Retail Robotics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192430
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Retail Robotics Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Retail Robotics Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players Amazon Robotics, Simbe Robotics, Bossa Nova Robotics, SoftBank Robotics, ABB

Market Summary

The retail robotics market within the consumer goods industry is experiencing significant transformation driven by automation and technological innovation. Retail robotics encompasses a wide array of automated systems and robots designed to enhance operational efficiency, improve customer experiences, and optimize supply chain management in retail environments. These technologies are increasingly adopted by retailers to address labor shortages, reduce operational costs, and meet the growing demands of e-commerce and omnichannel retailing. Key applications include inventory management, shelf scanning, cleaning, delivery, and customer assistance. The integration of artificial intelligence and machine learning further enables these robots to perform complex tasks, analyze data, and adapt to dynamic retail settings. Leading companies are investing heavily in research and development to introduce advanced robotic solutions that cater to the evolving needs of the consumer goods sector. The market is characterized by a competitive landscape with numerous players striving to offer innovative and cost-effective robotic systems. As retailers continue to prioritize automation to stay competitive, the adoption of retail robotics is expected to expand, driving growth and innovation across the industry.

Key Highlights

The retail robotics market is marked by several key highlights that underscore its dynamic nature and potential. One significant aspect is the rapid advancement in robotic technologies, including the development of autonomous mobile robots (AMRs) and collaborative robots (cobots) that work alongside human employees. These robots are equipped with sophisticated sensors, computer vision, and AI algorithms to navigate complex environments, handle goods, and interact with customers. Another highlight is the increasing deployment of robotics in warehousing and distribution centers to streamline order fulfillment and logistics operations. Companies like Amazon Robotics and GreyOrange are at the forefront, offering scalable robotic solutions that enhance productivity and accuracy. Additionally, the rise of last-mile delivery robots is transforming the retail landscape by enabling faster and more efficient product deliveries. The market also sees a growing trend of partnerships and collaborations between robotics manufacturers and retail chains to pilot and implement robotic systems. These initiatives are crucial for testing the viability and effectiveness of robotics in real-world settings. Furthermore, the emphasis on sustainability is driving the adoption of energy-efficient and eco-friendly robotic systems, aligning with the broader goals of the consumer goods industry.

Drivers, Opportunities & Restraints

The growth of the retail robotics market is propelled by several key drivers, including the increasing need for operational efficiency and cost reduction in retail operations. Labor shortages and rising wage costs are compelling retailers to adopt automated solutions to maintain productivity and competitiveness. The expansion of e-commerce and the demand for faster order fulfillment are also significant drivers, as robots can efficiently handle picking, packing, and sorting tasks. Moreover, advancements in AI, machine learning, and IoT are enhancing the capabilities of retail robots, making them more intelligent and adaptable. Opportunities in this market abound, particularly in the development of personalized and interactive robots that can enhance customer engagement and shopping experiences. There is also potential for growth in emerging markets where retail modernization is underway. However, the market faces certain restraints, such as the high initial investment required for deploying robotic systems, which can be a barrier for small and medium-sized retailers. Technical challenges related to integration with existing infrastructure and concerns about job displacement may also hinder adoption. Additionally, issues related to data security and privacy in AI-driven robots need to be addressed to gain broader acceptance.

Concentration Insights

The retail robotics market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Amazon Robotics, Siemens, and Honeywell International are leading the market with their comprehensive robotic solutions and extensive R&D capabilities. These players have established strong partnerships with major retail chains and logistics providers, enabling widespread adoption of their technologies. The market also features several specialized robotics firms like Boston Dynamics and Fetch Robotics that focus on innovative applications such as humanoid robots and autonomous mobile robots. Geographically, North America and Europe are key regions with high concentration of market players and advanced retail infrastructure. However, the Asia-Pacific region is emerging as a lucrative market due to rapid retail growth and increasing automation investments. The concentration of expertise and resources among top companies drives continuous innovation and setting of industry standards. Collaborations and mergers are common strategies to enhance technological capabilities and expand market presence. Despite the dominance of large players, there is room for niche companies offering tailored solutions for specific retail needs.

Type Insights

Retail robotics can be categorized into various types based on their functionality and application. Autonomous mobile robots (AMRs) are widely used for material transport, inventory management, and goods delivery within retail spaces. These robots navigate autonomously using sensors and mapping technologies, reducing the need for human intervention. Collaborative robots, or cobots, are designed to work alongside human employees, assisting with tasks such as shelf stocking, customer service, and checkout processes. Another prominent type is automated guided vehicles (AGVs), which follow predefined paths for tasks like moving goods in warehouses. Cleaning and maintenance robots are also gaining traction, helping retailers maintain hygiene and cleanliness efficiently. Additionally, humanoid robots are being developed for customer interaction, providing information and enhancing the shopping experience. Each type offers distinct advantages, with AMRs and cobots being particularly popular due to their flexibility and ease of integration. The choice of robot type depends on specific retail needs, with factors such as store layout, task complexity, and budget influencing selection. Continuous innovation is expanding the capabilities of these robots, making them more versatile and cost-effective.

Application Insights

Retail robotics find applications across various segments of the consumer goods industry, significantly enhancing operational efficiency and customer service. In inventory management, robots equipped with RFID and computer vision technologies automate stock counting, reduce errors, and ensure accurate inventory records. They can scan shelves, identify out-of-stock items, and even assist in restocking. In warehousing and logistics, robots streamline order fulfillment by automating picking, packing, and sorting processes, leading to faster delivery times. Cleaning robots maintain store hygiene by autonomously sweeping, mopping, and disinfecting floors, which is especially important in the post-pandemic era. Delivery robots are revolutionizing last-mile logistics by transporting goods directly to customers, reducing delivery costs and times. Customer service robots engage shoppers, provide product information, and guide them through stores, improving the overall shopping experience. Additionally, security robots monitor retail spaces for theft and safety hazards. The adoption of these applications is driven by the need to reduce labor costs, increase accuracy, and meet consumer expectations for speed and convenience. As technology advances, new applications continue to emerge, further integrating robotics into retail operations.

Regional Insights

The adoption of retail robotics varies across regions, influenced by factors such as technological advancement, retail density, and economic conditions. North America leads the market, driven by high labor costs, strong presence of major retailers, and early adoption of automation technologies. The United States is a key contributor, with companies like Walmart and Amazon extensively using robotics in their operations. Europe follows closely, with countries like Germany, the UK, and France investing in retail robotics to enhance efficiency and competitiveness. The region's focus on innovation and sustainability supports the growth of advanced robotic solutions. The Asia-Pacific region is experiencing rapid growth due to expanding retail sectors, increasing urbanization, and rising investments in automation. Countries such as China, Japan, and South Korea are at the forefront, with significant advancements in robotics technology. Latin America and the Middle East are emerging markets, where retail modernization and economic development are driving initial adoption. Each region presents unique opportunities and challenges, with local regulations, infrastructure, and consumer behavior influencing the pace of robotics integration. Global companies are tailoring their strategies to address regional specifics and capitalize on growth potential.

Company Insights

The retail robotics market features several key players that are driving innovation and adoption. Amazon Robotics, a subsidiary of Amazon.com, is a dominant force with its extensive use of robots in fulfillment centers for tasks like sorting and transporting goods. The company continuously innovates to enhance its robotic fleet's efficiency and capabilities. Siemens AG offers automated solutions that integrate robotics with digitalization, catering to retail and logistics needs. Honeywell International provides robotics and automation technologies for warehouse and distribution centers, focusing on improving productivity and accuracy. Boston Dynamics is known for its advanced humanoid and mobile robots, such as Handle and Spot, which are being adapted for retail applications. Fetch Robotics specializes in autonomous mobile robots for material handling and inventory management. Other notable companies include GreyOrange, which offers end-to-end automation solutions for warehouses, and SoftBank Robotics, known for humanoid robots like Pepper used in customer service. These companies invest heavily in R&D to develop cutting-edge technologies and form strategic partnerships with retailers to deploy their solutions. The competitive landscape is dynamic, with continuous advancements and new entrants shaping the market's future.

Recent Developments

Recent developments in the retail robotics market highlight the ongoing innovation and expansion efforts by key players. Amazon Robotics has introduced new versions of its warehouse robots, enhancing their mobility and payload capacities to handle diverse tasks more efficiently. The company has also been testing drones for delivery services, aiming to revolutionize last-mile logistics. Siemens has launched integrated automation platforms that combine robotics with IoT and AI, providing retailers with comprehensive solutions for smart stores. Honeywell International has acquired several robotics firms to bolster its portfolio, focusing on autonomous mobile robots and automated storage systems. Boston Dynamics has commercialized its Spot robot for inventory monitoring and security applications in retail environments. Fetch Robotics has expanded its cloud-based robotics platform, enabling seamless deployment and management of robotic fleets. Additionally, there has been a surge in partnerships between robotics companies and retail chains to pilot new applications, such as automated checkout systems and in-store assistance robots. These developments reflect the market's rapid evolution and the increasing emphasis on creating scalable, adaptable robotic solutions to meet the diverse needs of the consumer goods industry.

Report Segmentation

This report on the retail robotics market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including autonomous mobile robots, collaborative robots, automated guided vehicles, and others, each analyzed for their market presence and growth potential. Application segmentation covers inventory management, warehousing and logistics, cleaning and maintenance, delivery, customer service, and security, highlighting the specific uses and adoption trends. The report also includes regional segmentation, examining North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with detailed analysis of key countries and their market dynamics. Additionally, the segmentation by component covers hardware, software, and services, providing insights into the technological and support aspects of retail robotics. The competitive landscape segment profiles major players, their market share, strategies, and recent developments. This structured approach enables a thorough understanding of the market, helping businesses identify opportunities, assess risks, and make informed decisions. The segmentation is designed to cater to the needs of retailers, manufacturers, investors, and other stakeholders seeking actionable intelligence on the retail robotics market.

FAQs

What are the key types of retail robotics? The key types include autonomous mobile robots for transport and delivery, collaborative robots for working alongside humans, automated guided vehicles for predefined path tasks, and humanoid robots for customer interaction.

How do retail robots improve inventory management? Retail robots automate stock counting, reduce errors, and ensure accuracy by using technologies like RFID and computer vision to scan shelves and track inventory in real-time.

What drivers are boosting the retail robotics market? Key drivers include the need for operational efficiency, labor shortages, rising wage costs, e-commerce growth, and advancements in AI and machine learning technologies.

Which regions lead in retail robotics adoption? North America and Europe are leading due to advanced retail infrastructure and high automation investments, while Asia-Pacific is rapidly growing with expanding retail sectors.

What are the main applications of retail robotics? Main applications include inventory management, warehousing and logistics, cleaning, delivery, customer service, and security within retail environments.

Who are the major companies in the retail robotics market? Major companies include Amazon Robotics, Siemens, Honeywell International, Boston Dynamics, Fetch Robotics, GreyOrange, and SoftBank Robotics.

Citius Research has developed a research report titled “Retail Robotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Retail Robotics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Retail Robotics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Retail Robotics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Retail Robotics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Retail Robotics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Retail Robotics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Retail Robotics Market
• Cost and Gross Margin Analysis of Retail Robotics Market
• Retail Robotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Retail Robotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Retail Robotics Market Key Stakeholders

Below are the key stakeholders for the Retail Robotics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Retail Robotics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Retail Robotics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Retail Robotics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Retail Robotics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Retail Robotics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Retail Robotics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Retail Robotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Retail Robotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Retail Robotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Retail Robotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Retail Robotics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Retail Robotics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Retail Robotics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Retail Robotics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Retail Robotics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Retail Robotics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Retail Robotics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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