Trolleys Travel Bag Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193293
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Trolleys Travel Bag Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Trolleys Travel Bag Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Samsonite, Delsey, Travelpro, American Tourister, Briggs & Riley

Market Summary

The trolleys travel bag market represents a significant segment within the broader consumer goods luggage and travel accessories industry. These products, characterized by their wheeled design and retractable handles, are engineered for enhanced mobility and convenience, catering to both frequent travelers and occasional vacationers. The market is driven by evolving consumer lifestyles, increasing disposable incomes, and a growing emphasis on product durability and smart features. Manufacturers are continuously innovating to incorporate lightweight materials, improved wheel systems, and organizational compartments to meet diverse consumer demands. The competitive landscape is intense, with numerous global and regional players vying for market share through product differentiation, strategic partnerships, and expansive distribution networks. The market demonstrates resilience and adaptability, consistently responding to shifting travel trends and consumer preferences across various geographical regions.

Key Highlights

The trolleys travel bag market is distinguished by several pivotal developments and trends. A prominent highlight is the integration of smart technology, including GPS tracking, USB charging ports, and digital locks, enhancing both security and user convenience. Sustainability has emerged as a critical focus area, with leading brands increasingly utilizing recycled materials and adopting eco-friendly manufacturing processes to appeal to environmentally conscious consumers. The demand for lightweight yet durable materials, such as polycarbonate and advanced nylon composites, continues to shape product design and functionality. Furthermore, the rise of e-commerce has dramatically transformed the retail landscape, providing consumers with extensive product choices and detailed comparative information, thereby intensifying competition. The market is also witnessing a surge in customization and personalization options, allowing brands to forge stronger emotional connections with their customer base.

Drivers, Opportunities & Restraints

Primary drivers propelling the trolleys travel bag market forward include the robust growth in global tourism and business travel, which directly fuels demand for reliable and efficient luggage solutions. Increasing consumer purchasing power, especially within emerging economies, enables higher expenditure on premium and feature-rich travel products. The expanding influence of social media and travel influencers also plays a significant role in shaping consumer preferences and driving sales of aesthetically appealing and functionally advanced luggage. Key market opportunities are found in the untapped potential of developing regions, where rising middle-class populations are beginning to travel more frequently. Additionally, the growing trend of adventure and experiential travel opens new avenues for specialized, rugged trolley bags designed for durability in various conditions. However, the market faces restraints such as intense price competition, which can pressure profit margins, and the high costs associated with research, development, and marketing of innovative products. Economic volatility and fluctuations in travel patterns can also introduce uncertainty and temporarily dampen market growth.

Concentration Insights

The global trolleys travel bag market exhibits a moderately concentrated structure, featuring a mix of well-established multinational corporations and a multitude of smaller, niche players. Dominant companies such as Samsonite, VF Corporation (owner of brands like JanSport and Eastpak), and VIP Industries leverage their extensive brand heritage, global distribution reach, and significant marketing budgets to maintain strong market positions. These industry leaders often compete on brand reputation, product innovation, and extensive retail presence. Alongside them, a vibrant ecosystem of specialized and regional brands competes by focusing on specific consumer segments, unique design aesthetics, or superior value propositions. The market concentration is further influenced by strategic mergers and acquisitions, which leading players utilize to expand their product portfolios and enter new geographical markets. The competitive intensity ensures a continuous flow of innovation and keeps pricing competitive across different product tiers.

Type Insights

Trolley travel bags are predominantly categorized by their construction design, primarily into hard-shell and soft-shell variants. Hard-shell trolleys, typically constructed from materials like polycarbonate, ABS, or polypropylene, are highly valued for their exceptional durability, impact resistance, and ability to protect fragile contents. They often feature a sleek, modern aesthetic and are generally water-resistant. Conversely, soft-shell trolleys, made from fabrics like nylon, polyester, or ballistic cloth, offer greater flexibility and expandability, frequently including multiple external pockets for easy access to items. These bags are often lighter in weight and can be compressed for storage. Within these broad categories, further segmentation exists based on size, such as cabin-approved carry-ons, medium-sized check-in bags, and large travel trunks, each designed to meet specific travel needs and airline regulations.

Application Insights

The application of trolley travel bags spans a diverse spectrum, reflecting the varied nature of modern travel. The most significant application segment is leisure travel, where consumers seek reliable, spacious, and easy-to-maneuver luggage for vacations and family trips. Business travel constitutes another critical application, demanding bags with professional aesthetics, organizational features like laptop compartments, and durability for frequent use. A growing application area is adventure travel, which requires trolleys built with rugged materials, all-terrain wheels, and enhanced protective features to withstand harsh conditions. Furthermore, there is a niche yet steady demand for specialized trolleys designed for specific purposes such as golf travel, with compartments for clubs, or photography, with customized padded interiors for delicate equipment. The application dictates key design elements, from wheel type and handle ergonomics to the internal layout and external dimensions of the bag.

Regional Insights

The demand for trolley travel bags demonstrates distinct characteristics across different global regions. North America and Europe represent mature markets characterized by high consumer awareness, strong brand loyalty, and a demand for premium, innovative products. These regions are often the first to adopt new technological integrations and sustainable product offerings. The Asia Pacific region is identified as the fastest-growing market, driven by a rapidly expanding middle class, increasing urbanization, and a surge in both outbound and domestic tourism. Countries like China, India, and Japan are major contributors to this growth. Latin America and the Middle East and Africa are emerging markets with significant potential, though growth can be influenced by local economic conditions and infrastructure development related to tourism and retail distribution. Each region presents unique consumer preferences regarding style, size, price sensitivity, and material choice, influencing regional product strategies for major brands.

Company Insights

The competitive arena of the trolleys travel bag market is populated by a blend of global giants and agile specialists. Leading players such as Samsonite International S.A. are renowned for their extensive portfolio encompassing brands like Samsonite, Tumi, and American Tourister, catering to a wide range of consumer segments from luxury to value. VF Corporation holds a significant position through its ownership of popular brands including JanSport, Eastpak, and Eagle Creek. VIP Industries Limited is a major force, particularly in the Asian market, with its flagship brand Skybags. Other notable participants include Delsey S.A., known for its innovative designs and security features, and Briggs & Riley Travelware, which emphasizes lifetime warranties and durability. These companies compete vigorously on factors including product innovation, material quality, brand storytelling, distribution network strength, and after-sales service, creating a dynamic and challenging environment.

Recent Developments

The trolleys travel bag market has been active with strategic movements aimed at capturing growth and responding to consumer trends. A consistent theme has been the push towards sustainability, with major brands launching new lines made from recycled plastics and other eco-conscious materials. Technological integration remains a key area of focus, with companies introducing luggage featuring advanced tracking systems, biometric locks, and removable batteries compliant with airline regulations. The post-pandemic period has seen a notable resurgence in marketing efforts and promotional campaigns targeting the rebound in travel. Furthermore, the retail landscape continues to evolve, with brands strengthening their direct-to-consumer e-commerce platforms while also forming new partnerships with online travel agencies and luxury retailers to enhance product visibility and accessibility. These developments reflect the industry's adaptive and forward-looking nature.

Report Segmentation

This comprehensive market research report on the trolleys travel bag market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is primarily based on type, distinguishing between hard-shell and soft-shell trolley bags to analyze the demand, growth patterns, and consumer preferences associated with each. The report is further segmented by application, examining the distinct needs and drivers within leisure travel, business travel, adventure travel, and other specialized applications. A crucial component of the segmentation is the regional analysis, which breaks down the market performance and opportunities across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a thorough understanding of market dynamics, competitive landscapes, and future growth potential within each specific segment, providing stakeholders with actionable intelligence.

FAQs

What materials are commonly used in hard-shell trolley luggage? Hard-shell trolley luggage is predominantly manufactured from materials such as polycarbonate, which is valued for its lightweight and impact-resistant properties, ABS plastic known for its rigidity and cost-effectiveness, and polypropylene which offers good durability. Some premium models may also incorporate composite materials or aluminum for enhanced strength and a luxury feel.

What is the standard size for airline cabin baggage? While dimensions can vary slightly between airlines, the most widely accepted standard size for a carry-on trolley bag is approximately 22 x 14 x 9 inches (56 x 36 x 23 cm), including the wheels and handle. It is always recommended that travelers verify the specific size and weight restrictions with their airline before travel.

How can I ensure the durability of a trolley bag? Ensuring durability involves examining several factors. Look for robust materials like ballistic nylon or high-quality polycarbonate. Check the quality of the zippers, ideally YKK or similar premium brands, inspect the stitching for consistency and strength, and test the telescopic handle for smooth operation and stability. High-quality, multi-directional spinner wheels also contribute significantly to long-term durability.

What are the benefits of spinner wheels vs. inline wheels? Spinner wheels, which rotate 360 degrees, offer superior maneuverability, allowing the bag to be pushed effortlessly in any direction alongside the user, which is particularly advantageous in crowded airports. Inline wheels, typically two fixed wheels, are often considered more stable for straight-line movement over rougher surfaces but require the bag to be pulled behind, which can be less maneuverable.

Are there waterproof trolley travel bags available? Yes, many trolley travel bags are designed to be water-resistant or waterproof. Hard-shell cases often provide inherent water resistance due to their sealed construction. Many soft-shell bags are treated with water-repellent coatings and feature waterproof zippers and materials like TPU-laminated polyester to protect contents from rain and moisture.

Which brands are considered leaders in the trolley bag market? The market is led by globally recognized brands renowned for their quality, innovation, and reliability. Key leaders include Samsonite (and its owned brands Tumi and American Tourister), VF Corporation (with brands like JanSport and Eagle Creek), Delsey, VIP Industries (Skybags), and Briggs & Riley. These companies have established strong reputations through consistent product performance and extensive global distribution.

Citius Research has developed a research report titled “Trolleys Travel Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Trolleys Travel Bag Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Trolleys Travel Bag Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Trolleys Travel Bag Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Trolleys Travel Bag Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Trolleys Travel Bag Market
• Research Methodology
• Executive Summary
• Market Dynamics of Trolleys Travel Bag Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Trolleys Travel Bag Market
• Cost and Gross Margin Analysis of Trolleys Travel Bag Market
• Trolleys Travel Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Trolleys Travel Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Trolleys Travel Bag Market Key Stakeholders

Below are the key stakeholders for the Trolleys Travel Bag Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Trolleys Travel Bag Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Trolleys Travel Bag Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Trolleys Travel Bag Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Trolleys Travel Bag Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Trolleys Travel Bag Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Trolleys Travel Bag Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Trolleys Travel Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Trolleys Travel Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Trolleys Travel Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Trolleys Travel Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Trolleys Travel Bag Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Trolleys Travel Bag Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Trolleys Travel Bag Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Trolleys Travel Bag Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Trolleys Travel Bag Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Trolleys Travel Bag Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Trolleys Travel Bag Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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