Wall Bed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193300
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Wall Bed Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Wall Bed Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Murphy Wall Beds Hardware, SICO, Wilding Wallbeds, Bestar, Clei

Market Summary

The wall bed market, also known as the Murphy bed market, represents a specialized segment within the consumer goods industry focused on space-saving furniture solutions. These innovative products are designed to fold vertically or horizontally against a wall or into a cabinet, maximizing floor space when not in use. The market caters predominantly to urban dwellers, homeowners with limited square footage, and commercial entities like hotels and studio apartments seeking efficient space utilization. The core value proposition revolves around multifunctionality, often incorporating desks, shelving, or sofas into the unit's design. Manufacturers continuously innovate with materials, mechanisms, and integrated technology to enhance safety, ease of use, and aesthetic appeal. The competitive landscape is characterized by a mix of established furniture brands and specialized niche players, all vying for market share through design differentiation and distribution channel expansion. The market's evolution is closely tied to global urbanization trends and the growing consumer preference for minimalist and versatile living solutions.

Key Highlights

The wall bed market is distinguished by several key characteristics that define its current state and trajectory. A primary highlight is the significant product innovation occurring in safety mechanisms and hydraulic or piston systems, ensuring smoother and safer operation for consumers of all ages. The integration of smart home features, such as automated deployment and remote control via mobile applications, represents a cutting-edge advancement, aligning the product category with broader technological trends in the home furnishings sector. Another critical highlight is the expansion of distribution beyond traditional furniture showrooms to robust online platforms and direct-to-consumer sales models, which has dramatically improved market accessibility. The diversification of styles, ranging from classic hardwood designs to modern, minimalist units that blend seamlessly with contemporary decor, caters to a wide array of consumer tastes and interior design themes. Furthermore, the market demonstrates resilience and adaptability, with manufacturers quickly responding to supply chain challenges and shifts in raw material availability to maintain production and meet steady demand.

Drivers, Opportunities & Restraints

The growth of the wall bed market is propelled by several powerful drivers. The most significant is rapid global urbanization, leading to smaller living spaces in major metropolitan areas, which creates a fundamental need for space-optimizing furniture. This is compounded by rising real estate costs, making efficient use of every square foot a financial imperative for many consumers. A growing cultural shift towards minimalist living and decluttering, popularized by various lifestyle movements, further stimulates demand for multifunctional and discreet furniture solutions like wall beds. The market presents substantial opportunities, particularly in the commercialization of these products for the hospitality industry, including boutique hotels, extended-stay suites, and vacation rentals seeking to maximize room utility. The development of more affordable, ready-to-assemble models opens the market to a broader, more price-sensitive demographic. However, the market also faces notable restraints. The perception of wall beds as a premium, custom-built product can deter budget-conscious buyers. High import tariffs on certain materials in various regions can inflate final consumer prices. Furthermore, a lack of consumer awareness in emerging markets and concerns regarding the complexity of installation and long-term durability of mechanical parts can act as barriers to adoption, requiring significant educational marketing efforts from industry players.

Concentration Insights

The wall bed market features a moderately concentrated competitive landscape with a clear presence of both leading players and smaller specialists. The market is not dominated by a single entity but rather by a handful of key companies that have established strong brand recognition and extensive distribution networks. These prominent players often compete on brand reputation, extensive product portfolios featuring various styles and materials, and a stronghold on retail and online channels. Alongside them, a significant number of small to medium-sized enterprises and regional manufacturers thrive by focusing on niche segments. These specialists often compete through customization, offering bespoke solutions tailored to specific room dimensions or aesthetic requirements, or by targeting specific applications such as institutional use or high-end residential projects. This structure creates a dynamic environment where large companies drive broad market trends and awareness, while smaller firms innovate and cater to specialized demands, ensuring a diverse range of options for consumers across different price points and needs.

Type Insights

The wall bed market is segmented by type, primarily distinguished by the orientation of the bed when deployed and its mechanism. The most common types are vertical wall beds and horizontal wall beds. Vertical wall beds, the traditional Murphy bed design, fold down from the wall lengthwise and are the most space-efficient option for rooms with high ceilings. They are immensely popular in residential settings where maximizing floor space is the utmost priority. Horizontal wall beds, in contrast, fold down from the wall widthwise and are often chosen for rooms with lower ceilings or where the bed is intended to be installed under a window or within a specific cabinetry layout. Beyond orientation, types can also be categorized by their operating mechanism, including spring-loaded systems, piston-lift mechanisms which are known for their smooth and controlled motion, and more advanced electronic lift systems. The choice of mechanism impacts the ease of use, safety, and price point, with piston and electronic systems typically found in higher-end models.

Application Insights

The application of wall beds spans both residential and commercial sectors, each with distinct drivers and requirements. The residential segment is the largest application area, fueled by the needs of apartment dwellers, studio owners, and families seeking to create multifunctional rooms such as a home office that converts into a guest bedroom. Within residences, demand comes from homeowners looking for permanent space solutions and renters seeking portable or non-permanent options. The commercial application segment is growing rapidly and includes various industries. The hospitality industry is a major adopter, utilizing wall beds in hotel rooms to offer flexible accommodations, and in university dormitories to optimize limited space. Corporate housing and vacation rental properties also frequently incorporate these beds to enhance functionality and appeal. Furthermore, there is emerging application in healthcare settings for staff respite rooms and in recreational vehicles and boats, where space is at an absolute premium, demonstrating the product's versatility across different environments.

Regional Insights

Geographically, the demand for wall beds exhibits strong regional patterns influenced by urbanization rates, living standards, and housing trends. North America represents a mature and highly developed market, with high consumer awareness and a strong culture of DIY home improvement and space optimization. The United States, in particular, is a significant revenue generator, with a well-established network of manufacturers and retailers. Europe follows closely, with robust demand concentrated in Western European nations characterized by high population density in urban centers and older housing stock with smaller room sizes. The Asia-Pacific region is identified as the fastest-growing market, driven by explosive urbanization in countries like China and India, where burgeoning middle-class populations in cities are living in compact apartments. This region presents immense growth potential, although the market is still in a developing stage regarding consumer awareness. Other regions, including Latin America and the Middle East and Africa, show nascent but growing interest, often centered in major metropolitan areas and luxury real estate developments.

Company Insights

The competitive environment in the wall bed market includes companies ranging from large furniture conglomerates to specialized manufacturers. Prominent players have established their position through extensive product lines, strong brand equity, and wide distribution channels. Companies such as Wilding Wallbeds, which is often credited with modernizing the Murphy bed, and Murphy Wall Beds Hardware are recognized for their focus on hardware and mechanism innovation. SICO Inc., now a part of the Lifetime Brands portfolio, is another historically significant name known for its space-saving furniture solutions. Other notable participants include Clei, an Italian company renowned for its high-design transforming furniture, and Wallbed Corporation, which emphasizes a direct-to-consumer model. The market also features numerous smaller, agile companies and regional workshops that compete effectively by offering high levels of customization, artisan craftsmanship, and responsive customer service, catering to clients seeking unique, made-to-order solutions rather than mass-produced units.

Recent Developments

The wall bed market has witnessed several noteworthy developments reflecting its evolution and response to consumer trends. A dominant trend is the increased integration of technology, with manufacturers introducing models featuring motorized lift systems operated by remote controls or smartphone apps, enhancing convenience and appealing to tech-savvy consumers. There is a significant push towards sustainability, with companies increasingly utilizing eco-certified woods, recycled metals, and low-VOC finishes in response to growing environmental consciousness among buyers. The direct-to-consumer business model has been solidified as a major channel, with brands investing heavily in e-commerce platforms, virtual room planners, and online marketing to reach customers directly. Furthermore, collaborations between wall bed manufacturers and interior designers or furniture retailers have become more common, aiming to create co-branded collections and increase product placement in stylish home settings. These developments indicate a market that is dynamically adapting to modern retail, technological, and environmental imperatives.

Report Segmentation

This comprehensive market research report on the wall bed market provides a detailed and structured analysis through methodical segmentation. The report is segmented by type to analyze the distinct dynamics, market share, and growth patterns of vertical wall beds versus horizontal wall beds. It is further segmented by mechanism, examining the demand and innovation in spring-loaded, piston-lift, and electronic lifting systems. The application segmentation delivers critical insights into the adoption rates and specific requirements within the residential sector and the commercial sector, which includes hospitality, corporate housing, and others. A crucial component of the report is the regional segmentation, which offers a granular analysis of the market across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive landscapes in specific categories, and tailor their strategies to target the most promising segments and regions effectively.

FAQs

What is a wall bed? A wall bed, commonly referred to as a Murphy bed, is a space-saving bed that is hinged at one end to store vertically against a wall or inside a closet or cabinet when not in use, freeing up valuable floor space for other activities.

How does a wall bed work? A wall bed operates using a lifting mechanism, typically springs or pistons, which counterbalances the weight of the mattress and frame. This allows the bed to be lowered for sleeping and then lifted and secured flush against the wall with minimal physical effort.

Are wall beds safe? Modern wall beds are engineered with safety as a paramount concern. They feature robust locking mechanisms to secure the bed in the upright position and are tested to ensure stability when deployed. Proper installation according to manufacturer guidelines is crucial for safe operation.

Can any mattress be used on a wall bed? Not all mattresses are suitable. While innerspring and memory foam mattresses are often used, they must be of a specified weight and flexibility. Very thick or extremely rigid mattresses may not fold correctly or could overstress the lifting mechanism. Manufacturers usually provide mattress recommendations.

What is the price range for a wall bed? The price of a wall bed varies significantly based on factors such as size, material quality (e.g., solid wood vs. engineered wood), the complexity of the mechanism (manual vs. pneumatic vs. electric), and whether it includes additional features like integrated desks or lighting. Prices can range from budget-friendly options to high-end custom designs.

Do wall beds require professional installation? While some simpler, lightweight kits are marketed as DIY projects, professional installation is highly recommended for most permanent wall bed units. Proper installation is critical for ensuring the bed's safety, functionality, and longevity, as it involves securely mounting a heavy object to wall studs.

Citius Research has developed a research report titled “Wall Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wall Bed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wall Bed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wall Bed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wall Bed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wall Bed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wall Bed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wall Bed Market
• Cost and Gross Margin Analysis of Wall Bed Market
• Wall Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wall Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wall Bed Market Key Stakeholders

Below are the key stakeholders for the Wall Bed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wall Bed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wall Bed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wall Bed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wall Bed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wall Bed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wall Bed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wall Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wall Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wall Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wall Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wall Bed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wall Bed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wall Bed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wall Bed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wall Bed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wall Bed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wall Bed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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