Booster Compressor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194365
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Booster Compressor Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Booster Compressor Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players Atlas Copco, Ingersoll Rand, GE, Siemens, Bauer Kompressoren

Market Summary

The booster compressor market is a critical segment within the energy and power industry, providing essential equipment that increases the pressure of gases for various industrial and commercial applications. These compressors are widely utilized in sectors such as oil and gas, manufacturing, chemical processing, and power generation, where maintaining specific pressure levels is crucial for operational efficiency and safety. The market is characterized by a steady demand driven by the need for reliable and energy-efficient compression solutions across multiple end-use industries. Technological advancements and the integration of smart monitoring systems are further enhancing the performance and appeal of modern booster compressors. Key players in this market focus on innovation, product development, and strategic partnerships to strengthen their market position and cater to the evolving needs of their customers. As industries continue to emphasize sustainability and operational excellence, the booster compressor market is expected to maintain its relevance and growth trajectory.

Key Highlights

The booster compressor market is distinguished by several key highlights that underscore its importance and dynamism. One significant aspect is the increasing adoption of oil-free and energy-efficient compressors, which align with global sustainability goals and regulatory requirements. Leading manufacturers are investing in research and development to introduce advanced models that offer higher efficiency, reduced maintenance, and longer service life. Another highlight is the growing application of booster compressors in emerging sectors such as renewable energy and hydrogen fuel cells, where they play a vital role in gas handling and storage processes. The market also benefits from the expansion of industrial infrastructure in developing regions, which drives demand for reliable compression equipment. Additionally, the trend towards digitalization and IoT-enabled compressors allows for real-time monitoring and predictive maintenance, enhancing operational reliability and reducing downtime. These factors collectively contribute to the market's robust and innovative character.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the booster compressor market, including the increasing demand from the oil and gas industry for enhanced recovery techniques and pipeline transportation. The need for efficient gas compression in manufacturing and processing industries also serves as a significant driver, as companies seek to optimize their operations and reduce energy consumption. Opportunities in this market are abundant, particularly with the rising focus on hydrogen economy initiatives and carbon capture, utilization, and storage projects, which require specialized compression solutions. The expansion of natural gas infrastructure and the growing adoption of compressed natural gas as a cleaner fuel further present lucrative opportunities for market players. However, the market faces certain restraints, such as high initial investment costs associated with advanced compressor systems and the economic volatility that can impact capital expenditure in key end-use industries. Additionally, stringent environmental regulations and the need for compliance with emission standards pose challenges that manufacturers must navigate through innovation and adaptation.

Concentration Insights

The booster compressor market exhibits a moderate level of concentration, with a mix of global giants and specialized players dominating the landscape. Companies such as Atlas Copco, Ingersoll Rand, and Siemens AG hold significant market shares due to their extensive product portfolios, strong research capabilities, and global distribution networks. These industry leaders focus on continuous innovation and strategic acquisitions to enhance their market presence and cater to diverse customer needs. Alongside these major players, there are several mid-sized and regional companies that specialize in niche applications or offer customized solutions, contributing to a competitive and dynamic market environment. The concentration is also influenced by technological expertise and the ability to provide integrated solutions that include after-sales services and maintenance, which are critical for customer retention and long-term success.

Type Insights

Booster compressors are available in various types, each designed to meet specific operational requirements and applications. The most common types include reciprocating, rotary screw, and centrifugal compressors. Reciprocating compressors are known for their high pressure capabilities and are often used in applications requiring precise pressure control, such as in gas pipelines and refineries. Rotary screw compressors offer continuous operation with lower maintenance needs, making them suitable for industrial processes and manufacturing plants where reliability is paramount. Centrifugal compressors are preferred for high-flow applications, such as in large-scale chemical processing and power generation, due to their efficiency and ability to handle large volumes of gas. Each type has its advantages and limitations, and the choice depends on factors such as pressure requirements, flow rate, energy efficiency, and the specific nature of the application.

Application Insights

The applications of booster compressors are diverse and span across multiple industries, highlighting their versatility and critical role in various processes. In the oil and gas sector, these compressors are used for gas lift, enhanced oil recovery, and pipeline transportation to maintain optimal pressure levels and ensure efficient flow. The manufacturing industry relies on booster compressors for pneumatic tools, process air, and instrumentation air systems, where consistent pressure is essential for operational efficiency. In the chemical and petrochemical industries, they facilitate processes such as gas separation, refrigeration, and catalytic cracking. Additionally, booster compressors are increasingly used in emerging applications like hydrogen fueling stations, carbon capture and storage, and renewable energy projects, where they support the handling and compression of gases for storage and transport. This wide range of applications underscores the indispensable nature of booster compressors in modern industrial operations.

Regional Insights

The booster compressor market demonstrates varying dynamics across different regions, influenced by industrial development, energy policies, and economic conditions. North America holds a significant share, driven by a well-established oil and gas industry, ongoing shale gas exploration activities, and stringent environmental regulations that promote the use of efficient compression equipment. Europe is another key market, characterized by advanced manufacturing sectors, strong emphasis on renewable energy, and initiatives to reduce carbon emissions, which fuel demand for booster compressors in applications like hydrogen infrastructure and carbon capture. The Asia-Pacific region is experiencing rapid growth due to industrialization, expanding manufacturing capabilities, and increasing investments in energy infrastructure, particularly in countries like China and India. Other regions, such as the Middle East and Latin America, also contribute to market growth, supported by their oil and gas activities and industrial expansion efforts.

Company Insights

Prominent companies in the booster compressor market include Atlas Copco, Ingersoll Rand, Siemens AG, Gardner Denver, and Bauer Kompressoren, among others. These companies are recognized for their technological expertise, extensive product lines, and strong global presence. Atlas Copco, for instance, is known for its innovative and energy-efficient compressors, catering to a wide range of industries with a focus on sustainability. Ingersoll Rand offers robust compression solutions with an emphasis on reliability and performance, serving sectors such as oil and gas, manufacturing, and chemicals. Siemens AG leverages its engineering prowess to provide advanced centrifugal and reciprocating compressors for high-demand applications. Gardner Denver and Bauer Kompressoren specialize in customized solutions and have a strong foothold in niche markets. These companies continuously invest in research and development to enhance their offerings and maintain a competitive edge.

Recent Developments

Recent developments in the booster compressor market reflect ongoing innovation and strategic initiatives by key players. There has been a noticeable trend towards the development of oil-free and energy-efficient compressors to meet stricter environmental regulations and customer demands for sustainable solutions. Companies are also integrating digital technologies, such as IoT and AI, into their compressor systems to enable predictive maintenance, remote monitoring, and improved operational efficiency. Strategic acquisitions and partnerships have been common, allowing companies to expand their product portfolios and geographic reach. For example, several leading manufacturers have acquired smaller firms specializing in specific compressor technologies or applications to enhance their market offerings. Additionally, there is increasing focus on developing compressors for emerging applications like hydrogen compression and carbon capture, aligning with global energy transition trends.

Report Segmentation

This report on the booster compressor market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into reciprocating, rotary screw, centrifugal, and other compressors, each examined for their market share, growth potential, and key characteristics. The application segment covers oil and gas, manufacturing, chemical and petrochemical, power generation, and other emerging applications, detailing the demand drivers and usage patterns in each sector. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key countries, and growth opportunities. This structured segmentation enables a detailed understanding of market dynamics and helps stakeholders identify specific areas of interest and potential investment.

FAQs

What is a booster compressor used for? A booster compressor is used to increase the pressure of gases in various industrial applications, such as in oil and gas pipelines, manufacturing processes, and chemical plants, ensuring efficient operation and meeting specific pressure requirements.

How does a booster compressor work? A booster compressor works by taking in gas at a certain pressure and mechanically compressing it to a higher pressure using pistons, screws, or impellers, depending on the type of compressor, thereby enabling its use in high-pressure applications.

What are the main types of booster compressors? The main types of booster compressors include reciprocating compressors, rotary screw compressors, and centrifugal compressors, each suited for different pressure ranges, flow rates, and industrial applications.

Which industries use booster compressors? Industries such as oil and gas, manufacturing, chemical processing, power generation, and emerging sectors like hydrogen energy and carbon capture utilize booster compressors for various gas compression needs.

What are the benefits of using a booster compressor? Benefits include improved operational efficiency, enhanced process reliability, energy savings, ability to handle high-pressure requirements, and support for compliance with environmental and safety standards.

How to choose the right booster compressor? Choosing the right booster compressor involves considering factors such as the required pressure and flow rates, the type of gas being compressed, energy efficiency, maintenance needs, and the specific application and industry requirements.

Citius Research has developed a research report titled “Booster Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Booster Compressor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Booster Compressor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Booster Compressor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Booster Compressor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Booster Compressor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Booster Compressor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Booster Compressor Market
• Cost and Gross Margin Analysis of Booster Compressor Market
• Booster Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Booster Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Booster Compressor Market Key Stakeholders

Below are the key stakeholders for the Booster Compressor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Booster Compressor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Booster Compressor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Booster Compressor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Booster Compressor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Booster Compressor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Booster Compressor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Booster Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Booster Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Booster Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Booster Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Booster Compressor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Booster Compressor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Booster Compressor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Booster Compressor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Booster Compressor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Booster Compressor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Booster Compressor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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