration is also evident in the aquafeed sector, which is dominated by a few multinational corporations like Cargill and Nutreco. The processing and distribution segments show a mix of large multinational players and regional specialists. This concentration dynamic influences global trade flows, pricing, and the adoption of standards and technology across different regions.

Type Insights

The aquaculture market is segmented by type into several key categories, primarily defined by the environment and the organisms cultivated. Freshwater aquaculture represents the largest segment by volume, encompassing species like carp, tilapia, and catfish farmed in ponds, lakes, and river-based cage systems. This segment is crucial for food security in many developing nations. Marine water aquaculture, or mariculture, involves the cultivation of species in ocean environments, including finfish like salmon and sea bass, as well as shellfish such as oysters, mussels, and shrimp. This segment is often associated with higher value and more complex farming technologies. Brackish water aquaculture is practiced in estuaries and coastal areas, with shrimp farming being the most prominent and economically significant activity within this category. Additionally, the cultivation of aquatic plants, notably seaweed, is a rapidly growing segment due to its applications in food, hydrocolloids, and biofuels. Each type presents distinct challenges and opportunities related to biology, technology, and market demand.

Application Insights

Aquaculture products serve a wide array of applications, primarily channeled through three key sectors. The food sector is the predominant application, supplying fresh, frozen, canned, and value-added products to retail supermarkets, hypermarkets, and specialty fish markets. This includes whole fish, fillets, steaks, and ready-to-cook items that cater to household consumption. The food service sector is another major application, providing products to hotels, restaurants, and catering services (HoReCa), where demand is for consistent quality, portion control, and convenience. Beyond direct human consumption, a significant portion of production is dedicated to non-food applications. This includes the use of fishmeal and fish oil derived from reduction fisheries and processing by-products as vital ingredients in aquafeeds for carnivorous species, as well as in feeds for livestock and pets. Other applications include the pharmaceutical industry, which utilizes compounds from species like fish and seaweed, and the cosmetic industry, which uses marine collagen and algae extracts.

Regional Insights

The geographical distribution of the aquaculture market is markedly uneven, reflecting differences in natural resources, economic development, and culinary traditions. The Asia-Pacific region is the undisputed global leader, accounting for the vast majority of world production. China alone produces more than the rest of the world combined, farming a diverse range of species from finfish and crustaceans to seaweed. Southeast Asian nations like Vietnam, Indonesia, and Thailand are major exporters of shrimp and pangasius. Europe's production is concentrated in Norway for salmon, as well as Spain, the UK, and Greece for species like sea bream and sea bass. North America has a mature market with significant salmon production in Canada and a diverse inland catfish and trout industry in the United States. Latin America, led by Chile (salmon), Ecuador (shrimp), and Brazil (tilapia), is a key exporting region. Emerging regions such as Africa and the Middle East show potential for growth but currently contribute a smaller share to global output.

Company Insights

The competitive landscape of the aquaculture market features a blend of large integrated multinationals and specialized regional players. Leading companies often have vertically integrated operations, controlling stages from feed production and genetics to farming, processing, and distribution. Prominent names in salmon farming include Mowi ASA of Norway, SalMar ASA, and the Chilean multinational AquaChile. In the shrimp sector, Thai Union Group PCL and Viet Nam's Minh Phu Seafood Corporation are significant global exporters. The aquafeed segment is highly concentrated and dominated by multinational corporations such as Cargill Incorporated, Nutreco N.V. (through its Skretting and NutraMarine brands), and BioMar Group. These companies invest heavily in research to develop sustainable and efficient feed solutions. Other important players include hatchery and genetics companies like Benchmark Holdings, which focus on developing disease-resistant and fast-growing stocks. The market is also seeing increased involvement from technology firms providing software, sensors, and automation solutions for modern fish farming.

Recent Developments

The aquaculture industry is undergoing rapid transformation driven by innovation and strategic shifts. A prominent recent development is the accelerated adoption of land-based recirculating aquaculture systems (RAS) for species like salmon and shrimp, aimed at mitigating environmental impacts and locating production closer to end markets. Major investments are being funneled into this technology by established seafood companies and new entrants alike. There is also a strong focus on alternative feed ingredients, with companies launching new product lines incorporating algae oil, insect meal, and single-cell proteins to enhance sustainability credentials. Consolidation continues through mergers and acquisitions as larger entities seek to expand their geographic footprint and product portfolios. Furthermore, digitalization is a key trend, with the integration of artificial intelligence for monitoring fish health and feeding patterns, blockchain for improving supply chain traceability, and satellite imagery for managing offshore farm sites. These developments collectively aim to address the industry's challenges and unlock new efficiencies.

Report Segmentation

This comprehensive market research report on the aquaculture industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is systematically divided by type, covering the key environments of freshwater, marine water, and brackish water aquaculture, along with the distinct segment of aquatic plants. It further delves into segmentation by species, providing insights into the production, trends, and forecasts for major finfish, crustaceans, mollusks, and others. The application segmentation analyzes the flow of products into critical channels including direct human consumption through retail and food service, and non-food uses such as aquafeed, pharmaceutical, and industrial applications. Geographically, the report offers a thorough regional breakdown, covering key and emerging markets across Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensities, and make informed strategic decisions tailored to particular segments of interest.

FAQs

What is aquaculture? Aquaculture, often referred to as fish farming, is the controlled cultivation of aquatic organisms such as fish, crustaceans, mollusks, and aquatic plants. It involves various interventions in the rearing process to enhance production, including regular stocking, feeding, and protection from predators.

Why is aquaculture important? Aquaculture is critically important for global food security and nutrition. It helps meet the rising demand for protein-rich seafood that cannot be sustained by wild fisheries alone. It also contributes to economic development, provides employment, and can be designed to operate sustainably.

What are the environmental impacts of aquaculture? Aquaculture can have environmental impacts such as water pollution from waste discharge, potential spread of diseases to wild stocks, and habitat modification. However, modern practices and technologies, like Recirculating Aquaculture Systems (RAS) and improved feed management, are actively being developed and implemented to significantly mitigate these impacts.

What is the most farmed fish in the world? By volume, various species of carp are the most farmed fish in the world, predominantly in Asia. Other highly farmed species include tilapia, salmon, catfish, and sea bass. In terms of value, Atlantic salmon is one of the most significant.

What is the difference between aquaculture and mariculture? Aquaculture is the broad term for all forms of aquatic farming. Mariculture is a specific subset of aquaculture that refers to the cultivation of marine organisms in their natural habitats, such as the open ocean or enclosed sections of it, for example, farming salmon in sea cages or cultivating oysters on underwater racks.

Citius Research has developed a research report titled “Aquaculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aquaculture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aquaculture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aquaculture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aquaculture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aquaculture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aquaculture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aquaculture Market
• Cost and Gross Margin Analysis of Aquaculture Market
• Aquaculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aquaculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aquaculture Market Key Stakeholders

Below are the key stakeholders for the Aquaculture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aquaculture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aquaculture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aquaculture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aquaculture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aquaculture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aquaculture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aquaculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aquaculture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aquaculture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aquaculture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aquaculture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aquaculture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aquaculture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aquaculture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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