Laminated Busbar Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194448
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Laminated Busbar Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Laminated Busbar Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players Mersen, Rogers Corporation, Methode Electronics, Storm Power Components, Electronic Systems Packaging

Market Summary

The laminated busbar market is a critical segment within the energy and power industry, focused on the manufacturing and distribution of multilayer conductive structures used for efficient power distribution in various electrical systems. Laminated busbars consist of multiple layers of conductive materials, typically copper or aluminum, separated by dielectric insulation, which are bonded together under high pressure and temperature. These components are essential for minimizing inductance, reducing electromagnetic interference, and enhancing thermal management in high-power applications. They are widely utilized in sectors such as renewable energy, automotive, industrial machinery, and data centers, where reliable and compact power distribution is paramount. The market is characterized by ongoing technological advancements aimed at improving efficiency, durability, and customization to meet diverse industrial requirements. As global emphasis on energy efficiency and electrification intensifies, the demand for laminated busbars is steadily growing, driven by their superior performance over traditional cabling solutions in terms of space savings, weight reduction, and operational reliability.

Key Highlights

Key highlights of the laminated busbar market include its pivotal role in enhancing the performance and efficiency of modern power systems. These components offer significant advantages such as reduced system footprint, lower impedance, and improved heat dissipation, which are crucial for high-frequency and high-current applications. The market is witnessing increased adoption in electric vehicles (EVs) and hybrid electric vehicles (HEVs), where laminated busbars are integral to battery management systems and power inverters, contributing to longer range and better energy efficiency. Additionally, the expansion of renewable energy infrastructure, particularly in solar and wind power installations, is boosting demand, as laminated busbars ensure reliable power transmission in inverters and converters. Innovations in materials and design, such as the use of advanced insulating films and custom-shaped busbars, are further propelling market growth. Leading manufacturers are focusing on developing products that meet stringent safety and performance standards, catering to the evolving needs of industries prioritizing sustainability and operational excellence.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the laminated busbar market, including the global shift towards renewable energy sources and the rapid electrification of transportation. The increasing deployment of solar and wind energy systems requires efficient power distribution components, making laminated busbars essential for inverters and converters. The automotive industry's transition to electric vehicles is another major driver, as these vehicles rely on sophisticated electrical systems where laminated busbars enhance performance and safety. Opportunities abound in emerging applications such as energy storage systems (ESS) and smart grids, where the need for compact and reliable power distribution is growing. Additionally, advancements in manufacturing technologies, such as automated production and precision engineering, are creating opportunities for cost reduction and product innovation. However, the market faces restraints including high initial costs compared to traditional wiring, which can be a barrier for small and medium-sized enterprises. Supply chain vulnerabilities related to raw material availability, particularly for copper and specialized insulating materials, also pose challenges. Moreover, the complexity of custom designs and the need for stringent quality control can limit market expansion in price-sensitive regions.

Concentration Insights

The laminated busbar market is concentrated among a few key players who dominate due to their technological expertise, extensive product portfolios, and strong global presence. Companies such as Rogers Corporation, Mersen, and Storm Power Components are leading the market, offering customized solutions for various industries. These players invest heavily in research and development to innovate and stay competitive, focusing on enhancing product efficiency and expanding application areas. Geographically, the market is concentrated in regions with advanced manufacturing capabilities and high demand for energy-efficient solutions, such as North America, Europe, and Asia-Pacific. Collaboration and partnerships with end-users, such as automotive manufacturers and renewable energy firms, are common strategies to strengthen market position. Additionally, mergers and acquisitions are frequent, allowing companies to broaden their technological base and geographic reach. Despite the concentration, there is a growing presence of regional and specialized manufacturers catering to niche applications, contributing to a dynamic competitive landscape.

Type Insights

Laminated busbars are categorized based on their construction and material composition, with copper and aluminum being the primary conductive materials used. Copper busbars are preferred for their excellent electrical conductivity, durability, and resistance to corrosion, making them ideal for high-performance applications in industries like automotive and renewable energy. Aluminum busbars, while less conductive than copper, offer advantages in terms of weight reduction and cost-effectiveness, suitable for applications where weight is a critical factor, such as in aerospace and certain automotive components. Another classification is based on the number of layers; multilayer busbars provide higher current capacity and better heat dissipation compared to single-layer versions. Insulation materials also vary, including epoxy resins, polyester films, and polyimide, each offering different levels of thermal stability, dielectric strength, and flexibility. Custom-designed busbars with specific shapes and configurations are increasingly demanded to meet the unique requirements of advanced electronic systems, driving innovation in type varieties.

Application Insights

Laminated busbars find extensive applications across multiple industries due to their efficiency in power distribution. In the automotive sector, they are crucial for electric and hybrid vehicles, used in battery packs, inverters, and onboard chargers to ensure compact and reliable power flow. The renewable energy industry relies on laminated busbars for solar inverters and wind turbine converters, where they help in managing high currents and reducing energy losses. Industrial applications include use in motor drives, uninterruptible power supplies (UPS), and welding equipment, where their low inductance and high durability enhance operational efficiency. Data centers utilize laminated busbars in power distribution units (PDUs) to support high-density computing needs with improved thermal management. Additionally, they are employed in telecommunications infrastructure for power supply systems and in medical equipment for precise energy delivery. The versatility of laminated busbars makes them indispensable in modern electrical systems, with growing adoption in emerging fields like energy storage and smart grid technology.

Regional Insights

The laminated busbar market exhibits distinct regional dynamics influenced by industrial development, energy policies, and technological adoption. Asia-Pacific is a dominant region, driven by rapid industrialization, extensive manufacturing capabilities, and strong demand from the automotive and renewable energy sectors in countries like China, Japan, and South Korea. The region's focus on electric vehicle production and solar energy installations significantly boosts market growth. North America holds a substantial share, supported by advanced technological infrastructure, high investment in renewable energy projects, and the presence of key market players. The United States and Canada are major contributors, with applications in data centers, industrial automation, and electric vehicles. Europe is also a significant market, characterized by stringent energy efficiency regulations and robust automotive manufacturing, particularly in Germany and France. Initiatives promoting green energy and electric mobility further propel demand. Emerging regions such as Latin America and the Middle East are witnessing gradual growth, fueled by increasing investments in infrastructure and renewable energy, though market penetration remains slower compared to developed regions.

Company Insights

Prominent companies in the laminated busbar market include Rogers Corporation, known for its high-performance electronic materials and solutions; Mersen, a global expert in electrical power and advanced materials; Storm Power Components, specializing in custom busbar systems; and Methode Electronics, which offers innovative power distribution products. These leaders focus on continuous innovation, developing products that meet evolving industry standards for efficiency and reliability. They engage in strategic partnerships with automotive OEMs, renewable energy firms, and industrial manufacturers to expand their market reach. Other key players such as Electronic Systems Packaging, LLC, and Idealec focus on niche segments, providing customized solutions for specific applications. Companies are investing in automation and advanced manufacturing techniques to enhance production efficiency and reduce costs. Additionally, sustainability initiatives, such as using recyclable materials and reducing energy consumption in production processes, are becoming integral to corporate strategies, aligning with global environmental trends and customer expectations.

Recent Developments

Recent developments in the laminated busbar market highlight ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have introduced advanced products with improved thermal management and higher current ratings to meet the demands of electric vehicles and renewable energy systems. For instance, there have been launches of ultra-thin laminated busbars designed for compact spaces in automotive and electronics applications. Partnerships and collaborations are prevalent, such as agreements between busbar manufacturers and automotive companies to co-develop solutions for next-generation EVs. acquisitions have also been observed, enabling companies to diversify their product offerings and strengthen their technological capabilities. Additionally, investments in expanding production facilities, particularly in Asia-Pacific and North America, are common to cater to increasing demand. Emphasis on sustainability is driving research into eco-friendly materials and processes, reducing the environmental impact of manufacturing. These developments reflect the market's dynamic nature and its alignment with global trends towards electrification and energy efficiency.

Report Segmentation

This report on the laminated busbar market is segmented to provide a comprehensive analysis across various dimensions. The segmentation by type includes copper busbars and aluminum busbars, detailing their material properties, advantages, and application suitability. Segmentation by application covers key industries such as automotive, renewable energy, industrial machinery, data centers, and others, highlighting specific use cases and demand drivers in each sector. Geographical segmentation breaks down the market into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, growth patterns, and market dynamics. Additionally, the report may segment based on end-user industries, insulation materials, and layer configuration to provide a detailed understanding of product variations and their market penetration. This structured approach ensures that readers gain in-depth knowledge of specific market facets, enabling informed decision-making for investments, strategic planning, and competitive analysis.

FAQs

What are the primary materials used in laminated busbars? Laminated busbars are primarily made from copper or aluminum due to their excellent electrical conductivity. Copper is favored for high-performance applications requiring superior conductivity and durability, while aluminum is chosen for its lightweight properties and cost efficiency, especially in applications where weight reduction is critical.

How do laminated busbars improve efficiency in power systems? Laminated busbars enhance efficiency by reducing electrical inductance and resistance, which minimizes energy losses and heat generation. Their compact design allows for better space utilization and improved thermal management, leading to more reliable and efficient power distribution in high-current applications.

What industries are the major users of laminated busbars? Major industries utilizing laminated busbars include automotive, particularly for electric and hybrid vehicles; renewable energy, for inverters and converters; industrial machinery, for motor drives and UPS systems; data centers, for power distribution units; and telecommunications, for infrastructure power systems.

What are the key benefits of using laminated busbars over traditional wiring? Key benefits include reduced system size and weight, lower impedance, enhanced thermal performance, improved reliability, and minimized electromagnetic interference. These advantages make laminated busbars ideal for modern applications requiring high efficiency and compact design.

How is the laminated busbar market evolving with technological advancements? The market is evolving through innovations in materials, such as advanced insulating films, and manufacturing techniques like automation and precision engineering. There is a growing focus on custom solutions for specific applications, driven by demands from sectors like electric vehicles and renewable energy.

What factors are driving the growth of the laminated busbar market? Growth is driven by the global shift towards renewable energy, expansion of electric vehicle production, increasing demand for energy-efficient power distribution, and advancements in industrial automation. These factors collectively boost the adoption of laminated busbars across various sectors.

Citius Research has developed a research report titled “Laminated Busbar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laminated Busbar Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laminated Busbar Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laminated Busbar Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laminated Busbar Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laminated Busbar Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laminated Busbar Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laminated Busbar Market
• Cost and Gross Margin Analysis of Laminated Busbar Market
• Laminated Busbar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laminated Busbar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laminated Busbar Market Key Stakeholders

Below are the key stakeholders for the Laminated Busbar Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laminated Busbar Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laminated Busbar Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laminated Busbar Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laminated Busbar Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laminated Busbar Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laminated Busbar Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laminated Busbar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laminated Busbar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laminated Busbar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laminated Busbar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laminated Busbar Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laminated Busbar Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laminated Busbar Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laminated Busbar Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laminated Busbar Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laminated Busbar Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laminated Busbar Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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