Artificial Lift Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194354
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Artificial Lift Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Artificial Lift Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The artificial lift market is a critical segment within the energy and power industry, focused on enhancing hydrocarbon recovery from oil and gas wells. As reservoirs mature and natural pressure declines, artificial lift systems become indispensable for maintaining and increasing production rates. These systems are employed across both onshore and offshore operations, with adoption driven by the need to optimize output from existing fields and extend the economic life of wells. The market encompasses a variety of technologies, including rod lift, electric submersible pumps, gas lift, and progressive cavity pumps, each suited to different reservoir conditions and production requirements. Key industry participants range from global oilfield service giants to specialized equipment manufacturers, all contributing to technological advancements and operational efficiencies. Growing energy demand, coupled with the increasing proportion of mature fields worldwide, underscores the sustained importance of artificial lift solutions in maximizing resource extraction and supporting energy security objectives.

Key Highlights

The artificial lift market is characterized by continuous innovation aimed at improving system reliability, efficiency, and adaptability to challenging environments. A prominent trend is the integration of digital technologies and automation, enabling real-time monitoring, predictive maintenance, and optimized performance of lift systems. This digital transformation helps reduce downtime and operational costs while enhancing production outcomes. Another highlight is the growing preference for gas lift systems in offshore applications due to their simplicity and effectiveness in handling high-volume production and challenging well conditions. Additionally, there is increasing focus on developing artificial lift solutions for unconventional resources, such as shale plays, where production profiles and fluid characteristics demand specialized equipment. Environmental considerations and the push for reduced carbon footprints are also influencing market dynamics, with efforts directed toward energy-efficient systems and minimizing greenhouse gas emissions associated with artificial lift operations. These developments collectively highlight the market's evolution toward smarter, more sustainable, and highly efficient production enhancement methods.

Drivers, Opportunities & Restraints

Several factors drive the artificial lift market, primary among them being the global rise in energy consumption and the consequent need to maximize recovery from existing oil and gas fields. As many conventional reservoirs enter decline phases, artificial lift systems are essential to sustain production levels and offset natural depletion. Technological advancements that enhance system efficiency and reduce operational costs further propel market growth. Opportunities abound in the development of tailored solutions for unconventional resources, where unique production challenges require innovative lift technologies. Expansion into emerging markets with growing upstream activities also presents significant growth potential. However, the market faces restraints, including high initial installation costs and the technical complexities associated with selecting and deploying the appropriate lift method for specific well conditions. Volatility in oil prices can impact investment decisions, leading to deferred or reduced spending on artificial lift systems. Additionally, environmental regulations and the industry's shift toward renewable energy sources may temper long-term demand in certain regions, though the ongoing need for hydrocarbons ensures continued relevance.

Concentration Insights

The competitive landscape of the artificial lift market is concentrated among a mix of large multinational corporations and specialized regional players. Leading companies such as Schlumberger, Halliburton, Baker Hughes, and Weatherford dominate with comprehensive product portfolios and extensive global service networks. These industry giants leverage their technological expertise and financial strength to drive innovation and capture significant market share. Alongside them, numerous smaller firms and equipment manufacturers focus on niche segments or specific artificial lift technologies, offering customized solutions and competing on factors like cost efficiency and localized service. The market also sees participation from companies specializing in digital oilfield technologies, which provide advanced monitoring and optimization tools integrated with artificial lift systems. This concentration results in a dynamic environment where collaboration, mergers, and acquisitions are common strategies to enhance capabilities and expand geographical presence. The diversity in market players ensures a wide range of options for operators, fostering competition that benefits technological progress and operational excellence.

Type Insights

Artificial lift systems are categorized into several types, each designed to address specific production challenges and reservoir conditions. Rod lift systems, also known as beam pumping, are widely used in onshore applications for their reliability and cost-effectiveness in low-to-moderate production rates. Electric submersible pumps are favored for high-volume applications, both onshore and offshore, due to their efficiency in handling large fluid volumes and adaptability to various well depths. Gas lift systems utilize injected gas to reduce fluid density and facilitate flow, making them ideal for wells with high gas-to-liquid ratios and offshore environments where space and weight considerations are critical. Progressive cavity pumps are effective in handling viscous fluids and wells with high solids content, often employed in heavy oil production. Other types include hydraulic pumping and plunger lift systems, each offering distinct advantages for particular operational scenarios. The selection of an artificial lift type depends on factors such as well depth, production rate, fluid properties, and economic considerations, underscoring the importance of tailored solutions in optimizing production outcomes.

Application Insights

Artificial lift systems find application across various segments of the oil and gas industry, primarily in onshore and offshore production operations. Onshore applications constitute a significant portion of the market, driven by extensive mature fields and the development of unconventional resources like shale plays. Here, systems such as rod lift and progressive cavity pumps are commonly deployed to enhance recovery from low-pressure wells. Offshore applications, while smaller in number, represent a high-value segment due to the complex and costly nature of operations. Gas lift and electric submersible pumps are prevalent offshore, chosen for their ability to handle challenging conditions and high production volumes. Additionally, artificial lift is increasingly used in enhanced oil recovery projects, where maintaining reservoir pressure and optimizing sweep efficiency are crucial. The application scope also extends to marginal fields and revitalization of idle wells, where economic production would be unfeasible without lift assistance. This broad applicability highlights the indispensable role of artificial lift in maximizing hydrocarbon recovery across diverse operational environments.

Regional Insights

The adoption of artificial lift systems varies significantly across regions, influenced by factors such as reservoir maturity, upstream activity levels, and technological advancement. North America represents a major market, propelled by extensive shale development and a large base of mature wells requiring lift assistance. The region's leadership is bolstered by continuous innovation and early adoption of digital technologies for production optimization. Europe and the Middle East also exhibit strong demand, driven by mature offshore fields in the North Sea and extensive conventional reservoirs in the Gulf region, where maintaining production rates is a priority. Asia-Pacific is emerging as a growth area, with increasing upstream investments in countries like China and India, alongside mature fields in Indonesia and Malaysia. Latin America and Africa present opportunities tied to offshore developments and revitalization of aging assets. Each region's unique characteristics necessitate tailored approaches to artificial lift deployment, reflecting local operational practices, regulatory frameworks, and economic conditions influencing market dynamics.

Company Insights

Prominent companies in the artificial lift market include Schlumberger, Halliburton, Baker Hughes, and Weatherford, which offer a wide range of products and services globally. Schlumberger is recognized for its advanced electric submersible pump systems and digital integration capabilities. Halliburton provides comprehensive artificial lift solutions, including rod lift and gas lift technologies, supported by strong research and development initiatives. Baker Hughes excels in electric submersible pumps and progressive cavity pumps, emphasizing efficiency and reliability. Weatherford offers diverse artificial lift options and focuses on customized solutions for challenging environments. Other significant players include Dover Corporation, Borets International, and Novomet, each specializing in specific lift technologies or regional markets. These companies invest heavily in innovation to enhance system performance, reduce operational costs, and address evolving industry needs. Their strategies often include partnerships with operators to co-develop solutions, alongside acquisitions to broaden technological portfolios and strengthen market positions. The competitive intensity drives continuous improvement, benefiting operators through more effective and economical production enhancement options.

Recent Developments

The artificial lift market has witnessed notable recent developments focused on technological innovation and strategic initiatives. Advancements in materials science have led to more durable and corrosion-resistant components, extending equipment lifespan in harsh environments. The integration of Internet of Things sensors and data analytics enables real-time performance monitoring and predictive maintenance, reducing failures and optimizing production. Companies are also developing hybrid systems that combine multiple lift methods to address complex well conditions more effectively. On the strategic front, key players have engaged in partnerships with technology firms to accelerate digital transformation and enhance automation capabilities. There is increasing emphasis on environmentally sustainable solutions, such as energy-efficient pumps and systems that minimize methane emissions. Additionally, market participants are expanding their service offerings to include lifecycle management and remote operational support, providing comprehensive value to operators. These developments reflect the industry's commitment to overcoming production challenges through innovation, efficiency gains, and adaptability to changing market demands.

Report Segmentation

This report on the artificial lift market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, application, and region. By type, the market is analyzed across rod lift, electric submersible pump, gas lift, progressive cavity pump, and other systems, each examined for their market presence and growth prospects. Application segmentation covers onshore and offshore deployments, highlighting usage patterns, demand drivers, and operational considerations specific to each environment. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing regional market dynamics, key projects, and competitive landscapes. Each segment is evaluated to identify trends, opportunities, and challenges, providing stakeholders with actionable intelligence for strategic decision-making. This structured approach ensures a thorough understanding of market nuances, enabling targeted strategies and informed investments in artificial lift technologies.

FAQs

What is artificial lift in oil and gas? Artificial lift refers to methods used to increase the flow of fluids from oil and gas wells when natural reservoir pressure is insufficient to bring the hydrocarbons to the surface. It involves using mechanical devices or injected gas to reduce the density of the fluid column, facilitating easier extraction.

Why is artificial lift needed? Artificial lift is needed because most oil and gas fields experience declining natural pressure over time, reducing production rates. It helps maintain or boost output, extends the economic life of wells, and maximizes recovery from both conventional and unconventional reservoirs.

What are the main types of artificial lift systems? The main types include rod lift (beam pumping), electric submersible pumps, gas lift, progressive cavity pumps, hydraulic pumping, and plunger lift systems. Each type is suited to specific well conditions, production rates, and operational environments.

How does artificial lift improve production? Artificial lift improves production by reducing the bottomhole pressure, allowing reservoir fluids to flow more easily to the surface. This results in higher extraction rates, better recovery factors, and the ability to produce from wells that would otherwise be uneconomical.

Where is artificial lift commonly used? Artificial lift is commonly used in mature oil and gas fields worldwide, both onshore and offshore. It is also extensively applied in unconventional resources like shale plays, where rapid production decline necessitates early implementation of lift systems.

What factors influence the choice of artificial lift method? Factors include well depth, production rate, fluid properties (e.g., viscosity, gas content), well geometry, economic considerations, and operational environment (onshore vs. offshore). Operators select the method that offers optimal performance and cost-efficiency for specific conditions.

Citius Research has developed a research report titled “Artificial Lift Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Artificial Lift Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Artificial Lift Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Artificial Lift Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Artificial Lift Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Artificial Lift Market
• Research Methodology
• Executive Summary
• Market Dynamics of Artificial Lift Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Artificial Lift Market
• Cost and Gross Margin Analysis of Artificial Lift Market
• Artificial Lift Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Artificial Lift Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Artificial Lift Market Key Stakeholders

Below are the key stakeholders for the Artificial Lift Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Artificial Lift Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Artificial Lift Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Artificial Lift Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Artificial Lift Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Artificial Lift Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Artificial Lift Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Artificial Lift Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Artificial Lift Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Artificial Lift Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Artificial Lift Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Artificial Lift Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Artificial Lift Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Artificial Lift Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Artificial Lift Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Artificial Lift Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Artificial Lift Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Artificial Lift Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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