Refrigerators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193842
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Refrigerators Market size was estimated at USD 35 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Refrigerators Market

(Market Size)
$35 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 35 billion
2030 Market Size USD 55 billion
Key Players Whirlpool, LG, Samsung, Haier, GE

Market Summary

The refrigerators market is a critical and mature segment within the global consumer goods industry, characterized by steady demand driven by replacement cycles and technological advancements. This market encompasses the manufacturing, distribution, and sale of refrigeration appliances designed for household and commercial food preservation. The industry is highly competitive, with established players continuously innovating to enhance energy efficiency, integrate smart features, and improve design aesthetics. Consumer preferences are evolving towards connected appliances that offer greater convenience and control, influencing product development strategies. The market is also significantly impacted by global economic conditions, raw material price fluctuations, and stringent government regulations pertaining to energy consumption and the use of refrigerants. Geographically, demand patterns vary, with developed regions focusing on premium, feature-rich models and emerging economies showing strong growth potential for basic and mid-range units. The long product lifecycle and the essential nature of refrigerators in modern households ensure a consistent baseline demand, making it a resilient sector despite economic cycles.

Key Highlights

The refrigerators market is defined by several pivotal trends shaping its current trajectory. A dominant highlight is the accelerated integration of Internet of Things technology, leading to the proliferation of smart refrigerators equipped with touchscreens, internal cameras, and Wi-Fi connectivity for remote monitoring and grocery management. Energy efficiency remains a paramount concern for both manufacturers and consumers, driven by rising electricity costs and stringent international standards, pushing innovation towards inverter compressor technology and eco-friendly refrigerants. The design evolution towards French doors and bottom-freezer models reflects changing consumer lifestyles and kitchen aesthetics. Furthermore, the market is witnessing a surge in demand for specialized appliances, including wine coolers and built-in refrigerators, catering to niche, premium segments. The competitive landscape is intense, with key players like Haier, Whirlpool, and LG Electronics engaging in fierce competition through product differentiation, strategic partnerships, and expansive distribution networks to capture market share.

Drivers, Opportunities & Restraints

The growth of the refrigerators market is propelled by several key drivers. Rising disposable incomes, particularly in developing nations, empower consumers to upgrade their kitchen appliances, fueling replacement demand. Rapid urbanization and the expansion of the real estate sector directly increase the need for new household appliances. The growing consumer awareness regarding food waste reduction and the importance of proper food storage also stimulates market growth. Significant opportunities lie in the untapped potential of emerging markets, where rising middle-class populations present a substantial new consumer base. The trend towards smart homes offers a lucrative avenue for premium, connected refrigerator models. However, the market faces considerable restraints. The high maturity and saturation in developed regions like North America and Western Europe limit growth to primarily replacement demand. Fluctuating prices of raw materials, such as steel and plastics, can compress profit margins for manufacturers. Additionally, stringent environmental regulations governing the use of greenhouse gases in refrigerants pose compliance challenges and can increase production costs, potentially hindering market expansion.

Concentration Insights

The global refrigerators market exhibits a moderately high level of concentration, with a handful of multinational corporations holding a significant share of the worldwide revenue. This oligopolistic structure is characterized by the dominance of companies like Haier Group Corporation, Whirlpool Corporation, LG Electronics, Samsung Electronics, and Electrolux AB. These industry giants benefit from extensive brand recognition, robust research and development capabilities, vast distribution networks spanning multiple continents, and diverse product portfolios that cater to various consumer segments and price points. Their strategy often involves strategic acquisitions to enter new geographical markets or acquire new technologies, further consolidating their market position. However, the market is not without competition from regional players and local manufacturers who compete effectively on the basis of price, deep understanding of local consumer preferences, and strong distribution channels within their specific territories, preventing a complete monopoly.

Type Insights

The refrigerators market is segmented by type, primarily into single-door, double-door, side-by-side door, French door, and other configurations like bottom freezers. Single-door models, typically the most compact and economical, maintain strong popularity in price-sensitive emerging markets and as secondary units. Double-door refrigerators, featuring separate compartments for fresh food and the freezer, represent a significant volume segment globally, offering a balance between capacity, features, and affordability. Side-by-side door models, with vertical splits for the refrigerator and freezer, are favored in North American markets for their wide shelves and organizational features. French door refrigerators, which combine a bottom freezer drawer with two top-mounted refrigerator doors, have gained considerable traction due to their energy efficiency, spacious fresh food compartments, and premium aesthetic appeal. The market is also seeing growth in specialized types, including door-in-door models and column refrigerators designed for integrated kitchen solutions.

Application Insights

Refrigerators find application across two main domains: residential and commercial. The residential application segment is the largest, accounting for the overwhelming majority of global sales. This segment is driven by household needs for food preservation, with demand influenced by factors such as family size, kitchen size, lifestyle, and disposable income. Within the residential sector, there is a clear trend towards larger capacity units and models with advanced features like water dispensers and smart technology. The commercial application segment, while smaller, is vital and includes refrigerators used in hotels, restaurants, caf?s, hospitals, and supermarkets. Commercial units are designed for heavier usage, larger storage volumes, and often feature stainless steel construction for durability and ease of cleaning. This segment demands specialized equipment like reach-in refrigerators, walk-in coolers, and display cases, with purchasing decisions heavily influenced by reliability, capacity, and total cost of ownership.

Regional Insights

The demand for refrigerators demonstrates distinct regional patterns influenced by economic development, climate, cultural habits, and market maturity. The Asia Pacific region stands as the largest and fastest-growing market, propelled by massive populations, rising urbanization, growing disposable incomes, and the expansion of retail infrastructure in countries like China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by high penetration rates, where demand is primarily driven by replacement purchases and the adoption of premium, innovative models with smart features and high energy efficiency. In these regions, consumer preferences lean towards large-capacity, French door, and built-in styles. Latin America and the Middle East and Africa are emerging markets with strong growth potential, though sales are often more sensitive to economic fluctuations. Demand in these regions is currently concentrated in the mid-range and economical segments, with single-door and double-door models being predominant.

Company Insights

The competitive landscape of the refrigerators market is dominated by a mix of global conglomerates and strong regional players. Haier Group Corporation, following its acquisition of GE Appliances, has solidified its position as a global leader, renowned for its extensive product range and strong presence across all major regions. Whirlpool Corporation maintains a formidable position, particularly in the North American market, with powerful brands like Whirlpool, Maytag, and KitchenAid. LG Electronics and Samsung Electronics from South Korea are major innovators, consistently introducing cutting-edge technology in smart connectivity, linear compressor design, and stylish aesthetics, competing fiercely on a global scale. Electrolux AB, a European powerhouse, holds a strong presence in its home continent and other markets with brands like Electrolux and Frigidaire. Other notable players include Hisense, Panasonic, and Midea, who compete aggressively on price and have significant manufacturing scale, particularly in the Asia Pacific region.

Recent Developments

The refrigerators market is dynamic, with recent developments centered on technological innovation and sustainability. A major trend is the rapid advancement in smart home integration, with leading companies launching models featuring larger touchscreens, voice assistant compatibility, and advanced cameras that allow users to view contents remotely and create shopping lists. There is a heightened focus on sustainability, with manufacturers investing heavily in developing appliances that use natural refrigerants with low global warming potential, such as R600a, to comply with increasingly strict environmental regulations like the Kigali Amendment. Energy efficiency continues to be a critical area of innovation, with inverter compressors becoming standard in mid-to-high-end models for their quiet operation and power savings. Design innovations are also prominent, including customizable panels, sleek finishes, and flexible interior storage solutions like convertible zones that can switch between refrigerator and freezer temperatures to meet changing user needs.

Report Segmentation

This comprehensive market research report on the refrigerators market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to dissect the market by type, encompassing single-door, double-door, side-by-side door, French door, and other configurations. It is further broken down by application, distinguishing between the substantial residential sector and the specialized commercial sector. Capacity is another critical segmentation criterion, categorizing refrigerators into small, medium, large, and extra-large capacities to align with diverse consumer needs. The report also includes a thorough geographical segmentation, delivering in-depth analysis for key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a precise understanding of market dynamics, identifying growth pockets, consumer preference patterns, and competitive scenarios within each distinct segment of the global market.

FAQs

Who are the top refrigerator brands? The global market is led by Haier, Whirlpool, LG Electronics, Samsung Electronics, and Electrolux. These companies are recognized for their extensive product portfolios, technological innovation, and strong global distribution networks.

What is the most common type of refrigerator? While preferences vary by region, double-door refrigerators are among the most common types globally due to their optimal balance of storage capacity, features, and affordability, making them a popular choice for average households.

What are the different types of refrigerators? The primary types include single-door, double-door, side-by-side, French door, bottom freezer, and top freezer models. There are also specialized types like built-in, counter-depth, and commercial refrigerators.

Which refrigerator is most energy efficient? Models equipped with inverter compressor technology are generally the most energy efficient. French door models often rank highly in efficiency due to their design, which minimizes cold air loss when the doors are opened compared to side-by-side models.

Which country is the largest producer of refrigerators? China is the world's largest producer of refrigerators, housing massive manufacturing facilities for both domestic brands like Haier and Midea and international companies that operate plants within the country.

What is the future of refrigeration technology? The future is focused on enhanced connectivity and intelligence through IoT, further improvements in energy efficiency using natural refrigerants, and the development of more flexible and customizable storage solutions to adapt to modern consumer lifestyles.

Citius Research has developed a research report titled “Refrigerators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Refrigerators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Refrigerators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Refrigerators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Refrigerators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Refrigerators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Refrigerators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Refrigerators Market
• Cost and Gross Margin Analysis of Refrigerators Market
• Refrigerators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Refrigerators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Refrigerators Market Key Stakeholders

Below are the key stakeholders for the Refrigerators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Refrigerators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Refrigerators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Refrigerators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Refrigerators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Refrigerators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Refrigerators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Refrigerators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Refrigerators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Refrigerators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Refrigerators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Refrigerators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Refrigerators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Refrigerators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Refrigerators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Refrigerators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Refrigerators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Refrigerators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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