Wind Electric Power Generation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194334
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Wind Electric Power Generation Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 220 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Wind Electric Power Generation Market

(Market Size)
$120 billion
$220 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 120 billion
2030 Market Size USD 220 billion
Key Players Vestas, Siemens Gamesa, GE Renewable, Goldwind, Nordex

Market Summary

The wind electric power generation market represents a critical segment within the global energy and power industry, focused on harnessing wind energy to produce electricity through both onshore and offshore installations. This market is characterized by its pivotal role in the transition towards renewable energy sources, driven by global commitments to reduce carbon emissions and enhance energy security. Technological advancements in turbine design, including larger rotor diameters and taller towers, have significantly improved efficiency and energy output, making wind power increasingly competitive with conventional fossil fuel-based generation. The market encompasses a comprehensive value chain involving turbine manufacturing, project development, installation, grid integration, and ongoing operations and maintenance services. Key participants range from multinational conglomerates to specialized component suppliers and project developers, all operating within a framework influenced by government policies, incentives, and regulatory frameworks aimed at promoting clean energy adoption. The industry continues to evolve with innovations in digitalization, such as the use of AI for predictive maintenance and optimization of wind farm performance, further solidifying its position as a cornerstone of sustainable energy infrastructure worldwide.

Key Highlights

The wind electric power generation market is distinguished by several key highlights that underscore its growth and importance. One of the most significant aspects is the continuous reduction in the levelized cost of energy (LCOE) for wind power, which has made it one of the most cost-competitive sources of new electricity generation in many regions. This economic viability is complemented by substantial investments in research and development, leading to breakthroughs in materials science, aerodynamics, and energy storage integration. Another highlight is the expansion of offshore wind capacity, with projects increasingly moving into deeper waters and harsher environments, leveraging floating turbine technology to access previously untapped wind resources. The market is also witnessing a trend towards larger and more powerful turbines, with capacities now exceeding 15 MW in some offshore models, which enhances energy capture and reduces the number of turbines needed per project. Furthermore, corporate power purchase agreements (PPAs) have become a major driver, with companies like Amazon, Google, and Microsoft committing to significant wind energy purchases to meet sustainability goals. These factors collectively highlight a dynamic and rapidly advancing sector poised for sustained growth.

Drivers, Opportunities & Restraints

The growth of the wind electric power generation market is propelled by a combination of drivers, opportunities, and restraints that shape its trajectory. Primary drivers include stringent government regulations and policies aimed at reducing greenhouse gas emissions, such as renewable portfolio standards and carbon pricing mechanisms. Supportive incentives like tax credits, feed-in tariffs, and grants further stimulate investment in wind energy projects. Increasing energy demand, coupled with the need for energy independence and security, also drives adoption. Opportunities abound in the integration of wind power with energy storage systems, which can address intermittency issues and provide grid stability. The development of hybrid renewable energy plants, combining wind with solar or other sources, presents another significant opportunity. Emerging markets in Asia, Latin America, and Africa offer substantial growth potential due to rising electricity needs and supportive government initiatives. However, the market faces restraints including high initial capital costs and challenges related to project financing. Grid integration issues, such as transmission bottlenecks and the need for grid modernization, can impede expansion. Environmental concerns, including visual impact, noise, and effects on wildlife, particularly birds and bats, also pose challenges. Additionally, supply chain constraints and competition for suitable land and maritime sites can restrict growth.

Concentration Insights

The wind electric power generation market exhibits a concentration of activity among key global players and regions, with a mix of established leaders and emerging participants. In terms of corporate concentration, a few major companies dominate the turbine manufacturing segment, including Vestas Wind Systems, Siemens Gamesa Renewable Energy, and General Electric, which collectively hold a significant market share. These companies benefit from extensive research and development capabilities, global supply chains, and strong project execution experience. The market is also concentrated geographically, with regions such as Europe, North America, and Asia-Pacific leading in installed capacity. China stands out as the largest market both in terms of manufacturing and installation, driven by robust government support and ambitious renewable energy targets. Europe remains a hub for technological innovation, particularly in offshore wind, with countries like the UK, Germany, and Denmark at the forefront. North America, led by the United States, continues to expand its wind capacity, supported by federal and state policies. However, concentration risks exist, including reliance on a limited number of suppliers for critical components like blades and bearings, which can lead to vulnerabilities in the supply chain. Efforts to diversify manufacturing bases and develop local supply chains in emerging markets are underway to mitigate these risks.

Type Insights

The wind electric power generation market is segmented by type into onshore and offshore wind power, each with distinct characteristics and growth dynamics. Onshore wind power represents the more mature and widely deployed segment, characterized by lower installation and maintenance costs compared to offshore projects. It involves turbines installed on land, often in rural or open areas with favorable wind conditions. Technological advancements have led to the development of more efficient and larger onshore turbines, enhancing energy yield and reducing the levelized cost of energy. This segment benefits from well-established infrastructure and easier grid connectivity. In contrast, offshore wind power is experiencing rapid growth and is considered a key frontier for market expansion. Offshore projects are located in bodies of water, typically in coastal areas, and leverage stronger and more consistent wind resources. While capital-intensive and logistically complex, offshore wind offers higher capacity factors and the potential for larger-scale projects. Innovations such as floating offshore wind turbines are unlocking new opportunities in deeper waters. Both segments are essential to achieving renewable energy targets, with onshore providing cost-effective solutions and offshore contributing to large-scale clean energy generation.

Application Insights

Wind electric power generation serves a variety of applications, primarily focused on utility-scale electricity production but also extending to distributed and off-grid uses. The dominant application is utility-scale power generation, where large wind farms feed electricity directly into the grid to supply residential, commercial, and industrial consumers. These projects often involve hundreds of turbines and require significant investment in transmission infrastructure to deliver power to demand centers. Another growing application is corporate and industrial procurement, where businesses enter into power purchase agreements to source renewable energy directly from wind projects, helping them meet sustainability goals and reduce energy costs. Distributed wind power represents a smaller but important segment, involving smaller turbines installed near the point of consumption, such as for agricultural operations, remote communities, or individual businesses. This application can enhance energy resilience and reduce transmission losses. Additionally, wind power is increasingly integrated with other renewable sources and storage systems in hybrid applications to provide reliable and continuous power supply. Emerging applications include green hydrogen production, where wind energy is used to electrolyze water, creating a clean fuel for various sectors. These diverse applications highlight the versatility and expanding role of wind power in the global energy mix.

Regional Insights

The wind electric power generation market demonstrates varied growth patterns and developments across different regions, influenced by local policies, resources, and infrastructure. Asia-Pacific is the largest and fastest-growing market, led by China, which has the world's highest installed wind capacity due to strong government support, manufacturing prowess, and vast land and coastal resources. India is also a significant player, with ambitious renewable energy targets and ongoing projects in both onshore and offshore segments. Europe remains a leader in technological innovation and offshore wind deployment, with countries like the United Kingdom, Germany, and the Netherlands driving expansion through supportive policies and advanced grid infrastructure. North America, particularly the United States, has a well-established onshore wind market and is gradually advancing into offshore projects along the East Coast. Latin America shows promising growth, with Brazil and Mexico emerging as key markets due to favorable wind resources and increasing investment. Africa and the Middle East are nascent markets with significant potential, driven by growing energy demand and efforts to diversify energy sources. Each region faces unique challenges, such as grid integration in emerging economies and regulatory hurdles in developed markets, but overall, global commitment to renewable energy is fostering widespread development.

Company Insights

The wind electric power generation market features a competitive landscape with several key companies driving innovation and expansion. Vestas Wind Systems, headquartered in Denmark, is a global leader in wind turbine manufacturing, known for its extensive product portfolio and strong presence in both onshore and offshore segments. Siemens Gamesa Renewable Energy, a major player formed from the merger of Siemens Wind Power and Gamesa, excels in offshore wind technology and has a significant market share in Europe and beyond. General Electric Renewable Energy is another prominent competitor, offering a range of turbines and digital solutions to optimize wind farm performance. Other important players include Nordex Group, which focuses on onshore turbines, and Goldwind, a Chinese company that ranks among the top turbine suppliers globally. In addition to manufacturers, key project developers and operators such as ?rsted, a Danish company specializing in offshore wind, and NextEra Energy Resources, a leading US-based developer, play crucial roles in the market. These companies are investing heavily in research and development to enhance turbine efficiency, reduce costs, and explore new technologies like floating offshore wind and hybrid energy systems. Strategic partnerships, mergers, and acquisitions are common as firms seek to strengthen their market position and expand into new regions.

Recent Developments

The wind electric power generation market has witnessed several significant recent developments that highlight its dynamic nature and ongoing evolution. Advancements in turbine technology continue to set new benchmarks, with manufacturers launching turbines of increasing capacity and efficiency; for instance, new models exceeding 15 MW are being developed for offshore applications, promising higher energy output and lower operational costs. The offshore wind segment has seen notable project announcements and investments, particularly in Europe and the United States, where large-scale farms are planned to contribute substantially to national renewable energy targets. Corporate engagement has intensified, with major technology and industrial firms signing virtual power purchase agreements for wind energy to decarbonize their operations. Policy developments have also been impactful, including extensions of tax incentives in key markets like the US and enhanced renewable energy mandates in the European Union under the Green Deal. Furthermore, there is growing emphasis on sustainability within the supply chain, with efforts to recycle turbine blades and reduce the carbon footprint of manufacturing processes. These developments reflect a market that is not only expanding in scale but also maturing in terms of technology, business models, and environmental considerations.

Report Segmentation

This report on the wind electric power generation market provides a comprehensive analysis segmented across multiple dimensions to offer detailed insights. The segmentation includes type, distinguishing between onshore and offshore wind power generation, each analyzed for market trends, growth factors, and regional adoption. Application segmentation covers utility-scale power generation, distributed wind power, and emerging uses such as green hydrogen production and hybrid systems. The report further segments the market by component, examining turbines, towers, blades, nacelles, and other key parts, along with the associated services like installation, maintenance, and operation. Geographically, the analysis is broken down into key regions and leading countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional policies, resource potential, and market dynamics. Additionally, the report includes segmentation by project capacity, from small-scale distributed systems to large utility-scale farms, and by end-user, encompassing utilities, commercial and industrial sectors, and communities. This multi-faceted segmentation ensures a thorough understanding of the market structure, enabling stakeholders to identify opportunities and challenges across different segments and make informed strategic decisions.

FAQs

What is wind electric power generation? Wind electric power generation involves converting the kinetic energy from wind into electrical energy using wind turbines. These turbines consist of blades that rotate when struck by wind, driving a generator that produces electricity. This process is a key renewable energy technology, contributing to reducing reliance on fossil fuels and lowering greenhouse gas emissions.

How does a wind turbine work? A wind turbine works by capturing wind energy with its blades, which are designed to aerodynamically generate lift and rotation. The rotating blades turn a shaft connected to a generator, which converts the mechanical energy into electrical energy. The electricity is then transmitted through cables to a transformer and into the grid or stored for later use.

What are the benefits of wind power? Wind power offers numerous benefits, including being a clean, renewable source of energy that produces no air or water pollution during operation. It helps reduce dependency on imported fuels, enhances energy security, and creates jobs in manufacturing, installation, and maintenance. Additionally, wind energy can provide cost-competitive electricity and support climate change mitigation efforts.

What are the challenges of wind energy? Challenges associated with wind energy include intermittency, as wind is not constant, requiring backup power or storage solutions. There are also concerns about visual impact, noise, and effects on wildlife, particularly birds and bats. High initial investment costs, grid integration issues, and competition for land use can also pose significant challenges to development.

What is the difference between onshore and offshore wind power? Onshore wind power refers to turbines located on land, typically in rural areas, and is generally less expensive to install and maintain. Offshore wind power involves turbines situated in bodies of water, often in coastal regions, where wind resources are stronger and more consistent but installation and maintenance are more complex and costly.

Which countries are leaders in wind energy? China is the global leader in wind energy capacity, followed by the United States and Germany. Other leading countries include India, Spain, and the United Kingdom. These nations have invested heavily in wind power infrastructure, supported by favorable policies, abundant wind resources, and advanced technological capabilities.

Citius Research has developed a research report titled “Wind Electric Power Generation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wind Electric Power Generation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wind Electric Power Generation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wind Electric Power Generation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wind Electric Power Generation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wind Electric Power Generation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wind Electric Power Generation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wind Electric Power Generation Market
• Cost and Gross Margin Analysis of Wind Electric Power Generation Market
• Wind Electric Power Generation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wind Electric Power Generation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wind Electric Power Generation Market Key Stakeholders

Below are the key stakeholders for the Wind Electric Power Generation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wind Electric Power Generation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wind Electric Power Generation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wind Electric Power Generation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wind Electric Power Generation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wind Electric Power Generation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wind Electric Power Generation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wind Electric Power Generation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wind Electric Power Generation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wind Electric Power Generation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wind Electric Power Generation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wind Electric Power Generation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wind Electric Power Generation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wind Electric Power Generation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wind Electric Power Generation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wind Electric Power Generation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wind Electric Power Generation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wind Electric Power Generation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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