Floating Production Storage and Offloading Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194070
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Floating Production Storage and Offloading Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Floating Production Storage and Offloading Market

(Market Size)
$22 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 22 billion
2030 Market Size USD 35 billion
Key Players SBM Offshore, Modec, BW Offshore, TechnipFMC, Samsung Heavy Industries

Market Summary

The Floating Production Storage and Offloading (FPSO) market is a critical segment within the global energy and power industry, primarily serving offshore oil and gas production activities. FPSOs are floating vessels equipped with hydrocarbon processing facilities, storage tanks, and offloading capabilities, enabling efficient production in remote and deepwater locations. These units are pivotal for developing offshore fields where fixed platforms are not economically or technically feasible. The market is characterized by high capital investments, long project lifecycles, and significant technological advancements aimed at enhancing operational efficiency and safety. Key regions driving demand include Latin America, West Africa, and Asia-Pacific, where numerous offshore discoveries have been made. The industry is also witnessing a gradual shift towards greener technologies, with some operators exploring FPSOs for carbon capture and storage or offshore wind support. The market is highly competitive, with several global players offering integrated solutions from design to operation. Despite fluctuations in oil prices, the long-term outlook remains positive due to sustained energy demand and the continuous need for offshore hydrocarbon development.

Key Highlights

One of the key highlights of the Floating Production Storage and Offloading market is its adaptability to various water depths and environmental conditions, making it a preferred solution for offshore production globally. Technological innovations, such as advanced mooring systems and enhanced hydrocarbon processing capabilities, have significantly improved the efficiency and reliability of FPSOs. Another notable aspect is the growing trend of redeployment and conversion of existing vessels, which offers cost advantages and shorter lead times compared to new builds. The market has also seen increased focus on safety and environmental standards, driven by stringent regulations and industry best practices. Additionally, the integration of digital technologies, including IoT and predictive maintenance, is transforming operations, reducing downtime, and optimizing performance. Strategic partnerships and collaborations among oil companies, shipyards, and service providers are common, facilitating knowledge sharing and risk mitigation. The emergence of FPSOs in frontier regions, such as the Eastern Mediterranean and Guyana-Suriname basin, underscores the market's expansion into new geographic areas. These highlights collectively underscore the dynamic and evolving nature of the FPSO market.

Drivers, Opportunities & Restraints

Several drivers propel the Floating Production Storage and Offloading market, including the increasing global energy demand, which necessitates the development of offshore oil and gas reserves. The declining production from mature onshore fields has shifted focus to offshore resources, where FPSOs offer a viable production solution. Technological advancements in deepwater and ultra-deepwater exploration have further expanded the applicability of FPSOs. Opportunities abound in the form of untapped reserves in emerging regions, such as South America and Africa, where significant discoveries are being made. The growing emphasis on cost efficiency and faster time-to-market is driving innovation in FPSO design and construction, including modular and standardized approaches. However, the market faces restraints such as high capital expenditure and operational costs, which can deter investments, especially in a volatile oil price environment. Regulatory challenges and environmental concerns, including emissions and spill risks, also pose significant hurdles. Geopolitical instability in key regions can impact project timelines and investments. Despite these restraints, the market is poised for growth, supported by ongoing technological improvements and the strategic importance of offshore production in the global energy mix.

Concentration Insights

The Floating Production Storage and Offloading market is concentrated among a few major players who dominate due to their extensive experience, technological expertise, and financial capabilities. Companies such as MODEC, SBM Offshore, and TechnipFMC are leaders, offering integrated services from design and engineering to operation and maintenance. These players have a strong presence in key regions like Brazil, West Africa, and Southeast Asia, where offshore activities are prominent. The market also features several niche players specializing in specific aspects, such as mooring systems or conversion services. Concentration is further influenced by strategic alliances and joint ventures, which enable companies to pool resources and share risks in large-scale projects. The competitive landscape is characterized by high barriers to entry, including the need for significant capital investment and specialized knowledge. However, there is a growing trend of local companies in emerging markets partnering with global giants to develop indigenous capabilities. This concentration dynamics ensure that while the market is dominated by established players, there is room for collaboration and innovation, driving overall industry advancement.

Type Insights

The Floating Production Storage and Offloading market can be segmented based on type into converted FPSOs and new-built FPSOs. Converted FPSOs involve the modification of existing tankers or vessels, which is often cost-effective and quicker to deploy, making them attractive for short-term or marginal field developments. New-built FPSOs are custom-designed for specific projects, offering enhanced efficiency, safety, and longevity, suitable for large-scale, long-term operations. Another emerging type is the purpose-built FPSO, which combines elements of both, designed for flexibility and future redeployment. The choice between types depends on factors such as field characteristics, economic considerations, and regulatory requirements. Technological advancements are blurring the lines between types, with converted units increasingly incorporating modern features. The market is also witnessing the development of FPSOs with enhanced capabilities, such as those equipped for gas processing or carbon capture, reflecting the industry's evolving needs. Understanding these type insights is crucial for stakeholders to make informed decisions based on project-specific requirements and market conditions.

Application Insights

Floating Production Storage and Offloading units are primarily applied in offshore oil and gas production, but their use is diversifying. The most common application is in crude oil production, where FPSOs handle processing, storage, and offloading to shuttle tankers. They are also used in natural gas production, often in conjunction with liquefaction facilities for LNG projects. Additionally, FPSOs find applications in marginal fields, where fixed infrastructure is not economical, and in deepwater and ultra-deepwater regions, where their floating nature provides distinct advantages. Emerging applications include support for enhanced oil recovery techniques and potential roles in offshore renewable energy, such as serving as hubs for wind farm maintenance. The adaptability of FPSOs to various reservoir characteristics and environmental conditions makes them suitable for a wide range of projects. As the energy transition progresses, applications may expand to include hydrogen production or carbon storage, aligning with global sustainability goals. These insights highlight the versatility of FPSOs and their critical role in the broader energy landscape.

Regional Insights

The Floating Production Storage and Offloading market exhibits distinct regional dynamics, with Latin America, particularly Brazil, being a dominant hub due to extensive pre-salt discoveries and supportive government policies. West Africa is another key region, with countries like Nigeria and Angola leveraging FPSOs for offshore development. Asia-Pacific is growing rapidly, driven by activities in Malaysia, Indonesia, and Australia, where new projects are underway. North America, especially the Gulf of Mexico, has a mature market with a focus on deepwater projects. Europe sees activity in the North Sea, though it is relatively modest compared to other regions. The Middle East is emerging, with investments in offshore gas fields. Each region presents unique challenges and opportunities, influenced by factors such as regulatory frameworks, local content requirements, and infrastructure availability. Understanding these regional insights is essential for market participants to navigate geopolitical, economic, and operational nuances effectively.

Company Insights

Leading companies in the Floating Production Storage and Offloading market include MODEC, SBM Offshore, TechnipFMC, BW Offshore, and Bluewater Group, among others. MODEC is renowned for its extensive fleet and innovative designs, with a strong presence in Brazil and Asia. SBM Offshore specializes in deepwater solutions and has a significant portfolio of leased and operated FPSOs. TechnipFMC offers integrated project management and engineering services, often collaborating with oil majors. BW Offshore focuses on flexible and cost-effective solutions, with expertise in marginal fields. Bluewater Group is known for its advanced mooring systems and operational excellence. These companies compete on technology, reliability, and project execution capabilities. They also engage in strategic partnerships to enhance their offerings and expand geographically. The competitive landscape is dynamic, with continuous investments in R&D to improve efficiency and reduce environmental impact. Company insights reveal a market where innovation, experience, and financial stability are key determinants of success.

Recent Developments

Recent developments in the Floating Production Storage and Offloading market include several new project announcements and technological advancements. For instance, there have been FPSO orders for major offshore fields in Brazil and Guyana, highlighting continued investment in these regions. Technological innovations focus on digitalization, with increased use of AI and data analytics for predictive maintenance and operational optimization. Environmental sustainability is a key trend, with developments in emissions reduction technologies and designs accommodating future energy transitions. There is also a growing emphasis on standardization and modular construction to reduce costs and timelines. Recent contracts often include long-term operation and maintenance agreements, reflecting the shift towards service-based models. Additionally, the market has seen mergers and acquisitions aimed at consolidating capabilities and expanding geographic reach. These developments indicate a robust and evolving market, responsive to both industry challenges and opportunities.

Report Segmentation

The report on the Floating Production Storage and Offloading market is segmented to provide detailed analysis across various dimensions. Segmentation by type includes converted FPSOs and new-built FPSOs, each with distinct characteristics and market shares. By application, the report covers oil production, gas production, and others, reflecting the diverse uses of FPSOs. Geographic segmentation breaks down the market into key regions such as North America, Latin America, Europe, Asia-Pacific, Middle East & Africa, highlighting regional trends and opportunities. Additionally, the report may segment by water depth, such as shallow water, deepwater, and ultra-deepwater, to address technical and economic considerations. Company segmentation provides insights into market share, strategies, and competitive positioning of leading players. This comprehensive segmentation enables stakeholders to gain nuanced understanding and make informed decisions based on specific interests and requirements.

FAQs

What is an FPSO? An FPSO, or Floating Production Storage and Offloading vessel, is a floating unit used in offshore oil and gas production. It processes hydrocarbons, stores them onboard, and offloads them to tankers for transport to shore.

How does an FPSO work? An FPSO receives hydrocarbons from subsea wells, processes them to separate oil, gas, and water, stores the oil in tanks, and offloads it to shuttle tankers. Gas may be flared, reinjected, or exported via pipelines.

What are the advantages of using an FPSO? FPSOs offer flexibility, mobility, and cost-effectiveness for offshore production, especially in deepwater or remote locations. They can be redeployed and eliminate the need for fixed infrastructure.

Who are the key players in the FPSO market? Major players include MODEC, SBM Offshore, TechnipFMC, BW Offshore, and Bluewater Group, among others, who provide design, construction, and operation services.

What is the difference between FPSO and FSO? An FPSO includes production capabilities, whereas an FSO (Floating Storage and Offloading unit) only stores and offloads oil without processing facilities.

Where are FPSOs commonly used? FPSOs are widely used in regions like Brazil, West Africa, and Southeast Asia, where offshore oil and gas fields are prevalent and water depths are challenging.

Citius Research has developed a research report titled “Floating Production Storage and Offloading Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Floating Production Storage and Offloading Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Floating Production Storage and Offloading Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Floating Production Storage and Offloading Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Floating Production Storage and Offloading Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Floating Production Storage and Offloading Market
• Research Methodology
• Executive Summary
• Market Dynamics of Floating Production Storage and Offloading Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Floating Production Storage and Offloading Market
• Cost and Gross Margin Analysis of Floating Production Storage and Offloading Market
• Floating Production Storage and Offloading Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Floating Production Storage and Offloading Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Floating Production Storage and Offloading Market Key Stakeholders

Below are the key stakeholders for the Floating Production Storage and Offloading Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Floating Production Storage and Offloading Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Floating Production Storage and Offloading Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Floating Production Storage and Offloading Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Floating Production Storage and Offloading Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Floating Production Storage and Offloading Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Floating Production Storage and Offloading Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Floating Production Storage and Offloading Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Floating Production Storage and Offloading Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Floating Production Storage and Offloading Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Floating Production Storage and Offloading Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Floating Production Storage and Offloading Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Floating Production Storage and Offloading Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Floating Production Storage and Offloading Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Floating Production Storage and Offloading Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Floating Production Storage and Offloading Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Floating Production Storage and Offloading Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Floating Production Storage and Offloading Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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