Queen Mattress Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193838
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Queen Mattress Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Queen Mattress Market

(Market Size)
$12 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 12 billion
2030 Market Size USD 22 billion
Key Players Tempur-Pedic, Serta, Sealy, Purple, Casper

Market Summary

The queen mattress market represents a significant segment within the broader bedding and sleep products industry, catering to consumer demand for comfort, support, and quality sleep solutions. As a standard size favored for its balance between spaciousness and room compatibility, queen mattresses appeal to a wide demographic, including couples, single sleepers desiring extra space, and individuals upgrading from smaller bed sizes. The market is characterized by intense competition among manufacturers and retailers, driven by evolving consumer preferences, technological advancements in materials, and increasing awareness of sleep health. Key distribution channels include specialty mattress stores, furniture retailers, e-commerce platforms, and department stores, with online sales gaining substantial traction due to convenience and direct-to-consumer models. Sustainability and eco-friendly materials are emerging as influential factors, alongside innovations in cooling technologies, adjustable bases, and smart mattresses that integrate sleep tracking and customization features. The market's dynamics are further shaped by economic factors, housing trends, and disposable income levels, influencing purchasing decisions and premium product adoption.

Key Highlights

The queen mattress market is distinguished by several key highlights that underscore its current trajectory and consumer engagement. Innovation in sleep technology stands out, with leading companies integrating advanced features such as temperature regulation, pressure relief, and connectivity to enhance user experience. The shift towards online retail has transformed purchasing behaviors, with brands like Casper, Purple, and Tempur-Pedic leveraging digital marketing and trial periods to capture market share. Material diversity is another highlight, encompassing memory foam, innerspring, hybrid, latex, and airbed options, each catering to specific comfort preferences and health needs, such as back pain relief or allergy resistance. The emphasis on health and wellness has propelled demand for ergonomic and orthopedic mattresses, aligning with broader lifestyle trends focused on well-being. Additionally, the market sees consistent product launches and collaborations, often featuring endorsements from health experts or celebrities to build brand credibility. Customization and personalization, through firmness adjustments or tailored sleep profiles, are becoming standard offerings, reflecting a consumer-centric approach in product development and marketing strategies.

Drivers, Opportunities & Restraints

Several drivers propel the queen mattress market, including rising consumer awareness of sleep quality and its impact on overall health, which motivates investments in premium sleep solutions. Urbanization and increasing home ownership rates also drive demand, as consumers seek to furnish bedrooms with comfortable and stylish mattresses. The growth of e-commerce and digital marketing provides a significant boost, enabling easier access to a wide range of products and comparative shopping. Opportunities abound in technological integration, such as smart mattresses with sleep tracking capabilities, and sustainability initiatives, like using recycled or organic materials to appeal to environmentally conscious buyers. Expansion into emerging markets presents another opportunity, where growing middle-class populations are increasing spending on home goods. However, restraints include high competition leading to price pressures and margin erosion, which can challenge profitability for smaller players. Economic volatility and fluctuations in disposable income may dampen consumer spending on non-essential premium products. Additionally, supply chain disruptions and raw material cost inflation pose operational challenges, affecting production timelines and cost structures for manufacturers.

Concentration Insights

The queen mattress market exhibits a concentrated competitive landscape, dominated by established players and emerging direct-to-consumer brands that leverage digital channels for growth. Key companies such as Serta Simmons Bedding, Tempur Sealy International, and Sleep Number hold significant market share through extensive distribution networks, brand recognition, and diverse product portfolios. These incumbents often engage in strategic acquisitions and partnerships to expand their reach and technological capabilities. Simultaneously, niche and online-first brands like Casper, Purple, and Leesa have disrupted the market with innovative business models, focusing on convenience, customer experience, and aggressive digital marketing. Geographically, manufacturing and consumption are concentrated in North America and Europe, but Asia-Pacific is emerging as a vital region due to rapid urbanization and increasing consumer spending. The market's concentration is also evident in retail, with major chains like Mattress Firm and Ashley Furniture playing pivotal roles, though e-commerce platforms are decentralizing access and enabling smaller brands to compete effectively by targeting specific consumer segments with tailored offerings.

Type Insights

Queen mattresses are available in various types, each designed to meet specific consumer preferences for comfort, support, and durability. Innerspring mattresses remain popular for their traditional coil-based support and bounce, often preferred by those seeking firmness and airflow. Memory foam mattresses are favored for their contouring properties, which alleviate pressure points and reduce motion transfer, making them ideal for couples and individuals with pain issues. Hybrid mattresses combine innerspring coils with foam or latex layers, offering a balance of support and comfort, and have gained traction for their versatile performance. Latex mattresses, made from natural or synthetic materials, are known for their responsiveness, cooling properties, and eco-friendly appeal, attracting health-conscious consumers. Airbed mattresses, such as those from Sleep Number, allow adjustable firmness through air chambers, providing customization for personalized sleep experiences. Emerging types include eco-friendly and organic mattresses, which use sustainable materials like organic cotton, wool, or natural latex to cater to environmentally aware buyers, reflecting a broader trend towards green consumerism in the bedding industry.

Application Insights

Queen mattresses serve diverse applications across residential, hospitality, and healthcare sectors, each with distinct requirements and consumption patterns. In residential settings, they are primarily used in master bedrooms, guest rooms, and vacation homes, driven by consumer demand for comfort, aesthetics, and space utilization. The hospitality industry, including hotels and resorts, utilizes queen mattresses to provide quality sleep experiences for guests, often opting for durable and hypoallergenic options to ensure longevity and hygiene. Healthcare facilities, such as hospitals and rehabilitation centers, employ specialized queen mattresses designed for patient care, focusing on features like pressure relief, ease of cleaning, and infection control. Additionally, the growing trend of remote work and home offices has spurred demand for multifunctional spaces, where queen mattresses in sleeper sofas or daybeds serve dual purposes. The rise of short-term rentals through platforms like Airbnb has also increased procurement from property managers seeking to furnish units with comfortable and cost-effective bedding solutions. Across applications, customization for specific needs?such as firmness levels, material safety, and size adaptability?plays a crucial role in product selection and innovation.

Regional Insights

The queen mattress market demonstrates varied dynamics across regions, influenced by cultural preferences, economic conditions, and lifestyle trends. North America represents a mature market, characterized by high consumer awareness, strong demand for premium and innovative products, and a robust e-commerce ecosystem. The United States, in particular, dominates due to high home ownership rates and spending on home improvement. Europe follows with a focus on sustainability and quality, driven by regulations and consumer inclination towards eco-friendly materials, with countries like Germany and the UK leading in adoption. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and expanding middle-class populations in countries such as China and India, where queen mattresses are increasingly preferred for their space efficiency compared to larger sizes. Latin America and the Middle East & Africa are emerging markets, with growth potential tied to economic development and increasing investment in residential infrastructure. Regional differences also appear in distribution channels, with brick-and-mortar retail prevailing in some areas while online sales gain prominence in others, requiring tailored strategies for market penetration and consumer engagement.

Company Insights

Prominent companies in the queen mattress market include Serta Simmons Bedding, known for its extensive portfolio of brands like Serta and Simmons, offering products ranging from affordable to luxury segments with a focus on innovation and comfort. Tempur Sealy International leverages its Tempur-Pedic and Sealy brands to deliver high-end memory foam and hybrid mattresses, emphasizing research-driven design and global distribution. Sleep Number stands out for its smart adjustable airbeds, integrating technology for personalized sleep experiences. Disruptive direct-to-consumer players such as Casper and Purple have gained significant market share through online-centric models, innovative marketing, and customer-friendly policies like sleep trials. Other notable participants include Kingsdown, which focuses on ergonomic and health-oriented designs, and Ashley Furniture, a major retailer offering a wide array of branded and private-label queen mattresses. These companies compete on factors like product quality, brand reputation, pricing, and technological integration, often engaging in mergers, acquisitions, and collaborations to enhance their market position and cater to evolving consumer demands for comfort, convenience, and sustainability.

Recent Developments

Recent developments in the queen mattress market highlight a trend towards technological innovation, sustainability, and strategic expansions. Major players have introduced smart mattresses with features like sleep tracking, automatic adjustments, and integration with smart home systems, enhancing user personalization and data-driven insights. For instance, Sleep Number launched advanced models with responsive air technology and health monitoring capabilities. Sustainability initiatives are gaining momentum, with companies incorporating recycled materials, organic certifications, and eco-friendly production processes to meet consumer demand for green products. Tempur Sealy and Serta Simmons have expanded their organic and natural lines, responding to environmental concerns. Additionally, mergers and acquisitions continue to shape the landscape, such as Tempur Sealy's acquisition of Sleep Outfitters to strengthen retail presence. E-commerce enhancements are also notable, with brands investing in virtual try-ons, augmented reality tools, and improved logistics for faster delivery and returns. Collaborations with health and wellness experts, as well as celebrity endorsements, are being used to build trust and differentiate offerings in a crowded market, reflecting a focus on holistic sleep health and lifestyle alignment.

Report Segmentation

This report on the queen mattress market provides a detailed segmentation to offer comprehensive insights into various aspects influencing industry dynamics. The segmentation is structured to analyze the market based on type, application, distribution channel, and region. By type, the report covers innerspring, memory foam, hybrid, latex, and other mattresses, examining consumer preferences and technological advancements within each category. Application segmentation includes residential, hospitality, healthcare, and others, highlighting usage patterns and demand drivers across different sectors. Distribution channel analysis encompasses offline retail such as specialty stores and furniture outlets, and online retail, assessing the growth of e-commerce and omnichannel strategies. Regionally, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographical trends, market size, and growth opportunities. This structured approach enables stakeholders to identify niche segments, understand competitive landscapes, and make informed decisions regarding product development, marketing, and investment strategies tailored to specific market dynamics and consumer behaviors.

FAQs

What is the standard size of a queen mattress? The standard dimensions for a queen mattress are 60 inches in width and 80 inches in length, making it a popular choice for couples or individuals seeking extra space without occupying as much room as a king-size mattress.

What are the different types of queen mattresses available? Queen mattresses come in various types, including innerspring, memory foam, hybrid, latex, and airbed models, each offering distinct features such as support, motion isolation, cooling properties, or adjustability to cater to different sleep preferences.

How often should a queen mattress be replaced? It is generally recommended to replace a queen mattress every 7 to 10 years, though this can vary based on material quality, usage, and signs of wear like sagging, discomfort, or reduced support, which may necessitate earlier replacement.

What factors should be considered when buying a queen mattress? Key factors include firmness level, material type, sleep position, budget, and specific needs such as allergy resistance or cooling features, along with trial periods, warranties, and reviews to ensure suitability and value.

Which companies are leading in the queen mattress market? Leading companies include Serta Simmons Bedding, Tempur Sealy International, Sleep Number, Casper, and Purple, known for their innovative products, strong brand presence, and diverse offerings across price points and consumer segments.

Are there eco-friendly options for queen mattresses? Yes, eco-friendly queen mattresses are available, made from organic materials like natural latex, organic cotton, or wool, and often certified by standards such as GOTS or Greenguard, appealing to environmentally conscious consumers seeking sustainable sleep solutions.

Citius Research has developed a research report titled “Queen Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Queen Mattress Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Queen Mattress Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Queen Mattress Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Queen Mattress Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Queen Mattress Market
• Research Methodology
• Executive Summary
• Market Dynamics of Queen Mattress Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Queen Mattress Market
• Cost and Gross Margin Analysis of Queen Mattress Market
• Queen Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Queen Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Queen Mattress Market Key Stakeholders

Below are the key stakeholders for the Queen Mattress Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Queen Mattress Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Queen Mattress Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Queen Mattress Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Queen Mattress Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Queen Mattress Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Queen Mattress Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Queen Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Queen Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Queen Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Queen Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Queen Mattress Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Queen Mattress Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Queen Mattress Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Queen Mattress Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Queen Mattress Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Queen Mattress Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Queen Mattress Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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