Hobs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193708
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Hobs Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Hobs Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Bosch, Whirlpool, Samsung, LG, GE Appliances

Market Summary

The hobs market is a significant segment within the consumer goods industry, specifically under kitchen appliances, focusing on cooking solutions for residential and commercial use. Hobs, also known as cooktops, are essential for modern kitchens, available in various types such as gas, induction, electric, and hybrid models. The market is driven by continuous innovation, consumer demand for energy-efficient and aesthetically pleasing kitchen appliances, and the growing trend of modular kitchens. Key players are consistently investing in research and development to introduce advanced features like touch controls, safety auto-off, and Wi-Fi connectivity. The market is highly competitive, with a strong presence of both global and regional manufacturers catering to diverse consumer preferences and price points. The adoption of hobs is increasing globally, supported by urbanization, rising disposable incomes, and the expansion of the real estate sector, which fuels the demand for modern kitchen infrastructure.

Key Highlights

The hobs market is characterized by rapid technological advancements and a shift towards smart kitchen appliances. Induction hobs are gaining significant traction due to their energy efficiency, precise temperature control, and safety features compared to traditional gas or electric hobs. Leading companies are focusing on product differentiation through design innovations, such as sleek glass tops and built-in functionalities that integrate seamlessly with modern kitchen aesthetics. Sustainability is another critical highlight, with manufacturers developing eco-friendly models that reduce energy consumption and carbon footprint. The market also sees a trend towards multifunctional hobs that offer additional features like integrated exhaust systems or compatibility with various cookware. Brand positioning and marketing strategies emphasize reliability, durability, and after-sales service, which are crucial for consumer trust and loyalty in this competitive landscape.

Drivers, Opportunities & Restraints

Several drivers propel the hobs market, including increasing urbanization, rising consumer preference for convenient and efficient cooking appliances, and the growth of the hospitality industry demanding commercial-grade hobs. The trend towards smart homes and connected devices presents a substantial opportunity for innovation, with companies developing IoT-enabled hobs that can be controlled via smartphones or voice assistants. Additionally, government initiatives promoting energy-efficient appliances in various regions encourage the adoption of induction and other efficient hob types. However, the market faces restraints such as high initial costs of advanced hobs, particularly induction models, which may deter price-sensitive consumers. Economic fluctuations and supply chain disruptions, as seen in recent global events, can also impact production and distribution. Despite these challenges, emerging markets in Asia-Pacific and Latin America offer significant growth opportunities due to increasing disposable incomes and urbanization.

Concentration Insights

The hobs market is moderately concentrated, with a mix of global giants and regional players dominating the landscape. Major companies such as Whirlpool, Electrolux, Bosch, and Samsung hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These players focus on continuous innovation, mergers, and acquisitions to strengthen their market position. Regional manufacturers also play a crucial role, particularly in price-sensitive markets, by offering affordable and locally tailored products. The concentration varies by region; for instance, developed markets like North America and Europe are dominated by established brands, while emerging markets see more competition from local players. The market's competitive dynamics are influenced by factors such as technological expertise, pricing strategies, and after-sales service capabilities.

Type Insights

Hobs are categorized into several types based on technology and functionality, with gas, induction, electric, and hybrid models being the most prevalent. Gas hobs remain popular in many regions due to their affordability, instant heat control, and compatibility with existing infrastructure. Induction hobs are rapidly growing in demand owing to their energy efficiency, safety features like auto-shutoff, and faster cooking times, though they require compatible cookware. Electric hobs, including coil and halogen variants, offer consistent heating but are less efficient compared to induction. Hybrid hobs, which combine gas and induction burners, cater to consumers seeking versatility. Each type has distinct advantages and target demographics, with induction and smart hobs appealing to tech-savvy and environmentally conscious consumers, while gas hobs continue to dominate in areas with low electricity costs or cultural preferences.

Application Insights

Hobs find applications primarily in residential and commercial sectors. In residential settings, they are a core component of kitchen appliances, driven by home renovations, new housing projects, and the trend towards open-plan kitchens that emphasize aesthetics and functionality. Consumers increasingly prefer built-in hobs that offer a seamless look and save counter space. In the commercial segment, hobs are essential for restaurants, hotels, cafeterias, and catering services, where durability, high performance, and ease of cleaning are critical. Commercial hobs often feature higher power ratings and specialized designs for heavy-duty use. The residential segment dominates the market volume, but the commercial sector is significant due to replacement demand and the growth of the foodservice industry globally.

Regional Insights

The hobs market exhibits varied dynamics across regions, influenced by cultural preferences, economic conditions, and infrastructure. North America and Europe are mature markets characterized by high adoption of advanced induction and smart hobs, driven by consumer awareness and stringent energy efficiency regulations. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, increasing disposable incomes, and the expansion of the real estate sector in countries like China, India, and Southeast Asian nations. Gas hobs remain dominant in regions with established gas supply networks, such as parts of Latin America and the Middle East. Africa presents emerging opportunities, though market penetration is slower due to economic challenges. Overall, regional strategies by key players focus on tailoring products to local cooking habits and price sensitivities.

Company Insights

Prominent companies in the hobs market include Whirlpool Corporation, AB Electrolux, Robert Bosch GmbH, Samsung Electronics, LG Electronics, Haier Group, and Miele & Cie. KG. These players emphasize innovation, with investments in R&D to develop energy-efficient, user-friendly, and connected hobs. Whirlpool and Electrolux leverage their strong brand presence and extensive distribution channels to maintain market leadership. Bosch and Samsung focus on technological advancements, such as IoT integration and sleek designs. Regional players like Hafele and Elica also contribute significantly by offering cost-effective solutions and understanding local consumer needs. Competitive strategies include product launches, partnerships with kitchen designers and builders, and enhancing after-sales services to build customer loyalty and differentiate in a crowded market.

Recent Developments

Recent developments in the hobs market highlight a focus on sustainability, smart technology, and design innovation. Major players have launched induction hobs with improved energy efficiency and features like flexible cooking zones that adapt to pan sizes. Companies are incorporating smart functionalities, such as app-based control and integration with virtual assistants like Alexa and Google Assistant, to enhance user convenience. There is also a trend towards minimalist designs with easy-to-clean surfaces and built-in ventilation systems. Partnerships between hob manufacturers and kitchen appliance brands are common to offer bundled solutions. Additionally, advancements in safety features, such as child locks and automatic shut-off, continue to be a priority. These developments reflect the industry's response to evolving consumer demands for convenience, aesthetics, and environmental consciousness.

Report Segmentation

This report on the hobs market provides a detailed analysis segmented by type, application, and region. By type, the market is divided into gas hobs, induction hobs, electric hobs, and hybrid hobs, each analyzed for their market dynamics, growth factors, and consumer adoption trends. The application segment covers residential and commercial uses, examining demand drivers, key end-users, and usage patterns in various settings. Geographically, the report offers insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional market characteristics, competitive landscapes, and growth opportunities. Each segmentation aims to deliver a comprehensive understanding of market structure, helping stakeholders identify niche areas and make informed decisions based on granular data and trends.

FAQs

What are the different types of hobs available? The main types of hobs include gas hobs, induction hobs, electric hobs, and hybrid models that combine multiple technologies.

How do induction hobs work? Induction hobs use electromagnetic fields to heat cookware directly, offering faster cooking times and greater energy efficiency compared to traditional methods.

What should I consider when buying a hob? Key factors include the type of hob, size, power rating, safety features, compatibility with existing cookware, and ease of cleaning.

Are induction hobs safe? Yes, induction hobs are generally safe as they only heat the cookware, not the surface, and often include features like auto-shutoff and child locks.

Can I use any cookware on an induction hob? No, induction hobs require cookware made from magnetic materials such as cast iron or certain stainless steels for effective heating.

What is the lifespan of a typical hob? The lifespan varies by type and usage, but well-maintained hobs can last between 10 to 15 years, with induction models often having longer durability due to fewer moving parts.

Citius Research has developed a research report titled “Hobs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hobs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hobs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hobs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hobs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hobs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hobs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hobs Market
• Cost and Gross Margin Analysis of Hobs Market
• Hobs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hobs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hobs Market Key Stakeholders

Below are the key stakeholders for the Hobs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hobs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hobs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hobs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hobs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hobs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hobs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hobs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hobs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hobs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hobs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hobs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hobs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hobs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hobs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hobs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hobs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hobs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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