Municipal Water Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194739
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Municipal Water Market size was estimated at USD 185 billion in 2023 and is projected to reach USD 280 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Municipal Water Market

(Market Size)
$185 billion
$280 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 185 billion
2030 Market Size USD 280 billion
Key Players Veolia, Suez, American Water, Xylem, SABESP

Market Summary

The municipal water market represents a critical segment within the broader energy and power industry, focusing on the provision, treatment, and distribution of water by local governmental bodies and their contracted partners. This market encompasses a wide range of activities including water sourcing, purification, supply infrastructure, wastewater management, and recycling systems. Municipalities are increasingly under pressure to upgrade aging infrastructure, adopt sustainable practices, and integrate smart technologies to enhance efficiency and service reliability. The sector is characterized by high capital investment, regulatory compliance demands, and a growing emphasis on water conservation and quality standards. Key stakeholders include public water utilities, private operators, engineering firms, and technology providers who collaborate to ensure safe and continuous water delivery to residential, commercial, and industrial consumers. With rising urbanization and environmental concerns, the municipal water market is evolving to incorporate advanced metering, leak detection systems, and energy-efficient pumping solutions, aligning water management with broader energy conservation goals in the power sector.

Key Highlights

Significant trends shaping the municipal water market include the accelerated adoption of digital water technologies such as IoT-enabled sensors and data analytics platforms for real-time monitoring and predictive maintenance. There is a strong push towards decentralized water treatment systems, which offer flexibility and resilience against supply disruptions. Energy recovery mechanisms, particularly in wastewater treatment plants, are gaining traction as municipalities seek to reduce operational costs and carbon footprints. Public-private partnerships are increasingly common, facilitating investment in infrastructure upgrades and innovative solutions. Regulatory frameworks continue to tighten globally, mandating stricter water quality standards and encouraging the reuse of treated wastewater. Leading companies like Xylem, SUEZ, and American Water are at the forefront, driving innovation with smart pumps, advanced filtration systems, and integrated water management services that enhance operational efficiency and sustainability.

Drivers, Opportunities & Restraints

Primary drivers in the municipal water market include aging infrastructure in many developed regions necessitating urgent rehabilitation and replacement, coupled with population growth and urbanization increasing demand for reliable water services. Government initiatives and funding programs aimed at improving water security and quality further propel market growth. Environmental regulations mandating reduced pollutant discharge and enhanced water recycling practices are also critical drivers. Opportunities abound in the integration of renewable energy sources with water treatment processes, the expansion of smart water networks utilizing AI and machine learning for optimization, and the development of cost-effective desalination technologies for water-scarce areas. Emerging markets present significant growth potential due to increasing investments in basic water infrastructure. However, restraints include high capital and maintenance costs associated with advanced water systems, regulatory complexities and variations across regions, and public resistance to tariff increases necessary for funding infrastructure projects. Economic uncertainties and budget constraints in municipalities can also delay or scale back investments.

Concentration Insights

The municipal water market features a mix of large multinational corporations, regional players, and specialized technology providers, leading to a moderately concentrated competitive landscape. Established companies such as Veolia, Xylem, and SUEZ hold significant market shares due to their extensive product portfolios, global presence, and strong reputations for reliability and innovation. These players often engage in strategic acquisitions and partnerships to expand their technological capabilities and geographic reach. Meanwhile, numerous mid-sized and smaller firms focus on niche segments like advanced membrane filtration, chemical treatment, or SCADA systems, catering to specific municipal needs. The market sees consistent competition on the basis of product efficiency, cost-effectiveness, compliance with regulations, and after-sales service. Collaboration between public utilities and private enterprises is common, especially in regions outsourcing water management to improve operational efficiency and access advanced technologies without substantial upfront public expenditure.

Type Insights

Municipal water systems are broadly categorized into water supply and wastewater management segments. Water supply encompasses extraction, treatment, storage, and distribution infrastructures, including pipelines, pumping stations, and purification plants utilizing methods such as coagulation, sedimentation, filtration, and disinfection. Advanced treatment types gaining adoption include membrane bioreactors and reverse osmosis systems for higher purity standards. Wastewater management involves collection, treatment, and disposal or reuse processes, with technologies ranging from primary and secondary treatment to tertiary advanced methods that remove specific contaminants. Key equipment types include pumps, valves, meters, filters, and control systems. There is increasing differentiation between conventional systems and smart water solutions that incorporate sensors, automated controls, and data management platforms to optimize resource use, reduce non-revenue water, and enhance service delivery responsiveness.

Application Insights

Applications within the municipal water market are diverse, serving residential, commercial, and industrial consumers through public water utilities. Residential applications focus on potable water delivery and sewage handling for households, demanding high reliability and safety standards. Commercial applications include water services for offices, hotels, and institutions, often requiring consistent quality and volume. Industrial applications involve providing process water, cooling water, and treating industrial effluent before discharge or reuse, which can require specialized treatment solutions. Additionally, municipal water systems support public services such as firefighting, street cleaning, and irrigation of public spaces. A growing application area is water reuse and recycling, where treated wastewater is repurposed for non-potable uses like agricultural irrigation, industrial cooling, or groundwater recharge, reducing freshwater extraction and supporting sustainability goals.

Regional Insights

Regionally, North America and Europe represent mature markets with well-established infrastructure but face challenges related to aging systems and regulatory upgrades, driving investments in rehabilitation and smart water technologies. The Asia-Pacific region is experiencing rapid market growth due to urbanization, industrialization, and government initiatives to expand water access and improve sanitation, particularly in countries like China and India. Latin America and the Middle East & Africa regions show potential with increasing investments in water infrastructure, though progress varies significantly between urban and rural areas. In the Middle East, water scarcity issues are prompting heavy investment in desalination and water reuse projects. Each region exhibits distinct regulatory environments, water scarcity levels, and investment climates, influencing the adoption rates of advanced water treatment and management solutions tailored to local priorities and resources.

Company Insights

Prominent companies operating in the municipal water market include Xylem Inc., known for its water technology solutions such as pumps, treatment equipment, and analytics software. Veolia Environnement offers comprehensive water and wastewater services, emphasizing circular economy solutions and energy efficiency. SUEZ Group provides intelligent and sustainable resource management, including advanced recycling and recovery technologies. American Water Works Company, Inc. is a significant player in the United States, focusing on water and wastewater services for municipalities. Other key participants include Evoqua Water Technologies, specializing in water and wastewater treatment systems, and Aquatech International, which focuses on water purification and desalination. These companies compete through innovation, service quality, and strategic contracts with municipal authorities, continually advancing technologies to address efficiency, sustainability, and regulatory compliance demands.

Recent Developments

Recent developments in the municipal water market highlight a shift towards digitalization and sustainability. Major players have launched smart water solutions incorporating AI and IoT for predictive maintenance and leak detection, significantly reducing water loss. There has been increased activity in mergers and acquisitions, such as larger firms acquiring tech startups to enhance their digital capabilities. Investments in energy-neutral wastewater treatment plants are rising, utilizing biogas generation and solar power to offset energy consumption. Regulatory developments in various regions have introduced stricter standards for micropollutants and PFAS removal, prompting innovations in advanced treatment technologies. Partnerships between water utilities and technology providers are expanding to pilot and deploy next-generation water management systems, focusing on resilience against climate change impacts and ensuring continuous service amid growing water stress scenarios.

Report Segmentation

This market research report on the municipal water market provides a detailed segmentation to offer comprehensive insights. The segmentation is based on type, categorizing the market into water supply equipment and infrastructure, and wastewater treatment solutions. Further breakdown by application includes residential, commercial, industrial, and others such as municipal utilities and public services. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional trends, regulatory frameworks, and investment landscapes. Additional segments may focus on technology types, such as conventional treatment versus advanced and smart water systems, and by service type, including operation and maintenance, design and engineering, and construction services. This structured approach allows stakeholders to identify growth areas, understand competitive dynamics, and make informed strategic decisions tailored to specific segments of interest.

FAQs

What are the common methods used in municipal water treatment? Common methods include coagulation and flocculation, sedimentation, filtration, and disinfection using chlorine or ultraviolet light. Advanced methods involve membrane filtration, reverse osmosis, and activated carbon adsorption for removing specific contaminants.

Who are the key players in the municipal water market? Key players include Xylem Inc., Veolia Environnement, SUEZ Group, American Water Works Company, Inc., Evoqua Water Technologies, and Aquatech International, among others.

How is smart technology transforming the municipal water sector? Smart technology integrates IoT sensors, data analytics, and automation for real-time monitoring, leak detection, demand forecasting, and efficient resource management, reducing costs and improving service reliability.

What are the major challenges faced by municipal water systems? Major challenges include aging infrastructure, high capital investment requirements, regulatory compliance, water scarcity, and the need for energy-efficient operations amidst rising operational costs.

Why is wastewater reuse important in municipal water management? Wastewater reuse conserves freshwater resources, reduces environmental pollution, and provides an alternative water source for non-potable applications like irrigation and industrial use, enhancing sustainability.

What trends are influencing investments in municipal water infrastructure? Trends driving investments include the adoption of digital water solutions, emphasis on circular economy practices, regulatory pushes for higher water quality, and the need to build resilience against climate change impacts.

Citius Research has developed a research report titled “Municipal Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Municipal Water Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Municipal Water Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Municipal Water Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Municipal Water Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Municipal Water Market
• Research Methodology
• Executive Summary
• Market Dynamics of Municipal Water Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Municipal Water Market
• Cost and Gross Margin Analysis of Municipal Water Market
• Municipal Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Municipal Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Municipal Water Market Key Stakeholders

Below are the key stakeholders for the Municipal Water Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Municipal Water Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Municipal Water Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Municipal Water Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Municipal Water Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Municipal Water Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Municipal Water Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Municipal Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Municipal Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Municipal Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Municipal Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Municipal Water Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Municipal Water Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Municipal Water Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Municipal Water Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Municipal Water Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Municipal Water Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Municipal Water Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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