Motor Soft Starter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194473
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Motor Soft Starter Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Motor Soft Starter Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players ABB, Siemens, Schneider Electric, Danfoss, Rockwell Automation

Market Summary

The motor soft starter market is a critical segment within the broader energy and power industry, focused on devices designed to control the acceleration of electric motors by managing voltage and current during startup. These components are essential for reducing mechanical stress on motor systems, minimizing inrush currents, and enhancing operational longevity across various industrial applications. Industries such as manufacturing, oil and gas, water and wastewater, mining, and HVAC rely heavily on motor soft starters to improve efficiency, lower maintenance costs, and ensure smoother operation of heavy machinery. The market is characterized by continuous technological advancements, including the integration of digital controls and IoT capabilities, which allow for remote monitoring and predictive maintenance. Key players are consistently innovating to offer more compact, energy-efficient, and reliable solutions that cater to evolving industry demands. As global industrialization progresses and emphasis on energy conservation grows, the adoption of motor soft starters is expected to see sustained growth, driven by their ability to optimize performance and reduce electrical and mechanical wear.

Key Highlights

The motor soft starter market showcases several pivotal developments that underscore its importance in modern industrial operations. A significant highlight is the increasing adoption of smart soft starters equipped with advanced microprocessors and communication interfaces, enabling seamless integration with industrial automation systems. These intelligent devices provide real-time data analytics, fault diagnostics, and energy consumption monitoring, which are invaluable for operational efficiency. Another key trend is the rising demand for energy-efficient solutions across sectors, as soft starters help in cutting down power usage during motor startup, aligning with global sustainability goals and regulatory standards. Furthermore, the market is witnessing a shift towards customized and application-specific soft starter solutions, tailored to meet the unique requirements of different industries such as mining, where rugged and durable starters are essential. Leading companies are also focusing on enhancing product reliability and reducing footprints, making soft starters more suitable for space-constrained environments. The expansion of infrastructure projects in emerging economies further propels market growth, as new industrial facilities incorporate advanced motor control technologies from the outset.

Drivers, Opportunities & Restraints

Several factors drive the motor soft starter market, including the escalating need for energy efficiency and the reduction of mechanical wear in motor-driven systems. Industries are increasingly prioritizing equipment that minimizes energy consumption and operational costs, which soft starters effectively address by controlling motor acceleration and reducing inrush currents. Additionally, stringent government regulations aimed at curbing energy wastage and promoting sustainable practices are compelling businesses to adopt energy-efficient technologies, thereby boosting market demand. Opportunities abound in the integration of IoT and Industry 4.0 technologies, allowing for predictive maintenance and remote operation capabilities, which enhance overall system reliability and reduce downtime. The growing industrialization in developing regions presents significant expansion prospects, as new manufacturing plants and infrastructure projects incorporate advanced motor control solutions. However, the market faces restraints such as the high initial investment associated with advanced soft starters, which can deter small and medium enterprises from adoption. Moreover, the presence of alternative technologies like variable frequency drives, which offer speed control in addition to soft starting, poses competitive challenges. Economic uncertainties and fluctuations in industrial investments also impact market growth, necessitating continuous innovation and cost-effective solutions from manufacturers.

Concentration Insights

The motor soft starter market exhibits a concentrated competitive landscape with a mix of global giants and specialized players dominating the industry. Key companies such as Siemens AG, ABB Ltd, Schneider Electric SE, Eaton Corporation, and Rockwell Automation Inc. hold substantial market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders focus on technological innovation, strategic partnerships, and mergers and acquisitions to strengthen their market positions and expand their geographic reach. Regional players also play a significant role, particularly in emerging markets, by offering cost-effective solutions tailored to local needs. The market concentration is further influenced by the high barriers to entry, including the need for advanced technological expertise and significant capital investment, which limit the number of new entrants. Collaboration with end-user industries for customized solutions and after-sales service support is a common strategy among top players to maintain customer loyalty and drive growth. Overall, the competitive dynamics are characterized by continuous product development and a focus on enhancing energy efficiency and reliability to meet diverse industrial requirements.

Type Insights

Motor soft starters are primarily categorized into two main types: voltage-controlled and current-controlled soft starters. Voltage-controlled soft starters gradually increase the voltage supplied to the motor during startup, reducing torque and mechanical stress, and are widely used in applications requiring smooth acceleration, such as conveyor systems and pumps. Current-controlled soft starters, on the other hand, regulate the current flow to the motor, providing precise control over inrush currents and are preferred in scenarios with high inertial loads or where current limitations are critical, such as in compressors and fans. Additionally, there are combination starters that integrate both voltage and current control features, offering enhanced flexibility and performance. The market also sees advancements in digital soft starters equipped with microprocessors for programmable settings, fault diagnostics, and communication capabilities, enabling integration with automation systems. The choice of soft starter type depends on specific application requirements, including load characteristics, operational environment, and desired level of control. Manufacturers are continuously innovating to develop more efficient, compact, and user-friendly soft starters to cater to the evolving needs of various industries.

Application Insights

Motor soft starters find extensive applications across multiple industries due to their ability to enhance motor performance and longevity. In the manufacturing sector, they are used in machinery such as CNC machines, extruders, and packaging equipment to ensure smooth startups and reduce mechanical wear. The oil and gas industry employs soft starters for pumps, compressors, and drilling rigs, where reliable motor operation is critical in harsh environments. Water and wastewater treatment facilities utilize these devices for pumps and aeration systems to minimize energy consumption and prevent water hammer effects. In mining, soft starters are essential for conveyor belts, crushers, and hoists, providing controlled acceleration under heavy loads. The HVAC industry leverages them for fans, blowers, and chillers to improve energy efficiency and comfort control. Additionally, soft starters are increasingly adopted in renewable energy systems, such as wind turbines and solar tracking systems, to optimize performance. Each application demands specific features, such as ruggedness for mining or precision for manufacturing, driving manufacturers to develop tailored solutions that meet industry-specific challenges and regulatory standards.

Regional Insights

The motor soft starter market demonstrates varied growth patterns across different regions, influenced by industrialization levels, infrastructure development, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced technologies, stringent energy efficiency regulations, and a strong presence of key industry players. These regions focus on upgrading existing industrial infrastructure with smart and energy-efficient motor control solutions. The Asia-Pacific region is experiencing rapid growth, driven by expanding manufacturing sectors, urbanization, and increasing investments in infrastructure projects in countries like China, India, and Southeast Asian nations. The demand in this region is fueled by the need for reliable and efficient motor operation in emerging industries. Latin America and the Middle East & Africa are also showing promising growth, supported by developments in oil and gas, mining, and water management sectors. However, economic volatility and infrastructure challenges in some areas may slow adoption. Overall, regional dynamics are shaped by industrial activities, government policies promoting energy conservation, and the availability of advanced technological solutions, with manufacturers tailoring their strategies to address local market needs and opportunities.

Company Insights

Prominent companies in the motor soft starter market include Siemens AG, ABB Ltd, Schneider Electric SE, Eaton Corporation, and Rockwell Automation Inc., among others. Siemens AG is renowned for its comprehensive range of soft starters, featuring advanced communication capabilities and robust design for various industrial applications. ABB Ltd offers innovative solutions with a focus on energy efficiency and integration with automation systems, catering to global markets. Schneider Electric SE provides reliable and user-friendly soft starters, emphasizing digital transformation and IoT connectivity for enhanced operational insights. Eaton Corporation specializes in durable and compact soft starters designed for challenging environments, supported by a strong service network. Rockwell Automation Inc. is known for its high-performance soft starters with programmable features and seamless integration with control systems. Other notable players include Emerson Electric Co., Toshiba International Corporation, and Danfoss Group, each contributing through product innovation, strategic expansions, and customer-centric approaches. These companies invest heavily in research and development to introduce cutting-edge technologies, expand their product portfolios, and strengthen their global presence through partnerships and acquisitions, ensuring they meet the evolving demands of diverse industries.

Recent Developments

The motor soft starter market has witnessed several noteworthy developments reflecting ongoing innovation and strategic moves by key players. Recent advancements include the launch of next-generation soft starters with enhanced IoT capabilities, allowing for remote monitoring, predictive maintenance, and data analytics through cloud-based platforms. Companies are increasingly focusing on developing energy-efficient models that comply with international standards and reduce carbon footprints. Strategic collaborations and acquisitions have been prominent, such as partnerships between soft starter manufacturers and industrial automation firms to offer integrated solutions. There is also a growing trend towards miniaturization and modular designs, making soft starters more compact and easier to install in space-constrained environments. Additionally, expansions into emerging markets through localized production and distribution networks have been observed, aiming to capture growth opportunities in rapidly industrializing regions. Efforts to enhance product reliability and reduce total cost of ownership are driving innovations in materials and manufacturing processes. These developments highlight the industry's commitment to addressing customer needs for efficiency, reliability, and sustainability while adapting to technological trends and market dynamics.

Report Segmentation

This market research report on the motor soft starter market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, including voltage-controlled and current-controlled soft starters, as well as combination and digital variants. Application-wise, the report covers key sectors such as manufacturing, oil and gas, water and wastewater, mining, HVAC, and others, analyzing demand patterns and growth prospects in each segment. Geographically, the market is divided into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with sub-regional analysis where applicable. The report also segments the market by power rating and end-user industry to provide granular insights into specific market dynamics. Additionally, it includes competitive landscape segmentation, profiling major companies and their strategies, market shares, and product offerings. This structured approach enables stakeholders to identify opportunities, understand trends, and make informed decisions based on detailed, categorized data tailored to their specific interests and needs.

FAQs

What is a motor soft starter and how does it work? A motor soft starter is an electronic device used to control the acceleration of an electric motor by gradually increasing the voltage or current supplied during startup. This reduces mechanical stress on the motor and connected equipment, minimizes inrush currents, and enhances operational efficiency by providing a smooth ramp-up to full speed.

What are the benefits of using a motor soft starter? Motor soft starters offer several benefits, including reduced mechanical wear and tear on motors and machinery, lower energy consumption during startup, decreased peak current demands, extended equipment lifespan, and improved reliability. They also help prevent issues like water hammer in pumping systems and reduce maintenance costs.

What is the difference between a soft starter and a variable frequency drive? While both devices control motor startup, a soft starter primarily manages voltage or current to provide smooth acceleration and deceleration, whereas a variable frequency drive (VFD) controls motor speed by adjusting frequency and voltage, offering speed variation throughout operation in addition to soft starting capabilities.

In which industries are motor soft starters commonly used? Motor soft starters are widely used in industries such as manufacturing, oil and gas, water and wastewater treatment, mining, HVAC, and power generation. They are essential in applications involving pumps, compressors, conveyors, fans, and other motor-driven equipment where controlled startup is critical.

What should be considered when selecting a motor soft starter? Key factors to consider include the motor's power rating and load characteristics, the required level of control (voltage or current-based), environmental conditions, compatibility with existing systems, communication capabilities for integration with automation, and compliance with industry standards and regulations.

Are there any limitations or drawbacks to using soft starters? Soft starters may have limitations such as higher initial costs compared to direct-on-line starters, limited speed control capabilities unlike VFDs, and potential compatibility issues with certain motor types or loads. They also may not provide energy savings during steady-state operation, focusing primarily on startup efficiency.

Citius Research has developed a research report titled “Motor Soft Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Motor Soft Starter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Motor Soft Starter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Motor Soft Starter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Motor Soft Starter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Motor Soft Starter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Motor Soft Starter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Motor Soft Starter Market
• Cost and Gross Margin Analysis of Motor Soft Starter Market
• Motor Soft Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Motor Soft Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Motor Soft Starter Market Key Stakeholders

Below are the key stakeholders for the Motor Soft Starter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Motor Soft Starter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Motor Soft Starter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Motor Soft Starter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Motor Soft Starter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Motor Soft Starter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Motor Soft Starter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Motor Soft Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Motor Soft Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Motor Soft Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Motor Soft Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Motor Soft Starter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Motor Soft Starter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Motor Soft Starter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Motor Soft Starter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Motor Soft Starter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Motor Soft Starter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Motor Soft Starter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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