Readymade Garments Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192422
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Readymade Garments Market size was estimated at USD 380 billion in 2023 and is projected to reach USD 650 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Readymade Garments Market

(Market Size)
$380 billion
$650 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 380 billion
2030 Market Size USD 650 billion
Key Players H&M, Zara, Uniqlo, Gap, Levi’s

Market Summary

The readymade garments market represents a critical segment within the global consumer goods industry, characterized by the mass production of apparel for immediate purchase and wear. This market caters to a vast consumer base seeking convenience, style, and affordability, driven by evolving fashion trends and increasing disposable incomes worldwide. The industry's supply chain is highly integrated, encompassing design, fabric sourcing, manufacturing, and distribution through various retail channels, including brick-and-mortar stores, e-commerce platforms, and specialty outlets. Key product categories span across menswear, womenswear, and kidswear, with further segmentation into formal, casual, and sportswear. The market is intensely competitive, with players ranging from fast-fashion giants to luxury brands, all vying for consumer attention through innovative designs, aggressive marketing, and efficient logistics. The shift towards sustainable and ethical fashion practices is increasingly influencing production methodologies and consumer purchasing decisions, adding a new dimension to market dynamics. Technological advancements in manufacturing, such as automation and 3D printing, are also reshaping operational efficiencies and product customization capabilities.

Key Highlights

The readymade garments market is defined by several pivotal aspects that underscore its current state and trajectory. The dominance of fast fashion continues to be a major highlight, with companies like Zara and H&M perfecting business models that rapidly translate catwalk trends into affordable clothing, drastically reducing the time from design to retail. Another significant highlight is the unprecedented growth of online retail, which has democratized fashion access and compelled traditional retailers to develop robust omnichannel strategies. The increasing consumer consciousness regarding sustainability presents both a challenge and an opportunity, leading to a rise in demand for organic cotton, recycled materials, and transparent supply chains. Furthermore, the market is witnessing a surge in athleisure wear, blurring the lines between sportswear and daily casual apparel, a trend accelerated by global health and wellness movements. The strategic use of social media and influencer marketing has become indispensable for brand building and direct consumer engagement, fundamentally altering advertising paradigms in the sector.

Drivers, Opportunities & Restraints

Market growth is propelled by a confluence of powerful drivers, primarily rising disposable incomes in emerging economies which expand the consumer base for fashionable apparel. Rapid urbanization and the influence of western culture further fuel demand for trendy readymade clothing. The expansion of the working population, particularly women, boosts the need for formal and business-casual wear, while the proliferation of shopping festivals and discount sales stimulates frequent purchases. Significant opportunities lie in technological integration, such as using artificial intelligence for personalized shopping experiences and inventory management, and blockchain for enhancing supply chain transparency. The untapped potential in emerging markets across Asia-Pacific and Africa offers substantial growth prospects for market expansion. However, the market faces considerable restraints, including volatility in raw material prices like cotton and polyester, which directly impact production costs and profit margins. Stringent environmental regulations concerning textile waste and chemical discharges impose compliance costs. The industry also grapples with ethical concerns over labor practices in manufacturing hubs, which can damage brand reputation. Intense competition often leads to price wars, squeezing profitability for many players.

Concentration Insights

The global readymade garments market exhibits a fragmented yet top-heavy concentration landscape. A cohort of leading multinational corporations, including Inditex, H&M, Gap Inc., and Fast Retailing, command significant market share through their extensive global retail networks, powerful brand portfolios, and immense marketing budgets. These players benefit from economies of scale, vertical integration, and strong bargaining power with suppliers. Alongside these giants, a vast number of small and medium-sized enterprises operate, often focusing on niche segments, regional markets, or private-label manufacturing. Geographic concentration is also notable, with a heavy reliance on manufacturing clusters in countries like China, Bangladesh, Vietnam, and India, which offer competitive labor costs. However, this geographic concentration introduces risks related to geopolitical tensions, trade policies, and supply chain disruptions, as evidenced during recent global events. The market is also seeing a rise in direct-to-consumer brands that leverage digital platforms to challenge established players, altering the traditional concentration dynamics.

Type Insights

The market is broadly segmented by type into various apparel categories, each with distinct characteristics and consumer bases. Womenswear constitutes a substantial portion of the market, driven by frequent purchases, diverse style preferences, and a wider range of occasion-specific clothing. This segment is highly sensitive to fashion trends and seasonal changes. Menswear, while traditionally more stable, is experiencing growth influenced by increasing fashion consciousness among male consumers, expanding categories like smart casual and office wear. The kidswear segment is propelled by factors such as population growth, parental spending on children's fashion, and the influence of social media on children's apparel choices. Furthermore, a prominent and fast-growing type is athleisure, which includes clothing designed for both athletic activities and casual wear. This category benefits from the global health and wellness trend and the demand for comfortable yet stylish clothing suitable for various settings. Each type segment requires tailored strategies in design, marketing, and distribution to effectively capture target audiences.

Application Insights

Readymade garments find application across two primary distribution channels: offline and online retail. The offline application encompasses a wide spectrum of outlets, including large department stores, specialty brand stores, discount stores, and independent boutiques. This channel allows consumers to experience the product firsthand through touch, feel, and trial, which remains a crucial factor for many purchases, especially for items requiring fit and comfort. Department stores offer a wide assortment of brands under one roof, while specialty stores provide a deep assortment of a particular brand or style. The online application channel has witnessed explosive growth, revolutionizing how consumers discover, evaluate, and purchase apparel. E-commerce platforms, brand websites, and mobile apps offer unparalleled convenience, a broader selection, competitive pricing, and easy return policies. The integration of augmented reality for virtual try-ons and sophisticated algorithms for size recommendations are enhancing the online shopping experience, bridging the gap between physical and digital retail applications.

Regional Insights

The geographical landscape of the readymade garments market shows diverse patterns of consumption and production. The Asia-Pacific region stands as both the largest production hub and a rapidly expanding consumption market, driven by its massive population, growing middle class, and increasing urbanization. Countries like China and India are central to manufacturing, while their domestic markets are becoming increasingly important. North America and Europe represent mature, high-value markets characterized by high per capita spending on apparel, strong brand consciousness, and a high penetration of organized retail and e-commerce. These regions are also at the forefront of demand for sustainable and ethically produced garments. The Middle East and Africa region shows promising growth potential, fueled by economic diversification efforts, a young population, and a growing retail sector. Latin America, with its recovering economies, presents opportunities, though it can be susceptible to economic volatility. Each region requires localized strategies that consider cultural preferences, climatic conditions, purchasing power, and retail infrastructure.

Company Insights

The competitive arena is populated by a mix of global giants and agile niche players. Leading entities such as Inditex, the parent company of Zara, are renowned for their vertically integrated, fast-fashion model that emphasizes speed and responsiveness to trends. H&M Group operates a similar fast-fashion strategy with a strong focus on sustainability initiatives. Gap Inc. manages a portfolio of iconic brands like Old Navy and Banana Republic, catering to different demographic segments. Fast Retailing, owner of Uniqlo, is recognized for its focus on high-quality basics and innovative fabric technologies. PVH Corp., which owns Calvin Klein and Tommy Hilfiger, leverages strong brand equity in the premium segment. Alongside these publicly traded behemoths, numerous private companies and D2C brands like Boohoo and Fashion Nova have gained significant traction by mastering digital marketing and catering to specific micro-trends. The strategies of these companies often revolve around brand positioning, supply chain optimization, digital transformation, and geographic expansion to maintain competitiveness.

Recent Developments

The readymade garments industry is continuously evolving, with recent developments highlighting a shift towards greater digitization and sustainability. A prominent trend is the accelerated adoption of e-commerce and omnichannel retailing, with brands investing heavily in enhancing their online platforms, logistics, and last-mile delivery capabilities to meet the surge in digital demand. There is a growing incorporation of advanced technologies such as artificial intelligence for demand forecasting, personalized recommendations, and chatbots for customer service. Augmented reality is being piloted for virtual fitting rooms to reduce return rates. On the sustainability front, numerous brands are launching lines made from recycled materials and committing to carbon-neutral operations. There is also an increased focus on circular economy models, including clothing rental services and resale platforms. Furthermore, companies are reevaluating and shortening their supply chains to increase resilience and reduce environmental impact, a lesson underscored by recent global disruptions. Mergers and acquisitions continue as larger players seek to acquire innovative digital-native brands to expand their reach and portfolio.

Report Segmentation

This comprehensive market research report on the readymade garments industry provides a detailed analysis structured through meticulous segmentation. The report is segmented by type to deliver deep insights into the womenswear, menswear, kidswear, and athleisure categories, analyzing the trends, growth patterns, and consumer behavior specific to each. It is further segmented by application, examining the dynamics of both the offline and online distribution channels, including the performance of various retail formats and e-commerce models. A crucial component of the segmentation is by region, offering a granular view of the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This geographical breakdown assesses regional production capacities, consumption patterns, regulatory environments, and competitive landscapes. The segmentation framework is designed to equip businesses, investors, and stakeholders with targeted intelligence, enabling them to identify high-growth segments, understand niche market demands, assess regional opportunities and challenges, and formulate data-driven strategies for market entry, expansion, and product development.

FAQs

What are the key factors driving the readymade garments market?

Key drivers include rising disposable incomes, rapid urbanization, the influence of western fashion trends, the growth of the working population, and the expansion of e-commerce platforms which make shopping more accessible.

Who are the leading players in the global readymade garments market?

Prominent players dominating the market landscape include Inditex, H&M Group, Gap Inc., Fast Retailing, and PVH Corp. These companies hold significant market share through strong brand portfolios and extensive global distribution networks.

What is the impact of sustainability on the readymade garments industry?

Sustainability is profoundly impacting the industry, driving demand for organic and recycled materials, pushing for transparency in supply chains, and encouraging the adoption of circular business models like clothing rental and resale to address environmental concerns.

How is e-commerce changing the readymade garments market?

E-commerce has revolutionized the market by offering consumers greater convenience, variety, and competitive pricing. It has forced traditional retailers to adopt omnichannel strategies and spurred innovations like virtual try-ons and AI-driven personalization.

Which region is the largest market for readymade garments?

The Asia-Pacific region is the largest and fastest-growing market, driven by its huge population, rising middle class, increasing disposable income, and presence of major manufacturing hubs like China, Bangladesh, and Vietnam.

What are the major challenges faced by the readymade garments industry?

Significant challenges include fluctuating raw material prices, stringent environmental regulations, ethical concerns over labor practices, intense competition leading to price pressure, and supply chain vulnerabilities exposed by global disruptions.

Citius Research has developed a research report titled “Readymade Garments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Readymade Garments Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Readymade Garments Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Readymade Garments Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Readymade Garments Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Readymade Garments Market
• Research Methodology
• Executive Summary
• Market Dynamics of Readymade Garments Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Readymade Garments Market
• Cost and Gross Margin Analysis of Readymade Garments Market
• Readymade Garments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Readymade Garments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Readymade Garments Market Key Stakeholders

Below are the key stakeholders for the Readymade Garments Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Readymade Garments Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Readymade Garments Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Readymade Garments Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Readymade Garments Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Readymade Garments Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Readymade Garments Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Readymade Garments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Readymade Garments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Readymade Garments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Readymade Garments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Readymade Garments Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Readymade Garments Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Readymade Garments Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Readymade Garments Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Readymade Garments Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Readymade Garments Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Readymade Garments Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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