Logging While Drilling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194128
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Logging While Drilling Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Logging While Drilling Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The Logging While Drilling (LWD) market is an integral component of the energy and power sector, providing critical real-time subsurface data during oil and gas drilling operations. This technology allows operators to make informed decisions on the fly, enhancing drilling efficiency, improving well placement accuracy, and mitigating operational risks. The market is characterized by continuous technological advancements, including the integration of high-resolution sensors, advanced telemetry systems, and data analytics capabilities. These innovations enable more precise formation evaluation and reservoir characterization without the need to halt drilling activities. Key industry participants are increasingly focusing on developing robust LWD tools that can withstand harsh downhole environments while delivering reliable and accurate measurements. The adoption of LWD services is driven by the growing complexity of drilling projects, particularly in unconventional reserves and deepwater explorations, where real-time data is paramount for success. As the global energy demand persists, the LWD market remains a vital enabler for optimizing hydrocarbon recovery and ensuring operational safety and cost-effectiveness.

Key Highlights

The Logging While Drilling market is distinguished by several key highlights that underscore its significance in the energy industry. One of the foremost aspects is the ability of LWD technology to provide real-time formation evaluation, which drastically reduces non-productive time and enhances decision-making during drilling operations. This capability is especially crucial in complex geological formations and high-pressure, high-temperature environments. Another highlight is the integration of advanced sensors and electromagnetic tools that offer high-resolution measurements of resistivity, density, porosity, and sonic properties, enabling comprehensive reservoir analysis. Additionally, the market is witnessing a surge in the adoption of automated and data-driven LWD systems, which leverage artificial intelligence and machine learning to interpret downhole data more accurately and efficiently. Leading companies such as Schlumberger, Halliburton, and Baker Hughes are at the forefront of developing cutting-edge LWD solutions that cater to the evolving needs of the oil and gas sector. The emphasis on reducing environmental impact through optimized drilling practices also positions LWD as a critical technology for sustainable hydrocarbon extraction.

Drivers, Opportunities & Restraints

The growth of the Logging While Drilling market is propelled by several key drivers, including the increasing complexity of oil and gas reservoirs and the rising demand for real-time data to enhance drilling efficiency and reduce operational costs. The expansion of deepwater and ultra-deepwater exploration activities further fuels the adoption of LWD technologies, as these environments necessitate precise well placement and hazard avoidance. Additionally, the ongoing shift towards digitalization in the oilfield sector, characterized by the integration of IoT and big data analytics, presents significant opportunities for market advancement. However, the market faces certain restraints, such as the high initial investment required for advanced LWD tools and the cyclical nature of the oil and gas industry, which can lead to fluctuating demand. Volatile crude oil prices also impact capital expenditure decisions, potentially slowing down the adoption of new technologies. Despite these challenges, emerging opportunities in geothermal energy applications and the development of cost-effective LWD solutions for unconventional resources are expected to create new growth avenues for market players.

Concentration Insights

The Logging While Drilling market exhibits a concentrated competitive landscape, dominated by a few major players who possess extensive technological expertise and global operational capabilities. Companies such as Schlumberger, Halliburton, Baker Hughes, and Weatherford International hold significant market shares, owing to their comprehensive portfolios of LWD services and tools. These industry giants invest heavily in research and development to introduce innovative products that enhance measurement accuracy and operational reliability. The market concentration is further reinforced by strategic mergers, acquisitions, and partnerships aimed at expanding geographical presence and service offerings. Regional and specialized players also contribute to the market by focusing on niche segments or offering cost-effective alternatives, but they often face intense competition from the established leaders. The high barriers to entry, including substantial capital requirements and stringent technological standards, ensure that the market remains consolidated, with leading companies continuously striving to maintain their competitive edge through innovation and superior customer service.

Type Insights

Logging While Drilling tools are categorized based on the type of measurements they provide, with resistivity, density, porosity, and sonic tools being among the most widely used. Resistivity LWD tools are essential for determining hydrocarbon saturation and identifying formation boundaries, making them indispensable in horizontal drilling and geosteering applications. Density tools measure formation density, which is critical for evaluating rock properties and identifying potential reservoir zones. Porosity tools, often using neutron or nuclear techniques, help assess the storage capacity of reservoirs by measuring the pore spaces within rocks. Sonic tools acquire acoustic data to derive mechanical properties of formations, which is vital for wellbore stability analysis and completion design. Advanced LWD systems increasingly combine multiple measurements into single tools, providing comprehensive real-time data that enhances reservoir characterization. The development of azimuthal and imaging LWD tools further allows for detailed structural and sedimentological interpretation, enabling operators to optimize well placement and maximize recovery rates.

Application Insights

Logging While Drilling technology finds extensive application across various segments of the oil and gas industry, primarily in formation evaluation, well placement, and drilling optimization. In formation evaluation, LWD provides critical data on lithology, fluid content, and reservoir properties in real time, allowing geologists and engineers to make immediate decisions regarding drilling direction and completion strategies. Well placement applications leverage LWD data for precise geosteering, ensuring that the drill bit remains within the target reservoir zone, thereby maximizing hydrocarbon production and minimizing sidelining. Drilling optimization uses LWD measurements to monitor downhole conditions, such as pressure and temperature, and to identify potential drilling hazards like overpressured zones or unstable formations, thereby enhancing safety and efficiency. Additionally, LWD is increasingly used in unconventional resources, such as shale plays, where accurate lateral placement is crucial for economic viability. The technology also supports environmental monitoring by reducing the need for multiple wireline runs, thus minimizing the ecological footprint of drilling operations.

Regional Insights

The adoption of Logging While Drilling technology varies significantly across regions, influenced by factors such as geological complexity, regulatory frameworks, and investment in oil and gas exploration. North America, particularly the United States and Canada, represents a major market due to the extensive activity in shale formations and the widespread use of horizontal drilling techniques that rely heavily on LWD for geosteering. The Middle East, with its vast conventional oil reserves, also demonstrates strong demand for LWD services to enhance recovery from mature fields and optimize new drilling campaigns. Europe shows steady growth, driven by offshore exploration in the North Sea and the adoption of advanced drilling technologies. Asia-Pacific is emerging as a promising region, with increasing investments in deepwater exploration in countries like India and Australia. Latin America and Africa present opportunities tied to offshore developments, though market growth in these regions can be affected by political and economic instability. Overall, regional dynamics are shaped by the balance between conventional and unconventional resource development and the prevailing energy policies.

Company Insights

Leading companies in the Logging While Drilling market include Schlumberger, Halliburton, Baker Hughes, Weatherford International, and National Oilwell Varco, among others. Schlumberger offers a comprehensive suite of LWD tools under its EcoScope and StethoScope brands, known for their advanced sensor technology and data integration capabilities. Halliburton's Sperry Drilling division provides innovative LWD solutions such as the Geo-Pilot rotary steerable system and the TeleScope high-speed telemetry platform, which enhance real-time decision-making. Baker Hughes boasts a strong portfolio with its AutoTrak curve rotary steerable system and ONYX extreme-duty LWD tools, designed for challenging drilling environments. Weatherford International focuses on robust and reliable LWD offerings, including the HyperScope multifunction platform, which combines multiple measurements in a single tool. National Oilwell Varco contributes with its advanced drilling solutions and downhole tools that complement LWD services. These companies emphasize continuous innovation, strategic collaborations, and expanding their global footprint to maintain competitiveness and meet the evolving demands of the energy sector.

Recent Developments

The Logging While Drilling market has witnessed several recent developments aimed at enhancing technological capabilities and expanding application scope. Key advancements include the introduction of ultra-deep resistivity tools that provide deeper formation insights, enabling better well placement and reservoir mapping. Companies are also integrating artificial intelligence and machine learning algorithms into LWD data interpretation, allowing for more accurate real-time analysis and predictive maintenance of downhole tools. There is a growing emphasis on developing environmentally sustainable LWD solutions, such as tools with reduced energy consumption and enhanced durability to minimize waste. Partnerships between oilfield service companies and technology firms have accelerated the digital transformation of LWD operations, leading to the creation of cloud-based data platforms that facilitate remote monitoring and collaboration. Additionally, recent mergers and acquisitions have strengthened the market position of leading players, enabling them to offer more integrated and comprehensive drilling services. These developments reflect the industry's commitment to innovation, efficiency, and sustainability in hydrocarbon exploration and production.

Report Segmentation

The Logging While Drilling market report is segmented based on various parameters to provide a detailed analysis of industry trends and opportunities. Segmentation by type includes tools such as resistivity, density, porosity, sonic, and others, each catering to specific measurement needs during drilling operations. Application-based segmentation covers formation evaluation, well placement, drilling optimization, and others, highlighting the diverse uses of LWD technology across different phases of oil and gas projects. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, offering insights into geographical demand patterns and growth prospects. Further segmentation may consider the depth of application, such as onshore versus offshore drilling, and the type of reservoir, conventional versus unconventional. This structured approach allows stakeholders to identify key growth areas, assess competitive dynamics, and make informed strategic decisions based on comprehensive market intelligence.

FAQs

What is Logging While Drilling?

Logging While Drilling is a technique used in the oil and gas industry to collect real-time formation data during the drilling process, enabling immediate decision-making and reducing non-productive time.

How does LWD differ from wireline logging?

Unlike wireline logging, which occurs after drilling is completed, LWD acquires data concurrently with drilling, providing real-time insights and eliminating the need for separate logging runs.

What are the key benefits of using LWD?

Key benefits include improved drilling efficiency, enhanced well placement accuracy, reduced operational risks, and better reservoir characterization through real-time data acquisition.

Which companies are leaders in the LWD market?

Leading companies include Schlumberger, Halliburton, Baker Hughes, Weatherford International, and National Oilwell Varco, known for their advanced LWD technologies and global service capabilities.

What types of measurements do LWD tools provide?

LWD tools provide measurements such as resistivity, density, porosity, sonic properties, and gamma ray, which are essential for formation evaluation and drilling optimization.

In which regions is LWD technology most prevalent?

LWD technology is most prevalent in North America due to shale drilling activities, followed by the Middle East with its conventional oil fields, and increasingly in Asia-Pacific and Europe for offshore exploration.

Citius Research has developed a research report titled “Logging While Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Logging While Drilling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Logging While Drilling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Logging While Drilling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Logging While Drilling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Logging While Drilling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Logging While Drilling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Logging While Drilling Market
• Cost and Gross Margin Analysis of Logging While Drilling Market
• Logging While Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Logging While Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Logging While Drilling Market Key Stakeholders

Below are the key stakeholders for the Logging While Drilling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Logging While Drilling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Logging While Drilling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Logging While Drilling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Logging While Drilling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Logging While Drilling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Logging While Drilling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Logging While Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Logging While Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Logging While Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Logging While Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Logging While Drilling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Logging While Drilling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Logging While Drilling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Logging While Drilling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Logging While Drilling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Logging While Drilling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Logging While Drilling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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