Power-to-gas Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194512
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Power-to-gas Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Power-to-gas Market

(Market Size)
$1.2 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3.2 billion
Key Players ITM Power, McPhy Energy, Siemens, Nel Hydrogen, Hydrogenics

Market Summary

The power-to-gas market represents a transformative segment within the energy and power industry, focusing on technologies that convert electrical energy into gaseous fuels like hydrogen or methane. This process is pivotal for energy storage, grid balancing, and leveraging renewable sources, addressing intermittency issues associated with wind and solar power. As global emphasis on decarbonization intensifies, power-to-gas systems offer a viable pathway to store surplus renewable energy and repurpose it for various applications, including transportation, industrial processes, and heating. The market is characterized by ongoing technological advancements and increasing investments in hydrogen infrastructure, positioning it as a critical enabler for a sustainable energy ecosystem. Companies and governments worldwide are exploring its potential to integrate renewable energy into existing gas networks, thereby enhancing energy security and reducing carbon footprints.

Key Highlights

Key highlights of the power-to-gas market include its role in facilitating large-scale energy storage solutions that surpass the capabilities of conventional batteries, particularly for long-duration storage. The technology enables the production of green hydrogen through electrolysis, which is gaining traction as a clean fuel alternative. Notable projects and pilot plants across Europe, North America, and Asia are demonstrating the feasibility of power-to-gas in real-world scenarios, often supported by public-private partnerships. Innovations in electrolyzer efficiency and cost reduction are driving market growth, making the technology more accessible. Additionally, the ability to inject hydrogen into natural gas pipelines or utilize it in fuel cells for power generation underscores its versatility. Regulatory support and funding initiatives from entities like the European Union and national governments are accelerating deployment, highlighting the market's strategic importance in achieving climate goals.

Drivers, Opportunities & Restraints

Primary drivers for the power-to-gas market include the global shift towards renewable energy integration and the need for effective energy storage to manage grid stability. Increasing renewable energy generation, particularly from intermittent sources like wind and solar, creates demand for technologies that can store excess power and release it when needed. Opportunities abound in sectors such as transportation, where hydrogen fuel cells offer zero-emission solutions, and in industrial applications requiring clean hydrogen feedstock. The expansion of hydrogen refueling infrastructure and government incentives for green hydrogen projects present significant growth avenues. However, restraints include high capital costs associated with electrolysis equipment and infrastructure development, which can hinder widespread adoption. Technical challenges related to energy efficiency losses during conversion and storage also pose hurdles. Regulatory uncertainties and the need for standardized safety protocols may further slow market progression, though ongoing research aims to mitigate these issues.

Concentration Insights

The power-to-gas market exhibits a concentrated landscape with key players dominating through technological expertise and strategic partnerships. Companies such as Siemens Energy, ITM Power, and Nel ASA are at the forefront, driving innovation in electrolyzer technology and system integration. Europe leads in market concentration due to strong policy support and early adoption, with Germany and Denmark hosting numerous pilot projects. North America is emerging rapidly, supported by initiatives from the U.S. Department of Energy and private investments. Asia-Pacific, particularly Japan and South Korea, is also a significant hub, focusing on hydrogen economy development. Collaboration between energy firms, technology providers, and utilities is common, aiming to scale solutions and reduce costs. This concentration fosters competitive advancements but may also create barriers for new entrants without substantial R&D capabilities or partnerships.

Type Insights

Power-to-gas technologies are primarily categorized based on the conversion process, with electrolysis being the most prominent method. Alkaline electrolyzers, proton exchange membrane (PEM) electrolyzers, and solid oxide electrolyzers are key types, each offering distinct advantages in terms of efficiency, scalability, and operational flexibility. PEM electrolyzers are gaining popularity due to their rapid response times and compatibility with renewable energy fluctuations, making them suitable for grid balancing applications. Alkaline systems, known for their maturity and lower costs, are widely used in large-scale industrial settings. Solid oxide electrolyzers, though less commercialized, offer high efficiency and potential for integration with industrial heat sources. Additionally, biological methanation processes, which convert hydrogen and carbon dioxide into methane, represent another type, enabling direct injection into natural gas networks. Each technology type caters to specific market needs, influencing adoption based on regional infrastructure and application requirements.

Application Insights

Applications of power-to-gas span multiple sectors, highlighting its versatility in energy management and decarbonization. In the energy sector, it is used for grid balancing and storing excess renewable electricity, thereby enhancing grid reliability. The transportation industry leverages hydrogen produced through power-to-gas for fuel cell vehicles, buses, and trains, offering a clean alternative to fossil fuels. Industrial applications include using hydrogen as a feedstock for chemical processes, such as ammonia production or refining, reducing carbon emissions. Heating applications involve blending hydrogen into natural gas networks for residential and commercial use, lowering the carbon intensity of heat supply. Power-to-gas also supports remote and off-grid power systems by providing stored energy for backup or continuous supply. These diverse applications underscore the technology's role in enabling a multi-sector transition to sustainable energy systems.

Regional Insights

Regionally, Europe dominates the power-to-gas market, driven by ambitious climate policies and significant investments in hydrogen infrastructure. Countries like Germany, the UK, and France are leading with national hydrogen strategies and funding for pilot projects, aiming to integrate renewable energy into gas grids. North America is experiencing growth, particularly in the U.S. and Canada, where federal and state initiatives promote green hydrogen production and utilization. The Asia-Pacific region is rapidly expanding, with Japan and South Korea focusing on hydrogen as a core component of their energy security and decarbonization plans, supported by government subsidies and corporate investments. Other regions, such as Australia and the Middle East, are exploring power-to-gas for exporting green hydrogen or leveraging solar resources. Each region's progress is influenced by local renewable energy capacity, policy frameworks, and industrial demand, shaping unique market dynamics.

Company Insights

Prominent companies in the power-to-gas market include Siemens Energy, which offers integrated solutions for electrolysis and hydrogen management, and ITM Power, known for its PEM electrolyzer technology. Nel ASA provides a range of electrolyzers and hydrogen fueling solutions, with a global presence. Other key players include McPhy Energy, specializing in alkaline electrolyzers, and Hydrogenics, a subsidiary of Cummins Inc., focusing on PEM systems. Engie and Uniper are active in developing large-scale power-to-gas projects, often in partnership with utilities and governments. These companies invest heavily in R&D to enhance efficiency and reduce costs, while also engaging in strategic collaborations to deploy commercial-scale plants. Their efforts are crucial in advancing technology readiness and expanding market adoption, positioning them as leaders in the evolving hydrogen economy.

Recent Developments

Recent developments in the power-to-gas market include the launch of large-scale electrolysis projects, such as Siemens Energy's involvement in the HyFlexPower project, which demonstrates hydrogen production from renewable energy for industrial use. ITM Power expanded its manufacturing capacity to meet growing demand for PEM electrolyzers. Nel ASA secured contracts for multi-megawatt electrolyzer installations in Europe and North America, highlighting increased commercial adoption. Policy advancements, like the European Union's Hydrogen Strategy and funding from the Innovation Fund, are accelerating project deployments. Technological innovations focus on improving electrolyzer efficiency and reducing platinum group metal usage to lower costs. Partnerships between energy companies and technology providers, such as those between Engie and McPhy, aim to scale solutions. These developments reflect a dynamic market poised for significant growth, driven by collaborative efforts and continuous innovation.

Report Segmentation

This report on the power-to-gas market is segmented to provide detailed analysis across various dimensions. Segmentation by technology covers electrolysis types, including alkaline, PEM, and solid oxide electrolyzers, as well as biological methanation processes. Application segmentation encompasses energy storage, transportation, industrial feedstock, and heating, highlighting diverse use cases. Regional segmentation offers insights into North America, Europe, Asia-Pacific, and Rest of the World, examining local trends and opportunities. Additionally, the report analyzes market concentration through company profiles and strategic initiatives. Each segment is evaluated based on current adoption, growth potential, and competitive landscape, providing stakeholders with comprehensive understanding to inform decision-making. This structured approach ensures that readers gain actionable insights tailored to their specific interests and regional focus.

FAQs

What is power-to-gas technology? Power-to-gas technology converts electrical energy, often from renewable sources, into gaseous fuels like hydrogen or methane through electrolysis or other processes, enabling energy storage and grid balancing.

How does power-to-gas support renewable energy? It stores excess renewable electricity produced during peak generation periods, allowing it to be used when demand is high or generation is low, thus enhancing grid stability and renewable integration.

What are the main applications of power-to-gas? Key applications include energy storage for grids, fuel for transportation via hydrogen fuel cells, industrial feedstock for processes like refining, and blending into natural gas networks for heating.

Which regions are leading in power-to-gas adoption? Europe is at the forefront, with Germany, Denmark, and the UK driving adoption through policies and projects, followed by North America and Asia-Pacific regions like Japan and South Korea.

What are the challenges facing the power-to-gas market? Challenges include high capital costs for electrolyzers and infrastructure, energy efficiency losses during conversion, and the need for regulatory frameworks and safety standards.

Who are the key players in the power-to-gas market? Major companies include Siemens Energy, ITM Power, Nel ASA, McPhy Energy, and Hydrogenics, along with energy firms like Engie and Uniper involved in project development.

Citius Research has developed a research report titled “Power-to-gas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power-to-gas Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power-to-gas Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power-to-gas Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power-to-gas Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power-to-gas Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power-to-gas Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power-to-gas Market
• Cost and Gross Margin Analysis of Power-to-gas Market
• Power-to-gas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power-to-gas Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power-to-gas Market Key Stakeholders

Below are the key stakeholders for the Power-to-gas Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power-to-gas Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power-to-gas Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power-to-gas Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power-to-gas Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power-to-gas Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power-to-gas Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power-to-gas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power-to-gas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power-to-gas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power-to-gas Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power-to-gas Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power-to-gas Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power-to-gas Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power-to-gas Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power-to-gas Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power-to-gas Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power-to-gas Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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