Offshore AUV and ROV Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194750
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Offshore AUV and ROV Market size was estimated at USD 3.25 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Offshore AUV and ROV Market

(Market Size)
$3.25 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.25 billion
2030 Market Size USD 5.5 billion
Key Players Oceaneering, Saab, Kongsberg Maritime, TechnipFMC, Subsea 7

Market Summary

The offshore autonomous underwater vehicle (AUV) and remotely operated vehicle (ROV) market is a critical segment within the energy and power industry, primarily serving oil and gas exploration, renewable energy projects, and subsea infrastructure maintenance. These advanced robotic systems are indispensable for performing tasks in deep-water environments that are hazardous or inaccessible to human divers. The market is characterized by continuous technological innovation, with a strong emphasis on enhancing operational efficiency, data collection accuracy, and vehicle autonomy. Key applications include pipeline inspection, surveying, drilling support, and environmental monitoring. As offshore activities expand into deeper and more challenging territories, the reliance on AUVs and ROVs is expected to grow significantly. The industry is also witnessing a gradual shift towards hybrid and electric propulsion systems to meet environmental regulations and reduce operational costs. Major players are investing heavily in research and development to introduce more capable and cost-effective solutions, catering to the evolving needs of energy companies worldwide.

Key Highlights

The offshore AUV and ROV market is distinguished by several key highlights that underscore its importance and growth trajectory. Technological advancements are at the forefront, with innovations in sensor technology, navigation systems, and communication capabilities enhancing the performance and reliability of these underwater vehicles. The integration of artificial intelligence and machine learning is enabling greater autonomy, allowing AUVs to perform complex missions with minimal human intervention. Another significant highlight is the increasing adoption of these systems in renewable energy sectors, such as offshore wind farm installation and maintenance, which is diversifying the market beyond traditional oil and gas applications. Additionally, there is a growing trend towards the development of smaller, more agile ROVs and AUVs that can operate in confined spaces and harsh conditions. The market is also seeing a rise in collaborative operations, where multiple vehicles work together to accomplish large-scale subsea projects efficiently. These factors collectively contribute to the market's robust growth and expanding scope within the global energy industry.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the offshore AUV and ROV market. The increasing demand for energy resources is pushing oil and gas companies to explore deeper and more remote offshore fields, where these vehicles are essential for safe and efficient operations. stringent environmental regulations and the need for regular subsea inspections to prevent accidents and ensure compliance are also driving adoption. The expansion of offshore renewable energy projects, particularly wind farms, presents significant opportunities for market growth, as these installations require extensive underwater surveying and maintenance. However, the market faces restraints such as high initial investment costs and the technical challenges associated with operating in extreme deep-water conditions. Additionally, the volatility of oil prices can impact exploration budgets, indirectly affecting demand for AUV and ROV services. Despite these challenges, opportunities abound in the development of advanced technologies, such as hybrid vehicles that combine AUV and ROV capabilities, and the increasing outsourcing of subsea operations to specialized service providers.

Concentration Insights

The offshore AUV and ROV market is moderately concentrated, with a mix of large established players and smaller specialized companies dominating the landscape. Key industry leaders include Oceaneering International, Saab Seaeye, TechnipFMC, and Subsea 7, which have extensive experience and a global presence. These companies offer a wide range of products and services, from vehicle manufacturing to full-scale operational support. There is also a significant presence of niche players focusing on specific technologies or regional markets, contributing to a competitive and dynamic environment. The market concentration is influenced by high barriers to entry, including substantial capital requirements, advanced technological expertise, and long-standing client relationships. Mergers and acquisitions are common strategies employed by larger firms to expand their capabilities and market reach. This concentration ensures that while competition is fierce, it also drives innovation and quality improvements across the industry.

Type Insights

The offshore AUV and ROV market can be segmented based on vehicle type, with each category serving distinct purposes and operational requirements. Remotely operated vehicles (ROVs) are tethered systems controlled by an operator on a surface vessel, offering real-time data transmission and high maneuverability, making them ideal for intricate tasks like pipeline inspection and repair. Autonomous underwater vehicles (AUVs), on the other hand, operate independently without a tether, pre-programmed for missions such as seabed mapping and environmental monitoring, offering greater coverage and efficiency for large-area surveys. There is also a emerging category of hybrid vehicles that combine features of both AUVs and ROVs, providing flexibility for diverse missions. The choice between vehicle types depends on factors such as water depth, mission duration, data requirements, and budget constraints. Technological advancements are continuously blurring the lines between these categories, with developments in autonomy, battery life, and sensor integration enhancing the capabilities of each type.

Application Insights

Applications of offshore AUVs and ROVs are vast and critical to the energy and power sector. In the oil and gas industry, these vehicles are extensively used for exploration activities, including site surveying, well intervention, and pipeline inspection, ensuring operational safety and efficiency. They play a vital role in drilling support by assisting in the installation and maintenance of subsea equipment. In the renewable energy sector, AUVs and ROVs are indispensable for the construction and upkeep of offshore wind farms, performing tasks such as turbine foundation inspection and cable laying. Additionally, they are employed in environmental monitoring and research, helping to assess marine ecosystems and comply with regulatory standards. Other applications include search and recovery operations, military and defense missions, and scientific research. The versatility and adaptability of these vehicles make them valuable assets across multiple offshore activities, driving their demand in various sub-segments of the energy industry.

Regional Insights

The offshore AUV and ROV market exhibits distinct regional dynamics influenced by geographic, economic, and industrial factors. North America is a significant market, driven by extensive offshore oil and gas activities in the Gulf of Mexico and increasing investments in offshore wind energy along the Atlantic coast. Europe holds a prominent position, with strong demand from the North Sea oil fields and burgeoning offshore wind projects in countries like the UK and Germany. The Asia-Pacific region is experiencing rapid growth, fueled by expanding exploration activities in Southeast Asia and Australia, along with rising investments in renewable energy infrastructure. Latin America and Africa are emerging markets, with potential growth tied to offshore oil discoveries and developing energy sectors. Each region presents unique opportunities and challenges, such as varying regulatory frameworks, environmental conditions, and infrastructure readiness, which shape the adoption and utilization of AUV and ROV technologies locally.

Company Insights

Prominent companies in the offshore AUV and ROV market include Oceaneering International, a leader known for its comprehensive range of ROVs and subsea services. Saab Seaeye is recognized for its innovative and electric ROV solutions, catering to various deep-water applications. TechnipFMC offers integrated solutions, leveraging its expertise in subsea engineering and vehicle operations. Subsea 7 provides extensive contracting services, utilizing AUVs and ROVs for large-scale offshore projects. Other key players include Kongsberg Maritime, which specializes in advanced AUV systems for surveying and mapping, and Fugro, a major provider of geotechnical and survey services using underwater vehicles. These companies compete on factors such as technological innovation, operational reliability, global reach, and service portfolio. Strategic partnerships, research collaborations, and continuous product development are common practices to maintain competitive advantage and address the evolving needs of the energy sector.

Recent Developments

Recent developments in the offshore AUV and ROV market highlight ongoing innovation and strategic movements. Companies are increasingly focusing on enhancing vehicle autonomy through AI and machine learning, enabling more complex missions with reduced human oversight. There is a growing emphasis on developing electric and hybrid propulsion systems to improve environmental sustainability and operational efficiency. Partnerships between technology firms and energy companies are becoming more common, aimed at co-developing customized solutions for specific offshore challenges. Additionally, acquisitions and mergers are occurring to consolidate market position and expand service offerings. For instance, several players have invested in advanced sensor technologies to improve data accuracy and real-time monitoring capabilities. The market is also seeing increased adoption of cloud-based data management systems, facilitating better integration and analysis of subsea information. These developments reflect a proactive approach to meeting the demands of modern offshore operations and future-proofing the industry.

Report Segmentation

The offshore AUV and ROV market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes Remotely Operated Vehicles (ROVs) and Autonomous Underwater Vehicles (AUVs), with further breakdown into hybrid vehicles. Application segmentation covers oil and gas exploration, drilling support, pipeline inspection, renewable energy projects, environmental monitoring, and others. Regional segmentation analyzes market dynamics across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report may segment by depth rating, such as shallow water, deepwater, and ultra-deepwater, to address specific operational environments. Company segmentation highlights key players and their market strategies. This comprehensive segmentation allows stakeholders to understand specific niches, trends, and opportunities within the broader market, facilitating informed decision-making and strategic planning.

FAQs

What are the main applications of AUVs and ROVs in the energy sector? AUVs and ROVs are primarily used for subsea inspection, maintenance, and repair tasks in oil and gas fields, as well as for surveying and construction support in offshore wind farms. They also play roles in environmental monitoring and pipeline inspection.

How do AUVs differ from ROVs in operation? AUVs operate autonomously without a tether, following pre-programmed missions, while ROVs are tethered and controlled in real-time by an operator, offering immediate intervention capabilities.

What factors influence the choice between using an AUV or an ROV? The choice depends on mission requirements, such as need for real-time control, water depth, area coverage, and specific tasks like detailed inspection versus large-scale surveying.

Which regions are leading in the adoption of offshore AUVs and ROVs? North America and Europe are leading regions due to established offshore oil and gas activities and growing renewable energy projects, while Asia-Pacific is rapidly emerging with increased investments.

What are the key technological trends in the AUV and ROV market? Key trends include advancements in autonomy through AI, improved sensor integration, development of electric and hybrid systems, and enhanced data communication and processing capabilities.

Who are the major companies in the offshore AUV and ROV market? Major companies include Oceaneering International, Saab Seaeye, TechnipFMC, Subsea 7, Kongsberg Maritime, and Fugro, among others, known for their innovative solutions and global service networks.

The Global Offshore AUV & ROV Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Offshore AUV & ROV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Offshore AUV and ROV Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Offshore AUV & ROV Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Offshore AUV and ROV Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Offshore AUV and ROV Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Offshore AUV & ROV Market
• Research Methodology
• Executive Summary
• Market Dynamics of Offshore AUV & ROV Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Offshore AUV & ROV Market
• Cost and Gross Margin Analysis of Offshore AUV & ROV Market
• Offshore AUV & ROV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Offshore AUV & ROV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Offshore AUV and ROV Market Key Stakeholders

Below are the key stakeholders for the Offshore AUV & ROV Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Offshore AUV & ROV Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Offshore AUV & ROV Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Offshore AUV & ROV Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Offshore AUV & ROV Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Offshore AUV & ROV Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Offshore AUV and ROV Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Offshore AUV and ROV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Offshore AUV and ROV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Offshore AUV and ROV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Offshore AUV and ROV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Offshore AUV and ROV Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Offshore AUV and ROV Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Offshore AUV and ROV Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Offshore AUV and ROV Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Offshore AUV and ROV Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Offshore AUV and ROV Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Offshore AUV and ROV Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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