Hangers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193700
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Hangers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Hangers Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Mainetti, Hanger World, Whitmor, Household Essentials, Singer

Market Summary

The hangers market is an integral segment within the consumer goods industry, primarily serving the retail and residential sectors for clothing storage and presentation. This market is characterized by a consistent demand driven by global apparel consumption, retail expansion, and evolving consumer lifestyles. Hangers are essential not only for organizing garments in domestic settings but also as critical fixtures in retail environments where product presentation directly influences consumer purchasing behavior. The market encompasses a diverse range of products, from basic wire and plastic hangers to premium wooden and velvet-coated variants designed for luxury apparel. Key end-users include clothing retailers, dry cleaners, and individual households, each with specific requirements influencing product design and material choice. The industry is moderately fragmented with the presence of both global players and regional manufacturers competing on factors such as price, quality, customization, and sustainability. Innovation remains a focal point, with companies developing space-saving designs, durable materials, and eco-friendly products to align with contemporary consumer preferences and environmental regulations. The market demonstrates resilience against economic fluctuations due to the perennial need for clothing storage solutions, though it is sensitive to raw material price volatility and shifting trade policies.

Key Highlights

The hangers market exhibits several notable highlights that underscore its dynamics and growth potential. A significant trend is the increasing adoption of sustainable and recycled materials, such as recycled plastics and FSC-certified wood, driven by heightened environmental awareness among consumers and brands. Customization has emerged as a key differentiator, with retailers seeking branded hangers that enhance in-store experience and reinforce brand identity. Technological advancements in manufacturing processes, including injection molding and automated assembly lines, have improved production efficiency and reduced costs, enabling manufacturers to offer competitive pricing. The market also benefits from the growth of e-commerce, as online apparel sales necessitate robust and lightweight packaging solutions that often include hangers for premium products. Additionally, the recovery of the retail sector post-pandemic has spurred demand for display hangers, particularly in emerging markets where modern retail formats are expanding. The dominance of Asia-Pacific as a manufacturing hub, coupled with strong export activities, positions the region as a critical influencer of global supply chains. These factors collectively highlight a market that is evolving in response to sustainability mandates, retail innovations, and global economic trends.

Drivers, Opportunities & Restraints

Several drivers propel the hangers market forward, including the sustained growth of the global apparel industry, which directly fuels demand for garment storage and display solutions. The expansion of organized retail sectors in developing economies, along with increasing disposable incomes, encourages consumers to invest in better quality clothing and, consequently, superior hangers. The trend towards organized wardrobe management in residential settings further stimulates product adoption. Opportunities abound in the development of eco-friendly products, such as biodegradable and recyclable hangers, which cater to the growing segment of environmentally conscious consumers and corporate sustainability initiatives. Innovation in design, such as multi-clip hangers for accessories and space-saving cascading styles, presents additional growth avenues. However, the market faces restraints including volatility in raw material prices, particularly for plastics and metals, which can squeeze profit margins. Stringent environmental regulations regarding plastic usage in various regions may limit market expansion for conventional plastic hangers. Competition from low-cost manufacturers, especially in Asia, pressures established players to continuously optimize costs and differentiate their offerings to maintain market share.

Concentration Insights

The hangers market features a moderately concentrated competitive landscape with a mix of global giants and regional specialists. Leading companies such as Mainetti, M&B Hangers, and The Hangar Manufacturing Group hold significant market shares due to their extensive distribution networks, diverse product portfolios, and strong relationships with major retail chains. These players often focus on innovation, sustainability, and customization to secure long-term contracts with apparel brands and retailers. Regionally, markets like North America and Europe are dominated by established players who emphasize quality and compliance with environmental standards. In contrast, the Asia-Pacific region is characterized by a high concentration of small and medium-sized enterprises that compete primarily on price and volume, catering to both domestic and export markets. The market concentration is influenced by factors such as manufacturing capabilities, access to raw materials, and logistical efficiency. Mergers and acquisitions are occasional strategies employed by larger entities to consolidate market position and expand geographic reach. Overall, while barriers to entry are relatively low for basic hanger production, achieving scale and brand recognition requires significant investment in technology and customer relationships.

Type Insights

Hangers are categorized into various types based on material and design, each serving distinct applications and consumer preferences. Plastic hangers dominate the market due to their low cost, lightweight nature, and versatility; they are widely used in both retail and residential settings. Wooden hangers represent a premium segment, favored for their durability, aesthetic appeal, and ability to maintain garment shape, making them ideal for luxury apparel and formal wear. Wire hangers, though less common in retail due to their perceived lower quality, remain prevalent in dry cleaning services and cost-sensitive markets. Velvet and fabric-coated hangers offer anti-slip properties and a soft touch, gaining popularity in home organization for delicate clothing. Innovations include space-saving designs like cascading hangers, which allow vertical storage, and specialized hangers for specific garments such as trousers, skirts, and accessories. The choice of hanger type is influenced by factors such as cost, functionality, sustainability considerations, and end-use environment, with manufacturers continually diversifying their offerings to meet evolving consumer demands.

Application Insights

The application of hangers spans multiple sectors, primarily divided into retail, residential, and commercial uses. In retail, hangers are indispensable for displaying merchandise in stores, with requirements varying from basic functionality for high-volume fast fashion to customized, branded hangers for luxury boutiques that enhance brand perception. The residential segment utilizes hangers for closet organization, with consumers increasingly seeking durable, space-efficient, and aesthetically pleasing options to optimize home storage. Commercial applications include hospitality, such as hotels providing hangers in guest closets, and dry-cleaning services that often use low-cost wire or plastic hangers for garment return. Each application segment demands specific attributes; for instance, retail hangers must be robust and consistent in size to ensure uniform presentation, while residential users prioritize versatility and design. The growing trend of online apparel retail has also introduced a niche application where hangers are included in packaging for premium garments to ensure they arrive wrinkle-free and ready to wear. This diversification in applications drives product innovation and market expansion.

Regional Insights

Regionally, the hangers market demonstrates varied dynamics influenced by economic development, consumer behavior, and industrial activity. Asia-Pacific is the largest and fastest-growing market, driven by robust manufacturing capabilities, expanding retail sectors in countries like China and India, and high export volumes of inexpensive hangers to global markets. North America and Europe represent mature markets characterized by demand for premium and sustainable products, with stringent regulations promoting recycled and eco-friendly materials. These regions also see significant adoption of customized hangers by fashion retailers aiming to enhance brand experience. Latin America and the Middle East & Africa are emerging markets where growth is fueled by urbanization, increasing disposable incomes, and the penetration of international retail chains. Each region exhibits distinct preferences; for example, wooden hangers are more popular in Western markets due to their premium appeal, while plastic variants dominate in price-sensitive regions. Trade policies and raw material availability further shape regional production and consumption patterns, making geographic diversification a key strategy for market players.

Company Insights

Prominent companies in the hangers market include Mainetti, a global leader known for its innovative and sustainable solutions, serving major retailers worldwide. M&B Hangers specializes in wooden hangers and has a strong presence in the premium segment, focusing on craftsmanship and customization. The Hangar Manufacturing Group offers a broad range of products, including plastic and metal hangers, emphasizing cost-effectiveness and volume production. Other significant players such as Guillemot Corporation and Elegance Hanger leverage niche expertise in designer and velvet hangers, catering to specific consumer preferences. These companies compete on factors including product quality, price, customization capabilities, and environmental compliance. Strategies often involve investing in automated manufacturing to reduce costs, developing eco-friendly product lines to meet sustainability goals, and forging strategic partnerships with retail chains to secure bulk contracts. Regional players, particularly in Asia, compete aggressively on price, while global leaders differentiate through innovation and brand reputation. The competitive landscape is dynamic, with continuous efforts to adapt to changing consumer trends and regulatory requirements.

Recent Developments

Recent developments in the hangers market reflect a strong focus on sustainability and technological innovation. Leading companies have launched products made from recycled ocean plastics and biodegradable materials, responding to consumer demand for environmentally responsible options. For instance, several manufacturers have introduced hangers that are fully recyclable or made from post-consumer waste, aligning with corporate sustainability initiatives of major retail brands. Technological advancements include the adoption of RFID-enabled hangers for inventory management in retail, enhancing efficiency in stock tracking and loss prevention. Automation in manufacturing processes has increased, reducing labor costs and improving production speed, particularly in regions with rising wage pressures. Strategic acquisitions and partnerships have also been observed, such as collaborations between hanger producers and recycling firms to create closed-loop systems. Additionally, the market has seen innovations in design, such as collapsible and multi-functional hangers that address space constraints in urban households. These developments indicate a market that is actively evolving to meet modern challenges and opportunities.

Report Segmentation

This report on the hangers market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type into plastic hangers, wooden hangers, wire hangers, and others, including velvet and fabric-coated variants. Each type is analyzed in terms of market share, growth potential, and key application areas. By application, the market is divided into retail, residential, and commercial uses, with further sub-segmentation to address specific niches such as luxury retail, dry cleaning, and hospitality. Geographical segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, demand patterns, and competitive landscapes. Additionally, the report includes segmentation by distribution channel, examining sales through direct B2B contracts, online platforms, and retail stores. This multi-faceted segmentation enables a thorough understanding of market dynamics, helping stakeholders identify growth opportunities and make informed strategic decisions based on type, application, and regional preferences.

FAQs

What are the different types of hangers available in the market? The market offers various types including plastic, wooden, wire, and velvet-coated hangers, each catering to different needs such as cost-effectiveness, durability, premium appeal, and anti-slip properties.

Which regions are key players in the hangers market? Key regions include Asia-Pacific as a major manufacturing and consumption hub, followed by North America and Europe where demand for sustainable and premium products is high.

What materials are commonly used for hangers? Common materials comprise plastic, wood, metal, and fabric, with recycled and eco-friendly materials gaining traction due to environmental concerns.

How does the retail sector influence hanger demand? The retail sector drives demand through needs for garment display, branding, and inventory management, with trends like customized hangers enhancing in-store customer experience.

What are the emerging trends in the hangers market? Emerging trends include the adoption of sustainable materials, space-saving designs, technological integrations like RFID, and customization for brand reinforcement.

Who are the leading companies in the hangers market? Leading companies include Mainetti, M&B Hangers, The Hangar Manufacturing Group, Guillemot Corporation, and Elegance Hanger, known for their innovation and market reach.

Citius Research has developed a research report titled “Hangers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hangers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hangers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hangers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hangers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hangers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hangers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hangers Market
• Cost and Gross Margin Analysis of Hangers Market
• Hangers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hangers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hangers Market Key Stakeholders

Below are the key stakeholders for the Hangers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hangers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hangers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hangers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hangers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hangers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hangers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hangers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hangers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hangers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hangers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hangers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hangers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hangers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hangers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hangers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hangers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hangers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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