Pet Carriers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193808
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Pet Carriers Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Pet Carriers Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Sherpa, Petmate, Sleepypod, Snoozer, Gen7Pets

Market Summary

The pet carriers market is a dynamic segment within the consumer goods industry, catering to the growing demand for safe and convenient pet transportation solutions. This market encompasses a wide array of products designed to transport pets across various settings, from routine veterinary visits to long-distance travel. The increasing humanization of pets, where owners treat their animals as family members, is a fundamental driver, leading to higher spending on premium and specialized pet care products. Manufacturers are focusing on innovation, developing carriers that prioritize pet comfort, safety, and owner convenience, with features such as enhanced ventilation, security mechanisms, and lightweight, durable materials. The market is also influenced by stringent regulations concerning the transport of animals, particularly in aviation, which mandates the use of approved carriers. E-commerce has emerged as a dominant distribution channel, providing consumers with a vast selection and detailed product information. The competitive landscape is characterized by the presence of both established brands and emerging players, all vying for market share through product differentiation and strategic marketing aimed at the discerning pet owner.

Key Highlights

The pet carriers market is distinguished by several key highlights that underscore its current trajectory and future potential. A significant trend is the rising consumer preference for multifunctional products that serve beyond mere transportation, such as carriers that double as crates, beds, or even strollers, offering added value and convenience. Sustainability is becoming a crucial factor, with a noticeable shift towards eco-friendly materials like recycled plastics and biodegradable fabrics, aligning with the broader environmental consciousness among consumers. The integration of smart technology is another notable highlight, with the introduction of carriers equipped with GPS trackers, climate control features, and activity monitors, enhancing pet safety and owner peace of mind. The market is also witnessing a surge in demand for customized and aesthetically pleasing designs, as pet carriers are increasingly viewed as fashion accessories. Collaborations between pet carrier manufacturers and luxury brands or designers are becoming more common, further blurring the lines between pet utility and lifestyle products. The after-sales services, including warranties and customer support, are becoming key differentiators for brands seeking to build loyalty in a competitive marketplace.

Drivers, Opportunities & Restraints

The growth of the pet carriers market is propelled by a confluence of drivers, including the rising pet adoption rates globally and the increasing frequency of pet travel, both for leisure and relocation purposes. The deepening emotional bond between pets and their owners fuels the demand for high-quality, reliable transportation solutions that ensure animal welfare. Furthermore, urbanization and the associated compact living spaces often necessitate secure and contained methods for transporting pets in densely populated areas. Significant opportunities exist in the development of innovative, airline-compliant products and the expansion into emerging markets where pet ownership is on the rise. The growing popularity of pet-friendly tourism and accommodations presents another substantial opportunity for market expansion. However, the market faces restraints such as the availability of low-cost, substandard products that can stifle the growth of premium segments. Fluctuations in raw material prices can impact manufacturing costs and profit margins. Additionally, stringent and often varying international regulations for pet travel can create complexities for manufacturers and act as a barrier to seamless market growth.

Concentration Insights

The competitive concentration within the pet carriers market reveals a landscape with a mix of large, well-established players and a growing number of niche, specialized manufacturers. Leading companies such as Sherpa Pet, Petmate, and Sleepypod have built strong brand recognition and command significant market share through extensive distribution networks and robust product portfolios. These incumbents often compete on the basis of brand reputation, product reliability, and compliance with international travel standards. Concurrently, the market exhibits a degree of fragmentation, with numerous smaller companies and startups focusing on specific segments, such as luxury designer carriers, ultra-lightweight options, or tech-integrated smart carriers. This fragmentation is facilitated by the reach of online retail platforms, which lower the barriers to entry for new players. The concentration is also influenced by regional dynamics, with certain players dominating specific geographical markets. Mergers and acquisitions are a strategic tool used by larger entities to consolidate their position and acquire innovative technologies or brands, indicating a market that is both competitive and evolving.

Type Insights

The pet carriers market is segmented by type, primarily into hard-sided carriers, soft-sided carriers, and backpack carriers, each catering to distinct consumer needs and use cases. Hard-sided carriers are valued for their durability, security, and high level of protection, making them the preferred choice for airline travel where stringent safety standards must be met. They are typically constructed from materials like plastic or metal and often feature secure locking mechanisms. Soft-sided carriers, made from fabrics such as nylon or polyester, are popular for their lightweight design, collapsibility for easy storage, and generally more aesthetic appeal. They are ideal for short trips, car travel, and visits to the veterinarian. Backpack carriers represent a growing niche, offering owners a hands-free transportation method, which is particularly appealing for active individuals or for navigating crowded urban environments. The choice between these types is influenced by factors such as the size and breed of the pet, the mode of travel, duration of transit, and the owner's personal lifestyle and preferences, driving continuous innovation within each category.

Application Insights

Application insights for the pet carriers market are broadly categorized into travel, veterinary visits, and other daily activities. The travel segment is a major application driver, encompassing both air and ground transportation. The demand for airline-approved carriers is particularly critical, as compliance with regulations from bodies like the International Air Transport Association (IATA) is non-negotiable for pet owners flying with their animals. This application demands products that prioritize maximum safety, ventilation, and security. The veterinary visit application focuses on carriers that provide ease of access for the pet and the veterinarian, often featuring top and front openings, and are easy to clean. Carriers for daily activities include those used for trips to pet-friendly stores, parks, or social gatherings, where factors like style, comfort, and portability take precedence. There is also a growing application in emergency preparedness, where carriers are kept as part of a kit for quick evacuation with pets. The diversification of applications compels manufacturers to design versatile products that can adeptly serve multiple purposes.

Regional Insights

Regionally, the pet carriers market demonstrates varied dynamics. North America holds a significant share, driven by high pet ownership rates, substantial consumer spending on pet products, and a well-established culture of pet humanization. The region's strict regulations on animal transport also fuel demand for certified, high-quality carriers. Europe follows closely, with similar trends in pet care expenditure and a strong emphasis on product standards and animal welfare. The Asia-Pacific region is identified as a high-growth market, propelled by rising disposable incomes, increasing urbanization, and a growing acceptance of pets as family members in countries like China and India. Latin America and the Middle East and Africa are emerging markets where growth is steadily accelerating, though from a smaller base, influenced by evolving socio-economic factors and growing pet care awareness. Each region presents unique consumer preferences, regulatory frameworks, and distribution channel efficiencies that manufacturers must navigate to succeed, making regional strategy a critical component of overall market success.

Company Insights

The pet carriers market features a competitive array of companies ranging from global giants to specialized innovators. Prominent players such as Sherpa Pet, known for its Guaranteed On Board program and soft-sided carriers, have established a strong market presence through a focus on airline compliance and brand trust. Petmate, a veteran in the pet supplies industry, offers a wide range of carriers, including hard-sided kennels renowned for their durability. Sleepypod has carved a niche with its innovative, safety-focused designs that often double as car seats and pet beds, appealing to consumers seeking multifunctionality. Other notable participants include Necoichi, which is recognized for its backpack and bubble window carriers that cater to style-conscious owners, and Gen7Pets, which emphasizes ergonomic and functional design. The strategies employed by these companies often revolve around continuous product innovation, material advancements, strategic partnerships with retailers and airlines, and robust marketing campaigns that highlight product safety, comfort, and style to connect with modern pet owners.

Recent Developments

Recent developments in the pet carriers market reflect a strong industry focus on innovation, sustainability, and strategic expansion. A prominent trend has been the introduction of smart carriers embedded with technology such as real-time GPS tracking, temperature and humidity sensors, and even built-in cameras, allowing owners to monitor their pets remotely during transit. There is a marked increase in the use of sustainable and recycled materials across product lines, responding to the growing consumer demand for environmentally responsible products. Companies are also expanding their product portfolios to include a wider range of sizes and designs to accommodate various pet breeds and owner aesthetics. Collaborations between pet carrier brands and fashion or outdoor lifestyle brands have been announced, aiming to create limited-edition, high-style products. Furthermore, several key players have enhanced their direct-to-consumer e-commerce capabilities and invested in digital marketing strategies to better engage with their target audience and provide a seamless online purchasing experience, reflecting the ongoing digital transformation of retail.

Report Segmentation

The segmentation of a comprehensive market report on pet carriers provides a detailed and structured analysis of the industry. This segmentation is crucial for stakeholders to understand specific market dynamics and identify targeted opportunities. A typical report is segmented by type, which includes categories such as hard-sided carriers, soft-sided carriers, backpack carriers, and other emerging variants like wheeled or stroller carriers. It is further segmented by application, detailing usage across travel, veterinary clinics, and daily commute or leisure activities. Material segmentation is also common, analyzing demand for carriers made from plastic, fabric, metal, and composites. Distribution channel segmentation covers offline retail (specialty pet stores, hypermarkets) and online retail, with the latter often broken down into company-owned websites and third-party e-commerce platforms. Furthermore, the report is segmented by region and country, providing granular insights into geographical trends, consumer behavior, and regulatory landscapes in North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted segmentation allows for a thorough examination of the market from every relevant angle.

FAQs

What are the different types of pet carriers available?

The market offers several types including hard-sided carriers for maximum protection and airline travel, soft-sided carriers for lightweight portability and comfort, and backpack carriers for hands-free convenience during active use or in urban settings.

What materials are commonly used in pet carrier manufacturing?

Common materials comprise durable plastics and metals for hard-shell structures, and high-strength, often waterproof, fabrics like nylon and polyester for soft-sided options, with an increasing use of recycled and eco-friendly materials.

How do I choose the right size carrier for my pet?

The appropriate size is determined by ensuring your pet can stand up, turn around, and lie down comfortably inside the carrier, with measurements based on the pet's length, height, and weight, following often provided manufacturer guidelines.

Are there specific requirements for airline-approved pet carriers?

Yes, airline-approved carriers must typically meet standards set by authorities like IATA, including specific dimensions, ventilation requirements, secure locking mechanisms, and materials that ensure the animal's safety and containment during flight.

What features should I look for in a quality pet carrier?

Key features to consider are adequate ventilation, secure closures and locks, comfortable padding, leak-proof bases, ease of cleaning, sturdy construction, and design elements that facilitate easy entry and exit for the pet.

How is the pet carriers market expected to evolve?

The market is anticipated to evolve through greater integration of technology for pet monitoring, a stronger emphasis on sustainable and lightweight materials, more personalized and aesthetically driven designs, and products that offer multifunctional use beyond mere transportation.

Citius Research has developed a research report titled “Pet Carriers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pet Carriers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pet Carriers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pet Carriers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pet Carriers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pet Carriers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pet Carriers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pet Carriers Market
• Cost and Gross Margin Analysis of Pet Carriers Market
• Pet Carriers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pet Carriers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pet Carriers Market Key Stakeholders

Below are the key stakeholders for the Pet Carriers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pet Carriers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pet Carriers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pet Carriers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pet Carriers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pet Carriers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pet Carriers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pet Carriers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pet Carriers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pet Carriers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pet Carriers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pet Carriers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pet Carriers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pet Carriers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pet Carriers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pet Carriers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pet Carriers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pet Carriers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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