Range Hood and Cooktop Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192419
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Range Hood and Cooktop Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Range Hood and Cooktop Market

(Market Size)
$12 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 12 billion
2030 Market Size USD 22 billion
Key Players Broan-NuTone, Whirlpool, GE Appliances, Bosch, Faber

Market Summary

The range hood and cooktop market is a significant segment within the consumer goods industry, characterized by steady demand driven by residential and commercial construction activities and the rising consumer emphasis on kitchen aesthetics and functionality. These appliances are essential for maintaining indoor air quality by effectively removing smoke, grease, and odors generated during cooking. The market encompasses a diverse array of products, including various types of range hoods such as under-cabinet, wall-mounted, island, and downdraft models, alongside gas, electric, and induction cooktops. Key industry participants continuously engage in research and development to introduce innovative features like smart connectivity, enhanced noise reduction technology, and improved energy efficiency. The competitive landscape is shaped by factors such as product innovation, brand reputation, distribution network strength, and pricing strategies. Geographically, the market demonstrates varying dynamics, with developed regions showing demand for premium, high-end products and emerging economies experiencing growth due to urbanization and increasing disposable incomes.

Key Highlights

The range hood and cooktop market is distinguished by several key highlights that underscore its current trajectory. A prominent trend is the integration of smart technology, allowing users to control appliances via smartphones or voice commands, monitor air quality, and receive filter replacement alerts. Energy efficiency has become a critical purchasing factor, leading manufacturers to develop products that comply with stringent international energy standards. Design innovation is another highlight, with a strong consumer preference for sleek, minimalist designs that complement modern kitchen decor. The market is also witnessing a surge in demand for induction cooktops due to their safety features, precise temperature control, and energy efficiency compared to traditional gas or electric models. Furthermore, the commercial sector, including restaurants and hotels, represents a substantial demand driver, requiring robust and high-capacity ventilation solutions. Sustainability is increasingly influencing product development, with a focus on using recyclable materials and reducing the overall environmental footprint of these appliances.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, primarily the global increase in residential and commercial construction projects which directly fuels the demand for new kitchen appliances. Rising consumer disposable income, especially in developing nations, enables investment in higher-quality and premium kitchen upgrades. Growing health and wellness awareness is another powerful driver, as consumers seek effective ventilation to eliminate harmful pollutants and improve indoor air quality. However, the market faces certain restraints, including the high cost associated with advanced models featuring smart technology and superior materials, which can limit adoption in price-sensitive markets. Fluctuations in raw material prices, such as stainless steel and copper, can also impact manufacturing costs and profit margins. Looking ahead, significant opportunities exist in the expansion of online retail channels, which enhance product accessibility and consumer reach. The untapped potential in emerging economies presents a substantial growth avenue, alongside the rising trend of kitchen remodeling and renovation in mature markets, which often includes upgrading to newer, more efficient appliance models.

Concentration Insights

The competitive concentration within the range hood and cooktop market is characterized by the presence of several established global players and a multitude of regional manufacturers. Leading companies such as Whirlpool Corporation, AB Electrolux, Haier Group Corporation, and BSH Hausger?te GmbH hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry giants compete intensely on the basis of technology, design, energy efficiency, and after-sales service. The market also features a considerable number of specialized and niche players that focus on specific product categories or regional markets, often competing on price or unique design features. This structure results in a moderately concentrated market where innovation and strategic partnerships, such as collaborations with interior designers and construction firms, are crucial for maintaining a competitive edge. The concentration varies by region, with higher brand consolidation observed in North America and Europe compared to the more fragmented markets in Asia-Pacific.

Type Insights

The market is segmented by type into range hoods and cooktops, each with further subdivisions that cater to diverse consumer needs and kitchen configurations. Range hoods are primarily categorized by their mounting style. Under-cabinet hoods are popular for their space-saving design, fitting neatly beneath kitchen cabinets. Wall-mounted chimney hoods serve as a focal point in kitchen design and offer powerful ventilation. Island hoods are designed for kitchens with cooktops on a central island, requiring overhead ventilation from the ceiling. Downdraft hoods are integrated into the cooktop itself, rising when needed and retracting afterwards, ideal for open-plan kitchens. Cooktops are segmented by technology into gas, electric, and induction models. Gas cooktops are favored by professional chefs for instant heat control, while electric coil or smooth-top models are common for their affordability and ease of cleaning. Induction cooktops are gaining rapid traction due to their safety, as the surface remains cool to the touch, and their exceptional energy efficiency, heating only the cookware and not the surrounding area.

Application Insights

Application insights reveal that the range hood and cooktop market is bifurcated into residential and commercial end-users. The residential segment constitutes the largest share of the market, driven by new household formations, kitchen remodeling activities, and the growing desire for modern, well-equipped kitchens. Within residences, these appliances are considered essential for functionality, safety, and aesthetic appeal. The commercial application segment, which includes restaurants, hotels, catering services, and institutional cafeterias, demands heavy-duty, high-performance, and durable appliances designed for continuous use. Commercial-grade range hoods often feature higher extraction rates, built-in fire suppression systems, and are constructed from industrial-grade materials to meet stringent health and safety regulations. The performance requirements, purchasing cycles, and decision-making processes differ significantly between these two segments, influencing product design, marketing strategies, and distribution channels employed by manufacturers.

Regional Insights

Regionally, the market exhibits distinct patterns of demand and growth. North America and Europe are mature markets characterized by high replacement rates and a strong consumer preference for premium, smart, and designer appliances. Stringent government regulations regarding energy consumption and ventilation standards in these regions also shape product offerings. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, a burgeoning middle class, and increasing investments in residential infrastructure in countries like China, India, and Southeast Asian nations. The Latin American and Middle Eastern & African markets are emerging, with growth potential linked to economic development and increasing urbanization. However, these regions often show a higher sensitivity to price, influencing the mix of products offered. Each region presents unique challenges and opportunities related to consumer preferences, regulatory environments, and economic conditions, necessitating tailored strategies from market participants.

Company Insights

Key players shaping the competitive dynamics of the market include multinational corporations and specialized manufacturers. Prominent companies such as Whirlpool Corporation (KitchenAid, Jenn-Air), AB Electrolux (Frigidaire), Haier Group Corporation (GE Appliances, Candy), and BSH Hausger?te GmbH (Bosch, Siemens, Gaggenau) are recognized for their extensive global reach and diverse product lines. Other significant players include Sub-Zero Group, Inc. (Wolf), Elica S.p.A., Faber S.p.A., and Miele & Cie. KG. These companies compete through continuous innovation, introducing features like Wi-Fi connectivity, advanced sensor technology for automated operation, and designs that integrate seamlessly into modern kitchens. Many are also focusing on sustainability initiatives, developing energy-efficient models and utilizing eco-friendlier materials. The strategies employed often include mergers and acquisitions to expand market presence, investments in research and development to pioneer new technologies, and strengthening of distribution and retail partnerships to enhance product availability and consumer engagement.

Recent Developments

The range hood and cooktop market has been active with recent developments focused on technological advancement and strategic expansion. A prominent trend is the launch of new product lines with enhanced smart home integration, allowing for voice control via assistants like Amazon Alexa and Google Assistant, and connectivity within broader smart kitchen ecosystems. Companies are also introducing models with improved noise reduction technology, addressing a key consumer concern. There is a noticeable increase in the development and promotion of induction cooktop technology due to its energy efficiency and safety benefits. Sustainability has moved to the forefront, with manufacturers announcing initiatives to use more recycled materials in production and reduce packaging waste. Furthermore, key players have been engaging in strategic partnerships with interior design firms and home builders to ensure their products are specified in new construction and renovation projects, thereby securing a pipeline of demand and enhancing brand visibility.

Report Segmentation

This comprehensive market report provides a detailed analysis segmented by various criteria to offer a granular view of the industry. The segmentation by type thoroughly examines the distinct categories of range hoods, including under-cabinet, wall-mounted, island, downdraft, and other specialized types, as well as cooktops segmented into gas, electric, and induction models. The application segmentation delivers insights into the specific demands and growth patterns within the residential and commercial sectors. Geographically, the report provides an in-depth analysis of key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional trends, market size, and key players operating in each area. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand regional dynamics, assess the competitive landscape, and make informed strategic decisions regarding investment, marketing, and product development.

FAQs

What are the different types of range hoods available? The primary types of range hoods include under-cabinet models installed beneath kitchen cabinets, wall-mounted chimney hoods, island hoods designed for overhead ventilation from a ceiling above a kitchen island, and downdraft models that rise from within the cooktop surface.

What is the difference between a gas cooktop and an induction cooktop? A gas cooktop uses an open flame fueled by natural gas or propane to heat cookware, offering instant heat control. An induction cooktop uses electromagnetic energy to heat the cookware directly while the cooking surface remains cool, providing faster heating, greater energy efficiency, and enhanced safety.

How does a range hood improve kitchen air quality? A range hood improves kitchen air quality by actively extracting airborne contaminants generated during cooking, including smoke, grease particles, steam, and odors. This ventilation helps prevent these pollutants from spreading throughout the home, thereby maintaining a healthier indoor environment.

What are the benefits of an induction cooktop? Induction cooktops offer several benefits, including superior energy efficiency as heat is generated directly in the cookware, enhanced safety since the cooking surface stays relatively cool, faster heating times compared to gas or electric models, and easier cleaning due to a smooth, flat surface.

Which brands are leading the range hood and cooktop market? The market is led by globally recognized brands such as Bosch, Siemens, Whirlpool (including its brands KitchenAid and Jenn-Air), Electrolux, GE Appliances (a Haier company), Miele, and Wolf. These companies are known for innovation, quality, and a wide range of products.

What should I consider when choosing a range hood? Key considerations include the size and power (CFM - Cubic Feet per Minute) needed for your cooktop, the type of mounting that fits your kitchen layout (under-cabinet, wall-mounted, island, downdraft), noise level (sones), design aesthetics to match your kitchen, and available features like lighting and smart controls.

Citius Research has developed a research report titled “Range Hood and Cooktop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Range Hood and Cooktop Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Range Hood and Cooktop Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Range Hood and Cooktop Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Range Hood and Cooktop Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Range Hood and Cooktop Market
• Research Methodology
• Executive Summary
• Market Dynamics of Range Hood and Cooktop Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Range Hood and Cooktop Market
• Cost and Gross Margin Analysis of Range Hood and Cooktop Market
• Range Hood and Cooktop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Range Hood and Cooktop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Range Hood and Cooktop Market Key Stakeholders

Below are the key stakeholders for the Range Hood and Cooktop Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Range Hood and Cooktop Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Range Hood and Cooktop Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Range Hood and Cooktop Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Range Hood and Cooktop Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Range Hood and Cooktop Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Range Hood and Cooktop Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Range Hood and Cooktop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Range Hood and Cooktop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Range Hood and Cooktop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Range Hood and Cooktop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Range Hood and Cooktop Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Range Hood and Cooktop Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Range Hood and Cooktop Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Range Hood and Cooktop Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Range Hood and Cooktop Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Range Hood and Cooktop Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Range Hood and Cooktop Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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