Animal Feed Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194913
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Animal Feed Ingredients Market size was estimated at USD 48 billion in 2023 and is projected to reach USD 98 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Animal Feed Ingredients Market

(Market Size)
$48 billion
$98 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 48 billion
2030 Market Size USD 98 billion
Key Players Cargill, ADM, DSM, Nutreco, BASF

Market Summary

The animal feed ingredients market is a critical and dynamic segment within the global food and beverages industry, supplying the essential nutritional components required for livestock, poultry, aquaculture, and pet food production. This market is characterized by a complex value chain that begins with the sourcing of raw materials and extends through processing, distribution, and incorporation into complete feed formulations. The demand for feed ingredients is intrinsically linked to the overall demand for animal protein products worldwide, driven by population growth, rising incomes, and shifting dietary preferences. Key stakeholders in this market include multinational agribusiness corporations, specialized ingredient manufacturers, feed millers, and integrated livestock producers. The market is continuously evolving, influenced by advancements in animal nutrition science, which seek to optimize feed efficiency, animal health, and ultimately, the productivity and sustainability of animal farming operations. Regulatory frameworks concerning food safety, quality, and environmental impact also play a significant role in shaping market dynamics and product development strategies.

Key Highlights

A primary highlight of the animal feed ingredients market is the growing emphasis on sustainability and traceability throughout the supply chain. Consumers and producers are increasingly demanding ingredients that are sourced responsibly, with a lower environmental footprint. This has accelerated the development and adoption of alternative proteins, such as those derived from insects, single-cell organisms, and plant-based sources, which aim to reduce reliance on traditional commodities like soybean meal and fishmeal. Another significant trend is the heightened focus on gut health and immunity in animals, driving demand for specialized functional ingredients like probiotics, prebiotics, organic acids, and phytogenics. These additives are crucial for promoting optimal digestive health, reducing the need for antibiotics, and improving overall animal performance. Furthermore, technological integration, including the use of data analytics and precision feeding techniques, is enabling more efficient and customized feed formulation, optimizing nutrient utilization and minimizing waste.

Drivers, Opportunities & Restraints

The market is propelled by several powerful drivers, most notably the sustained global increase in consumption of meat, milk, and eggs. This rising demand for animal protein necessitates a corresponding increase in high-quality feed production. Urbanization and economic development in emerging economies are key contributors to this trend, expanding the consumer base for animal products. Significant opportunities exist in the innovation of novel feed ingredients that enhance animal productivity and welfare while addressing environmental concerns. The development of sustainable and circular economy models, such as utilizing food waste streams or by-products as feed inputs, presents a promising avenue for growth. However, the market also faces considerable restraints. Price volatility of key raw materials, such as corn, soy, and other grains, directly impacts production costs and profit margins for feed manufacturers. Stringent and varying regulatory policies across different regions concerning feed safety, labeling, and antibiotic usage can create barriers to market entry and complicate international trade. Furthermore, growing consumer skepticism and negative perceptions surrounding certain conventional ingredients pose a challenge to market expansion.

Concentration Insights

The global animal feed ingredients market exhibits a moderately concentrated landscape, dominated by a mix of large multinational corporations and numerous regional players. A handful of major agribusiness giants, including Cargill, ADM, and DSM, hold significant market shares due to their extensive product portfolios, integrated supply chains, and strong global distribution networks. These companies often have capabilities spanning from raw material sourcing and processing to the manufacturing of value-added specialty ingredients and premixes. Alongside these leaders, there is a substantial presence of specialized ingredient manufacturers that focus on specific product categories, such as amino acids, vitamins, enzymes, or mycotoxin binders. The market concentration is also influenced by regional dynamics; for instance, certain regions may have a higher concentration of producers for specific ingredient types based on local agricultural output. Mergers, acquisitions, and strategic partnerships are common strategies employed by leading companies to expand their geographical reach, enhance their technological capabilities, and consolidate their market positions.

Type Insights

The animal feed ingredients market is segmented by type into several key categories, each serving a distinct nutritional purpose. Cereals and grains, such as corn, wheat, and barley, form the energy-dense foundation of most livestock diets. Oilseeds and meals, particularly soybean meal, are paramount sources of protein, which is essential for muscle development and growth in animals. This category is vast and critical for meeting the amino acid requirements of monogastric animals like poultry and swine. Another major category is vitamins and minerals, which are added as premixes to ensure animals receive the necessary micronutrients for metabolic functions, bone development, and overall health. Amino acids, both essential and non-essential, are increasingly supplemented in precise amounts to create balanced diets that maximize feed efficiency. Furthermore, the segment of feed additives is experiencing robust growth. This includes enzymes that improve digestibility, antioxidants that preserve feed quality, acidifiers that control pathogenic bacteria, and a wide range of other specialty ingredients designed to enhance animal performance, health, and well-being beyond basic nutrition.

Application Insights

The application of feed ingredients is primarily categorized by the type of animal for which the feed is intended. The poultry segment, encompassing broilers, layers, and breeders, represents one of the largest application areas, consuming vast quantities of corn, soybean meal, and additives to support rapid growth and high egg production rates. The swine feed sector is another major consumer, requiring carefully formulated diets to optimize growth rates, feed conversion ratios, and reproductive performance in sows. The ruminant feed segment, which includes cattle for dairy and beef production, has distinct nutritional needs, relying heavily on forages, grains, and specific additives like buffers and yeast cultures to maintain rumen health and function. The aquaculture feed market is one of the fastest-growing application segments, driven by the expansion of fish and shrimp farming. These diets are highly specialized, often requiring high levels of fishmeal and fish oil, though alternatives are being rapidly developed. Lastly, the pet food industry is a significant and sophisticated end-user of feed ingredients, demanding high-quality, palatable, and nutritionally complete formulations for companion animals.

Regional Insights

The demand and production patterns for animal feed ingredients vary significantly across different global regions, influenced by factors such as local livestock production intensity, dietary habits, and economic development. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by a massive population, rapid urbanization, and expanding middle-class consumers with increasing purchasing power. Countries like China and India are central to this growth, with large-scale commercial livestock and aquaculture operations. North America and Europe represent mature markets characterized by highly efficient and technologically advanced animal production systems. These regions have strong demand for high-value, specialized ingredients and additives focused on animal welfare, sustainability, and reducing environmental impact. South America is a major global supplier of key raw materials, particularly soybeans, and has a robust domestic livestock industry. The Middle East and Africa region shows promising growth potential, driven by population increases and government initiatives aimed at improving food security through enhanced domestic animal production, though it often relies on imports for certain feed ingredients.

Company Insights

The competitive landscape of the animal feed ingredients market features a diverse array of companies, from integrated agricultural conglomerates to niche specialty chemical firms. Leading players such as Cargill, Archer Daniels Midland (ADM), and New Hope Liuhe possess extensive global footprints, controlling significant portions of the supply chain from origination to processing and distribution. Companies like DSM and BASF are powerhouses in the development and manufacturing of essential vitamins, carotenoids, and other advanced nutritional solutions. Ajinomoto Co., Inc. and Evonik Industries AG are recognized as global leaders in the production of feed amino acids, which are critical for formulating low-protein, environmentally friendly diets. Charoen Pokphand Foods PLC (CPF) is a major integrated agribusiness player with a strong focus in Asia. Other significant contributors include Nutreco N.V., through its Trouw Nutrition and Skretting brands, which provide innovative nutritional solutions and services for livestock and aquaculture, respectively. These companies compete on factors including product quality, innovation, supply chain reliability, technical service support, and cost-effectiveness.

Recent Developments

The animal feed ingredients market is witnessing a wave of strategic activity focused on innovation, sustainability, and market expansion. A prominent trend is the significant investment in research and development of alternative protein sources to create more sustainable and secure supply chains. Companies are launching products based on insect meal, single-cell proteins, and fermented plant proteins to cater to this growing demand. Strategic mergers and acquisitions continue to reshape the industry landscape, allowing companies to acquire new technologies, expand their product portfolios, and enter new geographical markets. There is a strong industry-wide push towards developing solutions that support antibiotic reduction in animal production, leading to increased introductions of probiotic, prebiotic, and phytogenic feed additive blends. Furthermore, leading companies are increasingly leveraging digital technologies, such as artificial intelligence and IoT sensors, to offer precision nutrition services that help farmers optimize feed formulation and animal management practices for improved efficiency and profitability. Sustainability certifications and commitments to reducing the carbon footprint of feed production are also becoming central to corporate strategies and product marketing.

Report Segmentation

This comprehensive market report on animal feed ingredients provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation by type delves into the major categories of ingredients, including cereals, cakes & meals, by-products, vitamins, amino acids, antibiotics, enzymes, antioxidants, acidifiers, and other additives, examining the demand dynamics and trends within each segment. The application segmentation analyzes the consumption patterns across key animal types such as poultry, swine, ruminants, aquaculture, and pets, highlighting the specific nutritional requirements and growth prospects for each sector. Geographically, the report provides an in-depth assessment of regional markets, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, identifying key growth drivers, challenges, and opportunities unique to each region. Furthermore, the report includes a competitive landscape section that profiles major players, discussing their market shares, product offerings, strategic initiatives, and recent developments. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions.

FAQs

What are the main types of animal feed ingredients?

The main types include cereals and grains for energy, oilseeds and protein meals like soybean meal, vitamins and minerals as essential micronutrients, amino acids for protein balancing, and a wide range of feed additives such as enzymes, probiotics, and antioxidants designed to enhance digestion, health, and overall performance.

What is driving the growth of the animal feed ingredients market?

Growth is primarily driven by the rising global consumption of meat, dairy, and eggs, fueled by population growth and increasing incomes, particularly in developing economies. This escalating demand for animal protein directly increases the need for high-quality, efficient animal feed.

Who are the key players in the animal feed ingredients market?

The market is served by a mix of large multinational corporations and specialized firms. Key players often include Cargill, Archer Daniels Midland (ADM), DSM, BASF, Nutreco, Charoen Pokphand Foods (CPF), New Hope Group, Ajinomoto Co., Inc., and Evonik Industries AG, among others.

What are the challenges in the animal feed ingredients market?

Major challenges include the high volatility in prices of raw materials such as corn and soy, which impacts production costs. Additionally, stringent and differing regulatory standards across countries for feed safety and ingredient approval, along with sustainability concerns and consumer perception issues, present significant hurdles.

What are the latest trends in animal feed ingredients?

Prominent trends include a strong shift towards sustainable and alternative protein sources like insect meal and single-cell proteins, a heightened focus on gut health additives to reduce antibiotic use, and the integration of digital technology and precision nutrition to optimize feed formulation and animal management practices.

Citius Research has developed a research report titled “Animal Feed Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Animal Feed Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Animal Feed Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Animal Feed Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Animal Feed Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Animal Feed Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Animal Feed Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Animal Feed Ingredients Market
• Cost and Gross Margin Analysis of Animal Feed Ingredients Market
• Animal Feed Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Animal Feed Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Animal Feed Ingredients Market Key Stakeholders

Below are the key stakeholders for the Animal Feed Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Animal Feed Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Animal Feed Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Animal Feed Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Animal Feed Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Animal Feed Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Animal Feed Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Animal Feed Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Animal Feed Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Animal Feed Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Animal Feed Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Animal Feed Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Animal Feed Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Animal Feed Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Animal Feed Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Animal Feed Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Animal Feed Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Animal Feed Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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