Solar Energy Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194258
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Energy Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 450 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Solar Energy Market

(Market Size)
$220 billion
$450 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 220 billion
2030 Market Size USD 450 billion
Key Players First Solar, SunPower, Canadian Solar, JinkoSolar, Trina Solar

Market Summary

The solar energy market represents a critical and rapidly expanding segment within the global energy and power industry, driven by the worldwide transition towards renewable and sustainable energy sources. This market encompasses the technologies, manufacturing, project development, installation, and maintenance associated with harnessing solar radiation and converting it into usable electricity or thermal energy. The fundamental components include photovoltaic panels, concentrated solar power systems, balance of system components, and associated energy storage solutions. The industry's growth is underpinned by increasing environmental awareness, supportive governmental policies including tax incentives and subsidies, and continuous technological advancements that improve efficiency and reduce costs. Corporations and utilities are increasingly integrating solar power into their energy portfolios to meet sustainability targets and ensure long-term energy security. The market is characterized by intense competition, innovation, and a complex global supply chain, with significant activity across residential, commercial, industrial, and utility-scale applications.

Key Highlights

The solar energy market is distinguished by several pivotal factors that underscore its dynamic nature and future potential. Technological innovation remains a primary highlight, with ongoing research yielding higher-efficiency photovoltaic cells, including PERC, heterojunction, and tandem cell technologies, which significantly boost energy output per unit area. Another key highlight is the substantial and consistent reduction in the Levelized Cost of Energy for solar power, making it one of the most cost-competitive energy sources globally, even outpacing conventional fossil fuels in many regions. The integration of energy storage systems, particularly lithium-ion batteries, with solar installations is revolutionizing the sector by mitigating intermittency issues and enabling a more reliable and dispatchable power supply. Furthermore, the market is witnessing the rise of corporate Power Purchase Agreements, where major companies directly contract for solar energy, signaling strong commercial demand. The expansion of floating solar farms and agrivoltaics, which combine solar energy generation with agricultural production, represents innovative applications that maximize land use efficiency.

Drivers, Opportunities & Restraints

The expansion of the solar energy market is propelled by a confluence of powerful drivers. Paramount among these is the global imperative to decarbonize the energy sector and combat climate change, embodied in international agreements like the Paris Accord. Supportive government frameworks, including feed-in tariffs, renewable portfolio standards, and investment tax credits, provide crucial financial incentives for both project developers and end-users. The declining cost of solar components, particularly photovoltaic modules, has dramatically improved economic viability. Rising electricity prices from conventional sources and growing energy independence concerns further accelerate adoption.

Significant opportunities abound within this landscape. The untapped potential in emerging economies across Asia, Africa, and Latin America presents a massive growth frontier for market players. The burgeoning green hydrogen economy offers a substantial new application, where solar power can be used for electrolysis. Technological opportunities include the development of building-integrated photovoltaics, solar-powered electric vehicle charging infrastructure, and advancements in perovskite solar cells that promise even higher efficiencies.

Conversely, the market faces notable restraints. Grid integration challenges, including grid stability and management of variable output, remain a significant hurdle, especially in regions with high solar penetration. Intermittency and the reliance on weather conditions necessitate investments in storage or backup power, adding to system costs. Supply chain vulnerabilities, often dependent on a concentrated manufacturing base for polysilicon and cells, can lead to price volatility and project delays. Furthermore, the availability of suitable land for large-scale utility projects and complex permitting processes can act as barriers to rapid deployment.

Concentration Insights

The solar energy market exhibits a high degree of concentration in specific segments of its value chain, particularly in manufacturing. The production of polysilicon, ingots, wafers, and cells is heavily concentrated in a few countries, with a significant majority of global manufacturing capacity located in China. This concentration creates a dominant influence on global pricing, supply availability, and trade dynamics. Downstream activities, such as project development, engineering, procurement, construction, and system integration, are more fragmented and regionally focused, with numerous local and international players competing for market share. The inverter market is also concentrated, with a handful of major technology firms holding a large portion of the global market. This concentration insight reveals a market where upstream material and component supply is dominated by a few powerful entities, while the downstream installation and service sectors are highly competitive and diverse, offering opportunities for specialized and local companies.

Type Insights

The solar energy market is primarily segmented by technology type into photovoltaic systems and concentrated solar power systems. Photovoltaic technology dominates the market, converting sunlight directly into electricity using semiconductor materials. This segment includes various panel types such as monocrystalline silicon, known for high efficiency and a sleek appearance; polycrystalline silicon, which offers a cost-effective alternative; and thin-film technologies like Cadmium Telluride and Copper Indium Gallium Selenide, which provide flexibility and lighter weight for specific applications. Concentrated Solar Power represents a smaller but technologically distinct segment that uses mirrors or lenses to concentrate a large area of sunlight onto a receiver, generating heat that drives a turbine to produce electricity. This technology is typically deployed for large-scale utility projects and offers the advantage of built-in thermal storage, allowing for electricity generation even after sunset. The choice between these types depends on factors such as project scale, location, capital expenditure, and the need for dispatchable power.

Application Insights

Solar energy applications are diverse, spanning residential, commercial, industrial, and utility-scale sectors, each with distinct characteristics and demand drivers. The utility-scale segment represents the largest application in terms of installed capacity, involving massive solar farms that feed power directly into the transmission grid. These projects are often developed through competitive auctions and require significant capital investment. The commercial and industrial segment includes solar installations on rooftops and properties of businesses, factories, and warehouses, primarily aimed at reducing operational electricity costs and demonstrating corporate sustainability. The residential segment continues to grow steadily, driven by homeowner desire for energy independence and lower bills, facilitated by falling equipment costs and various financing options like solar leases. Beyond these, specialized applications are gaining traction, including off-grid solar for remote electrification, solar-powered water pumping for agriculture, and integration into transportation infrastructure for electric vehicle charging stations.

Regional Insights

The adoption and development of solar energy vary significantly across different global regions, influenced by policy, solar irradiance, energy demand, and economic factors. The Asia-Pacific region stands as the undisputed leader in both market size and manufacturing capacity, with countries like China, India, Japan, and Vietnam driving immense growth through ambitious national targets and supportive policies. North America, particularly the United States, represents a mature and steadily growing market, characterized by a mix of federal and state-level incentives and a strong presence of leading project developers and technology firms. Europe remains a key market with a long history of solar adoption, where the European Green Deal and national energy strategies are catalyzing a new wave of investments, especially in countries like Germany, Spain, and the Netherlands. Emerging markets in Latin America, the Middle East, and Africa are exhibiting high growth potential, often leveraging competitive auctions to develop utility-scale projects that offer some of the world's lowest solar power prices, though project development can be challenged by regulatory and financing hurdles.

Company Insights

The competitive landscape of the solar energy market features a mix of large, vertically integrated conglomerates and specialized firms focusing on particular segments of the value chain. Leading module manufacturers such as Jinko Solar, LONGi Solar, and Trina Solar dominate global shipments, leveraging scale and continuous technological advancement. Inverter technology is a critical segment led by companies like Huawei, Sungrow, and SMA Solar Technology, which provide the essential components for converting and managing solar power. Downstream, major project developers and EPC contractors like First Solar, Canadian Solar, and Enphase Energy play a crucial role in bringing solar farms and commercial installations to life. Newer entrants are also making significant strides in emerging areas such as solar software for design and monitoring, advanced mounting systems, and specialized operations and maintenance services. The market is also seeing increased involvement from traditional oil and gas giants and large electric utilities that are diversifying their portfolios through significant investments in solar energy assets.

Recent Developments

The solar energy market is in a constant state of evolution, with recent developments highlighting trends towards greater efficiency, integration, and sustainability. A major trend is the rapid scaling of manufacturing capacity for high-efficiency n-type cells, including TOPCon and heterojunction technologies, as manufacturers seek a competitive edge. There is a strong industry-wide focus on vertical integration, with leading companies expanding their control over the supply chain from polysilicon to modules to secure production and manage costs. The integration of artificial intelligence and machine learning for predictive maintenance, yield optimization, and fault detection in solar power plants is becoming increasingly standard. Sustainability within the supply chain itself has emerged as a critical issue, driving developments in module recycling technologies and efforts to reduce the carbon and energy footprint of manufacturing processes. Furthermore, the market is responding to trade policies and tariffs, with new manufacturing facilities being planned in regions like the United States and India to create more diversified and resilient supply chains.

Report Segmentation

This comprehensive market research report on the solar energy market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The report is segmented by technology, delving into the nuances of photovoltaic systems versus concentrated solar power, and further breaking down photovoltaics into crystalline silicon and thin-film sub-segments. It is segmented by application, providing dedicated analysis for utility-scale, commercial & industrial, and residential sectors, highlighting the unique drivers, challenges, and competitive landscapes for each. A crucial segmentation is by component, covering modules, inverters, mounting systems, and trackers, which is essential for understanding the supply-side dynamics. The report also includes a geographic segmentation, offering regional and country-level analysis for key markets across North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted segmentation allows stakeholders to pinpoint specific areas of interest, understand cross-segment dependencies, and identify targeted growth opportunities within the vast solar energy ecosystem.

FAQs

How does solar energy work?

Solar energy works primarily through photovoltaic technology, where solar panels composed of semiconductor cells absorb photons from sunlight. This absorption knocks electrons loose from their atoms, allowing them to flow through the material to produce direct current electricity. An inverter then converts this DC electricity into alternating current, which is the standard form of electricity used in homes and businesses and can be fed into the electrical grid or used on-site.

What are the main components of a solar power system?

The main components of a solar photovoltaic power system include solar panels, which capture sunlight; mounting structures that secure the panels in place; inverters that convert DC power to AC power; a battery storage system if included for energy backup; a charge controller to regulate battery charging; and wiring and electrical components to connect the system safely to the electrical grid or the building's main power supply.

What are the benefits of using solar energy?

The benefits of solar energy are multifaceted. It provides a clean, renewable source of power that significantly reduces greenhouse gas emissions and air pollution. It offers long-term financial savings by locking in energy costs and protecting against utility price hikes. Solar energy enhances energy security and independence by utilizing a domestic resource. It also requires minimal maintenance and can increase property values.

What are the challenges associated with solar energy?

Key challenges include the high initial capital investment required for equipment and installation. Solar power generation is intermittent, depending on sunlight availability, which necessitates energy storage or backup systems. Large-scale installations require significant land area. There are also challenges related to the recycling and disposal of panels at the end of their lifespan and integration into existing power grids without causing stability issues.

How is solar energy stored for later use?

Solar energy is most commonly stored in battery energy storage systems. Lithium-ion batteries are the prevalent technology due to their high efficiency and declining cost. The process involves using excess electricity generated during sunny periods to charge the batteries. When solar generation is low, such as at night or during cloudy weather, the stored energy in the batteries is discharged to provide power. Other storage methods include pumped hydro and thermal storage, particularly for concentrated solar power plants.

What is the future outlook for the solar energy market?

The future outlook for the solar energy market is exceptionally positive and robust. It is expected to remain one of the fastest-growing energy sources globally, driven by continuous technological improvements that enhance efficiency and reduce costs, strong supportive policies from governments worldwide aiming for net-zero emissions, and increasing corporate demand for clean energy. Key future trends include greater integration with smart grid technology, the rise of green hydrogen production using solar power, and the development of more sustainable and recyclable solar panel materials.

Citius Research has developed a research report titled “Solar Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Energy Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Energy Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Energy Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Energy Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Energy Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Energy Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Energy Market
• Cost and Gross Margin Analysis of Solar Energy Market
• Solar Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Energy Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Energy Market Key Stakeholders

Below are the key stakeholders for the Solar Energy Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Energy Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Energy Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Energy Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Energy Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Energy Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Energy Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Energy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Energy Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Energy Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Energy Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Energy Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Energy Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Energy Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Energy Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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