Luggage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192279
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Luggage Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Luggage Market

(Market Size)
$32 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 32 billion
2030 Market Size USD 55 billion
Key Players Samsonite, Delsey, Rimowa, American Tourister, Travelpro

Market Summary

The global luggage market is a significant segment within the consumer goods industry, characterized by the production and sale of various types of baggage designed for travel and personal use. This market encompasses a wide range of products including suitcases, backpacks, duffel bags, and travel accessories, catering to diverse consumer needs from business travel to leisure and adventure. The industry is highly competitive, with numerous established players and new entrants constantly innovating to capture market share. Key factors influencing the market include evolving travel patterns, consumer preferences for durability and style, and the increasing influence of e-commerce on purchasing behavior. The market is also seeing a shift towards sustainable materials and smart luggage integrated with technology, reflecting broader consumer trends. Manufacturers and retailers are focusing on product differentiation through design, functionality, and brand storytelling to attract a discerning customer base. The demand is further driven by the growth of the tourism industry globally, alongside rising disposable incomes in emerging economies, making luggage a essential consumer good for a mobile population.

Key Highlights

The luggage market is distinguished by several key highlights that define its current trajectory and future potential. Innovation in materials is a major trend, with manufacturers increasingly using lightweight yet durable composites such as polycarbonate and incorporating recycled fabrics to appeal to environmentally conscious consumers. The integration of technology is another standout feature, with smart luggage offering features like GPS tracking, USB charging ports, and digital locks becoming more prevalent, although facing regulatory challenges with airlines. Brand positioning and marketing strategies are crucial, with luxury brands like Louis Vuitton and Samsonite focusing on heritage and durability, while direct-to-consumer brands like Away emphasize affordability and modern design. The rise of omnichannel retail has transformed distribution, with online platforms becoming a primary sales channel, complemented by physical stores for experiential marketing. Furthermore, the market is responsive to global events; for instance, the COVID-19 pandemic initially caused a downturn but has led to a surge in demand for durable, hygienic luggage as travel resumes. These highlights underscore a dynamic market adapting to technological, environmental, and consumer behavior shifts.

Drivers, Opportunities & Restraints

The luggage market is propelled by several drivers, including the steady growth in global travel and tourism, which increases the frequency of luggage purchases and replacements. Rising disposable incomes, particularly in developing regions, enable consumers to invest in higher-quality and multiple types of luggage for different purposes. The expansion of e-commerce has made a wider variety of products accessible, facilitating comparison shopping and driving competition based on features and price. Opportunities abound in the development of sustainable products, as eco-friendly materials and production processes can attract a growing segment of environmentally aware customers. The customization and personalization of luggage present another avenue for growth, allowing brands to offer unique products that cater to individual preferences. However, the market faces restraints such as fluctuating raw material costs, which can impact profitability and pricing strategies. Stringent airline regulations regarding luggage size and weight, as well as bans on certain smart luggage features, pose challenges to innovation. Economic downturns and geopolitical instability can also suppress travel demand, directly affecting market performance. Navigating these drivers, opportunities, and restraints requires strategic agility from industry participants.

Concentration Insights

The global luggage market exhibits a mixed concentration landscape, featuring both high fragmentation among small and medium enterprises and significant consolidation led by major multinational corporations. In regions like North America and Europe, the market is relatively concentrated, with dominant players such as Samsonite, VF Corporation (which owns brands like JanSport and Eastpak), and LVMH (through its luxury brands) holding substantial market share through extensive distribution networks and strong brand loyalty. These companies benefit from economies of scale, robust R&D capabilities, and global supply chains. Conversely, the Asia Pacific region shows higher fragmentation, with numerous local manufacturers catering to domestic demand and offering competitive pricing. The market concentration is influenced by factors like brand reputation, product innovation, and mergers and acquisitions, which larger players use to expand their portfolio and geographic reach. The entry of direct-to-consumer brands has increased competition, challenging established players by leveraging digital marketing and agile supply chains. This concentration dynamic necessitates that smaller players focus on niche segments or innovation to compete effectively, while large corporations must continuously adapt to maintain their leadership positions.

Type Insights

The luggage market is segmented by type into various categories, each serving distinct consumer needs and preferences. The primary types include travel luggage, such as suitcases and trolley bags, which dominate the market due to their essential role in air and rail travel; these are further divided into hard-side and soft-side variants, with hard-side offering better protection and soft-side providing flexibility. Backpacks represent a significant segment, driven by their versatility for travel, work, and educational use, and are increasingly designed with ergonomic features and tech compatibility. Duffel bags cater to sports and short trips, emphasizing portability and storage capacity. Specialty luggage includes items like garment bags for business travel and wheeled backpacks that blend functionality. The demand for each type is influenced by factors such as travel purpose, demographic trends, and fashion influences. For instance, the growth in business travel boosts demand for sleek, durable suitcases, while the rise of adventure tourism fuels interest in rugged backpacks and duffels. Innovations in materials, such as lightweight polymers for hard-side luggage and water-resistant fabrics for soft-side, continue to evolve, reflecting consumer demands for durability and convenience.

Application Insights

Luggage applications are broadly categorized into personal use and commercial use, each with unique demand drivers and consumer behaviors. Personal use accounts for the largest share, encompassing leisure travel, daily commuting, and educational purposes, where consumers seek products that combine functionality, style, and affordability. Within this, sub-segments like family travel require durable, high-capacity luggage, while solo travelers often prefer lightweight and versatile options. Commercial use includes business travel, where professionals demand luggage with organizational features, durability, and a professional appearance, often favoring brands known for quality and prestige. The corporate gifting segment also contributes to demand, with companies purchasing branded luggage for promotions. Additionally, the sports and fitness application is growing, with specialized bags for equipment storage and transport. The application insights reveal that consumer choices are heavily influenced by lifestyle, occupation, and travel frequency, leading manufacturers to develop targeted products. For example, the increase in remote work has spurred demand for laptop-friendly backpacks, while the resurgence of travel post-pandemic is driving sales across all application segments, emphasizing hygiene features and durability.

Regional Insights

The luggage market demonstrates distinct regional variations driven by economic conditions, travel trends, and consumer preferences. North America is a mature market characterized by high consumer spending on travel and a strong preference for branded and innovative luggage, with the United States being a major hub for both production and consumption. Europe follows a similar pattern, with a emphasis on luxury and sustainable products, particularly in Western European countries where tourism is robust. The Asia Pacific region is the fastest-growing market, fueled by rising disposable incomes, urbanization, and an expanding middle class in countries like China and India, where increasing international and domestic travel is driving demand for affordable and durable luggage. Latin America and the Middle East & Africa are emerging markets with growing potential, though they face challenges such as economic volatility and infrastructure limitations. Regional insights also highlight cultural differences; for instance, in Asia, there is a higher demand for lightweight and compact luggage due to crowded transport conditions, while in North America, larger suitcases are common for family travel. These regional dynamics require tailored strategies for product offering, marketing, and distribution to effectively address local needs.

Company Insights

The competitive landscape of the luggage market includes a mix of globally recognized brands and emerging players, each employing distinct strategies to capture market share. Leading companies such as Samsonite International S.A. leverage their extensive heritage, broad product portfolio, and global distribution network to maintain dominance, focusing on innovation in lightweight materials and smart features. VF Corporation, through its brands like JanSport and Eastpak, targets the backpack and casual luggage segments with a strong emphasis on youth and outdoor markets. Luxury conglomerates like LVMH (with brands such as Louis Vuitton) and Kering cater to the high-end segment, emphasizing craftsmanship, brand prestige, and exclusivity. Emerging players like Away Travel have disrupted the market with a direct-to-consumer model, offering stylish, affordable luggage backed by digital marketing and customer engagement. Other notable companies include Delsey, known for its durable travel luggage, and Briggs & Riley, focusing on lifetime warranties and business travel. Company insights reveal that success hinges on factors such as brand equity, product innovation, supply chain efficiency, and adaptability to e-commerce trends. Strategic partnerships with retailers and airlines, as well as sustainability initiatives, are increasingly important for competitive differentiation.

Recent Developments

Recent developments in the luggage market reflect ongoing innovation and strategic shifts in response to consumer trends and global events. A significant trend is the increased focus on sustainability, with major brands launching lines made from recycled materials, such as polycarbonate from discarded bottles, and adopting circular economy principles like repair and recycling programs. Technological advancements continue, with companies integrating smart features such as biometric locks and battery indicators, although these have been tempered by airline regulations leading to redesigns for compliance. The post-pandemic era has seen a surge in travel recovery, prompting brands to introduce hygiene-focused products, including luggage with antimicrobial coatings and easy-to-clean surfaces. Mergers and acquisitions remain active, with larger companies acquiring niche brands to expand their market reach and product offerings; for example, Samsonite's acquisition of eBags enhanced its online presence. Additionally, there is a growing emphasis on customization, allowing consumers to personalize luggage with colors and monograms. Direct-to-consumer brands are expanding globally, leveraging social media marketing and influencer collaborations to build brand awareness. These developments indicate a market that is rapidly evolving to meet changing consumer expectations and external challenges.

Report Segmentation

This market research report on the luggage industry provides a detailed segmentation to offer comprehensive insights into various aspects of the market. The report is segmented by type, covering categories such as travel luggage, backpacks, duffel bags, and specialty luggage, each analyzed for market trends, demand patterns, and growth potential. Application segmentation includes personal use, commercial use, and sports use, examining how different consumer needs drive product development and sales. Regional segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting geographic variations in consumer behavior, competitive landscape, and market opportunities. Additionally, the report includes segmentation by distribution channel, such as online retail, specialty stores, and department stores, to understand sales dynamics and shifting preferences. Each segment is analyzed in terms of key players, innovation trends, and challenges, providing stakeholders with actionable intelligence for strategic decision-making. This structured approach ensures that the report delivers in-depth insights tailored to the needs of businesses, investors, and professionals seeking to understand specific niches within the broader luggage market.

FAQs

What are the different types of luggage available? The luggage market offers various types including suitcases, backpacks, duffel bags, travel accessories, garment bags, and wheeled luggage, each designed for specific travel needs and preferences.

Which materials are commonly used in luggage manufacturing? Common materials include polycarbonate and ABS for hard-side luggage due to their durability and lightweight properties, while nylon and polyester are popular for soft-side luggage for their flexibility and resistance to wear.

How has smart luggage evolved in recent years? Smart luggage has incorporated features like GPS tracking, USB charging ports, and digital locks, though evolution has involved adapting to airline regulations, leading to removable batteries and enhanced safety designs.

What factors should be considered when choosing luggage? Key factors include size and weight compliance with airline policies, durability of materials, design features like wheels and handles, storage capacity, and the intended use such as business or leisure travel.

Which regions are key players in the luggage market? Major regions include North America and Europe as mature markets with high consumer spending, and Asia Pacific as a rapidly growing region due to increasing travel and economic development.

How is sustainability impacting the luggage industry? Sustainability is driving the use of recycled materials, eco-friendly production processes, and initiatives like repair programs, reflecting growing consumer demand for environmentally responsible products.

Citius Research has developed a research report titled “Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Luggage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Luggage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Luggage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Luggage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Luggage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Luggage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Luggage Market
• Cost and Gross Margin Analysis of Luggage Market
• Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Luggage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Luggage Market Key Stakeholders

Below are the key stakeholders for the Luggage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Luggage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Luggage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Luggage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Luggage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Luggage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Luggage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Luggage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Luggage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Luggage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Luggage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Luggage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Luggage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Luggage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Luggage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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