Power Grid System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194504
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Power Grid System Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 220 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Power Grid System Market

(Market Size)
$120 billion
$220 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 120 billion
2030 Market Size USD 220 billion
Key Players ABB, Siemens, GE, Schneider Electric, Toshiba

Market Summary

The power grid system market represents a critical segment of the global energy and power industry, encompassing the infrastructure required for the generation, transmission, and distribution of electricity. This market includes a wide array of components such as transformers, switchgear, transmission lines, and control systems that collectively ensure the reliable delivery of power from producers to end consumers. The increasing global demand for electricity, driven by industrialization, urbanization, and digitalization, is a fundamental factor propelling market growth. Furthermore, the transition towards renewable energy sources is necessitating significant upgrades and modernization of existing grid infrastructure to accommodate variable power generation from solar and wind farms. Governments and private entities worldwide are investing heavily in smart grid technologies to enhance efficiency, reliability, and resilience against outages and cyber threats. The integration of advanced technologies like Internet of Things (IoT), artificial intelligence, and energy storage systems is transforming traditional grids into more adaptive and intelligent networks. The market is characterized by continuous innovation and the development of solutions aimed at reducing transmission losses, improving load management, and supporting the decarbonization goals of numerous countries. As energy consumption patterns evolve and the need for sustainable power solutions intensifies, the power grid system market is poised for sustained expansion, playing a pivotal role in the global energy transition.

Key Highlights

Technological Advancements: The adoption of smart grid technologies is a major highlight, enabling real-time monitoring, automated control, and improved efficiency across the power network. These systems facilitate better integration of distributed energy resources and enhance grid stability.

Renewable Energy Integration: A significant trend is the modernization of grids to support the influx of renewable energy. This includes developing infrastructure capable of handling the intermittency of sources like solar and wind, which is crucial for achieving climate targets.

Cybersecurity Enhancements: With increasing digitalization, protecting grid infrastructure from cyber threats has become paramount. Investments in advanced cybersecurity measures are rising to safeguard critical energy assets and ensure uninterrupted power supply.

Government Initiatives and Investments: Numerous national and regional governments are launching initiatives and funding programs to upgrade aging grid infrastructure. Policies promoting clean energy and grid resilience are driving substantial public and private investments in this sector.

Growth in Emerging Economies: Rapid industrialization and urbanization in developing regions are creating substantial demand for reliable electricity, leading to new grid construction and expansion projects. This growth is complemented by efforts to reduce electricity access gaps in underserved areas.

Drivers, Opportunities & Restraints

Drivers: Key drivers include the escalating global electricity consumption, necessitating robust and expanded grid infrastructure. The shift towards renewable energy sources mandates grid upgrades to manage variable power inputs effectively. Urbanization and industrial growth, particularly in Asia-Pacific and Africa, are accelerating the demand for reliable power transmission and distribution networks. Additionally, government regulations and policies aimed at reducing carbon emissions are incentivizing investments in modern grid technologies.

Opportunities: Significant opportunities lie in the development and deployment of smart grid solutions, which offer enhanced efficiency and reliability. The integration of energy storage systems with grid infrastructure presents a promising avenue for managing supply-demand imbalances. Expansion into emerging markets offers growth potential for companies involved in grid construction and modernization. Furthermore, advancements in digital technologies such as AI and IoT create opportunities for innovative grid management solutions that optimize performance and reduce operational costs.

Restraints: The market faces restraints including the high capital investment required for grid modernization projects, which can be a barrier, especially in developing regions. Regulatory hurdles and lengthy approval processes for new infrastructure can delay project timelines. Technical challenges associated with integrating diverse energy sources into existing grids also pose difficulties. Additionally, cybersecurity risks present ongoing concerns, requiring continuous investment in protective measures to prevent potential disruptions.

Concentration Insights

The power grid system market exhibits a concentration of activities among several leading global and regional players. Companies such as Siemens AG, General Electric, ABB Ltd., Schneider Electric, and Eaton Corporation are prominent, leveraging extensive expertise and broad product portfolios. These firms are engaged in providing comprehensive solutions ranging from transmission equipment to advanced grid management systems. The market is also characterized by the presence of specialized players focusing on niche segments like smart meters or grid cybersecurity. Geographically, North America and Europe have mature markets with a focus on upgrading and modernizing existing infrastructure, while Asia-Pacific is experiencing rapid growth due to new construction projects and increasing electrification rates. Collaboration between utility companies, technology providers, and government bodies is common, driving innovation and large-scale deployments. Mergers and acquisitions are frequent as companies seek to expand their capabilities and geographic reach. The competitive landscape is dynamic, with continuous efforts to develop cost-effective and efficient solutions to meet evolving market demands.

Type Insights

Power grid systems can be categorized based on voltage levels and components. High voltage grids are essential for long-distance transmission, minimizing energy losses over extensive networks. Medium and low voltage grids are utilized for distribution to end-users, including residential, commercial, and industrial consumers. Component-wise, the market includes transformers, which are critical for voltage regulation; switchgear, which protects and isolates equipment; transmission lines that carry electricity; and substations that facilitate voltage transformation and distribution. Additionally, there is growing adoption of smart grid components such as advanced metering infrastructure (AMI), which enables two-way communication between utilities and consumers, and phasor measurement units (PMUs) for real-time grid monitoring. The type of grid system deployed often depends on regional requirements, existing infrastructure, and specific application needs, with a trend towards hybrid systems that incorporate both traditional and smart technologies.

Application Insights

Power grid systems find applications across various sectors including residential, commercial, industrial, and utility-scale power generation. In the residential sector, grids ensure reliable electricity supply for households, with smart grids enabling demand response programs that help manage consumption peaks. Commercial applications include powering offices, retail spaces, and data centers, where uninterrupted and quality power is crucial. Industrially, grids support manufacturing processes, heavy machinery, and large-scale operations, often requiring robust and high-capacity infrastructure. Utility applications involve the generation, transmission, and distribution of electricity to broad consumer bases, with an increasing focus on integrating renewable energy sources like solar and wind farms. Additionally, microgrids are gaining traction for providing localized power solutions, enhancing resilience in remote areas or during main grid failures. Each application segment has distinct requirements, driving tailored innovations in grid design and functionality.

Regional Insights

Regionally, the power grid system market demonstrates varied dynamics. North America is characterized by significant investments in grid modernization and smart technologies, driven by the need to replace aging infrastructure and enhance resilience. Europe is focused on integrating renewable energy and achieving energy transition goals, with strong regulatory support for grid upgrades. The Asia-Pacific region is the fastest-growing market, propelled by rapid urbanization, industrialization, and government initiatives to expand electricity access in countries like China, India, and Southeast Asian nations. Latin America and the Middle East are also witnessing growth, with investments in new transmission lines and grid interconnections to improve regional energy security. Africa presents opportunities for grid expansion in underserved areas, though challenges related to funding and infrastructure development persist. Each region's unique energy policies, economic conditions, and technological adoption rates influence market trends and investment priorities.

Company Insights

Leading companies in the power grid system market include Siemens AG, which offers a wide range of products from transformers to digital grid solutions. General Electric provides advanced grid technologies and services aimed at enhancing reliability and efficiency. ABB Ltd. is known for its expertise in power transmission and distribution, including high-voltage equipment and automation systems. Schneider Electric focuses on energy management and automation, offering integrated grid solutions for various applications. Eaton Corporation specializes in electrical components and systems that improve power quality and distribution. Other notable players include Hitachi Energy, Toshiba Corporation, and Mitsubishi Electric, each contributing innovative technologies and solutions. These companies engage in research and development to introduce new products, form strategic partnerships, and expand their global footprint through acquisitions and collaborations with utilities and governments.

Recent Developments

Recent developments in the power grid system market include the increased deployment of digital substations that enhance automation and monitoring capabilities. There has been a rise in projects integrating battery energy storage systems with grids to balance renewable energy fluctuations. Companies are launching advanced grid management software that utilizes artificial intelligence for predictive maintenance and outage management. Partnerships between technology firms and utility companies are becoming more common to pilot smart grid projects and develop scalable solutions. Investments in ultra-high voltage transmission lines are ongoing to facilitate long-distance power transfer with minimal losses. Additionally, cybersecurity enhancements have been a focus, with new protocols and technologies being implemented to protect critical infrastructure from emerging threats. These developments reflect the market's evolution towards more resilient, efficient, and intelligent power networks.

Report Segmentation

This report on the power grid system market is segmented based on type, application, component, and region. By type, segmentation includes transmission grids and distribution grids, further broken down by voltage levels such as high, medium, and low voltage. Application segmentation covers residential, commercial, industrial, and utility sectors, highlighting specific use cases and demand patterns. Component-wise segmentation encompasses transformers, switchgear, transmission lines, substations, and smart grid technologies like advanced meters and control systems. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional market sizes, growth rates, and key trends. This comprehensive segmentation enables a detailed understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What is a power grid system? A power grid system is an interconnected network for electricity delivery from generation plants to consumers, comprising transmission lines, transformers, substations, and distribution networks.

How does a smart grid work? Smart grids use digital technology to monitor and manage electricity flow, allowing for two-way communication between utilities and consumers to improve efficiency, reliability, and integration of renewable sources.

What are the main components of a power grid? Key components include generators, transformers, transmission lines, switchgear, substations, and distribution lines, along with control systems for operation and management.

Why is grid modernization important? Grid modernization is crucial to enhance reliability, accommodate renewable energy, reduce losses, improve resilience against outages and cyber threats, and meet growing electricity demand efficiently.

What challenges does the power grid face? Challenges include aging infrastructure, high investment costs, regulatory complexities, technical issues with renewable integration, and cybersecurity vulnerabilities.

How are power grids adapting to renewable energy? Grids are being upgraded with smart technologies, energy storage systems, and advanced forecasting tools to handle the variability and distributed nature of renewable energy sources like solar and wind.

Citius Research has developed a research report titled “Power Grid System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Grid System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Grid System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Grid System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Grid System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Grid System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Grid System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Grid System Market
• Cost and Gross Margin Analysis of Power Grid System Market
• Power Grid System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Grid System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Grid System Market Key Stakeholders

Below are the key stakeholders for the Power Grid System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Grid System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Grid System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Grid System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Grid System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Grid System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Grid System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Grid System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Grid System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Grid System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Grid System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Grid System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Grid System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Grid System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Grid System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Grid System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Grid System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Grid System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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