Agricultural Biologicals Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196244
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Agricultural Biologicals Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Agricultural Biologicals Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Bayer, BASF, Syngenta, Corteva, UPL

Market Summary

The agricultural biologicals market represents a transformative segment within the food and beverages industry, focusing on sustainable crop production solutions derived from natural materials. These products, which include biopesticides, biostimulants, and biofertilizers, are gaining significant traction as alternatives or complements to conventional synthetic agrochemicals. The market is driven by a global shift towards organic farming practices and heightened consumer awareness regarding food safety and environmental sustainability. Regulatory bodies in numerous regions are increasingly supporting the adoption of these eco-friendly solutions through favorable policies and streamlined approval processes. The integration of biologicals into mainstream agriculture is reshaping farming methodologies, offering a pathway to enhance soil health, improve crop resilience, and reduce the ecological footprint of food production. This evolution is critical for stakeholders across the food supply chain, from growers to processors, aiming to meet the rising demand for sustainably produced food and beverages.

Key Highlights

The agricultural biologicals market is characterized by robust innovation and strategic collaborations among key industry players. Leading multinational corporations like Bayer AG, Syngenta Group, and BASF SE are heavily investing in research and development to expand their biologicals portfolios, often through acquisitions of specialized biotechnology firms. A prominent highlight is the increasing efficacy and reliability of these products, which is bolstering farmer confidence and adoption rates. Technological advancements in microbial strains and fermentation processes are enhancing product performance, making biologicals more competitive with traditional inputs. Furthermore, the market is witnessing a surge in demand for organic food products, which directly propels the need for certified organic biological inputs. The development of integrated pest and nutrient management programs that combine biologicals with conventional methods is also a key trend, offering a holistic approach to crop protection and yield enhancement for modern agriculture.

Drivers, Opportunities & Restraints

The growth of the agricultural biologicals market is propelled by several powerful drivers. Stringent government regulations restricting the use of certain chemical pesticides and fertilizers are compelling growers to seek safer alternatives. Increasing consumer preference for organic and residue-free food products is creating a pull effect from the demand side, encouraging retailers and food processors to source from farms utilizing biological inputs. Significant opportunities lie in emerging economies where agricultural modernization is underway, and there is immense potential for the adoption of sustainable practices. The development of novel biological formulations with longer shelf lives and improved field stability presents a substantial growth avenue for manufacturers. However, the market faces notable restraints, including the variable efficacy of biological products under different environmental conditions, which can hinder consistent performance. A lack of awareness and technical knowledge among farmers in certain regions, coupled with higher costs compared to some conventional chemicals, also poses challenges to widespread adoption.

Concentration Insights

The competitive landscape of the agricultural biologicals market features a mix of established agrochemical giants and nimble, innovative biotechnology firms. The market concentration is moderately high, with a few major players holding significant shares due to their extensive distribution networks and robust R&D capabilities. Companies such as UPL Limited, Marrone Bio Innovations, and Valent BioSciences LLC are key contributors, alongside the dominant players. These leading companies are focusing on strategic initiatives like mergers, acquisitions, and partnerships to consolidate their market position and gain access to novel technologies and microbial strains. There is also a notable presence of regional players who cater to local crop-specific needs and climatic conditions, adding a layer of fragmentation to the market. This dynamic creates a competitive environment that fosters continuous innovation and product development, ultimately benefiting the end-user with a wider array of effective and targeted biological solutions.

Type Insights

The agricultural biologicals market is segmented into distinct types, primarily biopesticides, biostimulants, and biofertilizers, each serving a unique purpose in crop management. Biopesticides, which include bioinsecticides, biofungicides, and bionematicides, are derived from natural materials like plants, bacteria, and minerals. They offer targeted pest control with minimal impact on non-target organisms and the environment. Biostimulants comprise substances and microorganisms that stimulate natural processes in plants to enhance nutrient uptake, abiotic stress tolerance, and overall crop quality. This category includes microbial amendments, humic substances, and seaweed extracts. Biofertilizers contain living microorganisms that colonize the rhizosphere and promote plant growth by increasing the supply of primary nutrients to the host plant. The adoption of each type varies by region and crop system, with integrated use becoming increasingly common for comprehensive farm management.

Application Insights

Within the food and beverages industry, agricultural biologicals find critical application in enhancing the production of a wide array of crops, including fruits, vegetables, cereals, and pulses. Their use is pivotal in ensuring high yield and quality while adhering to stringent food safety standards and maximum residue limits (MRLs). In fruit and vegetable production, biologicals are extensively used for disease suppression and improving post-harvest shelf life, which is crucial for maintaining produce quality through the supply chain. For cereal crops like wheat and corn, biofertilizers play a vital role in nitrogen fixation and phosphorus solubilization, reducing dependency on synthetic fertilizers. The application method is also a key insight, with foliar spray being dominant for biopesticides and biostimulants, while soil treatment and seed treatment are common for biofertilizers and certain microbial products, ensuring targeted delivery and maximum efficacy.

Regional Insights

The adoption and growth of the agricultural biologicals market exhibit distinct regional patterns influenced by regulatory frameworks, farming practices, and consumer demand. North America and Europe are established markets, characterized by strong regulatory support for sustainable agriculture and high consumer awareness about organic food. Countries like the United States, Germany, and France are at the forefront of adoption. The Asia-Pacific region is identified as a high-growth market, driven by large agricultural economies such as China and India, where government initiatives are promoting sustainable practices to ensure food security for large populations. Latin America, with its vast expanses of agricultural land in Brazil and Argentina, is witnessing rapid uptake, particularly in biocontrol solutions for major export crops. The Middle East and Africa present emerging opportunities, with growth focused on water-efficient biostimulants and biofertilizers to combat arid conditions and improve soil health.

Company Insights

The agricultural biologicals market is shaped by the strategic activities of its key players. Bayer AG leverages its global footprint to market a comprehensive portfolio, including seed treatment technologies and biological crop protection agents. Syngenta Group, through its subsidiary Valent BioSciences, is a leader in biorational solutions, emphasizing innovation in microbial and botanical extracts. BASF SE has strengthened its position through significant investments and the acquisition of businesses like Becker Underwood. UPL Limited offers a wide range of biological products under its NPP division, focusing on sustainable solutions. Other notable companies include Koppert Biological Systems, a pioneer in biological pest control, and Novozymes A/S, renowned for its microbial technology. These companies compete on the basis of product efficacy, technological innovation, and the ability to provide integrated solutions that meet the specific needs of farmers in different regions.

Recent Developments

The agricultural biologicals market is dynamic, with recent developments underscoring a trend towards innovation and market expansion. Major acquisitions have been a focal point, with large agribusinesses acquiring specialized biological firms to rapidly enhance their technology platforms and product offerings. There has been a noticeable increase in research collaborations between industry players and academic institutions to discover novel microbial strains and develop next-generation formulation technologies. Product launches have been frequent, with companies introducing more targeted and combination products designed for specific crops and pests. Regulatory approvals for new active ingredients have accelerated in key markets, facilitating faster commercialization. Furthermore, companies are increasingly investing in digital agriculture tools to provide data-driven recommendations on biological product usage, enhancing their value proposition and integration into precision farming systems.

Report Segmentation

This comprehensive market research report on the agricultural biologicals market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is segmented by type into biopesticides, biostimulants, and biofertilizers, with further sub-segmentation to delve into specific categories such as microbials and biochemicals. Application segmentation covers key areas including soil treatment, seed treatment, and foliar spray, analyzing their adoption across different crop types. The report provides a thorough regional analysis, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets. An exhaustive competitive landscape section profiles leading companies, detailing their product portfolios, market share, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand competitive dynamics, and make informed strategic decisions based on specific segments of interest.

FAQs

What are agricultural biologicals? Agricultural biologicals are products derived from natural materials such as microbes, plant extracts, beneficial insects, or organic matter. They are used in farming to enhance crop productivity and health through mechanisms like pest control, nutrient enrichment, and plant growth stimulation, offering a sustainable alternative to synthetic chemicals.

How do biopesticides work? Biopesticides control pests through specific, often non-toxic, mechanisms. Microbial biopesticides contain microorganisms that can infect and kill the target pest or outcompete pathogenic organisms. Biochemical pesticides use naturally occurring substances that interfere with pest mating, growth, or behavior, providing targeted control with minimal environmental impact.

What is the difference between biofertilizers and biostimulants? Biofertilizers primarily function to increase the nutrient supply to the plant by fixing atmospheric nitrogen or solubilizing soil phosphorus, making it available for plant uptake. Biostimulants, on the other hand, enhance plant vigor, yield, and quality by stimulating natural processes within the plant, such as improving nutrient use efficiency or tolerance to abiotic stress, without directly providing nutrients.

What crops use biologicals? Agricultural biologicals are used on a vast range of crops. They are extensively applied in high-value crops like fruits, vegetables, and vineyards where residue limits are strict. Their use is also growing rapidly in broad-acre crops such as corn, soybean, wheat, and cotton to improve soil health and manage pests and nutrients sustainably.

Are biologicals safe? Yes, agricultural biologicals are generally recognized as safe for humans, animals, and the environment when used as directed. They are typically highly specific to their target pest or function, pose minimal risk to non-target organisms like pollinators and beneficial insects, and leave little to no harmful residue on food products, aligning with food safety standards.

Citius Research has developed a research report titled “Agricultural Biologicals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Agricultural Biologicals Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Agricultural Biologicals Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Agricultural Biologicals Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Agricultural Biologicals Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Agricultural Biologicals Market
• Research Methodology
• Executive Summary
• Market Dynamics of Agricultural Biologicals Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Agricultural Biologicals Market
• Cost and Gross Margin Analysis of Agricultural Biologicals Market
• Agricultural Biologicals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Agricultural Biologicals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Agricultural Biologicals Market Key Stakeholders

Below are the key stakeholders for the Agricultural Biologicals Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Agricultural Biologicals Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Agricultural Biologicals Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Agricultural Biologicals Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Agricultural Biologicals Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Agricultural Biologicals Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Agricultural Biologicals Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Agricultural Biologicals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Agricultural Biologicals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Agricultural Biologicals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Agricultural Biologicals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Agricultural Biologicals Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Agricultural Biologicals Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Agricultural Biologicals Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Agricultural Biologicals Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Agricultural Biologicals Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Agricultural Biologicals Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Agricultural Biologicals Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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