Lawn and Garden Water Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192259
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Lawn and Garden Water Equipment Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Lawn and Garden Water Equipment Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Toro, Husqvarna, John Deere, Briggs & Stratton, Rain Bird

Market Summary

The lawn and garden water equipment market encompasses a range of products designed for efficient water management in residential, commercial, and agricultural landscaping applications. This market is an integral segment of the broader consumer goods industry, focusing on tools and systems that facilitate irrigation, watering, and conservation. Key products include sprinklers, hoses, watering cans, irrigation controllers, and smart water management devices. The increasing emphasis on water conservation, coupled with the rising popularity of gardening and lawn care activities, drives sustained demand. Technological advancements, such as the integration of IoT and smart home systems, are revolutionizing traditional watering equipment, enabling automated and precision irrigation. The market is characterized by a blend of established multinational corporations and innovative startups, all competing to offer durable, efficient, and user-friendly solutions. Consumer awareness regarding sustainable practices and the need for water-efficient landscaping in drought-prone regions further propels market growth. The industry is also influenced by seasonal trends and regional climatic conditions, which affect purchasing patterns and product innovation.

Key Highlights

The lawn and garden water equipment market is distinguished by several key highlights that underscore its dynamic nature. Innovation is a central theme, with smart irrigation systems gaining significant traction due to their ability to optimize water usage through sensors and connectivity. Leading companies are investing heavily in research and development to introduce products that align with environmental sustainability goals. Another highlight is the growing consumer preference for automated and easy-to-use equipment, reducing the manual effort required in garden maintenance. The market also sees a trend towards durable and aesthetically pleasing designs, catering to discerning homeowners and professional landscapers alike. Regulatory frameworks promoting water conservation in various regions act as catalysts for adoption of advanced watering solutions. Additionally, the expansion of distribution channels, including e-commerce platforms, has made these products more accessible to a global audience. The competitive landscape is intense, with firms focusing on strategic partnerships, mergers, and acquisitions to enhance their market presence and product portfolios.

Drivers, Opportunities & Restraints

Several drivers propel the lawn and garden water equipment market forward. Primary among these is the increasing awareness of water scarcity and the need for efficient usage, prompting consumers and businesses to adopt advanced irrigation systems. The rise in landscaping activities, supported by growing urbanization and disposable incomes, further stimulates demand. Technological integration, such as IoT-enabled devices, offers precision and convenience, appealing to modern consumers. Opportunities abound in the development of smart water management solutions that cater to both residential and commercial segments. Emerging markets present significant growth potential due to increasing horticulture activities and improving living standards. However, the market faces restraints including high initial costs of advanced systems, which may deter price-sensitive customers. Seasonal demand fluctuations can impact steady sales, and economic downturns might reduce discretionary spending on garden equipment. Additionally, regulatory challenges and the need for compliance with water usage laws in different regions can pose hurdles for manufacturers. Despite these restraints, the overall trajectory remains positive, driven by innovation and environmental consciousness.

Concentration Insights

The lawn and garden water equipment market exhibits a concentrated competitive landscape with a mix of global leaders and specialized players dominating various segments. Key companies such as Husqvarna Group, The Toro Company, and Rain Bird Corporation hold substantial market shares due to their extensive product portfolios and strong brand recognition. These incumbents benefit from decades of industry experience, robust distribution networks, and continuous innovation in water-efficient technologies. Regional players also play a crucial role, often catering to local preferences and climatic conditions. The market concentration is higher in developed regions like North America and Europe, where advanced irrigation systems are widely adopted. In contrast, emerging markets show fragmented competition with numerous small and medium enterprises offering cost-effective solutions. Strategic initiatives such as mergers, acquisitions, and collaborations are common, allowing companies to expand their geographic reach and enhance technological capabilities. The concentration dynamics are influenced by factors like patent holdings, R&D investments, and the ability to meet evolving consumer demands for sustainability and automation.

Type Insights

The lawn and garden water equipment market is segmented by product type into several categories, each serving distinct watering needs. Sprinklers represent a significant segment, available in various forms such as oscillating, stationary, and traveling sprinklers, designed for uniform water distribution across lawns. Hoses and accessories, including soaker hoses and expandable models, are essential for targeted watering and flexibility in garden maintenance. Irrigation systems encompass drip irrigation and underground sprinkler systems, favored for their efficiency in water conservation and suitability for large areas. Watering cans, though traditional, remain popular for small gardens and precise watering. Smart irrigation controllers, equipped with weather sensors and connectivity features, are rapidly gaining adoption for their ability to automate watering schedules based on real-time conditions. Each product type addresses specific consumer requirements, from basic functionality to advanced technological integration, reflecting the market's diversity and responsiveness to innovation.

Application Insights

Applications of lawn and garden water equipment span residential, commercial, and agricultural sectors, each with unique demands and usage patterns. In residential settings, homeowners utilize these products for maintaining lawns, gardens, and landscapes, with a growing preference for automated systems that save time and water. The commercial segment includes usage in public parks, golf courses, sports fields, and corporate landscapes, where reliability and efficiency are paramount. These applications often require robust, high-capacity equipment capable of covering large areas with minimal human intervention. Agricultural applications involve irrigation for nurseries, greenhouses, and farms, focusing on water conservation and crop health. Here, advanced systems like drip irrigation and smart controllers are increasingly adopted to optimize resource use. The diversity in applications drives product innovation, with manufacturers developing tailored solutions to meet the specific needs of each segment, emphasizing durability, efficiency, and ease of use.

Regional Insights

The lawn and garden water equipment market demonstrates varied dynamics across different regions, influenced by climatic conditions, water availability, and economic factors. North America holds a prominent position, driven by high consumer spending on landscaping, stringent water conservation regulations, and early adoption of smart technologies. Europe follows closely, with countries like Germany and the UK showing strong demand due to well-established gardening cultures and environmental awareness. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, increasing disposable incomes, and rising interest in horticulture. Countries such as China and India present significant opportunities, though the market is still developing compared to Western regions. Latin America and the Middle East & Africa show nascent but growing interest, with potential spurred by agricultural needs and gradual urbanization. Regional insights highlight the importance of tailoring products to local preferences and regulations, ensuring relevance and compliance in diverse markets.

Company Insights

Prominent companies in the lawn and garden water equipment market include Husqvarna Group, The Toro Company, Rain Bird Corporation, Briggs & Stratton, and Hunter Industries. Husqvarna is renowned for its comprehensive range of outdoor power products, including advanced irrigation systems. The Toro Company excels in providing innovative solutions for residential and commercial turf maintenance, with a strong focus on water efficiency. Rain Bird Corporation is a leader in irrigation products, offering everything from sprinklers to smart controllers. Briggs & Stratton leverages its expertise in engines to power various garden equipment, while Hunter Industries is known for its high-performance irrigation products. These companies invest significantly in research and development to introduce cutting-edge technologies, such as Wi-Fi-enabled controllers and water-saving features. Their strategies often include expanding product lines, enhancing distribution channels, and engaging in strategic acquisitions to strengthen market position. The competitive landscape is marked by a continuous push towards sustainability, automation, and user-friendly designs.

Recent Developments

Recent developments in the lawn and garden water equipment market reflect a strong trend towards technological innovation and sustainability. Companies are increasingly launching smart irrigation systems that integrate with home automation platforms, allowing users to control watering via smartphones and voice assistants. For instance, new products feature weather-based adjustments and soil moisture sensors to optimize water usage. There is also a growing emphasis on eco-friendly materials and manufacturing processes, aligning with global sustainability goals. Strategic partnerships and acquisitions have been notable, with larger firms acquiring tech startups to enhance their smart product offerings. Additionally, expansions into emerging markets are underway, leveraging e-commerce platforms to reach a broader customer base. Regulatory developments, such as updated water efficiency standards in various countries, are prompting manufacturers to innovate compliant products. These advancements indicate a market evolving rapidly to meet modern demands for convenience, efficiency, and environmental responsibility.

Report Segmentation

This report on the lawn and garden water equipment market is segmented to provide detailed insights across various dimensions. The segmentation by type includes sprinklers, hoses, irrigation systems, watering cans, and smart controllers, each analyzed for market trends and growth potential. Application segmentation covers residential, commercial, and agricultural sectors, highlighting specific demands and usage patterns in each. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering regional analysis based on climatic, economic, and regulatory factors. Additionally, the report may segment by distribution channel, such as offline retail and e-commerce, to understand sales dynamics. Each segment is thoroughly examined to provide stakeholders with comprehensive insights, enabling informed decision-making. The segmentation approach ensures a granular view of the market, capturing nuances and opportunities within each category.

FAQs

What are the different types of lawn and garden water equipment? The market includes various types such as sprinklers, hoses, irrigation systems, watering cans, and smart controllers, each designed for specific watering needs and efficiency levels.

Who are the key players in the lawn and garden water equipment market? Major companies include Husqvarna Group, The Toro Company, Rain Bird Corporation, Briggs & Stratton, and Hunter Industries, known for their innovative and sustainable products.

How is smart technology influencing the lawn and garden water equipment market? Smart technology integrates IoT, sensors, and connectivity to enable automated, weather-responsive irrigation, enhancing water conservation and user convenience.

What are the primary applications of lawn and garden water equipment? Applications span residential landscaping, commercial spaces like parks and golf courses, and agricultural uses such as nurseries and farms, each requiring tailored solutions.

Which regions show the highest growth potential in this market? The Asia-Pacific region is experiencing significant growth due to urbanization and rising gardening interests, while North America and Europe remain mature markets with steady adoption.

What factors are driving demand for lawn and garden water equipment? Key drivers include increasing water conservation awareness, technological advancements, growing landscaping activities, and regulatory support for efficient water use.

Citius Research has developed a research report titled “Lawn and Garden Water Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lawn and Garden Water Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lawn and Garden Water Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lawn and Garden Water Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lawn and Garden Water Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lawn and Garden Water Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lawn and Garden Water Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lawn and Garden Water Equipment Market
• Cost and Gross Margin Analysis of Lawn and Garden Water Equipment Market
• Lawn and Garden Water Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lawn and Garden Water Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lawn and Garden Water Equipment Market Key Stakeholders

Below are the key stakeholders for the Lawn and Garden Water Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lawn and Garden Water Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lawn and Garden Water Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lawn and Garden Water Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lawn and Garden Water Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lawn and Garden Water Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lawn and Garden Water Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lawn and Garden Water Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lawn and Garden Water Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lawn and Garden Water Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lawn and Garden Water Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lawn and Garden Water Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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