Wind Power Converter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194335
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Wind Power Converter Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Wind Power Converter Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players ABB, Siemens, Schneider Electric, GE, Ingeteam

Market Summary

The wind power converter market is a critical segment within the global renewable energy and power industry, playing an indispensable role in the efficient conversion and management of electrical energy generated by wind turbines. Wind power converters are essential components that transform the variable frequency AC generated by wind turbines into stable grid-compatible power, ensuring reliability and performance in both onshore and offshore wind farms. The market is characterized by ongoing technological advancements aimed at enhancing efficiency, durability, and grid integration capabilities. Key participants include leading industrial automation and energy technology firms that focus on developing high-capacity, low-maintenance converter systems to meet the growing demands of the wind energy sector. As nations worldwide intensify their focus on reducing carbon emissions and increasing the share of renewables in their energy mix, the demand for advanced wind power converters is expected to see sustained growth. The market dynamics are influenced by factors such as government policies, investment in renewable infrastructure, and innovations in power electronics.

Key Highlights

The wind power converter market is distinguished by several key highlights that underscore its importance and trajectory. Technological innovation remains at the forefront, with developments in semiconductor materials like silicon carbide and gallium nitride enabling higher efficiency and power density in converters. These advancements contribute to reduced energy losses and improved thermal management, which are crucial for the harsh operating conditions of wind farms. Another significant highlight is the increasing adoption of full-scale power converters, which offer superior control and grid support functions compared to partial-scale systems. The market is also witnessing a trend towards modular and scalable converter designs, allowing for easier maintenance and upgrades. Furthermore, the integration of digitalization and IoT capabilities into wind power converters facilitates predictive maintenance, real-time monitoring, and enhanced operational efficiency. These factors collectively enhance the reliability and cost-effectiveness of wind energy projects, reinforcing the converter's role as a pivotal component in the renewable energy value chain.

Drivers, Opportunities & Restraints

Several drivers propel the wind power converter market forward, chief among them being the global push towards decarbonization and the expansion of wind energy capacity. Supportive government policies, subsidies, and renewable energy targets in regions such as Europe, North America, and Asia-Pacific significantly boost market demand. Additionally, the declining cost of wind energy generation and technological improvements in converter efficiency act as strong market drivers. Opportunities abound in the development of offshore wind farms, which require robust and high-capacity converters capable of withstanding marine environments. The growing emphasis on energy storage integration and hybrid renewable systems also presents new avenues for converter applications. However, the market faces restraints including high initial investment costs for advanced converter systems and challenges related to supply chain disruptions for critical components like semiconductors. Regulatory hurdles and grid connectivity issues in some regions may also impede market growth. Balancing these drivers, opportunities, and restraints is essential for stakeholders to navigate the market effectively.

Concentration Insights

The wind power converter market exhibits a concentrated competitive landscape, dominated by a few established players with strong technological expertise and global reach. Companies such as ABB, Siemens, General Electric, and Vestas Wind Systems hold significant market shares, leveraging their extensive experience in power electronics and wind turbine manufacturing. These industry leaders focus on continuous innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position. There is also a presence of specialized firms like Ingeteam and Woodward that cater to niche segments with customized converter solutions. Geographically, the market concentration is higher in regions with advanced wind energy infrastructure, such as Europe and North America, though Asia-Pacific is rapidly emerging as a key hub due to substantial investments in renewable energy. The high barriers to entry, including substantial R&D investment and stringent certification requirements, contribute to this concentration, ensuring that only technologically adept and financially robust companies can compete effectively.

Type Insights

Wind power converters are primarily categorized into full-scale converters and partial-scale converters, each with distinct characteristics and applications. Full-scale converters are increasingly preferred in modern wind turbines due to their ability to handle the entire power output, providing superior grid compatibility, fault ride-through capabilities, and enhanced control over voltage and frequency. These converters are essential for both onshore and offshore wind farms where grid stability is paramount. Partial-scale converters, on the other hand, are used in conjunction with doubly fed induction generators (DFIGs) and are typically employed in older or smaller turbine designs. They offer cost advantages but may lack the comprehensive grid support features of full-scale systems. Additionally, there are emerging trends towards multi-level and modular converter topologies that improve efficiency and reduce harmonic distortions. The choice between converter types depends on factors such as turbine size, grid requirements, and total cost of ownership, influencing procurement decisions across the wind energy sector.

Application Insights

Wind power converters find applications primarily in onshore and offshore wind farms, each presenting unique demands and challenges. In onshore wind farms, converters are utilized to ensure efficient power conversion and grid integration, often dealing with variable wind speeds and grid voltage fluctuations. These applications benefit from converters designed for ease of maintenance and robustness in terrestrial environments. Offshore wind farms, however, require converters with higher reliability and resistance to corrosive marine conditions, as well as enhanced capabilities for long-distance power transmission to onshore grids. The converters used offshore are typically more advanced, featuring liquid cooling systems and higher power ratings to accommodate larger turbine capacities. Furthermore, there is a growing application of wind power converters in repowering projects, where older turbines are upgraded with modern converter technology to improve efficiency and extend operational life. This diversification in applications underscores the adaptability and critical role of converters across the wind energy landscape.

Regional Insights

The wind power converter market demonstrates varied growth patterns across different regions, influenced by local energy policies, wind resource availability, and infrastructure development. Europe stands as a mature market, driven by strong governmental support for renewables, particularly in countries like Germany, the UK, and Denmark, which are leaders in both onshore and offshore wind capacity. North America, with significant investments in the United States and Canada, is another key region, benefiting from federal incentives and state-level renewable portfolio standards. The Asia-Pacific region is experiencing rapid growth, led by China, which has the world's largest installed wind power capacity, and emerging markets such as India and Australia. These regions are focusing on expanding their wind energy infrastructure to meet rising electricity demand and carbon reduction goals. Other regions like Latin America and the Middle East are also gradually adopting wind energy, presenting future growth opportunities for converter manufacturers. Regional insights highlight the global nature of the market and the importance of tailored strategies to address local requirements and regulations.

Company Insights

Prominent companies in the wind power converter market include ABB Ltd., Siemens AG, General Electric, Vestas Wind Systems A/S, and Schneider Electric, among others. ABB is renowned for its extensive portfolio of power converters and grid solutions, emphasizing innovation in medium voltage applications. Siemens offers integrated converter systems as part of its wind turbine packages, focusing on reliability and digitalization features. General Electric leverages its expertise in both power generation and grid technologies to provide advanced converter solutions for its wind turbines. Vestas, as a leading wind turbine manufacturer, develops converters optimized for its turbine designs, ensuring seamless performance and efficiency. Schneider Electric provides converters that emphasize energy management and sustainability. Other notable players include Ingeteam, which specializes in power conversion equipment, and Woodward, known for its control systems and converters. These companies invest heavily in research and development to enhance product offerings, reduce costs, and maintain competitive advantage in a rapidly evolving market.

Recent Developments

Recent developments in the wind power converter market reflect ongoing innovation and strategic movements aimed at enhancing product performance and market reach. Key players have been introducing next-generation converters with higher power densities and improved thermal management, utilizing wide-bandgap semiconductors to achieve greater efficiency. There has been a noticeable trend towards the development of converters specifically designed for offshore wind applications, featuring enhanced durability and compatibility with high-voltage direct current transmission systems. Additionally, companies are increasingly integrating digital twins and AI-based predictive maintenance capabilities into their converter systems to minimize downtime and optimize operations. Strategic collaborations and partnerships between converter manufacturers and wind turbine producers are also common, aimed at co-developing customized solutions. Furthermore, investments in expanding production capacities and establishing local manufacturing facilities in high-growth regions like Asia-Pacific are evident, ensuring quicker response to regional demand and reducing logistical challenges.

Report Segmentation

The wind power converter market report is segmented based on type, application, and region to provide a detailed and structured analysis. By type, the market is divided into full-scale converters and partial-scale converters, with further breakdowns into voltage levels and power ratings. The application segment categorizes the market into onshore wind farms and offshore wind farms, highlighting the specific requirements and growth prospects for each. Geographically, the report covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets such as the United States, Germany, China, and India. This segmentation allows for a comprehensive understanding of market dynamics, trends, and opportunities across different segments, enabling stakeholders to make informed decisions based on precise and relevant data. The report also considers factors such as competitive landscape, regulatory environment, and technological advancements within each segment to deliver a holistic view of the market.

FAQs

What are the main types of wind power converters? The main types are full-scale converters and partial-scale converters. Full-scale converters manage the entire power output of the wind turbine, offering superior grid stability and control, while partial-scale converters are used with doubly fed induction generators for cost-effective solutions in certain turbine designs.

Which companies are leaders in the wind power converter market? Leading companies include ABB, Siemens, General Electric, Vestas Wind Systems, and Schneider Electric. These firms are recognized for their technological expertise, extensive product portfolios, and strong global presence in the wind energy sector.

What applications do wind power converters serve? Wind power converters are primarily used in onshore and offshore wind farms. They ensure efficient conversion of variable wind-generated electricity into grid-compatible power, with offshore applications requiring more robust and corrosion-resistant designs due to harsh marine environments.

How do wind power converters improve wind energy efficiency? They enhance efficiency by optimizing power conversion, reducing energy losses, and providing advanced grid support functions such as voltage and frequency regulation. Technological innovations like wide-bandgap semiconductors further improve thermal performance and power density.

What are the key drivers for the wind power converter market? Key drivers include global initiatives for renewable energy adoption, government policies supporting wind power, declining costs of wind energy generation, and technological advancements in converter design that increase reliability and performance.

What challenges does the wind power converter market face? Challenges include high initial investment costs, supply chain constraints for critical components like semiconductors, regulatory complexities, and the need for continuous innovation to meet evolving grid requirements and environmental conditions.

Citius Research has developed a research report titled “Wind Power Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wind Power Converter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wind Power Converter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wind Power Converter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wind Power Converter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wind Power Converter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wind Power Converter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wind Power Converter Market
• Cost and Gross Margin Analysis of Wind Power Converter Market
• Wind Power Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wind Power Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wind Power Converter Market Key Stakeholders

Below are the key stakeholders for the Wind Power Converter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wind Power Converter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wind Power Converter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wind Power Converter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wind Power Converter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wind Power Converter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wind Power Converter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wind Power Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wind Power Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wind Power Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wind Power Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wind Power Converter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wind Power Converter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wind Power Converter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wind Power Converter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wind Power Converter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wind Power Converter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wind Power Converter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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