Kitchen and Dining Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193738
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Kitchen and Dining Furniture Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Kitchen and Dining Furniture Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players IKEA, Ashley Furniture, Sauder, Herman Miller, Steelcase

Market Summary

The kitchen and dining furniture market represents a significant segment within the consumer goods industry, catering to both residential and commercial sectors. This market encompasses a wide array of products designed for functionality and aesthetic appeal in food preparation, dining, and storage areas. Key product categories include dining tables, chairs, cabinets, islands, stools, and buffets, manufactured from diverse materials such as wood, metal, glass, and plastic. The demand is influenced by factors including consumer disposable income, housing market trends, and evolving lifestyle preferences that emphasize open-plan living and entertainment spaces. The market is characterized by a blend of mass-produced items and custom, high-end craftsmanship, appealing to a broad spectrum of price points and consumer tastes. Sustainability and eco-friendly materials are increasingly becoming important purchasing criteria. The industry is also adapting to the rise of e-commerce, with many manufacturers and retailers enhancing their online presence to reach a wider audience and provide a more convenient shopping experience.

Key Highlights

The kitchen and dining furniture market is distinguished by several pivotal aspects that define its current trajectory. A prominent highlight is the growing consumer inclination towards multi-functional and space-saving furniture solutions, driven by urbanization and the popularity of smaller living spaces. This has led to innovations like extendable tables and modular storage units. Another significant trend is the heightened demand for premium, designer furniture that serves as a statement piece within the home, reflecting personal style and status. The integration of technology, such as built-in charging ports and smart lighting in furniture, is emerging as a key differentiator for brands. Furthermore, the market is witnessing a sustained interest in vintage and retro styles, alongside modern minimalist designs, indicating diverse consumer preferences. The competitive landscape is intense, with key players engaging in strategic initiatives like mergers, acquisitions, and collaborations with interior designers to expand their market reach and product portfolios.

Drivers, Opportunities & Restraints

Several fundamental drivers propel the kitchen and dining furniture market forward. A primary driver is the consistent growth in real estate and construction activities worldwide, particularly in the residential sector, which creates a direct demand for new furniture. Renovation and remodeling projects also contribute significantly to sales, as homeowners seek to update their living spaces. The rising focus on home aesthetics and interior design, amplified by social media platforms and home improvement television shows, encourages consumers to invest in high-quality furniture. Opportunities within the market are abundant, particularly in the expansion of online retail channels which offer convenience and a wider product selection. The increasing consumer awareness and preference for sustainable products made from recycled or certified materials present a substantial opportunity for eco-conscious brands. However, the market faces notable restraints, including volatility in raw material prices which can impact manufacturing costs and profit margins. Economic downturns and fluctuations in consumer disposable income can lead to reduced spending on non-essential items like furniture. Additionally, the market is susceptible to intense competition and the challenge of maintaining product differentiation.

Concentration Insights

The global kitchen and dining furniture market exhibits a varied concentration of key industry players and manufacturing hubs. The market structure is fragmented, featuring a mix of large multinational corporations, mid-sized enterprises, and numerous small local artisans and workshops. Leading companies have established strong brand recognition and extensive distribution networks, often operating on a global scale. Geographically, production is highly concentrated in regions with access to raw materials and cost-effective labor. Asia-Pacific, particularly China and Vietnam, is a dominant manufacturing center, supplying a substantial portion of the world's furniture. North America and Europe also host significant manufacturers known for high-quality and designer products. The concentration of demand is closely tied to economic prosperity and population density, with North America and Europe representing mature markets with high consumer spending, while the Asia-Pacific region is viewed as a high-growth market due to its expanding middle class and rapid urbanization.

Type Insights

The market is segmented by type into various product categories, each with its own demand dynamics. Seating furniture, including dining chairs and bar stools, constitutes a major segment, with designs ranging from upholstered comfort to sleek, modern aesthetics. Tables are another critical category, available in numerous shapes, sizes, and materials to suit different spaces and styles, from large farmhouse tables to compact drop-leaf designs. Storage solutions, such as kitchen cabinets, sideboards, and buffets, are essential for organization and are increasingly designed to be both functional and decorative. Kitchen islands have grown tremendously in popularity, serving as multi-purpose units for food preparation, dining, and social gathering. The choice of material is a key differentiator within each type; wood remains a perennial favorite for its durability and classic appeal, while metal and glass are often used for a contemporary look, and plastics are utilized for budget-friendly and outdoor options.

Application Insights

Application insights reveal the primary end-users of kitchen and dining furniture, segmented into residential and commercial sectors. The residential application is the largest and most dominant segment. Demand here is fueled by new home purchases, household formation, and the desire for home improvement and interior refurbishment. Within homes, furniture is selected based on family size, lifestyle, and available space. The commercial application segment, while smaller, is vital and includes restaurants, hotels, cafes, corporate cafeterias, and other hospitality venues. Commercial buyers prioritize durability, ease of maintenance, compliance with safety standards, and specific aesthetic themes that align with their brand identity. The requirements for commercial furniture often differ from residential, emphasizing high traffic endurance and consistent design for bulk purchasing. Both segments are influenced by overarching design trends but are driven by distinct purchasing cycles and decision-making processes.

Regional Insights

Regional analysis provides a nuanced understanding of demand patterns and growth potential across different geographies. North America and Europe are established, mature markets characterized by high consumer awareness, strong purchasing power, and a well-developed retail infrastructure. In these regions, style trends, premiumization, and replacement cycles are key market drivers. The Asia-Pacific region is the fastest-growing market, propelled by rapid urbanization, a burgeoning middle class, and increasing investments in residential and commercial real estate. Countries like China, India, and Southeast Asian nations are hotspots for growth. Latin America and the Middle East and Africa present emerging opportunities, though growth can be uneven and is often correlated with regional economic stability and infrastructure development. Each region has distinct consumer preferences regarding style, material, and price sensitivity, necess tailored strategies from market players.

Company Insights

The competitive landscape of the kitchen and dining furniture market includes a diverse array of companies. Prominent players often have a global footprint and a wide product portfolio. Key companies include IKEA, known for its affordable, flat-pack furniture and massive global retail presence. Ashley Furniture Industries is another major player, offering a vast range of styles. Herman Miller Inc. and Knoll, Inc. are recognized for their high-end, design-forward office and residential furniture, including dining sets. HNI Corporation is a significant entity, especially in the seating and table categories. These leading firms compete on factors such as design innovation, brand reputation, price, distribution network strength, and product quality. Many also engage in sustainability initiatives and digital marketing to enhance their brand image and connect with consumers. Alongside these giants, countless smaller and niche manufacturers cater to specific styles, custom orders, and local markets.

Recent Developments

The kitchen and dining furniture market is dynamic, with recent developments reflecting adaptation to new consumer behaviors and technological advancements. A significant trend has been the accelerated shift towards e-commerce, with companies investing heavily in robust online platforms, augmented reality tools for visualization, and enhanced digital marketing strategies. Sustainability has moved from a niche concern to a mainstream focus, leading many companies to launch product lines using reclaimed wood, recycled materials, and environmentally friendly finishes. There has been a noticeable increase in collaborations between furniture brands and renowned interior designers or influencers to create exclusive collections and generate buzz. Furthermore, companies are focusing on supply chain resilience and exploring nearshoring or onshoring options to mitigate disruptions experienced during global events, aiming for greater agility and reduced lead times.

Report Segmentation

This comprehensive market research report on the kitchen and dining furniture market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each market facet. The report is first segmented by type, breaking down the market into key product categories such as chairs, tables, cabinets, and islands. Each type is analyzed for its market share, growth trends, and material preferences. The report is further segmented by application, distinguishing between the residential and commercial sectors to highlight differing demand drivers and growth rates. A crucial component of the segmentation is by region, providing an in-depth analysis of North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This regional breakdown assesses local market dynamics, key countries of interest, and growth opportunities. This multi-dimensional segmentation offers valuable insights for stakeholders to identify niche markets and make informed strategic decisions.

FAQs

What are the latest trends in kitchen and dining furniture? Current trends include a strong demand for multi-functional and space-saving designs, the use of sustainable and natural materials, a blend of modern minimalist and vintage styles, and the incorporation of technology for added convenience.

Which material is best for kitchen furniture? The best material depends on the desired aesthetic, budget, and durability needs. Wood is a classic, durable choice, metal offers a modern industrial look, glass creates a sense of openness, and laminates provide affordable, easy-to-clean surfaces.

How does the housing market affect furniture sales? The housing market has a direct correlation. A strong market with high numbers of new home constructions and existing home sales generates significant demand for new furniture. Conversely, a slowdown can lead to decreased furniture purchases.

What is the demand for eco-friendly kitchen furniture? Demand for eco-friendly furniture is growing rapidly. Consumers are increasingly seeking products made from recycled materials, sustainably sourced wood, and low-VOC finishes, driven by greater environmental awareness.

Who are the leading players in the kitchen furniture market? The market features leading players such as IKEA, Ashley Furniture Industries, Herman Miller Inc., Knoll, Inc., and HNI Corporation, among others, who compete on design, quality, and global distribution.

How is online shopping changing the furniture market? Online shopping has revolutionized the market by offering consumers a wider selection, competitive pricing, and the convenience of shopping from home. It has forced traditional retailers to develop strong omnichannel strategies, including virtual room planning tools.

The Global Kitchen & Dining Furniture Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Kitchen & Dining Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Kitchen and Dining Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Kitchen & Dining Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Kitchen and Dining Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Kitchen and Dining Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Kitchen & Dining Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Kitchen & Dining Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Kitchen & Dining Furniture Market
• Cost and Gross Margin Analysis of Kitchen & Dining Furniture Market
• Kitchen & Dining Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Kitchen & Dining Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Kitchen and Dining Furniture Market Key Stakeholders

Below are the key stakeholders for the Kitchen & Dining Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Kitchen & Dining Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Kitchen & Dining Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Kitchen & Dining Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Kitchen & Dining Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Kitchen & Dining Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Kitchen and Dining Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Kitchen and Dining Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Kitchen and Dining Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Kitchen and Dining Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Kitchen and Dining Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Kitchen and Dining Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Kitchen and Dining Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Kitchen and Dining Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Kitchen and Dining Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Kitchen and Dining Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Kitchen and Dining Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Kitchen and Dining Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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