Mattresses and Accessories Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193758
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Mattresses and Accessories Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Mattresses and Accessories Market

(Market Size)
$85 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 85 billion
2030 Market Size USD 140 billion
Key Players Sealy, Serta, Simmons, Beautyrest, Tempur-Pedic

Market Summary

The mattresses and accessories market represents a dynamic segment within the consumer goods industry, characterized by continuous innovation and evolving consumer preferences. This market encompasses a wide array of products including innerspring, memory foam, latex, hybrid, and airbed mattresses, alongside complementary accessories such as pillows, mattress protectors, and adjustable bases. The industry is largely driven by increasing consumer awareness regarding the importance of sleep health and wellness, which has elevated the demand for high-quality sleep solutions. Technological advancements, particularly in smart and adjustable sleep systems, are further propelling market growth. The distribution landscape is diverse, spanning online e-commerce platforms, specialty stores, supermarkets, and direct-to-consumer channels, providing consumers with numerous purchasing options. Key market players are consistently engaged in research and development to introduce products that enhance comfort, support, and overall sleep experience, catering to a more discerning and health-conscious consumer base.

Key Highlights

The mattresses and accessories market is distinguished by several key highlights that underscore its current trajectory. A significant trend is the rapid growth of the online sales channel, with numerous direct-to-consumer brands disrupting traditional retail models by offering bed-in-a-box solutions directly to customers. Sustainability has emerged as a critical focus area, with leading manufacturers increasingly utilizing eco-friendly materials such as organic cotton, natural latex, and recycled fibers to appeal to environmentally conscious buyers. The integration of technology is another paramount highlight, with the proliferation of smart mattresses equipped with sensors to track sleep patterns, regulate temperature, and offer adjustable firmness settings. The market also exhibits a strong link to the real estate and hospitality sectors, as new home purchases and hotel renovations consistently generate demand for new bedding products. Furthermore, the post-pandemic emphasis on health and home comfort continues to fuel investment in premium sleep products, making this a resilient and growing market segment.

Drivers, Opportunities & Restraints

The growth of the mattresses and accessories market is propelled by several fundamental drivers. Rising health consciousness among consumers, who now recognize the critical role of quality sleep in overall well-being, is a primary force stimulating demand for advanced and ergonomic sleep products. Increasing disposable incomes, particularly in developing economies, allow consumers to trade up to premium and specialty mattresses. The expansion of the real estate and hospitality industries also acts as a significant driver, as new residential constructions and hotel refurbishments necessitate new bedding installations. Opportunities within the market are abundant, particularly in the technological integration of smart features and the development of sustainable product lines to meet the demand for green consumer goods. The untapped potential in emerging markets presents a substantial growth avenue for expansion. However, the market faces restraints including the high cost of advanced mattresses, which can limit adoption in price-sensitive segments. Fluctuations in raw material prices, such as for memory foam and steel, can also impact manufacturing costs and profitability, posing a challenge to stable market growth.

Concentration Insights

The competitive landscape of the global mattresses and accessories market is characterized by a mix of well-established multinational corporations and a growing number of agile, innovative startups. The market demonstrates a moderate level of concentration, with leading players like Serta Simmons Bedding, Tempur Sealy International, and Sleep Number Corporation commanding significant market share through strong brand recognition, extensive distribution networks, and diverse product portfolios. These industry giants compete intensely on factors such as product innovation, brand positioning, and pricing strategies. Alongside these major players, a considerable number of regional manufacturers and private label brands cater to local preferences and price points, creating a fragmented environment in certain geographical areas. The recent emergence of numerous direct-to-consumer online brands has further intensified competition, forcing traditional companies to adapt their sales and marketing strategies. This blend of large-scale operators and niche innovators ensures a highly competitive market that drives continuous product development and consumer choice.

Type Insights

The mattresses and accessories market is segmented by product type, with each category addressing specific consumer needs and preferences. Innerspring mattresses, constructed with a system of metal coils, remain a popular choice due to their traditional support and widespread availability, often at a lower price point. Memory foam mattresses have gained substantial popularity for their ability to contour to the body, providing pressure relief and motion isolation, which is highly valued by couples. Latex mattresses, derived from natural or synthetic sources, are sought after for their durability, responsiveness, and hypoallergenic properties, appealing to eco-conscious and health-focused buyers. Hybrid mattresses, which combine innerspring support with foam or latex comfort layers, represent a growing segment as they offer a balance of bounce and contouring. Beyond the core mattress, the accessories segment includes pillows designed for various sleep positions, mattress toppers for added comfort, protectors for hygiene and longevity, and adjustable bases that enhance functionality. Innovation within each type focuses on enhancing comfort, regulating temperature, and incorporating smart technology.

Application Insights

The application of mattresses and accessories spans several key sectors, primarily divided into residential and commercial use. The residential sector constitutes the largest application segment, driven by replacement demand from homeowners and renters seeking to improve their personal sleep experience. Within this segment, consumer preferences are further influenced by factors such as room size, sleeper weight, and specific health needs like back pain relief. The commercial application segment is equally vital, encompassing hotels, hospitals, universities, and corporate housing. The hospitality industry is a major consumer, requiring large volumes of mattresses for guest rooms and frequently opting for durable, high-quality models to ensure guest satisfaction. Healthcare facilities demand specialized mattresses designed for patient care, focusing on features like pressure ulcer prevention and ease of cleaning. Universities and other institutions procure mattresses for dormitories, prioritizing durability and cost-effectiveness. Each application sector has distinct requirements influencing product specifications, purchase cycles, and supplier relationships, creating diverse demand dynamics within the overall market.

Regional Insights

The global mattresses and accessories market exhibits distinct regional characteristics influenced by economic development, consumer lifestyles, and cultural preferences. North America holds a significant share of the market, characterized by high consumer spending on premium sleep products, a strong presence of leading manufacturers, and a mature retail landscape. The region shows a pronounced trend towards king-size and queen-size mattresses, alongside growing adoption of smart and adjustable sleep systems. Europe follows as another major market, with a strong emphasis on sustainability and eco-friendly materials, driving demand for organic and natural latex mattresses. The Asia Pacific region is identified as the fastest-growing market, fueled by rising urbanization, growing middle-class populations, and increasing awareness of sleep health in countries like China and India. Latin America and the Middle East and Africa present emerging opportunities, though growth is often tempered by economic volatility and lower purchasing power in certain areas. Each region requires tailored strategies regarding product offerings, marketing, and distribution to address local sleep habits and consumer expectations effectively.

Company Insights

The competitive framework of the mattresses and accessories market is defined by the strategies and portfolios of its key players. Prominent companies such as Tempur Sealy International, known for its Tempur-Pedic and Sealy brands, leverage extensive research and development to pioneer advanced memory foam and hybrid technologies. Serta Simmons Bedding, another industry leader, maintains a strong market presence through a wide range of products catering to various price points and its well-recognized Serta and Simmons brands. Sleep Number Corporation has carved a distinct niche with its airbed sleep systems that allow adjustable firmness, emphasizing personalized comfort. Beyond these giants, companies like Corsicana Bedding and Kingsdown operate significant regional strongholds. The market has also seen the successful entry of digitally-native brands such as Casper and Purple, which have disrupted traditional retail by selling directly to consumers online. These companies compete not only on product innovation and quality but also on brand storytelling, customer service, and the ability to offer a seamless omnichannel shopping experience, making brand strength a critical asset.

Recent Developments

The mattresses and accessories market has witnessed a series of notable recent developments reflecting its innovative and adaptive nature. A prominent trend is the increased investment in sustainability initiatives, with major manufacturers launching new product lines made from recycled materials and obtaining certifications like CertiPUR-US for foam and GOTS for organic textiles. There has been a surge in mergers and acquisitions as larger companies seek to consolidate market share and acquire innovative startups with unique technologies or strong digital footprints. Product innovation continues unabated, with recent launches focusing on advanced cooling technologies to address sleep temperature, enhanced motion isolation features for couples, and more sophisticated smart mattresses integrated with health monitoring ecosystems. The retail landscape is evolving rapidly, with traditional brands aggressively expanding their online direct-to-consumer capabilities to compete with digital natives. Furthermore, marketing strategies have shifted towards emphasizing the science of sleep and wellness benefits, aligning products with a broader health and lifestyle positioning to connect with modern consumers.

Report Segmentation

This comprehensive market research report on the mattresses and accessories industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is segmented by product type, delving into the nuances of innerspring, memory foam, latex, hybrid, and other emerging mattress categories, as well as the complementary accessories market. A further segmentation by application distinguishes demand patterns between the residential and commercial sectors, including sub-segments like hospitality and healthcare. The distribution channel segmentation analyzes the performance and trends across online platforms, specialty mattress stores, supermarkets and hypermarkets, and other retail formats. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting key countries within each region. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive landscapes at a micro level, and make data-driven strategic decisions tailored to specific product categories, consumer segments, and geographical markets.

FAQs

What are the different types of mattresses available?

The primary types of mattresses available in the market include innerspring, which uses a coil support system; memory foam, known for contouring to the body; latex, valued for its durability and natural properties; and hybrid, which combines coils with foam or latex layers for balanced comfort.

What is driving growth in the mattress market?

Market growth is primarily driven by increasing consumer awareness of sleep health, rising disposable incomes enabling purchases of premium products, technological innovations in smart and adjustable beds, and growth in the real estate and hospitality sectors generating new demand.

Which region has the largest mattress market?

North America currently represents one of the largest markets for mattresses and accessories, characterized by high consumer spending on sleep products, a strong presence of major manufacturers, and early adoption of innovative and technological sleep solutions.

What are the latest trends in mattress technology?

The latest trends focus on smart technology integration, including sleep trackers and adjustable firmness settings, advanced cooling technologies to regulate temperature, the use of eco-friendly and organic materials, and the continued popularity of bed-in-a-box delivery models.

Who are the key players in the mattress industry?

Key players dominating the global market include Tempur Sealy International, Serta Simmons Bedding, Sleep Number Corporation, as well as successful online entrants like Casper and Purple, all competing through innovation, brand strength, and distribution reach.

How is the online mattress market performing?

The online mattress market has experienced significant growth, driven by the success of direct-to-consumer brands that offer convenience, competitive pricing, and trial periods. This channel continues to gain share and force traditional retailers to enhance their digital offerings.

The Global Mattresses & Accessories Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Mattresses & Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mattresses and Accessories Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mattresses & Accessories Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mattresses and Accessories Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mattresses and Accessories Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mattresses & Accessories Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mattresses & Accessories Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mattresses & Accessories Market
• Cost and Gross Margin Analysis of Mattresses & Accessories Market
• Mattresses & Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mattresses & Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mattresses and Accessories Market Key Stakeholders

Below are the key stakeholders for the Mattresses & Accessories Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mattresses & Accessories Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mattresses & Accessories Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mattresses & Accessories Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mattresses & Accessories Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mattresses & Accessories Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mattresses and Accessories Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mattresses and Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mattresses and Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mattresses and Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mattresses and Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mattresses and Accessories Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mattresses and Accessories Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mattresses and Accessories Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mattresses and Accessories Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mattresses and Accessories Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mattresses and Accessories Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mattresses and Accessories Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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