HVDC Transmission System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194677
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The HVDC Transmission System Market size was estimated at USD 10.2 billion in 2023 and is projected to reach USD 17.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

HVDC Transmission System Market

(Market Size)
$10.2 billion
$17.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 10.2 billion
2030 Market Size USD 17.5 billion
Key Players ABB, Siemens, GE, Hitachi, Mitsubishi Electric

Market Summary

The HVDC transmission system market is a critical segment within the global energy and power industry, focused on the efficient long-distance transmission of electricity with minimal losses. High Voltage Direct Current technology is increasingly adopted due to its superiority over traditional AC systems for bulk power transfer over extended distances and for interconnecting asynchronous grids. The market encompasses a range of components including converters, transformers, and cables, alongside associated services such as consulting and maintenance. Key growth is driven by the rising demand for integrating renewable energy sources into the grid, the need for grid stability, and intercountry power sharing initiatives. Regions with vast geographical expanses and those investing heavily in renewable energy infrastructure are at the forefront of adopting HVDC systems. Major industry players are continuously innovating to enhance system efficiency and reliability, catering to utilities, grid operators, and industrial consumers seeking optimized power transmission solutions.

Key Highlights

Significant advancements in voltage source converter technology have revolutionized the HVDC transmission system market, enabling greater control and flexibility in power flow management. The deployment of multi-terminal HVDC systems represents a notable innovation, allowing for complex network configurations and enhanced grid interoperability. Another key highlight is the increasing use of HVDC links for offshore wind farm connections, providing efficient power evacuation to onshore grids. The market is also characterized by strategic collaborations and partnerships between technology providers and power utilities to execute large-scale transmission projects. Furthermore, governments across various nations are implementing supportive policies and funding initiatives to modernize grid infrastructure, thereby propelling market growth. The emphasis on reducing carbon footprints and enhancing energy security continues to underscore the strategic importance of HVDC systems in the global energy transition.

Drivers, Opportunities & Restraints

Primary drivers for the HVDC transmission system market include the escalating demand for efficient long-distance power transmission, which minimizes energy losses compared to AC systems. The global push towards renewable energy integration, particularly from remote locations, necessitates robust HVDC infrastructure to ensure grid reliability and stability. Additionally, the rising need for interconnecting isolated grids and enhancing cross-border electricity trade is significantly boosting market adoption. Opportunities abound in the development of offshore wind power projects and the modernization of aging grid infrastructure in developed economies. Emerging economies present substantial growth potential due to increasing investments in power transmission networks. However, the market faces restraints such as high initial capital investment and complex regulatory frameworks that can delay project approvals. Technical challenges related to system compatibility and the need for skilled workforce also pose hurdles to widespread implementation.

Concentration Insights

The HVDC transmission system market is characterized by a high level of concentration among a few dominant global players who possess extensive technological expertise and project experience. Companies such as ABB, Siemens, General Electric, and Hitachi Energy hold significant market shares, driven by their comprehensive product portfolios and strong global presence. These industry leaders engage in continuous research and development to introduce advanced solutions and maintain competitive advantage. The market also features several specialized component manufacturers and service providers that cater to niche segments. Collaboration with government bodies and utilities is common for executing large-scale projects, further consolidating the position of key players. Regional players are emerging in Asia Pacific and other growing markets, but they often partner with or are acquired by larger firms to enhance their technological capabilities and market reach.

Type Insights

HVDC transmission systems are primarily categorized into two types: Line Commutated Converters and Voltage Source Converters. Line Commutated Converter technology, based on thyristors, has been traditionally used for high-power applications and long-distance transmission due to its robustness and high efficiency. It is well-suited for point-to-point power transfer and interconnecting large grids. Voltage Source Converter technology, utilizing insulated-gate bipolar transistors, offers greater flexibility, controllability, and is ideal for multi-terminal systems and offshore wind connections. VSC technology enables black start capability, independent control of active and reactive power, and is increasingly preferred for new installations due to its compact footprint and reduced environmental impact. The choice between LCC and VSC depends on project-specific requirements such as power rating, distance, and grid characteristics.

Application Insights

HVDC transmission systems find applications across several critical areas within the energy sector. Subsea transmission is a major application, enabling power transfer under oceans for interconnecting islands or countries, and for connecting offshore wind farms to the mainland. Underground transmission is employed in densely populated areas where overhead lines are not feasible, minimizing visual and environmental impact. Overhead transmission remains prevalent for long-distance terrestrial routes due to lower installation costs. Additionally, HVDC systems are used for asynchronous interconnections between grids operating at different frequencies or phases, enhancing grid stability and enabling power exchange between independent networks. The technology is also applied in supplying power to remote loads and in back-to-back stations for controlling power flow between adjacent AC grids.

Regional Insights

The adoption of HVDC transmission systems varies significantly across regions, influenced by energy demand, infrastructure development, and renewable energy goals. Asia Pacific leads the market, driven by massive investments in power infrastructure in China and India, along with projects aimed at renewable energy integration and cross-border interconnections. Europe is a prominent market, with strong focus on offshore wind farms in the North Sea and intercountry grid links to enhance energy security and market coupling. North America is experiencing growth due to grid modernization efforts and the need to transmit renewable energy from resource-rich areas to load centers. Latin America and the Middle East & Africa are emerging markets, with increasing projects focused on interconnections and harnessing remote renewable resources, though development pace is influenced by economic and regulatory factors.

Company Insights

Leading companies in the HVDC transmission system market include ABB, which offers a comprehensive range of HVDC solutions and has a strong track record in executing global projects. Siemens Energy provides advanced HVDC technology with a focus on efficiency and reliability, catering to both onshore and offshore applications. General Electric is another key player, known for its innovative converter systems and grid integration services. Hitachi Energy specializes in high-power HVDC systems and has significant expertise in multi-terminal and VSC technology. Toshiba Energy Systems & Solutions Corporation contributes with its robust thyristor-based converters and system engineering capabilities. These companies invest heavily in research and development to enhance product performance and reduce costs, while also engaging in strategic partnerships to expand their geographical footprint and address evolving market demands.

Recent Developments

Recent developments in the HVDC transmission system market include the commissioning of several high-profile projects that underscore the technology's growing importance. For instance, new multi-terminal VSC-based systems have been deployed to integrate offshore wind capacity in European waters, enhancing grid capacity and reliability. Technological advancements have led to the introduction of HVDC circuit breakers, which improve system protection and enable the development of more complex HVDC grids. Companies have also launched next-generation converter stations with higher efficiency ratings and reduced footprint. Additionally, there has been an increase in cross-border HVDC projects aimed at facilitating renewable energy trading between nations. Partnerships between technology providers and cable manufacturers have been formed to offer integrated solutions, streamlining project execution and reducing overall costs.

Report Segmentation

This market research report on the HVDC Transmission System Market provides a detailed segmentation to offer comprehensive insights. The report is segmented by type into Line Commutated Converters and Voltage Source Converters, analyzing the adoption trends and technological preferences for each. By application, the market is divided into overhead transmission, underground transmission, subsea transmission, and others, examining the specific use cases and growth prospects in each segment. Regional segmentation covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting key projects, regulatory environments, and market dynamics in each geography. Furthermore, the report includes segmentation by component, such as converters, transformers, and cables, providing insights into the supply chain and key demand drivers for each component category.

FAQs

What is an HVDC transmission system? An HVDC transmission system is a technology used for the efficient bulk transmission of electricity over long distances using direct current, as opposed to the more common alternating current systems, minimizing energy losses and enhancing grid control.

How does HVDC compare to HVAC transmission? HVDC transmission offers lower losses over long distances, requires less right-of-way, and allows for asynchronous grid interconnections, whereas HVAC is typically more economical for shorter distances but suffers from higher losses and stability issues over extended ranges.

What are the main components of an HVDC system? Key components include converter stations at each end (with transformers, converters, and control systems), transmission lines or cables, and often smoothing reactors and filters to ensure power quality and system stability.

Why is HVDC used for subsea power cables? HVDC is preferred for subsea applications because it has lower capacitive losses compared to HVAC when transmitted through long underwater cables, making it more efficient and reliable for interconnecting across bodies of water.

Which regions are leading in HVDC adoption? Asia Pacific, particularly China and India, leads in HVDC adoption due to large-scale infrastructure projects, followed by Europe with its focus on offshore wind and grid interconnections, and North America with grid modernization initiatives.

What are the future trends in HVDC technology? Future trends include the development of HVDC grids with multi-terminal systems, wider use of VSC technology for enhanced controllability, integration with renewable energy sources, and advancements in HVDC breakers for improved system protection and flexibility.

Citius Research has developed a research report titled “HVDC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• HVDC Transmission System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The HVDC Transmission System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

HVDC Transmission System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

HVDC Transmission System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of HVDC Transmission System Market
• Research Methodology
• Executive Summary
• Market Dynamics of HVDC Transmission System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of HVDC Transmission System Market
• Cost and Gross Margin Analysis of HVDC Transmission System Market
• HVDC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “HVDC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

HVDC Transmission System Market Key Stakeholders

Below are the key stakeholders for the HVDC Transmission System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

HVDC Transmission System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the HVDC Transmission System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the HVDC Transmission System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in HVDC Transmission System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global HVDC Transmission System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global HVDC Transmission System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global HVDC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global HVDC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global HVDC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global HVDC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America HVDC Transmission System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America HVDC Transmission System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe HVDC Transmission System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA HVDC Transmission System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific HVDC Transmission System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa HVDC Transmission System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia HVDC Transmission System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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