Matte-Antiglare Screen Protectors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193227
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Matte-Antiglare Screen Protectors Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Matte-Antiglare Screen Protectors Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players 3M, Belkin, Zagg, Tech Armor, BodyGuardz

Market Summary

The matte-antiglare screen protectors market represents a specialized segment within the broader consumer electronics accessories industry, catering to the demand for enhanced display usability and device protection. These screen protectors are engineered with a micro-etched surface designed to diffuse ambient light, significantly reducing glare and reflections that can impair screen visibility, particularly in brightly lit environments. The market is intrinsically linked to the proliferation of personal electronic devices such as smartphones, tablets, laptops, and monitors. Growth is propelled by a global consumer base that increasingly values both the preservation of their device investments and an optimized viewing experience. The product's value proposition extends beyond mere protection, offering benefits like reduced eye strain and minimized fingerprint smudges. The competitive landscape is characterized by the presence of both established global brands and agile regional manufacturers, all vying for market share through product innovation, material quality, and brand reputation. The distribution network is omnichannel, spanning online e-commerce giants and offline retail stores, making these accessories widely accessible to end-users across diverse geographic and demographic segments.

Key Highlights

A primary highlight of the matte-antiglare screen protector market is its technological evolution. Modern variants often incorporate hybrid features, combining anti-glare properties with blue light filtering technology, which addresses growing consumer health concerns regarding prolonged screen exposure. The material science behind these products has advanced considerably, with many premium protectors utilizing multi-layer constructions. These typically include a hard-coated top layer for scratch resistance, the matte middle layer for light diffusion, and a silicone-based adhesive layer for bubble-free installation and easy removal. Another significant highlight is the customization and precision-fitting options available for a vast array of specific device models, ensuring perfect alignment with screens, including those with curved edges or notches for cameras and sensors. The market is also witnessing a trend towards eco-friendly and sustainable materials, as manufacturers respond to environmentally conscious consumers. Branding and marketing strategies heavily emphasize the dual benefit of protection and performance enhancement, making it a compelling aftermarket purchase for device owners.

Drivers, Opportunities & Restraints

The market's primary growth driver is the relentless global sales of new smartphones, tablets, and laptops. Each new device sale represents a potential customer for a screen protector. Furthermore, the increasing amount of time individuals spend on their screens for work, education, and entertainment has heightened awareness of issues like digital eye strain, directly fueling demand for products that mitigate these effects. A significant opportunity lies in the expansion into emerging economies, where smartphone penetration is rapidly increasing but the aftermarket for accessories is still developing. Partnerships with device manufacturers for bundled sales also present a substantial growth avenue. However, the market faces notable restraints. The proliferation of devices with built-in screen protection technologies, such as Corning's Gorilla Glass, can lead some consumers to believe additional protectors are unnecessary. Furthermore, the market is saturated with low-cost, low-quality products that can negatively impact consumer perception of the entire category. Price sensitivity among certain consumer segments also poses a challenge for premium brands.

Concentration Insights

The market concentration is a mix of fragmentation and consolidation. The overall landscape is highly fragmented due to low barriers to entry for manufacturing basic protectors, leading to a flood of small players and private-label brands, particularly on online marketplaces. These entities compete primarily on price. Conversely, there is a concentrated segment at the high end of the market dominated by a few key international players with strong brand recognition, extensive patent portfolios, and significant research and development capabilities. Companies like 3M, ZAGG Inc., and Belkin International have established a stronghold through superior product quality, warranty offerings, and official partnerships with device OEMs. This bifurcation means that while the volume of sales may be higher in the fragmented, low-cost segment, a significant portion of the market's value is captured by the concentrated group of premium brands that have built consumer trust over time.

Type Insights

Matte-antiglare screen protectors are primarily categorized based on the material used in their construction. The most common type is made from Thermoplastic Polyurethane (TPU), a flexible material known for its self-healing properties against minor scratches and its crystal-clear clarity despite its matte finish. TPU protectors are generally more affordable and easier to install without bubbles. Another prominent type is made from tempered glass that has been treated with an anti-glare coating. These offer superior protection against impacts and drops due to the hardness of the glass, but the anti-glare effect can sometimes slightly reduce screen sharpness compared to their TPU counterparts. A third, less common type utilizes Polyethylene Terephthalate (PET) film, which is a rigid plastic offering good scratch resistance but less overall durability and clarity than TPU or tempered glass options. The choice between types often involves a trade-off between maximum protection (tempered glass), clarity and flexibility (TPU), and cost.

Application Insights

The application of matte-antiglare screen protectors spans a wide range of electronic devices, each with its specific demands. The smartphone segment constitutes the largest application area, driven by the high volume of devices and their constant use in varying lighting conditions. Users seek to protect their expensive investments from scratches while improving outdoor visibility. The tablet segment is another major application, particularly for devices used for digital note-taking, reading, and media consumption, where glare reduction is crucial for extended use. Laptop and computer monitor screen protectors represent a growing application, fueled by the rise of remote work and gaming. Professionals and gamers alike seek to reduce reflections and eye fatigue during long hours in front of a screen. Furthermore, there is a niche application for specialized displays used in industries like healthcare, aviation, and automotive, where glare can pose a significant safety risk, necessitating high-performance anti-glare solutions.

Regional Insights

Geographically, the Asia-Pacific region is the dominant and fastest-growing market for matte-antiglare screen protectors. This is largely attributable to the region being a global hub for consumer electronics manufacturing and having a massive, tech-savvy population. Countries like China, South Korea, and India exhibit exceptionally high demand due to booming smartphone sales and increasing disposable income. North America and Europe are mature markets characterized by high adoption rates of premium accessories. Consumers in these regions are often willing to pay a higher price for branded, high-quality products that offer warranties and proven performance. The markets in Latin America and the Middle East and Africa are emerging, with growth potential tied to increasing smartphone penetration and the gradual development of retail and e-commerce infrastructure. Regional preferences also vary, with some markets favoring ultra-thin protectors and others prioritizing maximum durability.

Company Insights

The competitive arena features a diverse set of players. Leading multinational corporations like 3M leverage their advanced material science expertise to produce high-performance screen protectors often sold through official retail channels. ZAGG Inc., known for its InvisibleShield brand, has built a strong reputation through its extensive distribution network and lifetime warranty offers. Belkin International benefits from its official partnerships with major tech companies like Apple, placing its products in premium retail spaces. Other significant players include Japanese companies like Nippon Carbide Industries and Korean firms such as C3 Co., Ltd. The market also includes numerous successful online-first brands like Spigen and amFilm, which have grown through effective digital marketing and strong reviews on e-commerce platforms. These companies compete on factors including product innovation, material quality, brand strength, distribution reach, and pricing strategy.

Recent Developments

The matte-antiglare screen protector market is continuously evolving with recent developments focused on enhancing user experience and product functionality. A key trend is the integration of advanced features beyond basic glare reduction. Many new product launches now include built-in blue light filtering technology, directly responding to health concerns associated with prolonged screen time. Another significant development is the improvement in installation mechanisms. Brands are investing in foolproof installation frames and kits that ensure perfect alignment and a bubble-free application, addressing a major pain point for consumers. There is also a noticeable push towards more sustainable product lines, with companies introducing protectors made from recycled materials and eco-friendly packaging. Furthermore, the market has seen increased collaboration between screen protector manufacturers and smartphone brands for co-branded and pre-fitted options, enhancing convenience for the end-user at the point of sale.

Report Segmentation

This comprehensive market research report on the matte-antiglare screen protectors market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into key material categories such as TPU, Tempered Glass, and PET, analyzing the adoption, pricing, and growth trends for each. The application segmentation breaks down the market based on end-use devices, including smartphones, tablets, laptops, monitors, and others, providing insights into the specific drivers and opportunities within each device category. Furthermore, the report includes a thorough regional segmentation, covering key geographies such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This regional analysis delves into local market dynamics, competitive landscapes, consumer behavior patterns, and distribution channel efficiencies, providing stakeholders with actionable intelligence for strategic planning and market entry.

FAQs

What is the difference between anti-glare and privacy screen protectors? Anti-glare protectors are designed to diffuse light to reduce reflections and improve visibility under bright lights, but they do not affect the viewing angles. Privacy screen protectors, on the other hand, incorporate a micro-louvered film that narrows the viewing angle, making the screen visible only to the person directly in front of it and preventing sidelong glances.

Do matte screen protectors affect screen touch sensitivity? High-quality matte screen protectors from reputable brands are engineered to be ultra-thin and are precisely calibrated to maintain the original touch sensitivity and responsiveness of the device's screen. Low-quality protectors may sometimes cause a slight reduction in sensitivity.

Can you remove a matte screen protector without residue? Yes, most modern matte screen protectors use a silicone-based adhesive that allows for clean, residue-free removal. This is a standard feature of quality products to ensure that no damage or sticky film is left on the device's original screen upon replacement.

How do you apply a matte screen protector without bubbles? The best practice involves cleaning the screen thoroughly with provided wipes, using a dust-removal sticker to eliminate any particles, and carefully aligning the protector before applying. Many brands now include an application frame that holds the protector perfectly in place to facilitate a bubble-free installation.

Do matte screen protectors reduce screen clarity? While they excel at reducing glare, matte protectors can cause a very slight haziness or a "rainbow effect" on certain displays, especially white backgrounds, due to the light-diffusing surface. This effect is minimal in high-end products but can be more noticeable in cheaper alternatives.

Are there anti-glare protectors for curved edge screens? Yes, manufacturers produce specifically designed matte-antiglare screen protectors for devices with curved edge displays. These are often made from flexible TPU material that can conform to the curve, or from specially crafted tempered glass that is precisely shaped to match the screen's contours.

Citius Research has developed a research report titled “Matte-Antiglare Screen Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Matte-Antiglare Screen Protectors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Matte-Antiglare Screen Protectors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Matte-Antiglare Screen Protectors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Matte-Antiglare Screen Protectors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Matte-Antiglare Screen Protectors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Matte-Antiglare Screen Protectors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Matte-Antiglare Screen Protectors Market
• Cost and Gross Margin Analysis of Matte-Antiglare Screen Protectors Market
• Matte-Antiglare Screen Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Matte-Antiglare Screen Protectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Matte-Antiglare Screen Protectors Market Key Stakeholders

Below are the key stakeholders for the Matte-Antiglare Screen Protectors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Matte-Antiglare Screen Protectors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Matte-Antiglare Screen Protectors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Matte-Antiglare Screen Protectors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Matte-Antiglare Screen Protectors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Matte-Antiglare Screen Protectors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Matte-Antiglare Screen Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Matte-Antiglare Screen Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Matte-Antiglare Screen Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Matte-Antiglare Screen Protectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Matte-Antiglare Screen Protectors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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