Servo Motors and Drives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194526
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Servo Motors and Drives Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Servo Motors and Drives Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Siemens, ABB, Yaskawa, Mitsubishi Electric, Rockwell Automation

Market Summary

The servo motors and drives market within the energy and power industry represents a critical segment of industrial automation, characterized by high precision motion control applications essential for enhancing operational efficiency and reliability. Servo systems, comprising motors and drives, are integral to various power generation, transmission, and distribution processes, offering superior performance in terms of accuracy, responsiveness, and energy efficiency. The increasing adoption of automation and smart technologies in the energy sector is a significant factor propelling market growth. Industries are increasingly leveraging these components to optimize processes, reduce downtime, and improve overall system integration. Key players are focusing on innovations to meet the demanding requirements of modern energy applications, including renewable energy systems, where precise control is paramount. The market is also influenced by the ongoing transition towards Industry 4.0 and IoT-enabled devices, facilitating predictive maintenance and real-time monitoring. As energy demands escalate globally, the need for efficient and reliable automation solutions continues to drive investments in advanced servo technologies, positioning this market for sustained expansion.

Key Highlights

The servo motors and drives market in the energy and power sector is distinguished by several key highlights that underscore its importance and trajectory. One notable aspect is the integration of advanced materials and design innovations, leading to more compact, efficient, and durable products capable of operating in harsh environments typical of power plants and renewable energy installations. Another highlight is the growing emphasis on energy efficiency, with servo systems playing a pivotal role in reducing power consumption and enhancing the sustainability of industrial operations. The market is also witnessing increased collaboration between component manufacturers and energy companies to develop customized solutions tailored to specific applications, such as wind turbine pitch control or solar tracking systems. Furthermore, regulatory standards and environmental policies are pushing for higher efficiency and lower emissions, accelerating the adoption of precision motion control technologies. The expansion of smart grid infrastructure and the proliferation of electric vehicles are additional factors contributing to market dynamism, creating new opportunities for servo system deployments in charging stations and grid management systems.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the servo motors and drives market in the energy and power industry. The primary driver is the escalating demand for automation and precision control in energy generation and distribution processes, aimed at improving efficiency and reducing operational costs. The shift towards renewable energy sources, such as wind and solar power, necessitates highly accurate positioning systems, which servo technologies adeptly provide. Additionally, the ongoing modernization of aging power infrastructure in developed regions and the rapid industrialization in emerging economies present substantial growth opportunities. However, the market faces certain restraints, including the high initial investment required for advanced servo systems and the complexity associated with their integration into existing setups. Moreover, economic fluctuations and supply chain disruptions can impact market stability. Despite these challenges, opportunities abound in the development of IoT-enabled and AI-integrated servo solutions, which offer predictive maintenance capabilities and enhanced operational intelligence. The increasing focus on decarbonization and energy independence further opens avenues for innovation and market expansion.

Concentration Insights

The concentration of the servo motors and drives market in the energy and power sector is characterized by the presence of several established global players and a competitive landscape driven by technological advancements and strategic partnerships. Companies such as Yaskawa Electric Corporation, Siemens AG, and ABB Ltd. dominate the market, leveraging their extensive product portfolios and strong R&D capabilities to maintain leadership. These players focus on expanding their geographic footprint and enhancing their service offerings to cater to diverse regional demands. The market also features numerous specialized manufacturers that provide niche solutions for specific applications, contributing to a fragmented yet collaborative ecosystem. Concentration is particularly high in regions with advanced industrial bases, such as North America and Europe, where adoption of automation technologies is widespread. In contrast, emerging markets in Asia-Pacific are experiencing rapid growth, attracting investments from key players aiming to capitalize on the region's expanding energy infrastructure. Strategic mergers, acquisitions, and collaborations are common tactics employed to strengthen market position and accelerate innovation.

Type Insights

Servo motors and drives in the energy and power market are categorized based on type, with AC servo systems and DC servo systems being the primary segments. AC servo motors and drives are predominantly favored due to their high efficiency, reliability, and suitability for a wide range of applications, including those requiring variable speed operations and precise torque control. They are extensively used in renewable energy systems, such as wind turbines and solar tracking mechanisms, where consistent performance under fluctuating conditions is critical. DC servo systems, while less common in new installations, remain relevant in certain legacy applications and scenarios where simplicity and cost-effectiveness are prioritized. Additionally, advancements in brushless DC and synchronous AC technologies are gaining traction, offering improved performance and longer service life. The integration of smart drives with embedded connectivity and diagnostics is another emerging trend, enabling seamless communication with higher-level control systems and facilitating Industry 4.0 implementations. The choice between motor types often depends on specific application requirements, environmental conditions, and total cost of ownership considerations.

Application Insights

In the energy and power industry, servo motors and drives find applications across a diverse array of functions, each demanding high precision and reliability. One significant application is in renewable energy generation, particularly in wind turbines, where servo systems are used for pitch and yaw control to optimize energy capture and ensure operational safety. Similarly, in solar power plants, servo drives enable precise positioning of solar panels to track the sun's movement, maximizing energy output. Another critical application is in power generation equipment, such as turbines and generators, where servo motors assist in regulating speed and maintaining stability under varying loads. In transmission and distribution networks, these components are employed in circuit breaker mechanisms and switchgear operations to ensure accurate and timely responses to grid demands. Additionally, servo systems are integral to the automation of substations and the control of robotic systems used in maintenance and inspection activities. The expanding domain of electric vehicle charging infrastructure also utilizes servo technologies for connector alignment and power management, highlighting their versatility and importance in modern energy ecosystems.

Regional Insights

The regional dynamics of the servo motors and drives market in the energy and power sector reflect varying levels of industrialization, energy demand, and technological adoption across the globe. North America holds a significant market share, driven by the presence of advanced energy infrastructure, stringent regulatory standards, and high investments in renewable energy projects. The United States and Canada are key contributors, with a strong focus on modernizing grid systems and integrating smart technologies. Europe follows closely, characterized by robust policies promoting energy efficiency and sustainability, particularly in countries like Germany, the UK, and France. The Asia-Pacific region is anticipated to exhibit the fastest growth, fueled by rapid industrialization, urbanization, and escalating energy needs in nations such as China, India, and Japan. Government initiatives supporting renewable energy adoption and infrastructure development are pivotal in this growth. Latin America and the Middle East & Africa are also emerging as promising markets, with increasing investments in power generation and distribution projects, though growth may be tempered by economic and political factors. Overall, regional insights underscore a globally interconnected market with opportunities tailored to local energy strategies and industrial capabilities.

Company Insights

Prominent companies in the servo motors and drives market for the energy and power industry include globally recognized leaders such as Yaskawa Electric Corporation, Siemens AG, ABB Ltd., Schneider Electric SE, and Rockwell Automation, Inc. These entities are renowned for their comprehensive product lines, technological expertise, and strong market presence. Yaskawa Electric is noted for its innovative motion control solutions and emphasis on energy-efficient designs. Siemens AG leverages its extensive industrial automation portfolio to offer integrated servo systems tailored for power applications. ABB Ltd. focuses on providing robust and reliable drives and motors that enhance operational efficiency in energy sectors. Schneider Electric SE emphasizes digital transformation and IoT connectivity in its offerings, aligning with modern energy management needs. Rockwell Automation excels in delivering customized automation solutions, including servo products, for diverse industrial environments. Other significant players include Mitsubishi Electric Corporation, Bosch Rexroth AG, and Delta Electronics, Inc., each contributing through specialized technologies and strategic initiatives. These companies engage in continuous R&D, partnerships, and expansions to strengthen their market positions and address evolving customer requirements in the energy and power domain.

Recent Developments

Recent developments in the servo motors and drives market for the energy and power industry highlight a trend towards innovation, sustainability, and digital integration. Key players have launched advanced products with enhanced features such as higher torque density, improved thermal management, and integrated connectivity for IoT applications. For instance, there have been introductions of servo drives with embedded safety functions and predictive maintenance capabilities, reducing downtime and operational risks. Collaborations between servo system manufacturers and energy companies have increased, focusing on developing solutions for specific challenges like grid stability and renewable energy integration. Additionally, acquisitions and mergers are prevalent, enabling companies to expand their technological portfolios and geographic reach. Investments in green technologies and efforts to reduce the carbon footprint of manufacturing processes are also prominent, aligning with global sustainability goals. The adoption of AI and machine learning in servo systems for optimizing energy consumption and performance is another significant development, reflecting the industry's move towards smarter, more autonomous operations. These advancements collectively contribute to the market's evolution, addressing both current needs and future challenges in the energy sector.

Report Segmentation

The servo motors and drives market report for the energy and power industry is segmented to provide a detailed analysis across various dimensions. Segmentation by type includes AC servo motors and drives, DC servo motors and drives, and others, each analyzed for their market presence and application suitability. By voltage range, segments cover low voltage, medium voltage, and high voltage systems, catering to different power requirements in energy applications. Application-based segmentation encompasses renewable energy systems, power generation equipment, transmission and distribution networks, and others, highlighting the diverse uses of servo technologies. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and opportunities. Additionally, the market is segmented by end-user, focusing on utilities, industrial energy consumers, and renewable energy providers. This comprehensive segmentation enables a thorough understanding of market dynamics, helping stakeholders identify growth areas, competitive landscapes, and strategic investment opportunities tailored to specific segments and regions.

FAQs

What are the advantages of using servo motors in renewable energy applications? Servo motors offer high precision, reliability, and efficiency, which are crucial for applications like solar tracking and wind turbine control, enabling optimal energy capture and system stability.

How do servo drives contribute to energy efficiency in power systems? Servo drives optimize motor performance by providing precise control over speed and torque, reducing energy wastage and enhancing overall system efficiency in power generation and distribution.

What are the key factors driving the adoption of servo systems in the energy sector? Key drivers include the need for automation, precision control, integration of renewable energy, modernization of infrastructure, and compliance with energy efficiency regulations.

Which regions are leading in the adoption of servo motors and drives for energy applications? North America and Europe are leading due to advanced infrastructure and stringent regulations, while Asia-Pacific is rapidly growing due to industrialization and energy demand.

What challenges are associated with implementing servo systems in power plants? Challenges include high initial costs, integration complexities with existing systems, and the need for skilled personnel for maintenance and operation.

How is IoT impacting the servo motors and drives market in energy applications? IoT enables real-time monitoring, predictive maintenance, and enhanced connectivity, improving reliability, reducing downtime, and facilitating smarter energy management systems.

Citius Research has developed a research report titled “Servo Motors and Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Servo Motors and Drives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Servo Motors and Drives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Servo Motors and Drives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Servo Motors and Drives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Servo Motors and Drives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Servo Motors and Drives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Servo Motors and Drives Market
• Cost and Gross Margin Analysis of Servo Motors and Drives Market
• Servo Motors and Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Servo Motors and Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Servo Motors and Drives Market Key Stakeholders

Below are the key stakeholders for the Servo Motors and Drives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Servo Motors and Drives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Servo Motors and Drives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Servo Motors and Drives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Servo Motors and Drives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Servo Motors and Drives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Servo Motors and Drives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Servo Motors and Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Servo Motors and Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Servo Motors and Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Servo Motors and Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Servo Motors and Drives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Servo Motors and Drives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Servo Motors and Drives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Servo Motors and Drives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Servo Motors and Drives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Servo Motors and Drives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Servo Motors and Drives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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