String Inverter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194282
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The String Inverter Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

String Inverter Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players SMA Solar Technology, Fronius, SolarEdge, Huawei, Sungrow

Market Summary

The string inverter market is a critical segment within the global energy and power industry, primarily serving the solar photovoltaic sector. String inverters are essential components in solar power systems, converting the direct current generated by solar panels into alternating current suitable for grid injection or local consumption. These devices are widely adopted due to their cost-effectiveness and reliability, especially in residential and commercial solar installations. The market is characterized by continuous technological advancements aimed at improving efficiency, durability, and grid compatibility. Key players are focusing on innovations such as enhanced maximum power point tracking and integration with energy storage systems. The growing emphasis on renewable energy sources globally is a significant factor propelling demand, as governments and private entities increasingly invest in solar infrastructure to meet sustainability goals and reduce carbon footprints. Market dynamics are also influenced by regulatory policies, incentives for solar adoption, and declining costs of solar components. Despite facing competition from emerging technologies like microinverters, string inverters maintain a strong market presence due to their proven performance and economic advantages in medium to large-scale applications.

Key Highlights

The string inverter market showcases several key highlights that underscore its importance and growth trajectory. One notable aspect is the ongoing innovation in product design, leading to inverters with higher efficiency ratings, often exceeding 98%, which maximizes energy harvest from solar installations. Another highlight is the increasing integration of smart technologies, including Internet of Things capabilities for remote monitoring, diagnostics, and maintenance, enhancing system reliability and user convenience. The market is also witnessing a trend towards hybrid inverters that combine solar conversion with battery storage management, catering to the rising demand for energy independence and backup power solutions. Geographically, regions with high solar insolation and supportive policies, such as North America, Europe, and Asia-Pacific, are dominant contributors to market growth. Additionally, the competitive landscape is intense, with established companies and new entrants vying for market share through strategic partnerships, mergers, and acquisitions. The emphasis on durability and warranties, often extending up to 10-25 years, reflects manufacturers' confidence in product longevity and performance, which is a critical factor for investment decisions in solar projects.

Drivers, Opportunities & Restraints

The string inverter market is driven by several factors, including the global shift towards renewable energy sources to combat climate change and reduce dependence on fossil fuels. Government initiatives, subsidies, and favorable policies promoting solar energy adoption are significant drivers, encouraging both residential and commercial consumers to invest in photovoltaic systems. Technological advancements that enhance inverter efficiency, reduce costs, and improve grid stability further stimulate market growth. Opportunities abound in emerging economies where solar penetration is still low but potential is high, supported by declining solar panel prices and increasing electricity demand. The integration of energy storage systems with string inverters presents a substantial opportunity, enabling better energy management and reliability. However, the market faces restraints such as competition from alternative technologies like microinverters and power optimizers, which offer module-level optimization and may be preferred in certain applications. Challenges also include supply chain disruptions, fluctuations in raw material costs, and regulatory uncertainties in some regions. Additionally, issues related to grid integration and the need for standardized protocols can impede seamless adoption. Despite these restraints, the overall market outlook remains positive, fueled by continuous innovation and growing environmental awareness.

Concentration Insights

The string inverter market exhibits a concentrated competitive landscape with a few major players holding significant market shares. Leading companies such as SMA Solar Technology, Huawei Technologies, Sungrow Power Supply, and Fimer Group dominate the market due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These established players benefit from brand recognition, long-term industry experience, and strategic alliances with solar panel manufacturers and system integrators. The market concentration is also influenced by high barriers to entry, including substantial capital investment required for manufacturing, stringent quality and certification standards, and the need for continuous innovation to stay competitive. Regional presence plays a crucial role, with companies tailoring products to meet specific regulatory and environmental conditions in different geographies. While consolidation through mergers and acquisitions is common, there is also room for niche players focusing on specialized applications or emerging markets. The competitive intensity drives advancements in technology and cost reductions, ultimately benefiting end-users through improved products and services.

Type Insights

String inverters are categorized based on power rating and technology, with common types including single-phase and three-phase inverters. Single-phase string inverters are typically used in residential applications where the power requirement is lower, usually up to 10 kW, and are favored for their simplicity and cost-effectiveness. Three-phase string inverters, on the other hand, are designed for commercial and industrial installations with higher power demands, often ranging from 10 kW to several megawatts, offering better load balancing and compatibility with three-phase electrical systems. Another classification involves transformer-based and transformerless inverters; transformerless variants are increasingly popular due to higher efficiency, lighter weight, and smaller size, though they may require additional safety features. Technological innovations have led to the development of multi-string inverters that allow connection of multiple strings of solar panels to a single inverter, optimizing space and reducing costs. Hybrid string inverters, which integrate battery storage capabilities, are gaining traction as energy storage becomes more prevalent. Each type addresses specific market needs, influenced by factors such as system size, grid requirements, and local regulations.

Application Insights

String inverters find applications across various segments, primarily in utility-scale, commercial, and residential solar power systems. In utility-scale applications, string inverters are deployed in large solar farms where multiple units are used to manage high power outputs efficiently; their scalability and reliability make them suitable for such demanding environments. Commercial applications include installations on rooftops of businesses, factories, and public buildings, where string inverters are chosen for their balance of performance and cost, often in three-phase configurations to handle higher loads. Residential applications represent a significant market share, with homeowners opting for single-phase string inverters due to their affordability and ease of installation for typical household solar systems. Additionally, string inverters are used in off-grid and hybrid systems, particularly in remote areas or for backup power solutions, often paired with batteries. The choice of application influences inverter design features, such as durability, monitoring capabilities, and compliance with local grid codes. Emerging applications include integration with smart grids and virtual power plants, enhancing their role in modern energy ecosystems.

Regional Insights

The string inverter market demonstrates distinct regional dynamics influenced by solar adoption rates, government policies, and economic conditions. North America is a significant market, driven by supportive federal and state incentives in the United States and Canada, along with a growing emphasis on renewable energy and grid modernization. Europe remains a key region, with countries like Germany, Spain, and the United Kingdom leading in solar installations due to ambitious climate targets and feed-in tariffs. The Asia-Pacific region dominates globally, with China being the largest market due to massive investments in solar infrastructure and manufacturing capabilities; India, Japan, and Australia also contribute substantially with favorable policies and high solar potential. Latin America and the Middle East & Africa are emerging markets, experiencing growth due to increasing energy demand, declining solar costs, and government initiatives to diversify energy sources. Each region has unique regulatory frameworks and grid requirements that influence product specifications and market strategies. Regional insights also highlight variations in competitive landscapes, with local players often dominating in certain areas while global companies expand their presence through partnerships and adaptations to regional needs.

Company Insights

Prominent companies in the string inverter market include SMA Solar Technology, a German manufacturer known for its high-quality products and strong global presence; Huawei Technologies, a Chinese multinational offering innovative string inverters with integrated communication technologies; and Sungrow Power Supply, another leading Chinese company recognized for its extensive product range and cost competitiveness. Fimer Group, originating from Italy, has a significant market share following its acquisition of ABB's solar inverter business, focusing on robust and reliable solutions. Other key players include SolarEdge Technologies, which, while known for power optimizers, also offers string inverters; and Growatt New Energy, a Chinese firm expanding rapidly in international markets. These companies invest heavily in research and development to enhance product efficiency, durability, and smart features. Strategic initiatives such as partnerships with solar panel manufacturers, expansion into new geographic regions, and development of hybrid and storage-compatible inverters are common. The competitive environment is marked by continuous innovation, with companies striving to offer longer warranties, better monitoring software, and compliance with evolving grid standards to gain a competitive edge.

Recent Developments

Recent developments in the string inverter market reflect ongoing innovation and strategic moves by key players. Technological advancements include the introduction of next-generation string inverters with higher power densities, improved thermal management, and enhanced cybersecurity features for secure grid integration. Companies are increasingly focusing on hybrid models that seamlessly integrate with battery storage systems, supporting the growth of solar-plus-storage applications. There has been a trend towards digitalization, with inverters equipped advanced monitoring platforms using artificial intelligence and cloud-based analytics for predictive maintenance and performance optimization. On the strategic front, mergers and acquisitions have been prevalent, such as Fimer Group's consolidation activities and partnerships between inverter manufacturers and energy storage companies to offer integrated solutions. Expansion into emerging markets, particularly in Asia-Pacific and Latin America, is a common strategy to capture growing demand. Additionally, regulatory developments, such as updated grid codes and standards for inverter capabilities like reactive power support and frequency regulation, are shaping product designs. Sustainability initiatives, including the use of recyclable materials and energy-efficient manufacturing processes, are also gaining attention among leading companies.

Report Segmentation

This market research report on the string inverter market provides a detailed segmentation to offer comprehensive insights. The segmentation is based on type, including single-phase and three-phase string inverters, as well as transformer-based and transformerless variants, each analyzed for their market share and growth prospects. Application segmentation covers utility-scale, commercial, and residential sectors, highlighting specific demand patterns and adoption rates across these segments. Geographical segmentation divides the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with sub-regional analysis where applicable to capture localized trends. The report also includes segmentation by power rating, categorizing inverters into low, medium, and high power ranges to address diverse installation requirements. Additionally, the segmentation considers technology features, such as inverters with built-in monitoring or hybrid capabilities. This structured approach enables stakeholders to identify niche opportunities, understand regional dynamics, and make informed decisions based on precise market data and trends.

FAQs

What is a string inverter? A string inverter is a device used in solar power systems to convert the direct current electricity generated by solar panels into alternating current electricity that can be used by home appliances or fed into the grid. It is typically connected to a series or string of solar panels, making it a cost-effective solution for residential and commercial installations.

How does a string inverter work? A string inverter works by receiving DC power from multiple solar panels connected in series. It then uses electronic components to convert this DC power into AC power through a process called inversion. Maximum power point tracking technology is often employed to optimize the energy harvest from the solar panels under varying conditions.

What are the advantages of string inverters? String inverters offer several advantages, including lower cost per watt compared to other inverter types, high efficiency in converting DC to AC power, simplicity in installation and maintenance, and proven reliability in various environmental conditions. They are particularly suitable for installations where shading is minimal and panels have uniform orientation.

What is the difference between string inverters and microinverters? The main difference lies in their configuration and functionality. String inverters are centralized units that handle the conversion for an entire string of panels, whereas microinverters are attached to individual solar panels, allowing for module-level optimization. Microinverters can perform better in shaded conditions but are generally more expensive.

How long do string inverters last? String inverters typically have a lifespan of 10 to 15 years, though many come with warranties ranging from 5 to 25 years depending on the manufacturer and model. Their longevity can be influenced factors such as operating environment, quality of installation, and adherence to maintenance schedules.

Are string inverters safe? Yes, string inverters are designed with multiple safety features, including ground fault protection, overvoltage and overcurrent protection, and anti-islanding features that shut down the system during grid outages to prevent backfeeding. They must comply with international safety standards and certifications to ensure reliable operation.

Citius Research has developed a research report titled “String Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• String Inverter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The String Inverter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

String Inverter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

String Inverter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of String Inverter Market
• Research Methodology
• Executive Summary
• Market Dynamics of String Inverter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of String Inverter Market
• Cost and Gross Margin Analysis of String Inverter Market
• String Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “String Inverter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

String Inverter Market Key Stakeholders

Below are the key stakeholders for the String Inverter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

String Inverter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the String Inverter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the String Inverter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in String Inverter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global String Inverter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global String Inverter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global String Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global String Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global String Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global String Inverter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America String Inverter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America String Inverter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe String Inverter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA String Inverter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific String Inverter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa String Inverter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia String Inverter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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