Table tennis Ball Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192536
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Table tennis Ball Market size was estimated at USD 450 million in 2023 and is projected to reach USD 850 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Table tennis Ball Market

(Market Size)
$450 million
$850 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 450 million
2030 Market Size USD 850 million
Key Players Nittaku, DHS, Stiga, Butterfly, Kinson

Market Summary

The table tennis ball market is a specialized segment within the global sporting goods industry, catering to both recreational and professional players worldwide. These balls are essential equipment for the sport, adhering to strict international standards set by organizations like the International Table Tennis Federation (ITTF). The market is characterized by consistent demand driven by the sport's popularity in educational institutions, sports clubs, and competitive circuits. Manufacturers focus on producing balls that meet specific size, weight, and bounce requirements to ensure fair play and performance. The market sees steady consumption across regions with strong table tennis traditions, particularly in Asia and Europe. Key players continuously engage in research and development to enhance product durability and playing characteristics. The industry is also influenced by trends in material innovation and sustainability, with some brands exploring eco-friendly alternatives. Distribution channels include online retail, specialty sports stores, and direct institutional sales, ensuring broad accessibility. The market remains resilient due to the sport's low cost of entry and global competitive presence, maintaining a stable supply chain and consumer base.

Key Highlights

The table tennis ball market is distinguished by its adherence to rigorous quality standards, primarily governed by the ITTF, which approves balls for official competitions. This ensures uniformity and high performance across products from leading brands. Innovation in materials is a significant highlight, with most premium balls now made from seamless plastic polymers, replacing traditional celluloid due to safety and environmental concerns. The market is also notable for its concentration of key manufacturers in Asia, particularly in China, which dominates production and export volumes. Another key aspect is the segmentation into training, recreational, and professional-grade balls, catering to diverse user needs from amateur play to elite tournaments. Brand reputation and endorsement by professional players play a crucial role in influencing consumer preferences and market dynamics. Additionally, the rise of e-commerce has expanded market reach, allowing smaller brands to compete globally. The industry's focus on durability and consistent bounce performance remains a critical selling point, driving repeat purchases and brand loyalty among enthusiasts and clubs.

Drivers, Opportunities & Restraints

Growth in the table tennis ball market is primarily driven by the increasing popularity of table tennis as a low-cost, accessible sport, promoting physical activity and social engagement globally. The expansion of sports infrastructure in emerging economies, along with government initiatives to encourage youth participation in sports, further stimulates demand. Opportunities abound in product innovation, such as developing eco-friendly and biodegradable balls to address environmental concerns, which can attract environmentally conscious consumers. The growing trend of home entertainment and indoor sports, accelerated by factors like urbanization and health awareness, also presents significant growth potential. However, the market faces restraints including intense competition among manufacturers, which pressures profit margins and leads to price wars. Fluctuations in raw material costs, particularly for plastics, can impact manufacturing expenses and pricing strategies. Additionally, the dominance of established brands creates high barriers to entry for new players, limiting market diversification. Economic downturns may also affect discretionary spending on recreational sports equipment, posing a challenge to market stability.

Concentration Insights

The table tennis ball market exhibits a high degree of concentration, with a few key players holding significant market share globally. Leading companies such as DHS, Double Fish, and Nittaku have established strong brand recognition and distribution networks, dominating both professional and consumer segments. This concentration is largely due to decades of industry experience, technological advancements in manufacturing, and compliance with international standards, which newer entrants find challenging to match. Geographically, production is concentrated in Asia, with China being the epicenter of manufacturing due to cost advantages and scalable production capabilities. This regional concentration allows for efficient supply chains but also creates dependency on a single region for global supply, which can be vulnerable to disruptions like trade policies or logistical issues. Smaller brands and local manufacturers often focus on niche markets or regional preferences, but they struggle to compete on price and quality with the giants. The market's concentrated nature fosters innovation among top players but can limit variety and competition in some regions.

Type Insights

Table tennis balls are primarily categorized based on material composition and quality standards, with the main types being celluloid and plastic balls. Historically, celluloid balls were the standard due to their excellent bounce and playability, but they have been largely phased out in favor of plastic balls, which are safer, more durable, and environmentally preferable. Plastic balls, often made from acrylonitrile butadiene styrene (ABS) or similar polymers, are now ITTF-approved for competition and dominate the market. Within plastic balls, there are further distinctions such as seamless and seamed variants, with seamless balls offering superior consistency and durability, making them preferred for professional use. Another segmentation exists between training balls, which are more affordable and designed for practice, and competition-grade balls, which meet strict ITTF specifications for tournament play. The market also sees variations in star ratings, indicating quality levels, with three-star balls representing the highest quality for official matches. Innovation continues with the exploration of new materials aimed at enhancing performance and sustainability, catering to evolving consumer demands.

Application Insights

Table tennis balls serve diverse applications across multiple sectors, primarily in sports and recreation. The largest application is in competitive play, including tournaments and leagues governed by organizations like the ITTF, where high-quality, approved balls are mandatory. Recreational use in homes, schools, and community centers represents another significant segment, driven by the sport's accessibility and low space requirements. Additionally, table tennis is increasingly utilized in corporate and wellness settings as a tool for employee engagement and physical activity, boosting demand for durable and affordable balls. Training institutions and sports academies form a dedicated application area, requiring balls that withstand intensive use while maintaining performance consistency. Beyond sports, table tennis balls find unconventional applications in educational demonstrations, DIY projects, and even as sensory tools in therapy, though these niches constitute a minor share of the market. The versatility of applications ensures steady demand, with manufacturers tailoring products to specific needs, such as extra-durability for training or premium performance for professional play.

Regional Insights

The table tennis ball market demonstrates distinct regional dynamics influenced by cultural popularity, economic development, and sports infrastructure. Asia-Pacific is the dominant region, led by China, which is both the largest producer and consumer due to the sport's deep-rooted popularity and strong government support for table tennis. Countries like Japan, South Korea, and India also contribute significantly to demand, driven by growing participation in sports and increasing disposable incomes. Europe holds a substantial market share, with Germany, France, and the United Kingdom being key markets where table tennis is widely played in clubs and schools. North America, particularly the United States, shows steady growth fueled by rising interest in recreational sports and health consciousness, though it remains a smaller market compared to Asia. Latin America and the Middle East & Africa are emerging regions with potential for growth, as investments in sports facilities and rising urbanization encourage adoption. Regional preferences also vary, with some areas favoring specific brands or ball types, influencing local manufacturing and import patterns.

Company Insights

The table tennis ball market is led by a handful of established companies renowned for their quality, innovation, and global reach. DHS (Double Happiness) is a prominent player based in China, known for supplying official balls for major tournaments and maintaining strong relationships with professional players. Nittaku of Japan is another key competitor, celebrated for its high-precision balls and focus on the premium segment, often used in international competitions. Double Fish, also from China, offers a wide range of products catering to both amateur and professional markets, with a strong presence in Asia and beyond. Other notable companies include Butterfly, which leverages its brand strength in table tennis equipment to market balls, and Stiga, a European brand with a legacy in the sport. These companies invest heavily in research and development to improve ball durability, consistency, and environmental profile, while also engaging in strategic partnerships and sponsorships to enhance brand visibility. Smaller players often compete on price or specialize in regional markets, but the dominance of these giants shapes overall industry trends and standards.

Recent Developments

Recent developments in the table tennis ball market reflect a shift towards sustainability and technological advancement. Major manufacturers have accelerated the transition from celluloid to plastic balls, with ITTF now mandating plastic balls for all sanctioned events, driving industry-wide adoption. Innovations include the introduction of seamless plastic balls, which reduce defects and improve playability, gaining traction among professional players. Environmental concerns have prompted companies like Nittaku and DHS to explore biodegradable materials and eco-friendly packaging, aligning with global sustainability trends. On the business front, strategic acquisitions and partnerships have emerged, such as collaborations between ball manufacturers and table tennis associations to promote the sport at grassroots levels. The COVID-19 pandemic initially disrupted supply chains but later boosted demand for home sports equipment, leading to increased sales through online channels. Additionally, advancements in manufacturing automation have enhanced production efficiency, allowing companies to maintain quality while reducing costs. These developments indicate a market evolving towards greater innovation, environmental responsibility, and adaptability to changing consumer behaviors.

Report Segmentation

This report on the table tennis ball market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. By type, the market is divided into celluloid balls and plastic balls, with further breakdowns into seamless and seamed variants, and quality classifications such as one-star, two-star, and three-star balls. The application segmentation covers competitive play, recreational use, training institutions, and other niche applications, highlighting demand patterns across different user groups. Geographically, the report examines key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets like China, the United States, Germany, and Japan. Each segment is evaluated based on factors such as market trends, consumer preferences, and competitive landscape, providing stakeholders with actionable intelligence. The segmentation allows for targeted strategies, helping businesses identify growth opportunities, understand regional nuances, and tailor products to specific market needs. This structured approach ensures a thorough understanding of the market dynamics driving the table tennis ball industry.

FAQs

What materials are used in making table tennis balls? Modern table tennis balls are primarily made from plastic polymers such as acrylonitrile butadiene styrene (ABS), which replaced traditional celluloid due to its better safety profile and durability. Some manufacturers are experimenting with eco-friendly materials to enhance sustainability.

Why are there different star ratings on table tennis balls? Star ratings indicate quality levels, with three-star balls representing the highest grade approved for official competitions due to their consistent bounce, roundness, and durability. Two-star and one-star balls are suited for training and recreational use, offering lower performance at reduced costs.

How has the shift from celluloid to plastic balls impacted the market? The shift has improved safety by reducing flammability and enhanced environmental sustainability. It has also driven innovation in manufacturing processes, with plastic balls now dominating the market and being mandated for all ITTF events.

What are the key factors driving demand for table tennis balls? Demand is driven by the sport's global popularity, growth in recreational and competitive play, increasing health awareness, and expansion of sports infrastructure in emerging economies. The affordability and accessibility of table tennis also contribute to steady consumption.

Which regions are the largest consumers of table tennis balls? Asia-Pacific, particularly China, is the largest consumer due to the sport's cultural significance. Europe and North America also significant markets, with growing interest in recreational sports and wellness activities.

How do manufacturers ensure the quality of table tennis balls? Quality is ensured through adherence to ITTF standards, which specify size, weight, bounce, and roundness. Manufacturers employ rigorous testing processes, including automated inspection systems, and often engage professional players for feedback to maintain high performance standards.

Citius Research has developed a research report titled “Table tennis Ball Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Table tennis Ball Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Table tennis Ball Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Table tennis Ball Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Table tennis Ball Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Table tennis Ball Market
• Research Methodology
• Executive Summary
• Market Dynamics of Table tennis Ball Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Table tennis Ball Market
• Cost and Gross Margin Analysis of Table tennis Ball Market
• Table tennis Ball Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Table tennis Ball Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Table tennis Ball Market Key Stakeholders

Below are the key stakeholders for the Table tennis Ball Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Table tennis Ball Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Table tennis Ball Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Table tennis Ball Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Table tennis Ball Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Table tennis Ball Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Table tennis Ball Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Table tennis Ball Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Table tennis Ball Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Table tennis Ball Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Table tennis Ball Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Table tennis Ball Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Table tennis Ball Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Table tennis Ball Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Table tennis Ball Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Table tennis Ball Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Table tennis Ball Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Table tennis Ball Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports