Ice Hockey Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192828
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Ice Hockey Equipment Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Ice Hockey Equipment Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Bauer, CCM, Warrior, Sher-Wood, STX

Market Summary

The ice hockey equipment market is a specialized segment within the broader sporting goods industry, catering to athletes and enthusiasts across professional, amateur, and recreational levels. This market encompasses a wide range of products essential for player safety and performance, including skates, sticks, helmets, gloves, shoulder pads, shin guards, and other protective gear. The demand for these products is driven by participation rates in ice hockey, which is particularly popular in North America and Europe, though the sport is gaining traction in Asian markets. Manufacturers focus heavily on innovation, incorporating advanced materials and technologies to enhance durability, comfort, and performance. The market is characterized by a mix of established global brands and niche players, all competing on factors such as product quality, brand reputation, and technological advancement. Consumer preferences are shifting towards lightweight, high-performance equipment that offers superior protection without compromising mobility. The rise of e-commerce has also transformed distribution channels, making products more accessible to a global audience. Sustainability is emerging as a key consideration, with companies exploring eco-friendly materials and production processes. The market remains dynamic, influenced by trends in sports participation, technological advancements, and economic factors affecting consumer spending.

Key Highlights

The ice hockey equipment market is defined by several key highlights that underscore its current state and future trajectory. Innovation in material science is a primary driver, with manufacturers utilizing carbon fiber, composites, and advanced polymers to create lighter, stronger, and more responsive products. For instance, hockey sticks have evolved from traditional wood to composite materials that offer improved flex and shot power. Brand loyalty is exceptionally high, with companies like Bauer, CCM, and Warrior dominating market share through endorsements from professional leagues such as the NHL. The growth of women's ice hockey is expanding the consumer base, leading to increased demand for equipment tailored to female athletes. Additionally, the aftermarket for used and customized equipment is thriving, providing cost-effective options for beginners and casual players. The integration of smart technology, such as sensors in equipment to track performance metrics, represents a burgeoning trend. Regulatory standards for safety, set by organizations like HECC and CSA, continue to influence product design and manufacturing. The market is also seeing a rise in direct-to-consumer sales models, allowing brands to engage more closely with their customer base and gather valuable feedback for product development.

Drivers, Opportunities & Restraints

Several drivers are propelling the ice hockey equipment market forward. The increasing popularity of ice hockey as a recreational and professional sport is a significant factor, supported by growing participation rates in emerging markets and grassroots programs. Technological advancements in equipment design and materials are enhancing product performance and safety, encouraging upgrades and replacements. The influence of professional leagues and star athletes also drives consumer demand, as fans seek to emulate their idols. However, the market faces restraints, including the high cost of advanced equipment, which can limit accessibility for budget-conscious consumers. Economic downturns and fluctuations in disposable income can also impact sales. Additionally, the seasonal nature of the sport in certain regions may lead to inconsistent demand. Opportunities abound in the development of eco-friendly products, as sustainability becomes a priority for consumers and regulators. Expanding into untapped markets, particularly in Asia and Latin America, where ice hockey is gaining popularity, offers growth potential. The rise of e-commerce and digital marketing enables brands to reach a broader audience and offer personalized shopping experiences. Customization and personalization of equipment present another opportunity, catering to consumers seeking unique and tailored products.

Concentration Insights

The ice hockey equipment market is highly concentrated, with a few major players holding significant market share. Leading companies such as Bauer, CCM, and Warrior have established strong brand identities and loyal customer bases through continuous innovation and strategic endorsements. These brands invest heavily in research and development to introduce cutting-edge products that meet the evolving needs of athletes. The market concentration is reinforced by high barriers to entry, including the need for substantial capital investment, advanced technological capabilities, and compliance with stringent safety standards. Smaller players often focus on niche segments, such as custom equipment or specific protective gear, to compete effectively. Geographic concentration is also evident, with North America being the largest market due to the sport's deep-rooted popularity. However, European markets, particularly in Scandinavia and Russia, also represent significant hubs for demand and innovation. The competitive landscape is dynamic, with mergers and acquisitions occasionally reshaping market dynamics. Companies are increasingly focusing on vertical integration to control supply chains and reduce costs, while also expanding their product portfolios to include apparel and accessories.

Type Insights

The ice hockey equipment market can be segmented by product type, each with distinct characteristics and demand drivers. Skates are among the most critical products, with advancements in boot materials, blade technology, and fit systems enhancing performance and comfort. Hockey sticks have seen significant innovation, with composite materials dominating the market due to their lightweight and durable properties. Protective gear, including helmets, shoulder pads, elbow pads, shin guards, and gloves, is essential for player safety and is subject to rigorous testing and certification standards. Goaltender equipment represents a specialized segment, with unique requirements for padding, mobility, and durability. Apparel, such as jerseys, base layers, and socks, is also a key category, often incorporating moisture-wicking and thermal technologies. The demand for each product type varies by player level, with professionals and elite amateurs seeking high-end, technologically advanced options, while recreational players may prioritize affordability and durability. Customization is becoming increasingly popular, allowing players to tailor equipment to their specific preferences and playing style. The aftermarket for used equipment remains robust, particularly for entry-level and youth products.

Application Insights

The application of ice hockey equipment spans various segments, including men's, women's, and youth markets. The men's segment traditionally dominates demand, driven by professional leagues and adult recreational leagues. However, the women's segment is growing rapidly, supported by increased participation and the professionalization of women's ice hockey. This has led to the development of equipment specifically designed for female athletes, addressing differences in fit and performance needs. The youth segment is crucial for market sustainability, as early participation often leads to lifelong engagement with the sport. Schools, clubs, and community programs play a significant role in driving demand in this segment. Additionally, the goaltender segment requires specialized equipment tailored to the unique demands of the position, including enhanced protection and mobility. The recreational application includes casual players and hobbyists who may prioritize cost-effectiveness and durability over high-performance features. The professional application involves elite athletes who demand the latest innovations and custom-fitted equipment. Each application segment influences product design, marketing strategies, and distribution channels, with manufacturers tailoring their offerings to meet the specific needs of these diverse groups.

Regional Insights

The ice hockey equipment market exhibits distinct regional characteristics, influenced by cultural, climatic, and economic factors. North America is the largest and most mature market, with the United States and Canada representing core demand centers due to the sport's deep cultural roots and strong professional leagues like the NHL. Europe is another significant market, with countries such as Sweden, Finland, Russia, and the Czech Republic showing high participation rates and robust demand for equipment. These regions benefit from well-established leagues and a strong tradition of ice hockey. Asia-Pacific is an emerging market, with countries like China, Japan, and South Korea investing in the sport's development, particularly in anticipation of international events and leagues. The climate in warmer regions poses a challenge, but the construction of indoor rinks is helping to foster growth. Latin America and the Middle East are nascent markets with potential for expansion as interest in winter sports increases. Regional preferences also impact product design, with variations in style, fit, and performance requirements. Distribution networks vary by region, with North America and Europe having well-developed retail and e-commerce channels, while emerging markets may rely more on specialized retailers and imports.

Company Insights

The ice hockey equipment market is dominated by a few key players who have built strong brand equity through innovation, quality, and strategic partnerships. Bauer, a subsidiary of Peak Achievement Athletics, is a market leader known for its extensive product range and technological advancements, such as the Vapor and Supreme skate lines. CCM, part of Adidas, is another major player, renowned for its protective gear and sticks, with a strong presence in professional leagues. Warrior Sports, a division of New Balance, has gained significant market share with its innovative stick technology and aggressive marketing. True Hockey is noted for its high-performance custom sticks and has carved out a niche among elite players. Other notable companies include Sher-Wood, STX, and Graf, each offering specialized products catering to different segments. These companies invest heavily in research and development to introduce new materials and designs, often collaborating with professional athletes for feedback and endorsement. The competitive landscape is also characterized by a focus on sustainability, with companies exploring recycled materials and eco-friendly production processes. Smaller brands often compete by offering customized solutions or targeting specific geographic markets.

Recent Developments

Recent developments in the ice hockey equipment market reflect ongoing innovation and strategic shifts among key players. Bauer has introduced new skate models featuring advanced fit systems and lightweight materials, enhancing performance and comfort. CCM has launched updated lines of protective gear with improved impact absorption and mobility, responding to evolving safety standards. Warrior has expanded its product portfolio to include more options for women and youth players, addressing growing segments. Sustainability initiatives are gaining traction, with companies incorporating recycled materials into products and packaging. For instance, some brands are using recycled carbon fiber in stick production. The integration of technology continues, with smart equipment capable of tracking performance metrics such as shot speed and skating efficiency entering the market. Collaborations with professional leagues and athletes remain a key strategy for product testing and promotion. The rise of direct-to-consumer sales channels has led to enhanced online platforms offering customization tools and virtual fitting experiences. Additionally, mergers and acquisitions have occurred, consolidating market share and expanding geographic reach. These developments highlight the market's dynamic nature and the continuous effort to meet consumer demands for innovation, safety, and sustainability.

Report Segmentation

This report on the ice hockey equipment market provides a comprehensive analysis segmented by product type, application, and region. Product type segmentation includes skates, sticks, protective gear, goaltender equipment, and apparel. Each segment is examined in detail, covering market trends, innovation, and demand drivers. Application segmentation covers men, women, and youth markets, with insights into the specific needs and preferences of each group. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key markets within each region and their unique characteristics. The report also analyzes the competitive landscape, profiling major companies such as Bauer, CCM, Warrior, True Hockey, and others, with details on their market strategies, product portfolios, and recent developments. Additional segments may include distribution channels, such as online retail, specialty stores, and direct sales, providing a holistic view of the market dynamics. The segmentation allows for a detailed understanding of each market facet, enabling stakeholders to identify growth opportunities and make informed decisions. The report aims to provide actionable insights for businesses, investors, and professionals involved in the ice hockey equipment industry.

FAQs

What are the key factors driving the ice hockey equipment market? The market is driven by increasing participation in ice hockey, technological advancements in equipment design, and the influence of professional leagues and athletes. Safety innovations and growing interest in emerging markets also contribute to growth.

Which regions are the largest markets for ice hockey equipment? North America, particularly the United States and Canada, is the largest market due to the sport's popularity. Europe, including countries like Sweden and Russia, is also significant, while Asia-Pacific is an emerging region with growing demand.

What are the latest trends in ice hockey equipment? Recent trends include the use of advanced materials like carbon fiber for lighter and stronger products, the integration of smart technology for performance tracking, and a focus on sustainability through eco-friendly materials and processes.

Who are the leading companies in the ice hockey equipment market? Key players include Bauer, CCM, Warrior, True Hockey, and Sher-Wood. These companies are known for their innovation, quality, and strong presence in professional leagues.

How is the demand for ice hockey equipment segmented by application? Demand is segmented into men's, women's, and youth markets. The women's segment is growing rapidly, while youth equipment is essential for fostering long-term engagement with the sport.

What challenges does the ice hockey equipment market face? Challenges include the high cost of advanced equipment, economic factors affecting consumer spending, and the seasonal nature of the sport in certain regions. Additionally, stringent safety standards require continuous investment in compliance.

Citius Research has developed a research report titled “Ice Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ice Hockey Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ice Hockey Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ice Hockey Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ice Hockey Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ice Hockey Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ice Hockey Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ice Hockey Equipment Market
• Cost and Gross Margin Analysis of Ice Hockey Equipment Market
• Ice Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ice Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ice Hockey Equipment Market Key Stakeholders

Below are the key stakeholders for the Ice Hockey Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ice Hockey Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ice Hockey Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ice Hockey Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ice Hockey Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ice Hockey Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ice Hockey Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ice Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ice Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ice Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ice Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ice Hockey Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ice Hockey Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ice Hockey Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ice Hockey Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ice Hockey Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ice Hockey Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ice Hockey Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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