Solar (PV) Tracker Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194250
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Solar (PV) Tracker Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

Solar (PV) Tracker Market

(Market Size)
$12 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 12 billion
2030 Market Size USD 30 billion
Key Players NEXTracker, Array Technologies, PV Hardware, Soltec, Arctech Solar

Market Summary

The solar photovoltaic (PV) tracker market represents a critical segment within the global renewable energy sector, characterized by its focus on enhancing the efficiency and energy yield of solar power installations. These tracking systems are designed to orient solar panels toward the sun throughout the day, maximizing sunlight capture and significantly increasing electricity generation compared to fixed-tilt systems. The market is driven by the escalating global transition toward clean energy, supportive government policies, and declining costs of solar technology. Key industry participants are continually innovating to improve tracker reliability, reduce maintenance requirements, and integrate advanced technologies such as artificial intelligence and IoT for predictive analytics and optimized performance. The adoption of solar trackers is particularly prominent in utility-scale solar farms, where even marginal gains in efficiency translate to substantial economic benefits over the project lifecycle. As solar energy capacity expands worldwide, the demand for high-performance tracking solutions is expected to rise, fostering competitive dynamics and technological advancements across the value chain.

Key Highlights

The solar PV tracker market is distinguished by several pivotal developments that underscore its growth trajectory and technological evolution. A prominent highlight is the increasing deployment of single-axis and dual-axis trackers in large-scale solar projects, driven by their proven ability to boost energy output by up to 25% or more compared to fixed systems. Major industry players such as Nextracker, Array Technologies, and Soltec are leading innovation with products featuring robust design, enhanced durability, and smart monitoring capabilities. Another key trend is the integration of trackers with bifacial solar modules, which capture sunlight from both sides, further amplifying energy generation. The market is also witnessing a surge in partnerships and collaborations between tracker manufacturers, solar developers, and engineering firms to deliver integrated solutions that reduce installation time and costs. Additionally, regions with high solar irradiance, such as North America, Europe, and Asia-Pacific, are experiencing accelerated adoption, supported by favorable regulatory frameworks and declining component prices. These factors collectively highlight the market's maturation and its critical role in optimizing solar energy infrastructure.

Drivers, Opportunities & Restraints

The growth of the solar PV tracker market is propelled by a combination of drivers, including the global push for renewable energy adoption to combat climate change and achieve energy independence. Government incentives, subsidies, and renewable energy targets in numerous countries are significant catalysts, encouraging investments in solar projects equipped with tracking systems. Technological advancements that enhance tracker efficiency, reduce mechanical failures, and lower operational costs further drive market expansion. Opportunities abound in emerging economies where solar energy penetration is still nascent, offering vast potential for tracker deployment in new utility-scale and commercial installations. The integration of energy storage systems with solar trackers presents another lucrative opportunity, enabling more consistent power supply and grid stability. However, the market faces restraints such as high initial capital expenditure compared to fixed-tilt systems, which can deter budget-conscious projects. Additionally, concerns regarding maintenance complexity, susceptibility to extreme weather conditions, and land usage requirements may impede adoption in certain regions. Navigating these challenges while leveraging growth drivers will be crucial for stakeholders aiming to capitalize on market opportunities.

Concentration Insights

The solar PV tracker market exhibits a moderately concentrated competitive landscape, with a handful of established players dominating significant market share. Companies like Nextracker, Array Technologies, and Soltec have solidified their positions through extensive product portfolios, robust global supply chains, and strategic acquisitions. These leaders focus on continuous innovation, offering trackers with advanced features such as machine learning algorithms for sun positioning and remote diagnostics for maintenance. The market also includes several regional players and new entrants striving to capture niche segments by offering cost-effective solutions or specializing in specific tracker types. Concentration is higher in regions with mature solar markets, such as North America and Europe, where large-scale projects favor proven technologies from reputable suppliers. In contrast, emerging markets in Asia-Pacific and Latin America show more fragmented competition, with local manufacturers gaining traction by addressing regional requirements and offering competitive pricing. This dynamic concentration underscores the importance of technological differentiation, strategic partnerships, and geographic expansion for sustained competitiveness.

Type Insights

Solar PV trackers are primarily categorized into single-axis and dual-axis systems, each catering to distinct application needs and environmental conditions. Single-axis trackers, which rotate panels along one horizontal or vertical axis, dominate the market due to their optimal balance of cost, simplicity, and performance enhancement. They are widely used in utility-scale solar farms where incremental energy gains justify the investment. Horizontal single-axis trackers (HSAT) are particularly prevalent in regions with high solar insolation, offering reliable sun tracking throughout the day. Dual-axis trackers, capable of moving in both azimuth and elevation, provide maximum energy yield by precisely aligning panels with the sun's position but come with higher costs and maintenance requirements. These are typically employed in specialized applications such as research facilities or small-scale installations where space is limited but efficiency is paramount. Recent innovations include tilted single-axis trackers and backtracking features that minimize shading and further optimize output. The choice between tracker types depends on factors like project scale, location, budget, and desired energy output, influencing product development and market strategies among manufacturers.

Application Insights

Solar PV trackers find applications across various segments, with utility-scale projects representing the largest share due to the economic benefits of enhanced energy generation over vast installations. These large-scale solar farms leverage trackers to maximize return on investment and meet power purchase agreement obligations efficiently. Commercial and industrial applications are also significant, where businesses install trackers on rooftops or open spaces to reduce electricity costs and achieve sustainability goals. In residential settings, tracker adoption is limited but growing in high-end markets where homeowners seek to optimize energy self-consumption. Additionally, trackers are used in off-grid and remote power systems, such as those for agricultural operations or telecommunications infrastructure, where reliability and maximum output are critical. The integration of trackers with floating solar plants is an emerging application, combining water conservation with energy efficiency. Each application segment demands specific tracker characteristics, such as durability for harsh environments or compact designs for constrained spaces, driving tailored innovations and market diversification.

Regional Insights

The solar PV tracker market demonstrates varied growth patterns across regions, influenced by solar energy policies, irradiation levels, and economic conditions. North America, particularly the United States, is a leading market, supported by federal tax incentives, state-level renewable mandates, and abundant solar resources. Large-scale projects in states like California and Texas extensively adopt trackers to enhance project economics. Europe follows closely, with countries such as Spain, Germany, and Italy driving demand through supportive regulatory frameworks and ambitious decarbonization goals. The Asia-Pacific region is experiencing rapid growth, led by China, India, and Australia, where expanding solar capacity and declining technology costs foster tracker integration. Latin America, especially Mexico and Brazil, is emerging as a promising market due to favorable solar conditions and increasing investments in renewable infrastructure. The Middle East and Africa show potential, with projects in nations like Saudi Arabia and South Africa leveraging trackers to exploit high solar irradiance. Regional dynamics are shaped by local content requirements, grid infrastructure, and investment climates, influencing market entry strategies for global players.

Company Insights

The competitive landscape of the solar PV tracker market features several key players renowned for their technological expertise and market presence. Nextracker, a subsidiary of Flex Ltd., is a global leader known for its NX Horizon tracker, which incorporates advanced control systems and robust engineering for high reliability. Array Technologies, another major player, offers DuraTrack HZ v3 models praised for their durability and cost-effectiveness in utility-scale applications. Soltec, headquartered in Spain, specializes in SF7 single-axis trackers and emphasizes innovation in tracking algorithms and installation efficiency. Other notable companies include GameChange Solar, which provides fixed-tilt and tracking solutions with a focus on rapid deployment, and Arctech Solar, known for its skyline tracking systems and strong footprint in emerging markets. These companies invest heavily in research and development to enhance product performance, reduce material costs, and incorporate smart technologies. Strategic initiatives such as mergers, acquisitions, and partnerships with solar developers and EPC firms are common, enabling expansion into new regions and strengthening supply chain resilience. The emphasis on sustainability, circular economy principles, and customer support further differentiates leading players in this competitive arena.

Recent Developments

The solar PV tracker market has witnessed significant recent developments that reflect ongoing innovation and strategic shifts. Key players have launched next-generation trackers with enhanced features; for instance, Nextracker introduced AI-driven analytics for predictive maintenance and yield optimization, while Array Technologies expanded its product line with solutions tailored for high-wind regions. There has been a surge in collaborations, such as partnerships between tracker manufacturers and solar panel producers to develop integrated systems that simplify installation and improve compatibility. Acquisition activities have also intensified, with companies seeking to consolidate market position or acquire specialized technologies, such as software for advanced sun tracking. Additionally, the market is seeing increased focus on sustainability, with manufacturers adopting recycled materials and designing trackers for easier end-of-life recycling. Geographically, expansion into emerging markets like Latin America and Southeast Asia has accelerated, driven by local manufacturing setups and tailored product offerings. These developments highlight the industry's response to evolving customer demands, regulatory changes, and the continuous pursuit of higher efficiency and lower levelized cost of energy.

Report Segmentation

This comprehensive report on the solar PV tracker market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes single-axis trackers (further divided into horizontal and vertical) and dual-axis trackers, each analyzed for their market share, growth trends, and application suitability. Application segmentation covers utility-scale, commercial & industrial, and residential sectors, examining adoption rates, project examples, and future potential within each segment. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level analysis for key markets such as the U.S., China, Germany, and Brazil. Additionally, the report offers segmentation by technology, distinguishing between electromechanical and hydraulic trackers, and by component, including controllers, motors, and sensors. Each segment is evaluated based on historical performance, current market dynamics, competitive landscape, and forward-looking insights, providing stakeholders with a granular understanding of opportunities and challenges. This structured approach enables targeted strategy formulation and investment decisions.

FAQs

What are the main types of solar trackers available? The primary types are single-axis and dual-axis trackers. Single-axis trackers move panels along one axis, typically horizontal, and are cost-effective for large installations. Dual-axis trackers adjust both azimuth and elevation for maximum accuracy but are more expensive and used in specialized applications.

How do solar trackers improve energy output? Solar trackers orient panels to follow the sun's path, increasing exposure to direct sunlight throughout the day. This can boost energy generation by 20-30% compared to fixed-tilt systems, enhancing the efficiency and economic viability of solar projects.

What factors influence the choice of solar tracker? Key factors include project scale, location, solar irradiance patterns, budget constraints, and maintenance capabilities. Utility-scale projects often prefer single-axis trackers for balance of cost and performance, while dual-axis may be chosen for high-value applications where space is limited.

Which regions lead in solar tracker adoption? North America and Europe are leading markets due to supportive policies and advanced solar infrastructure. The Asia-Pacific region is rapidly catching up, driven by growth in China, India, and Australia, where large solar farms are increasingly adopting tracking technology.

Who are the key players in the solar tracker market? Prominent companies include Nextracker, Array Technologies, Soltec, GameChange Solar, and Arctech Solar. These firms are known for innovative products, global supply chains, and strategic partnerships within the solar industry.

What are the challenges associated with solar trackers? Challenges include higher initial costs compared to fixed systems, maintenance requirements for moving parts, susceptibility to extreme weather, and the need for adequate land space. Advances in technology are addressing these issues with more durable and automated solutions.

Citius Research has developed a research report titled “Solar (PV) Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar (PV) Tracker Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar (PV) Tracker Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar (PV) Tracker Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar (PV) Tracker Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar (PV) Tracker Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar (PV) Tracker Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar (PV) Tracker Market
• Cost and Gross Margin Analysis of Solar (PV) Tracker Market
• Solar (PV) Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar (PV) Tracker Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar (PV) Tracker Market Key Stakeholders

Below are the key stakeholders for the Solar (PV) Tracker Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar (PV) Tracker Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar (PV) Tracker Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar (PV) Tracker Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar (PV) Tracker Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar (PV) Tracker Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar (PV) Tracker Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar (PV) Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar (PV) Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar (PV) Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar (PV) Tracker Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar (PV) Tracker Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar (PV) Tracker Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar (PV) Tracker Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar (PV) Tracker Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar (PV) Tracker Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar (PV) Tracker Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar (PV) Tracker Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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