Wind Energy Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194842
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Wind Energy Market size was estimated at USD 185 billion in 2023 and is projected to reach USD 280 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Wind Energy Market

(Market Size)
$185 billion
$280 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 185 billion
2030 Market Size USD 280 billion
Key Players Vestas, Siemens Gamesa, GE, Goldwind, Nordex

Market Summary

The wind energy market represents a critical and rapidly expanding segment within the global energy and power industry, focused on harnessing wind power to generate electricity. This market encompasses the entire value chain, from the manufacturing of turbine components like blades, towers, and nacelles to project development, installation, operation, and maintenance services. The industry is characterized by continuous technological innovation aimed at increasing turbine efficiency, capacity, and reliability while reducing the levelized cost of energy. Growth is propelled by the global transition towards renewable energy sources to meet climate goals and enhance energy security. Both onshore and offshore wind projects are seeing significant investment, with offshore wind emerging as a major growth frontier due to its potential for higher and more consistent energy yields. The market landscape is highly competitive, featuring a mix of established multinational corporations and specialized technology firms driving advancements and scaling deployment across diverse geographies.

Key Highlights

The wind energy market is distinguished by several pivotal developments that underscore its dynamism and strategic importance. Technological advancements have led to the commercialization of larger, more powerful turbines, with rotor diameters and hub heights increasing substantially to capture more energy from the wind. The integration of digitalization, artificial intelligence, and data analytics is optimizing performance through predictive maintenance and real-time operational adjustments. There is a pronounced trend towards the development of large-scale offshore wind farms, particularly in Europe and increasingly in Asia and North America, which require specialized vessels, foundations, and transmission infrastructure. The market is also witnessing a surge in corporate power purchase agreements, with major companies from various sectors committing to renewable energy to meet sustainability targets. Furthermore, governments worldwide are implementing supportive policies, auctions, and incentives that are crucial for de-risking investments and accelerating project pipelines, solidifying wind power's role in the future energy mix.

Drivers, Opportunities & Restraints

The expansion of the wind energy market is primarily driven by stringent global decarbonization policies and international commitments like the Paris Agreement, which compel nations to invest in clean energy infrastructure. Growing energy demand, coupled with the need for energy independence and security, further accelerates adoption. Technological cost reductions have made wind power increasingly competitive with conventional fossil fuels, enhancing its economic appeal. Significant opportunities exist in the burgeoning offshore wind sector, floating wind technology, and the repowering of aging onshore wind farms with newer, more efficient turbines. The hybridization of wind with solar and storage solutions presents another lucrative avenue for providing stable, dispatchable renewable power.

However, the market faces considerable restraints, including high initial capital expenditure and lengthy project development cycles fraught with permitting and regulatory hurdles. Grid integration challenges and the need for substantial investment in transmission infrastructure to handle variable renewable output can delay projects. Supply chain constraints, particularly for critical raw materials and specialized components, along with competition for limited port and vessel capacity for offshore projects, pose significant bottlenecks. Public opposition in certain regions due to visual, noise, and wildlife impact concerns also remains a persistent challenge that developers must navigate carefully.

Concentration Insights

The competitive landscape of the wind energy market is moderately concentrated, dominated by a handful of major global original equipment manufacturers that have established strong brand recognition and extensive project track records. Key players such as Vestas Wind Systems, Siemens Gamesa Renewable Energy, and General Electric hold significant market shares in turbine supply and service contracts. These industry leaders compete intensely on technology, product reliability, and service offerings, investing heavily in research and development to maintain their competitive edge. The market also includes a ecosystem of specialized component suppliers, engineering firms, and project developers. While the top-tier companies have a global presence, there are numerous regional and niche players focusing on specific market segments or technologies, such as floating offshore wind or small-scale distributed wind systems. This structure fosters innovation but also creates high barriers to entry for new participants due to the capital-intensive nature of manufacturing and project development.

Type Insights

The wind energy market is broadly segmented into two primary types: onshore wind and offshore wind energy. Onshore wind energy involves turbines located on land, typically in rural areas or open plains with strong wind resources. It is the more mature and widely deployed technology, representing the bulk of installed global capacity due to its lower installation and maintenance costs compared to offshore projects. Onshore projects benefit from established supply chains and well-understood development processes.

Offshore wind energy entails installing turbines in bodies of water, usually in ocean environments. This segment is experiencing explosive growth due to the ability to deploy much larger turbines that capture stronger and more consistent winds, leading to higher capacity factors and energy output. Offshore wind projects, though capital-intensive and logistically complex, are attracting massive investments because they can be built at a scale sufficient to power major cities and are often located near high-demand coastal load centers. Technological innovation in foundation design, including the emergence of floating platforms for deep-water sites, is rapidly expanding the potential geographical reach of offshore wind farms.

Application Insights

Wind energy is utilized across a diverse range of applications, catering to different segments of the power sector. The most significant application is utility-scale power generation, where large wind farms, either onshore or offshore, feed electricity directly into the transmission grid to supply power to millions of homes and businesses. These projects are often developed by independent power producers or utility companies and are central to national renewable energy strategies.

Another growing application is industrial and commercial use, where companies install wind turbines, often through power purchase agreements, to meet their own electricity needs and reduce their carbon footprint and energy costs. Distributed or community wind projects represent a smaller but important application, involving smaller clusters of turbines that provide power for local consumption, such as for rural communities, agricultural operations, or small islands. Furthermore, wind energy is increasingly being integrated into hybrid systems paired with solar photovoltaic arrays and battery storage to create more reliable and consistent renewable power plants that can provide a greater range of grid services.

Regional Insights

The adoption and development of wind energy exhibit distinct regional patterns influenced by policy support, natural resources, and industrial capability. Europe has been a historical leader, particularly in offshore wind, with countries like the United Kingdom, Germany, and Denmark pioneering the technology and hosting some of the world's largest operational farms. The European market is characterized by strong regulatory frameworks and ambitious green deals aimed at carbon neutrality.

Asia-Pacific has emerged as the largest and fastest-growing market, led overwhelmingly by China, which possesses the world's largest installed wind capacity, both onshore and is rapidly expanding its offshore sector. Other key players in the region include India, Vietnam, and Japan, all of which have aggressive renewable energy targets. North America, with the United States as the primary market, has a substantial onshore wind presence, especially in the central plains, and is now actively developing its first major commercial offshore wind projects along the East Coast. Other regions like Latin America, led by Brazil, and the Middle East and Africa are also witnessing increasing investments, though from a smaller base, driven by energy diversification goals.

Company Insights

The wind energy market is served by a cohort of leading international corporations that drive innovation and deployment. Vestas Wind Systems from Denmark is a global leader in wind turbine manufacturing, known for its extensive product portfolio and service network. Siemens Gamesa Renewable Energy, a major player formed from a merger, has a strong foothold in both onshore and offshore segments, with advanced technology platforms. General Electric Renewable Energy is another powerhouse, competing aggressively with its Haliade-X offshore turbine and Cypress onshore platform. Beyond these OEM giants, companies like Nordex Acciona and Goldwind are significant global competitors. The market also relies on specialized firms such as Orsted, which is a world-leading developer and operator of offshore wind farms, and Blade Dynamics, which focuses on advanced composite technologies for turbine blades. These companies continually invest in research to enhance turbine performance, durability, and cost-effectiveness.

Recent Developments

The wind energy sector is continuously evolving with notable recent developments shaping its trajectory. There has been a series of record-breaking turbine announcements, with manufacturers unveiling new models exceeding 15 MW in capacity, specifically designed for the offshore market to maximize energy yield. Several countries have conducted successful auction rounds for massive offshore wind zones, securing gigawatts of new capacity at highly competitive prices. The industry is also making significant strides in circular economy initiatives, focusing on recyclable turbine blades and strategies to repurpose or recycle materials from decommissioned projects. Furthermore, major oil and gas companies are making substantial investments and forming partnerships to enter the offshore wind space, leveraging their expertise in large-scale marine project management. The development of cross-border interconnection projects and hybrid parks that combine wind generation with international power cables is also gaining momentum, enhancing market integration and energy security.

Report Segmentation

This comprehensive market research report on the wind energy industry provides a detailed and structured analysis segmented to deliver actionable intelligence. The report is meticulously categorized by type, delineating the distinct dynamics of the onshore wind energy and offshore wind energy markets. It further breaks down the analysis by application, examining utility-scale, industrial & commercial, and community & distributed wind energy deployments. A critical component of the report is its regional segmentation, which offers in-depth coverage of the wind energy landscape across key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis assesses the local policy environment, project pipeline, key players, and growth potential. The report also includes a dedicated competitive analysis section, profiling major companies, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to pinpoint specific growth areas, understand regional regulatory frameworks, assess competitive intensity, and identify emerging trends and opportunities within each distinct segment of the global wind energy market.

FAQs

What are the key factors driving the growth of the wind energy market?

The growth is predominantly driven by global climate change commitments and supportive government policies mandating a shift to renewables, the declining levelized cost of energy making wind power economically competitive, increasing energy security concerns, and continuous technological advancements that improve turbine efficiency and output.

What are the main challenges facing the wind energy industry?

Significant challenges include supply chain bottlenecks for critical components, high initial capital costs and financing requirements, lengthy and complex permitting processes, grid integration and transmission infrastructure limitations, and addressing environmental and community concerns related to project siting.

Which region is the largest market for wind energy?

The Asia-Pacific region, with China as the undisputed leader, constitutes the largest market for wind energy in terms of both cumulative installed capacity and annual new installations, followed by Europe and North America.

What is the difference between onshore and offshore wind energy?

Onshore wind energy involves turbines installed on land, is more established and cost-effective, but often has lower and less consistent wind resources. Offshore wind energy utilizes turbines installed in bodies of water, accesses stronger and steadier winds allowing for larger turbines and higher output, but involves significantly higher installation, maintenance, and infrastructure costs.

Who are the leading companies in the wind turbine manufacturing market?

The market is led by a group of major global original equipment manufacturers including Vestas Wind Systems, Siemens Gamesa Renewable Energy, General Electric Renewable Energy, Nordex Acciona, and Goldwind.

What is the future outlook for the wind energy market?

The future outlook is highly positive, with expectations of sustained long-term growth fueled by global decarbonization efforts. The offshore wind segment is anticipated to experience particularly rapid expansion. Future growth will be supported by advancements in floating wind technology, hybridization with storage, and further digitalization to optimize operations and grid integration.

Citius Research has developed a research report titled “Wind Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wind Energy Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wind Energy Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wind Energy Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wind Energy Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wind Energy Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wind Energy Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wind Energy Market
• Cost and Gross Margin Analysis of Wind Energy Market
• Wind Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wind Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wind Energy Market Key Stakeholders

Below are the key stakeholders for the Wind Energy Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wind Energy Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wind Energy Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wind Energy Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wind Energy Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wind Energy Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wind Energy Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wind Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wind Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wind Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wind Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wind Energy Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wind Energy Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wind Energy Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wind Energy Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wind Energy Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wind Energy Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wind Energy Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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