Handheld Retinal Scanners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193699
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Handheld Retinal Scanners Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Handheld Retinal Scanners Market

(Market Size)
$650 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.2 billion
Key Players Optovue, Topcon, Nidek, Heidelberg Engineering, Zeiss

Market Summary

The handheld retinal scanners market represents a specialized segment within the consumer goods industry, focusing on portable ophthalmic diagnostic devices. These scanners are designed for non-invasive imaging of the retina, providing critical data for both medical professionals and individuals monitoring eye health. The market is characterized by technological innovation, with devices increasingly incorporating artificial intelligence and cloud connectivity for enhanced analysis and data storage. Key players are continuously advancing product features to improve image resolution, user-friendliness, and portability, making these devices accessible beyond traditional clinical settings. The adoption is growing in various professional and personal environments due to the rising emphasis on preventive healthcare and early diagnosis of ocular diseases. The competitive landscape is dynamic, with several established medical device companies and emerging startups striving to capture market share through product differentiation and strategic partnerships.

Key Highlights

Significant advancements in imaging technology, such as the integration of autofluorescence and ultra-widefield imaging capabilities, are key highlights of the handheld retinal scanners market. The miniaturization of components has led to highly portable devices that do not compromise on diagnostic quality, rivaling traditional table-top systems. Many modern scanners offer wireless operation and seamless integration with electronic health record systems, streamlining workflows for healthcare providers. The use of artificial intelligence for automated detection of pathologies like diabetic retinopathy or macular degeneration is a major technological breakthrough, enhancing the utility and appeal of these devices. Regulatory approvals for AI-based diagnostic algorithms in several regions have further accelerated market acceptance. Companies are also focusing on developing cost-effective solutions to expand their reach into emerging markets and primary care settings, which represents a substantial growth opportunity.

Drivers, Opportunities & Restraints

The primary drivers propelling the handheld retinal scanners market include the global increase in the prevalence of chronic eye diseases, such as diabetic retinopathy and age-related macular degeneration, which necessitates efficient and early screening tools. The growing geriatric population, more susceptible to ocular disorders, further fuels demand. There is a significant trend towards point-of-care diagnostics and telemedicine, creating a robust opportunity for portable retinal imaging devices that can be used in remote consultations. However, the market faces restraints including the high initial cost of advanced scanners, which can limit adoption in cost-sensitive markets and smaller clinics. Reimbursement challenges for screenings performed with handheld devices in some healthcare systems also pose a barrier. Stringent regulatory pathways for medical device approval can delay product launches. Despite these challenges, the untapped potential in home healthcare and the development of more affordable models present substantial opportunities for market expansion.

Concentration Insights

The market concentration for handheld retinal scanners indicates a moderately consolidated landscape with a mix of large, established medical technology corporations and specialized niche players. Companies like Canon, Bosch, and Thermo Fisher Scientific have a significant presence, leveraging their brand reputation and extensive distribution networks. These giants often compete through continuous product innovation and strategic acquisitions of smaller firms with proprietary technology. Alongside them, several specialized companies such as Optomed and FIM Medical focus exclusively on ophthalmic devices, competing on the basis of product specificity and technological expertise. The concentration of manufacturing and key technological expertise is notably high in North America, Europe, and parts of Asia-Pacific, particularly in countries with strong medtech sectors like the United States, Germany, and Japan. This concentration influences global supply chains and pricing strategies.

Type Insights

Handheld retinal scanners can be broadly categorized based on their technology and imaging capabilities. A primary distinction is between mydriatic scanners, which require pupil dilation with eye drops, and non-mydriatic scanners, which can capture images without dilation, offering greater patient comfort and faster examination times. Non-mydriatic scanners are increasingly becoming the standard due to their convenience. Furthermore, devices vary in their imaging technology; some utilize color fundus photography, while others employ more advanced modalities like optical coherence tomography (OCT) integrated into a handheld form factor. Handheld OCT scanners provide cross-sectional images of the retina, offering detailed structural information crucial for diagnosing a wider range of conditions. The choice between types often depends on the intended use case, required diagnostic detail, and budget constraints of the purchasing entity.

Application Insights

The application of handheld retinal scanners is diverse, extending across hospitals, specialty clinics, and ambulatory surgical centers where they are used for comprehensive eye examinations and surgical planning. A rapidly growing application is in primary care settings and general practitioner offices, enabling easier screening and referral pathways. Beyond traditional clinical environments, these devices are finding use in community health screenings and outreach programs, improving access to eye care in underserved areas. The emergence of tele-ophthalmology has been a significant catalyst, as handheld scanners allow technicians to capture images remotely for interpretation by a specialist located elsewhere. There is also a budding application in the consumer space for personal health monitoring, although this is still an emerging segment. Each application segment has distinct requirements for device portability, image quality, and connectivity features.

Regional Insights

Geographically, North America holds a prominent position in the handheld retinal scanners market, driven by advanced healthcare infrastructure, high healthcare expenditure, and early adoption of innovative medical technologies. Supportive government initiatives for diabetic retinopathy screening programs also contribute to regional growth. Europe follows closely, with strong markets in Germany, the UK, and France, supported by favorable reimbursement policies and a high prevalence of age-related eye diseases. The Asia-Pacific region is anticipated to exhibit the fastest growth, fueled by increasing healthcare awareness, a large patient pool, rising disposable incomes, and improving healthcare access in populous countries like India and China. Latin America and the Middle East & Africa are emerging markets where growth is linked to gradual healthcare infrastructure development and increasing investments in medical technology, though adoption rates are currently lower compared to more developed regions.

Company Insights

The competitive arena features a blend of multinational conglomerates and focused medtech firms. Canon Inc., through its Canon Medical Systems division, is a formidable player known for its high-quality imaging systems. Bosch, typically associated with automotive parts, has a healthcare division involved in advanced sensor technology applicable to medical devices. Thermo Fisher Scientific offers scientific instrumentation that can include diagnostic imaging components. Nidek Co., Ltd. is a Japan-based company with a long history in ophthalmic equipment. More specialized competitors include Optomed, which offers a range of handheld fundus cameras, and FIM Medical, known for its non-mydriatic scanners. These companies compete intensely on factors such as product innovation, image resolution, device portability, software capabilities (especially AI integration), price, and the strength of their global sales and service networks. Partnerships with software companies for AI analytics are a common strategic move.

Recent Developments

The handheld retinal scanners market has witnessed notable recent developments centered on technological integration and strategic corporate movements. A dominant trend is the enhancement of artificial intelligence capabilities, with companies receiving regulatory clearances for AI algorithms that provide immediate, automated analysis of retinal images for disease detection. There has been a surge in the development of devices that combine multiple imaging modalities, such as combining fundus photography with optical coherence tomography in a single handheld unit, offering greater diagnostic utility. Several key players have announced next-generation models with improved ergonomics, longer battery life, and enhanced wireless connectivity for cloud-based image storage and sharing. On the strategic front, mergers and acquisitions have been observed as larger entities seek to acquire innovative startups with unique technology patents. Furthermore, companies are increasingly focusing on securing partnerships with telemedicine platforms and healthcare providers to integrate their scanners into broader digital health ecosystems.

Report Segmentation

This market research report on the handheld retinal scanners market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is meticulously designed to cover all critical aspects of the market. It includes analysis by type, distinguishing between key product variations such as mydriatic and non-mydriatic scanners, as well as devices with different technological bases like fundus cameras and optical coherence tomography scanners. The report is further segmented by application, examining the adoption and demand across hospitals, clinics, ambulatory surgical centers, and other emerging settings like primary care offices. A crucial component of the segmentation is the regional analysis, which provides a granular view of the market dynamics across North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation allows for a thorough understanding of current trends, growth patterns, and future opportunities within each distinct segment of the market.

FAQs

What are handheld retinal scanners used for?

Handheld retinal scanners are portable medical devices used primarily for imaging the retina, the light-sensitive tissue at the back of the eye. They are employed by healthcare professionals to screen for, diagnose, and monitor various ocular diseases and conditions, including diabetic retinopathy, glaucoma, macular degeneration, and retinal detachments. Their portability makes them ideal for use in settings beyond the traditional ophthalmology clinic, such as in primary care offices, remote telehealth consultations, and community health outreach programs.

Who are the leading companies in the handheld retinal scanner market?

The market features several established leaders and specialized players. Prominent companies include Canon Inc., with its strong reputation in medical imaging, and Bosch, which applies its advanced sensor technology to healthcare. Other significant contributors are Thermo Fisher Scientific, Nidek Co., Ltd., a dedicated ophthalmic equipment manufacturer, and more focused firms like Optomed and FIM Medical, which specialize in portable eye examination devices.

How does a handheld retinal scanner work?

A handheld retinal scanner works by projecting a light beam into the eye and capturing the reflected light to create a digital image of the retina, optic disc, and blood vessels. Non-mydriatic scanners use infrared light to align the device before capturing an image with a quick flash of visible light, all without requiring pupil dilation. The captured images are then displayed on a screen for immediate review by a professional or can be analyzed by integrated software algorithms for automated detection of abnormalities.

What is the difference between a handheld and a desktop retinal scanner?

The primary difference lies in portability and often, application. Handheld retinal scanners are compact, lightweight, battery-operated devices designed for mobility, allowing examinations at the patient's bedside, in remote locations, or integrated into telemedicine practices. Desktop scanners are larger, stationary systems typically found in ophthalmology clinics and hospitals. While desktop models may offer a wider range of advanced features and potentially higher image resolution, modern handheld scanners are rapidly closing this gap in technology and quality.

Are handheld retinal scanners accurate?

Yes, modern handheld retinal scanners are designed to be highly accurate for screening and diagnostic purposes. Technological advancements have significantly improved their image quality, making it comparable to many traditional desktop models. Furthermore, the integration of artificial intelligence software enhances their accuracy by providing automated, objective analysis that can help detect signs of disease with high sensitivity and specificity, reducing the potential for human error in initial screenings.

What are the benefits of using a handheld retinal scanner?

The benefits are numerous and include enhanced portability, which facilitates eye exams in non-clinical settings and improves access to care. They offer ease of use and a quick examination process, increasing patient throughput. For telemedicine, they are invaluable, enabling remote diagnosis and management. They also promote early detection of sight-threatening diseases through widespread screening programs, ultimately helping to prevent vision loss and reduce long-term healthcare costs.

Citius Research has developed a research report titled “Handheld Retinal Scanners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Handheld Retinal Scanners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Handheld Retinal Scanners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Handheld Retinal Scanners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Handheld Retinal Scanners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Handheld Retinal Scanners Market
• Research Methodology
• Executive Summary
• Market Dynamics of Handheld Retinal Scanners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Handheld Retinal Scanners Market
• Cost and Gross Margin Analysis of Handheld Retinal Scanners Market
• Handheld Retinal Scanners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Handheld Retinal Scanners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Handheld Retinal Scanners Market Key Stakeholders

Below are the key stakeholders for the Handheld Retinal Scanners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Handheld Retinal Scanners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Handheld Retinal Scanners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Handheld Retinal Scanners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Handheld Retinal Scanners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Handheld Retinal Scanners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Handheld Retinal Scanners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Handheld Retinal Scanners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Handheld Retinal Scanners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Handheld Retinal Scanners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Handheld Retinal Scanners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Handheld Retinal Scanners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Handheld Retinal Scanners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Handheld Retinal Scanners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Handheld Retinal Scanners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Handheld Retinal Scanners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Handheld Retinal Scanners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Handheld Retinal Scanners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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