Spices and Seasonings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193280
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Spices and Seasonings Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Spices and Seasonings Market

(Market Size)
$18 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 18 billion
2030 Market Size USD 30 billion
Key Players McCormick, Unilever, Nestlé, Olam International, Ajinomoto

Market Summary

The spices and seasonings market is a dynamic and essential segment within the global consumer goods industry, characterized by its integral role in culinary traditions and food manufacturing worldwide. This market encompasses a wide array of products, including both whole and ground spices, as well as blended seasonings and spice extracts, catering to diverse consumer palates and industrial food production needs. Demand is largely driven by the growing consumer inclination towards ethnic and exotic cuisines, alongside an increased awareness of the health benefits associated with various spices. The industry is supported by a complex supply chain involving agricultural production, processing, packaging, and distribution, with key players operating on a multinational scale. Innovation in product offerings, such as organic and clean-label spices, reflects the evolving consumer preferences for natural and sustainably sourced ingredients. The market is also influenced by globalization, which facilitates the availability of a broader variety of spices across different regions, thereby expanding consumer choices and stimulating market growth.

Key Highlights

The spices and seasonings market is distinguished by several key factors that underscore its significance and growth trajectory. There is a pronounced trend towards the incorporation of spices and seasonings in functional foods and beverages, leveraging their natural preservative and health-enhancing properties. The market benefits from the robust growth of the foodservice industry, where spices are fundamental to menu diversification and flavor innovation. Additionally, the retail segment is experiencing a shift towards premium and specialty spices, driven by consumer willingness to pay for high-quality, authentic, and ethically sourced products. E-commerce has emerged as a vital distribution channel, enhancing accessibility and providing consumers with detailed product information and reviews. The industry is also witnessing increased investment in sustainable sourcing practices and traceability technologies to ensure product quality and meet regulatory standards. These highlights collectively contribute to a resilient and expanding market environment.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers, including rising disposable incomes, urbanization, and the subsequent diversification of dietary habits across the globe. Consumers are increasingly experimenting with international cuisines at home, which directly fuels demand for a wider variety of spices and seasoning blends. The health and wellness trend is a significant driver, as many spices are valued for their anti-inflammatory, antioxidant, and other medicinal properties, leading to their incorporation into health-oriented food products. Opportunities abound in the development of innovative, convenient product formats like single-serve packets and liquid spices, catering to the fast-paced lifestyle of modern consumers. The expansion of organized retail and the penetration of e-commerce platforms in emerging economies present substantial growth avenues for market players. However, the market faces restraints such as price volatility of raw materials due to climatic uncertainties and geopolitical issues in key producing regions. Stringent food safety regulations and quality standards across different countries can also pose challenges for manufacturers, requiring significant compliance investments. Furthermore, the threat of adulteration remains a persistent concern that can damage brand reputation and consumer trust.

Concentration Insights

The global spices and seasonings market features a competitive landscape with a mix of large multinational corporations and numerous small to medium-sized regional players. The market concentration is relatively high, with leading companies such as McCormick & Company, Olam International, and Associated British Foods plc holding significant market shares through extensive product portfolios and strong distribution networks. These major players compete on factors including brand reputation, product quality, innovation, and geographic reach. They often engage in strategic activities like mergers and acquisitions to consolidate their market position and expand into new regions or product categories. Despite the dominance of these giants, there is a considerable presence of local and specialty brands that cater to niche markets and specific regional tastes, often emphasizing authenticity and artisanal production methods. The level of concentration varies by region, with more mature markets like North America and Europe being highly consolidated, while markets in Asia-Pacific and Latin America are more fragmented, offering opportunities for both global and local competitors.

Type Insights

The market is segmented by type into various categories, primarily including pepper, ginger, cinnamon, cumin, turmeric, cardamom, cloves, and chili powder, among many others. Each type holds cultural and culinary significance in different parts of the world. Turmeric, for instance, has seen surging demand globally due to its purported health benefits and vibrant color, making it a popular ingredient in everything from curries to golden lattes. Chili powder and paprika are widely used for adding heat and color to dishes, with varying Scoville ratings catering to different heat preferences. Blended seasonings and spice mixes represent a rapidly growing segment, as they offer convenience and consistency for consumers replicating complex flavor profiles at home, such as garam masala, herbes de Provence, or barbecue rubs. The demand for organic and non-irradiated spices is also rising, reflecting a broader consumer shift towards clean-label and natural products. Manufacturers are continuously innovating within these types to meet the evolving demands for authenticity, convenience, and health.

Application Insights

Spices and seasonings find extensive applications across multiple sectors, predominantly in food and beverage manufacturing, foodservice, and retail for household use. Within the food industry, they are indispensable for producing meat and poultry products, snacks, soups, sauces, dressings, and ready-to-eat meals, where they impart flavor, color, and aroma. The beverages segment is another growing application area, with spices being used in teas, health drinks, alcoholic beverages, and craft cocktails for their unique flavors and functional benefits. The foodservice industry is a major consumer, utilizing large volumes of spices in restaurants, hotels, and catering services to create distinctive and appealing menus. In the retail sector, consumer demand is shifting towards convenient formats like spice pastes, infused oils, and ready-to-use marinades, which simplify cooking processes. The application scope is continually expanding into new areas such as nutraceuticals and personal care products, where the bioactive compounds in spices are valued for their therapeutic properties.

Regional Insights

The demand and production of spices and seasonings exhibit distinct regional patterns influenced by culinary traditions, agricultural capabilities, and economic factors. The Asia-Pacific region stands as the largest producer and consumer, home to major producing countries like India, China, Vietnam, and Indonesia. This region is characterized by its deep-rooted spice culture and is a net exporter to the rest of the world. North America and Europe represent significant import-oriented markets with high consumption rates, driven by multicultural societies and a strong food processing industry. In these regions, there is a growing preference for authentic, ethnic, and premium spice products. Latin America and the Middle East & Africa are also important markets, with their own unique spice profiles and growing domestic demand. Latin America is known for spices like achiote and various chilies, while the Middle East is a key market for spices such as sumac, za'atar, and saffron. Each region presents its own set of opportunities and challenges, from evolving consumer tastes to regulatory landscapes and supply chain dynamics.

Company Insights

The competitive environment includes a roster of key players who shape market dynamics through innovation, expansion, and branding. McCormick & Company is a globally recognized leader, known for its extensive brand portfolio that includes Schwartz in the UK and Ducros in France. The company focuses heavily on consumer insights and innovation to develop new products. Olam International is a major supplier of agricultural commodities, including a vast range of spices, with a strong focus on sustainable sourcing from origin countries. Associated British Foods plc, through its subsidiary AB World Foods, is another significant player with a diverse offering. Other notable companies include Kerry Group, which provides seasoning solutions primarily to the food industry, and Sensient Technologies, known for its natural color and flavor offerings derived from spices. These companies compete by enhancing their supply chain efficiency, ensuring consistent quality, and expanding their organic and specialty product lines to meet the sophisticated demands of modern consumers and industrial clients.

Recent Developments

The spices and seasonings market has been active with strategic movements aimed at growth and adaptation to new trends. A prominent development is the increased focus on sustainability and traceability, with major companies investing in programs to ensure ethical sourcing and improve the livelihoods of farmers in developing countries. There has been a surge in mergers and acquisitions as companies seek to bolster their market presence and product offerings; for instance, acquisitions of smaller brands specializing in organic or ethnic spices have been common. Technological advancements in processing and packaging are also notable, aimed at enhancing shelf life, preserving flavor, and improving convenience for end-users. Furthermore, companies are increasingly leveraging digital marketing and e-commerce platforms to reach a broader audience and educate consumers about the origins and uses of different spices. The development of new, innovative blends tailored for specific dietary trends, such as plant-based meat alternatives, represents another key area of recent activity, allowing companies to tap into emerging consumer segments.

Report Segmentation

This comprehensive market report on the spices and seasonings industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is structured along several key axes to cater to the specific informational needs of various stakeholders. The report is divided by type, covering individual spices like pepper, cardamom, and turmeric, as well as blended seasonings and extracts. It is further segmented by application, analyzing usage in food processing, beverages, foodservice, and retail consumer markets. A crucial geographical segmentation provides insights into regional and country-level markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Additional segmentation may include analysis by form (whole, powder, liquid), distribution channel (supermarkets/hypermarkets, convenience stores, online retail), and nature (organic, conventional). This multi-faceted approach allows for a thorough understanding of market dynamics, trends, and opportunities within each distinct segment, enabling targeted business strategies.

FAQs

What are the key drivers of the spices and seasonings market? The market is primarily driven by growing consumer interest in international cuisines, the association of spices with health and wellness benefits, and the expansion of the food processing industry which relies on spices for flavor enhancement.

Which are the most popular spices globally? Pepper, ginger, garlic, turmeric, cinnamon, and cumin are among the most widely traded and consumed spices globally, each valued for their distinct flavors and uses in various culinary traditions.

How are health trends impacting the spices market? Health trends are significantly boosting demand, as consumers seek out spices known for their anti-inflammatory, antioxidant, and other medicinal properties, incorporating them into daily diets for wellness purposes.

Which region is the largest producer of spices? The Asia-Pacific region is the world's largest producer of spices, with countries like India, Vietnam, China, and Indonesia being leading contributors to global supply due to their favorable climates and long-standing agricultural practices.

What is the demand for organic spices? Demand for organic spices is growing rapidly, fueled by consumer preferences for clean-label, chemical-free, and sustainably produced food products, leading manufacturers to expand their organic offerings.

Who are the major players in the spices and seasonings market? The market is dominated by several key players, including McCormick & Company, Olam International, Associated British Foods plc, Kerry Group, and Sensient Technologies, who compete through extensive product ranges and global distribution networks.

The Global Spices & Seasonings Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Spices & Seasonings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Spices and Seasonings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Spices & Seasonings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Spices and Seasonings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Spices and Seasonings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Spices & Seasonings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Spices & Seasonings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Spices & Seasonings Market
• Cost and Gross Margin Analysis of Spices & Seasonings Market
• Spices & Seasonings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Spices & Seasonings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Spices and Seasonings Market Key Stakeholders

Below are the key stakeholders for the Spices & Seasonings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Spices & Seasonings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Spices & Seasonings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Spices & Seasonings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Spices & Seasonings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Spices & Seasonings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Spices and Seasonings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Spices and Seasonings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Spices and Seasonings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Spices and Seasonings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Spices and Seasonings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Spices and Seasonings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Spices and Seasonings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Spices and Seasonings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Spices and Seasonings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Spices and Seasonings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Spices and Seasonings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Spices and Seasonings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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