COVID-19 Impact on the Battery Energy Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194383
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The COVID-19 Impact on the Battery Energy Storage Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 22.00% during the forecast period (2024-2030).

COVID-19 Impact on the Battery Energy Storage Market

(Market Size)
$12 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 22.00%
2023 Market Size USD 12 billion
2030 Market Size USD 45 billion
Key Players Tesla, LG Chem, BYD, Fluence, Samsung SDI

Market Summary

The COVID-19 pandemic significantly disrupted the global battery energy storage market, causing initial supply chain interruptions, project delays, and economic uncertainty. Lockdowns and restrictions led to factory shutdowns, labor shortages, and logistical challenges, which hampered manufacturing and deployment activities. However, the crisis also accelerated the recognition of energy storage as a critical component for grid stability and renewable integration. As economies began to recover, government stimulus packages and a renewed focus on clean energy infrastructure provided a strong impetus for market rebound. The pandemic underscored the importance of resilient and decentralized energy systems, boosting interest in storage solutions for both utility-scale and commercial applications. Companies adapted by enhancing digitalization, remote monitoring, and flexible supply chains to mitigate future risks. The market demonstrated remarkable resilience, with recovery trajectories varying by region based on local pandemic response and policy support. Overall, the long-term outlook remains positive, driven by the ongoing energy transition and increasing investments in sustainable power solutions.

Key Highlights

The battery energy storage market witnessed several pivotal developments during the COVID-19 period. There was a notable surge in demand for residential and commercial storage systems as consumers sought energy independence during lockdowns. Major industry players like Tesla, LG Chem, and BYD accelerated innovations in battery technology, focusing on higher efficiency and cost reduction. Grid-scale projects faced delays but gained momentum post-2020, supported by government initiatives promoting renewable energy integration. The pandemic highlighted vulnerabilities in global supply chains, prompting companies to diversify sourcing and increase regional manufacturing capacities. Digitalization and AI-driven energy management systems became increasingly integral to optimizing storage performance and reliability. Additionally, the crisis reinforced the strategic importance of energy storage in enhancing grid resilience and supporting the rapid growth of variable renewable sources like solar and wind. These trends collectively shaped a more robust and adaptive market landscape moving forward.

Drivers, Opportunities & Restraints

The primary drivers for the battery energy storage market amid COVID-19 included the accelerating shift toward renewable energy, grid modernization efforts, and the need for backup power during disruptions. Government policies and stimulus packages aimed at economic recovery often emphasized green energy investments, providing significant tailwinds. Opportunities emerged in expanding applications for electric vehicle infrastructure, microgrids, and industrial energy management, fostering new revenue streams. However, the market faced restraints such as supply chain disruptions, raw material price volatility, and financing challenges due to economic uncertainty. Regulatory hurdles and lengthy permitting processes also impeded rapid deployment in some regions. Despite these challenges, the growing emphasis on energy security and sustainability continues to drive long-term growth, with innovations in battery chemistry and recycling presenting additional avenues for market expansion.

Concentration Insights

The battery energy storage market is characterized by a high concentration of key players in regions with advanced technological capabilities and strong policy support. North America and Asia-Pacific dominate, with leading companies like Tesla, Fluence, and Samsung SDI based in these areas. The market sees significant activity in countries with robust renewable energy adoption, such as the United States, China, Germany, and Australia. Collaboration between utilities, technology providers, and governments is common, driving large-scale project deployments. Emerging economies are increasingly entering the space, supported by declining costs and international partnerships. The competitive landscape is dynamic, with mergers, acquisitions, and strategic alliances shaping market consolidation. This concentration facilitates innovation but also poses challenges for new entrants due to high capital requirements and intellectual property barriers.

Type Insights

Lithium-ion batteries continue to dominate the battery energy storage market due to their high energy density, declining costs, and widespread adoption in various applications. Alternative technologies such as flow batteries, lead-acid, and sodium-sulfur are also utilized, particularly for long-duration storage needs. The pandemic accelerated research into next-generation batteries, including solid-state and advanced lithium chemistries, aiming for improved safety and performance. Innovations focus on enhancing cycle life, reducing environmental impact, and leveraging abundant materials. Application-specific demands influence type selection, with lithium-ion preferred for mobility and residential use, while flow batteries gain traction in utility-scale projects. The diversity in battery types supports a versatile market capable of addressing distinct energy storage requirements across sectors.

Application Insights

Battery energy storage systems find applications across residential, commercial, industrial, and utility sectors. The residential segment saw increased adoption during COVID-19 as homeowners sought backup power and energy self-sufficiency. Commercial and industrial users implemented storage for peak shaving, demand charge management, and enhancing renewable energy usage. Utility-scale applications remain the largest segment, supporting grid stability, renewable integration, and frequency regulation. Emerging uses include electric vehicle charging infrastructure and microgrids for remote or critical facilities. The pandemic underscored the value of storage in ensuring uninterrupted power supply, driving investments across all application areas. Future growth is expected to be fueled by evolving regulatory frameworks and technological advancements enabling broader deployment.

Regional Insights

Regional dynamics in the battery energy storage market vary significantly influenced by local policies, renewable energy penetration, and economic conditions. North America leads in innovation and deployment, supported by supportive regulations and high renewable adoption rates. Asia-Pacific is the fastest-growing region, driven by massive investments in countries like China, South Korea, and Australia. Europe emphasizes energy storage as part of its green deal initiatives, with Germany, the UK, and France at the forefront. Emerging regions such as Latin America and the Middle East are gradually expanding their storage capacities, often linked to solar and wind projects. The post-COVID recovery has accelerated regional investments, with each area tailoring strategies to address specific energy challenges and opportunities.

Company Insights

Prominent companies in the battery energy storage market include Tesla, known for its Powerwall and Megapack products; LG Chem, a major supplier of lithium-ion batteries; and BYD, which offers integrated storage solutions. Other key players are Fluence, a Siemens and AES company; Samsung SDI; and Panasonic. These firms focus on technological advancements, capacity expansion, and strategic partnerships to strengthen their market positions. The competitive landscape is intense, with companies investing in R&D to improve battery performance, safety, and sustainability. Regional players also play significant roles, particularly in markets with local content requirements or specific technological needs. The industry sees continuous entry of innovators specializing in software, system integration, and recycling, contributing to a dynamic and evolving ecosystem.

Recent Developments

Recent developments in the battery energy storage market include advancements in battery management systems, increased investments in manufacturing facilities, and a rise in large-scale project announcements. Companies are forming partnerships to enhance supply chain resilience and expand geographic reach. Technological progress focuses on increasing energy density, reducing charging times, and improving environmental credentials through recycling initiatives. Policy developments, such as incentives for energy storage in infrastructure bills, have further stimulated market activity. The integration of artificial intelligence and machine learning for optimized storage operation is becoming more prevalent. These trends indicate a market rapidly evolving to meet the demands of a sustainable energy future, with innovation and collaboration at its core.

Report Segmentation

This report on the COVID-19 impact on the battery energy storage market is segmented by battery type, covering lithium-ion, lead-acid, flow batteries, and others. It is further divided by application into residential, commercial, industrial, and utility-scale segments. Regional analysis includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additional segmentation may consider technology, end-user, and connectivity aspects to provide a comprehensive market overview. This structured approach allows for detailed insights into specific market dynamics, helping stakeholders identify growth opportunities and address challenges effectively.

FAQs

How did COVID-19 affect the battery energy storage market? The pandemic caused initial disruptions in supply chains and project delays but eventually accelerated market growth due to increased focus on renewable energy and grid resilience.

What are the key drivers for the battery energy storage market? Key drivers include the transition to renewable energy, grid modernization needs, government incentives, and rising demand for energy security.

Which regions are leading in battery energy storage adoption? North America and Asia-Pacific are leading regions, with significant activities in the United States, China, South Korea, and Australia.

What are the main applications of battery energy storage systems? Main applications include residential backup power, commercial peak shaving, industrial energy management, and utility-scale grid support.

Who are the major players in the battery energy storage market? Major players include Tesla, LG Chem, BYD, Fluence, Samsung SDI, and Panasonic.

What future trends are expected in the battery energy storage market? Future trends include advancements in battery technology, increased integration with renewables, growth in electric vehicle infrastructure, and emphasis on recycling and sustainability.

Citius Research has developed a research report titled “COVID-19 Impact on the Battery Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• COVID-19 Impact on the Battery Energy Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The COVID-19 Impact on the Battery Energy Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

COVID-19 Impact on the Battery Energy Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

COVID-19 Impact on the Battery Energy Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of COVID-19 Impact on the Battery Energy Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of COVID-19 Impact on the Battery Energy Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of COVID-19 Impact on the Battery Energy Storage Market
• Cost and Gross Margin Analysis of COVID-19 Impact on the Battery Energy Storage Market
• COVID-19 Impact on the Battery Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “COVID-19 Impact on the Battery Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

COVID-19 Impact on the Battery Energy Storage Market Key Stakeholders

Below are the key stakeholders for the COVID-19 Impact on the Battery Energy Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

COVID-19 Impact on the Battery Energy Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the COVID-19 Impact on the Battery Energy Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the COVID-19 Impact on the Battery Energy Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in COVID-19 Impact on the Battery Energy Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global COVID-19 Impact on the Battery Energy Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global COVID-19 Impact on the Battery Energy Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global COVID-19 Impact on the Battery Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global COVID-19 Impact on the Battery Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global COVID-19 Impact on the Battery Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global COVID-19 Impact on the Battery Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia COVID-19 Impact on the Battery Energy Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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