Green UPS Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194093
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Green UPS Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Green UPS Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Schneider Electric, Eaton, Emerson, ABB, Vertiv

Market Summary

The green UPS market represents a transformative segment within the energy and power industry, focusing on the development and deployment of uninterruptible power supply systems that prioritize energy efficiency and environmental sustainability. These systems are designed to provide critical backup power during outages while minimizing carbon footprint, reducing energy consumption, and utilizing eco-friendly materials and technologies. The market is driven by a global shift towards green initiatives, corporate sustainability goals, and stringent government regulations aimed at reducing greenhouse gas emissions. Companies across various sectors are increasingly adopting green UPS solutions to ensure power reliability without compromising their environmental responsibilities. This market is characterized by continuous innovation, with manufacturers investing in research and development to enhance the efficiency and performance of their products. The adoption of renewable energy sources, such as solar and wind, integrated with UPS systems, is also gaining traction, further propelling market growth. As businesses become more conscious of their environmental impact, the demand for sustainable power solutions is expected to rise, making the green UPS market a pivotal area within the broader energy management landscape.

Key Highlights

The green UPS market is distinguished by several key highlights that underscore its importance and growth potential. One of the primary features is the high efficiency ratings of these systems, often exceeding 95%, which significantly reduces energy waste and operational costs. Leading manufacturers are incorporating advanced technologies such as modular designs, which allow for scalability and reduced maintenance, and lithium-ion batteries, which offer longer life spans and lower environmental impact compared to traditional lead-acid batteries. Another highlight is the integration of smart monitoring and management systems that enable real-time performance tracking and predictive maintenance, enhancing reliability and reducing downtime. The market is also witnessing increased collaboration between UPS providers and renewable energy companies to develop hybrid systems that combine backup power with sustainable energy sources. Furthermore, certifications such as Energy Star and compliance with international standards like ISO 14001 are becoming common, assuring customers of the environmental credentials of these products. These highlights collectively contribute to the growing adoption of green UPS systems across data centers, healthcare, industrial, and commercial sectors.

Drivers, Opportunities & Restraints

The green UPS market is propelled by several drivers, including the escalating demand for energy-efficient solutions driven by rising electricity costs and environmental concerns. Stringent government regulations and policies aimed at reducing carbon emissions are compelling organizations to adopt greener technologies, thereby boosting market growth. Corporate sustainability initiatives and the increasing emphasis on green building certifications, such as LEED, are also significant drivers, as businesses seek to enhance their environmental credentials. Opportunities in this market abound, particularly in the integration of renewable energy sources with UPS systems, which opens new avenues for innovation and application. The expansion of data centers, coupled with the need for reliable and efficient power backup in critical operations, presents substantial growth prospects. However, the market faces restraints, including the higher initial costs associated with green UPS systems compared to conventional ones, which can deter budget-conscious consumers. Additionally, the lack of awareness and technical expertise in some regions may hinder adoption. Despite these challenges, ongoing technological advancements and decreasing costs of eco-friendly components are expected to mitigate these restraints over time.

Concentration Insights

The green UPS market exhibits a concentrated landscape with a few key players dominating the industry, while numerous smaller companies focus on niche segments and innovative solutions. Major corporations such as Schneider Electric, Eaton, and Vertiv lead the market, leveraging their extensive research and development capabilities, global distribution networks, and strong brand recognition. These companies offer a wide range of products, from small desktop units to large data center solutions, and are continuously investing in green technologies to maintain their competitive edge. The market concentration is also influenced by strategic partnerships and mergers and acquisitions, which enable companies to expand their product portfolios and geographic reach. Regional players and startups are emerging, particularly in Asia-Pacific, focusing on cost-effective and customized solutions to cater to local demands. This concentration dynamics ensure that the market remains competitive, driving innovation and quality improvements, while also providing customers with a variety of choices based on their specific needs and budgets.

Type Insights

Green UPS systems are categorized into various types based on their technology and design, each offering distinct advantages for different applications. The primary types include online double-conversion UPS, line-interactive UPS, and standby UPS, with online double-conversion being the most efficient and widely used in critical environments due to its superior power conditioning and isolation capabilities. Modular UPS systems are gaining popularity for their scalability and reduced footprint, allowing businesses to expand their power backup capacity as needed without significant additional investment. Another emerging type is the hybrid UPS, which integrates renewable energy sources such as solar panels, providing a sustainable and cost-effective solution. Lithium-ion battery-based UPS systems are increasingly preferred over traditional valve-regulated lead-acid (VRLA) batteries due to their longer lifespan, higher efficiency, and lower environmental impact. Each type caters to specific requirements, from ensuring uninterrupted power in data centers and healthcare facilities to supporting small offices and residential applications, highlighting the versatility and adaptability of green UPS technologies.

Application Insights

The application of green UPS systems spans across various industries, each with unique power reliability and sustainability needs. In the data center sector, these systems are critical for maintaining uptime and efficiency, with large-scale installations supporting cloud computing and big data operations. The healthcare industry relies on green UPS to power medical equipment, ensuring patient safety and compliance with stringent regulatory standards. Industrial applications include manufacturing plants and process industries where power interruptions can lead to significant production losses and safety hazards. Commercial establishments such as offices, retail stores, and financial institutions use green UPS to protect sensitive electronics and maintain business continuity. Additionally, the telecommunications sector depends on these systems to keep networks operational during outages. The growing trend of smart cities and IoT infrastructure further expands the application scope, requiring robust and eco-friendly power backup solutions. Each application demands tailored UPS configurations, driving innovation and specialization within the market.

Regional Insights

The green UPS market demonstrates varied growth patterns across different regions, influenced by economic development, regulatory frameworks, and technological adoption. North America holds a significant share, driven by high awareness of environmental issues, stringent energy efficiency standards, and the presence of major technology and data center hubs. Europe follows closely, with strong government support for renewable energy and sustainability initiatives, particularly in countries like Germany and the UK. The Asia-Pacific region is experiencing rapid growth, fueled by expanding industrialization, urbanization, and increasing investments in infrastructure, especially in China and India. Latin America and the Middle East & Africa are emerging markets, where growing awareness and gradual implementation of green policies are creating new opportunities. Each region presents distinct challenges and opportunities, with local regulations and energy costs playing a crucial role in shaping market dynamics. Companies are adapting their strategies to address regional specificities, ensuring that their products meet local requirements and preferences.

Company Insights

Prominent companies in the green UPS market include Schneider Electric, Eaton, Vertiv, ABB, and Siemens, among others. Schneider Electric is renowned for its innovative EcoStruxure platform, which integrates UPS systems with building management for enhanced efficiency. Eaton offers a comprehensive range of products, including its 9PX and 93PM models, known for high efficiency and reliability. Vertiv focuses on data center solutions, providing UPS systems with advanced lithium-ion technology and monitoring capabilities. ABB emphasizes renewable energy integration, offering UPS solutions that complement solar and wind power systems. Siemens leverages its expertise in automation and energy management to deliver customized UPS solutions for industrial applications. These companies invest heavily in research and development to introduce new features such as modular designs, smart connectivity, and improved battery technologies. Their strong global presence, extensive service networks, and commitment to sustainability enable them to maintain leadership in the competitive market, while also fostering partnerships to expand their reach and innovation.

Recent Developments

Recent developments in the green UPS market highlight ongoing innovation and strategic moves by key players. There has been a surge in the adoption of lithium-ion batteries, replacing traditional lead-acid batteries due to their longer lifecycle, higher efficiency, and reduced environmental impact. Companies are also introducing UPS systems with enhanced digital capabilities, such as IoT connectivity and AI-based predictive maintenance, allowing for real-time monitoring and optimization. Partnerships between UPS manufacturers and renewable energy firms are becoming more common, leading to the development of hybrid systems that integrate solar and wind power. Additionally, there is a growing emphasis on circular economy principles, with manufacturers focusing on recyclability and reducing the carbon footprint of their products through sustainable sourcing and production processes. Recent product launches include more compact and modular designs, catering to the space constraints of modern data centers and commercial buildings. These developments reflect the market's response to evolving customer demands for greener, smarter, and more reliable power solutions.

Report Segmentation

The green UPS market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into online double-conversion UPS, line-interactive UPS, and standby UPS, with further sub-segments including modular and hybrid systems. Application-wise, the segmentation covers data centers, healthcare, industrial, commercial, telecommunications, and others, each analyzed for their specific demand patterns and growth prospects. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regional trends, key countries, and market drivers. This segmented approach allows for a detailed understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions. Each segment is evaluated in terms of market share, growth potential, and competitive landscape, providing valuable insights for investors, manufacturers, and end-users seeking to navigate the evolving green UPS market.

FAQs

What is a green UPS? A green UPS is an uninterruptible power supply system designed with energy efficiency and environmental sustainability in mind, utilizing technologies that reduce power consumption, incorporate eco-friendly materials, and often integrate with renewable energy sources.

How does a green UPS differ from a traditional UPS? Unlike traditional UPS systems, green UPS units feature higher efficiency ratings, often above 95%, use advanced battery technologies like lithium-ion, and are designed to minimize ecological impact through reduced energy waste and sustainable manufacturing practices.

What are the benefits of using a green UPS? Benefits include lower energy costs due to reduced electricity consumption, decreased carbon footprint, enhanced reliability, compliance with environmental regulations, and potential eligibility for green certifications and incentives.

Which industries commonly use green UPS systems? Industries such as data centers, healthcare, telecommunications, industrial manufacturing, and commercial sectors widely adopt green UPS systems to ensure power continuity while meeting sustainability goals.

What are the key features to look for in a green UPS? Key features include high efficiency ratings, modular scalability, smart monitoring capabilities, compatibility with renewable energy sources, and certifications like Energy Star or ISO 14001.

Who are the leading players in the green UPS market? Leading companies include Schneider Electric, Eaton, Vertiv, ABB, and Siemens, known for their innovative products, global presence, and commitment to sustainability.

Citius Research has developed a research report titled “Green UPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Green UPS Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Green UPS Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Green UPS Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Green UPS Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Green UPS Market
• Research Methodology
• Executive Summary
• Market Dynamics of Green UPS Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Green UPS Market
• Cost and Gross Margin Analysis of Green UPS Market
• Green UPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Green UPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Green UPS Market Key Stakeholders

Below are the key stakeholders for the Green UPS Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Green UPS Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Green UPS Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Green UPS Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Green UPS Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Green UPS Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Green UPS Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Green UPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Green UPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Green UPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Green UPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Green UPS Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Green UPS Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Green UPS Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Green UPS Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Green UPS Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Green UPS Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Green UPS Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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